LeadRocket Features

LeadRocket

Online marketing automation software

4.14/5 (14 reviews)

LeadRocket Feature Summary

  • Email marketing
  • Lead nurturing
  • Lead management
  • Lead generation
  • Lead scoring
  • Lead intelligence
  • Campaign management
  • Social selling
  • CRM integration
  • Multi-channel marketing
  • Status reporting
  • WYSIWYG tools
  • Marketing analysis
  • Third party integration
  • Sales reporting
  • Sales analytics
  • Keyword ranking
  • SEO tools
  • Partner marketing automation
  • Web forms

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (179 other apps)
API (476 other apps)
Activity Dashboard (289 other apps)
Automatic Notifications (178 other apps)
Campaign Analysis (239 other apps)
Campaign Management (273 other apps)
Content Management (236 other apps)
Customizable Branding (237 other apps)
Customizable Templates (257 other apps)
Data Import/Export (210 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (225 other apps)
Monitoring (229 other apps)
Multi-Channel Marketing (204 other apps)
Real Time Analytics (203 other apps)
Reporting & Statistics (287 other apps)
Social Media Integration (283 other apps)
Social Network Marketing (170 other apps)
Third Party Integration (275 other apps)

LeadRocket Feature Reviews

13 reviewers had the following to say about LeadRocket's features:

Wendy Hamstra-Smith

Lead Rocket has allowed us to customize our messages to our audience and to garner helpful analytics

2018-01-21

Analytics for email success, AB testing, integration with salesforce, responsive design, ability to purchase one-time email blocks for large volume times, saved templates, new design tools.

Pros

In addition, the analytics of open rates, click throughs, etc allows us to determine best send times and subject lines.

Cons

Due to acquisitions of the company, etc. the name of the product has changed over the last five years we have used it so sometimes it gets confusing on how we refer to it. However that has not hindered our customer service nor the quality of the product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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sagar chawdhary

Best price

2016-11-14

Many companies we work with are interested in marketing automation, but are concerned with high initial costs.

Pros

Too many platforms charge additional fees to use the advanced, such as A/B testing or CRM integration, but Callidus Cloud has everything included.

Cons

When setting up drip programs, the user interface is slightly less visually appealing than some of the platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering LeadRocket

Have a marketing plan/strategy ready to go when you start the system.

Source: Software Advice
Helpful?   Yes   No
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Wendy Hamstra-Smith

Mass Email Tool with Salesforce

2017-02-22

It allows to send targeted messages to prospective students, customize templates and review analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jason Russell

A top-tier marketing automation tool

2015-07-24

Pros

Understanding visitor intent and makeup helped us create landing pages and appropriate content that boosted conversion.

Cons

I felt like the social media areas were the weakest, but the e-mail editor is surprisingly klunky too.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Likelihood to recommend

8/10

Recommendations to others considering LeadRocket

Get a demo and see for yourself. There are obviously lots of options, from Vocus/Cision and Hubspot to Infusionsoft. All have their strengths. We felt CallidusCloud was a little better in the areas that meant the most to us. There are a good number of bells and whistles...know what you're getting before you commit.

Source: Software Advice
Helpful?   Yes   No
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Theodore Rozolis

Love Leadformix (CallidusCloud)

2015-03-24

Pros

Dashboard is user-friendly and the editor is easy to use.

Cons

Email reports need to be integrated together with the email/newsletter by hovering over like a heatmap, and having popups showing the click data for the links on the page.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Likelihood to recommend

10/10

Recommendations to others considering LeadRocket

Leadformix is feature-rich, so be sure to get as much training as possible. There are many features we did not know about until later.

Source: Software Advice
Helpful?   Yes   No
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Mark Fitzgerald

Callidus Cloud Marketing Automation = Powerful

2015-03-05

Pros

The browser forensics are extremely powerful and allow us to target an audience that is both known and unknown (inferred). The workflows and automation make our lead gen virtually effortless.

Cons

The direct tie-ins to our Social campaigns were a big sticking point for a while, though now they have done a great job of adding this into the mix as well.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Likelihood to recommend

9/10

Recommendations to others considering LeadRocket

Invest time in creating well thought out SCORING methodology, as this will truly help to drive more intelligent targeting.

Source: Software Advice
Helpful?   Yes   No
Read more
Deanna Morse

I feel like a LeadROCKSTAR!

2017-02-22

We have been a satisfied customer since 2013 and I feel like a total LeadROCKSTAR when it comes to creating and launching our monthly Lead Gen Campaigns :) Their Email templates, Smart Groups, Lists and Workflows are all quick and easy to set-up and use, but the VERY best part is their Customer support representative who is 100% responsive & wonderful to work with!

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Arun Sriram

Pathetic customer support

2016-07-11

Pros

A useful cost effective tool to get started with for marketing automation

Cons

The tool has not been working properly for us a while now and the customer service team has repeatedly failed to even keep up the promise of a follow up call to make a plan to help resolve the problem

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Likelihood to recommend

2/10

Recommendations to others considering LeadRocket

Look elsewhere. There are good marketing automation tools with richer feature sets and definitely better support out there. We are looking to move on to Act On, HubSpot etc

Source: Software Advice
Helpful?   Yes   No
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Sarah Familia

Great customer service, but clunky interface

2014-07-31

Pros

I had a support team assigned to me, and the same person always dealt with my concerns.

Cons

While the email collecting and IP address lookup functionality worked great, the content editor was not only sloppily designed, but it also froze up a lot, often causing me to lose my work.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

3/10

Recommendations to others considering LeadRocket

Do a live demo with the sales rep to get a feel for how it works, but then be sure to take advantage of the month free trial they usually give you to really see how it works for you.

Source: Software Advice
Helpful?   Yes   No
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Jesse Suman

Lead Tracking

2018-05-14

Pros

I only used this product for its lead tracking capabilities, which is beneficial given that not all other market automation tools provide this feature. i.e. Which company and possible UDM was viewing your site.

Cons

Several of the suggested emails I tried had bounced.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Amir Draquez

Market Release

2015-03-04

Pros

I can send/release emails to thousands of contacts with ease.

Cons

Updates create issues lasting for days. Also, even though the customer service is great, the amount of system errors I receive is at times unacceptable.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Likelihood to recommend

7/10

Recommendations to others considering LeadRocket

Make sure you get early access and use it thoroughly to make sure it meets all of your needs.

Source: Software Advice
Helpful?   Yes   No
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Sudeep Sakalle

Excellent sales platform

2014-11-17

Pros

It's simple, easy to use, and very intuitive.

Cons

The app is easy to use and serves the purpose completely.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

10/10

Recommendations to others considering LeadRocket

Look for a simple platform. Marketing automation doesn't have to be complex.

Source: Software Advice
Helpful?   Yes   No
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John Martin

Love it

2016-11-23

The product is affordable and easy to use.

Pros

Cheap

Cons

Don't have any

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering LeadRocket

Worth the investment

Source: Software Advice
Helpful?   Yes   No
Read more