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Oracle Eloqua Marketing Automation Logo

Oracle Eloqua Marketing Automation

4.0
(14)

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Cloud marketing automation software

(6)

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Oracle Eloqua Marketing Automation Features

Features Summary

Functionality

4.1

/5

14

Total features

24

8 categories

Oracle Eloqua Marketing Automation features

A/B Testing
API
Activity Dashboard
Alerts/Notifications
CRM
Calendar Management
Campaign Analytics
Campaign Management

Common features of Marketing Automation software

A/B Testing
API
Activity Dashboard
CRM
Campaign Analytics
Campaign Management
Conversion Tracking
Customizable Branding

Price starts from

2000

/user

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.1

/5

14

Price starts from

2000

/user

learn more

Total Features

24

Unique features

  • No unique features

Functionality

4.4

/5

16.8K

Price starts from

13

Per month

learn more

Total Features

160

Features in Common

22

Unique features

  • Customizable Templates

  • Survey Builder

  • Website Visitor Tracking

  • Behavioral Targeting

Functionality

4.4

/5

5.8K

Price starts from

50

Per month

visit website

Total Features

102

Features in Common

21

Unique features

  • Lead Generation

  • CAN-SPAM Compliance

  • Content Management

  • Dashboard

Common Oracle Eloqua Marketing Automation comparisons

Oracle Eloqua Marketing Automation logo
Keap logo
Oracle Eloqua Marketing AutomationvsKeap

Reviewers who mentioned features said:

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Amy B.

Construction, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Marketing Campaign Workhorse

Reviewed 8 years ago

Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

Pros

The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough. It has all necessary tools for a proper database management, including a good tool for scoring. The tools available within Eloqua allow us...

Cons

Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings. I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.

AR
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Verified reviewer

Computer Software, 1,001-5,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Full featured but clunky

Reviewed 6 years ago
Pros

Many features are available and email templates, seed lists, contacts, campaigns, etc can all be configured as desired. Good options for message tracking as well.

Cons

Interface can be a bit confusing, as can be the process for setting up segments. Having so many options can also lead to confusion.