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Campaign Monitor Logo

Campaign Monitor

Elegantly simple email marketing

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Campaign Monitor Features

Features Summary

Functionality

4.3

/5

443

Total features

68

7 categories

Campaign Monitor features

AB Testing
API
Activity Dashboard
Activity Tracking
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics

Common features of Marketing Automation software

AB Testing
API
Activity Dashboard
Activity Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation

Price starts from

9

/user

Per month

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.3

/5

443

Price starts from

9

/user

Per month

learn more

Total Features

68

Unique features

  • Customizable Branding

  • Email Monitoring

  • Multi-Channel Campaigns

  • Data Visualization

Functionality

4.4

/5

15K

Price starts from

0

learn more

Total Features

132

Features in Common

55

Unique features

  • To-Do List

  • Social Media Monitoring

  • Recommendations

  • Subscription Management

Functionality

4.4

/5

4.9K

Price starts from

50

Per month

visit website

Total Features

103

Features in Common

53

Unique features

  • Real Time Editing

  • Social Promotion

  • User Management

  • SEO Management

Common Campaign Monitor comparisons

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I love Campaign Monitor

Reviewed 3 years ago
Pros

I am a web developer and their API is fantastic to use. It is easy and straightforward.

Cons

Some things within their GUI are hard to find and some extra logging features for developers would be handy.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Best Email Service Provider on the Market!

Reviewed 2 years ago

Campaign Monitor is wonderful. I recommend it enthusiastically to anyone looking for a full service, easy to use email platform.

Pros

Excellent customer service -- a human picks up the phone when you call and works with you to creatively solve problems, if you use the Premier tier. Dashboards and analytics are all intuitive and easy to use. Automation journeys are easy to build and update. Drag and drop templates are easy to use.

Cons

I wish we could establish settings to automatically scrub emails after that were inactive over a certain period. These segments are already created automatically, but we have to export files and copy in email addresses to remove subscribers. I also wish it integrated with ZeroBounce, my preferred email deliverability tool. I also sometimes wish I could edit the HTML on particular sends.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Email Marketing Platform Available

Reviewed 2 months ago

Campaign Monitor allows us to create email marketing templates, manage our subscriber lists, and send out our email communications to our customers and also analyze their interest in our content.

Pros

I have used many email marketing platforms and Campaign Monitor is above all the best and most functional. It is very easy to use and my emails look very professional.

Cons

There isn't anything I dislike about Campaign Monitor. It's truly the most functional email marketing software available.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Longtime user, very happy with performance

Reviewed 4 months ago
Pros

Easy to structure campaigns, very inexpensive on my plan, with as many features and benefits as I need.

Cons

Nothing to dislike. Campaign Monitor has everything I need as a small marketer.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great site for designing custom or template marketing emails

Reviewed 6 months ago

We are able to reach many people sending out our digital campaigns. With the A and B versions available in each campaign, we can learn what to add to our next campaign to get better click through rates.

Pros

Even though Campaign Monitor has email templates to use for designs I design custom emails outside the website and upload the html, which is easy enough to do and enables you to see a preview and edit it real time on the site. We also find the option to have a text only version of the email convenient. The site has its own inbox and spam testing on several clients so we know how our email will look in people's inboxes and this helps avoid email display problems as well as it ending up in a spam folder. The option to send out A and B versions of our email campaigns has been invaluable. We can see what works and what doesn't with each email campaign.

Cons

I have nothing really negative to say about this software for what I use it for. When I first started using it, the location and functionality of things on the page was not intuitive but they have made huge improvements to the website that make it easier to navigate and set things up.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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We've tried many, and this seems to lead the pack.

Reviewed 3 years ago

Overall, the best email marketing solution my team has worked with in the last year. Fair value for money i must say too.

Pros

- Great suggestive features such as email-body formatting tips - Nice delivery and send-out time - Extensive scenario handling for segmentations and optional blocks - Great responsiveness of website across multiple form factors on devices(mobile, tablet, etc)

Cons

- Some features and configurations can be a bit hard to figure out without a fairly technical background - Email builder templates felt a bit restrictive in terms of styling and formatting options

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great for agencies

Reviewed 3 years ago
Pros

We used Campaign Monitor for many years with multiple clients and it worked really well. Segmentation of clients was easy and setting new ones up was all self-initiated​, no need to contact support. List management​ was a breeze as well as segmentation. Campaign creation was also easy, we never used the drag and drop editor​ as we crated bespoke HTML emails ourselves.

Cons

The reason why we chose to move away from CM was the segmentation was slightly limiting for us. We basically needed to segment based on relative dates, i.e from now until 3 months ago. This could only be achieved by entering exact dates, which you would need to change on a​ daily basis if using for automation purposes. If that doesn't bother you I would recommend using CM.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Nice Email Automation Tool

Reviewed 3 years ago

It was a good platform for email marketing, but wasn't a CRM solution.

Pros

I like how easy it was to set up email automation campaigns. We had a custom template and I thought Campaign Monitor worked pretty well with it. Organizing and segmenting our lists was also a breeze.

Cons

The main reason we left and switched to Hubspot was because Hubspot was an all-in-one CRM tool that connected to many of our other programs that we use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Gets the Job Done

Reviewed 3 years ago

Overall I'd recommend Campaign Monitor, especially if you're in a rush.

Pros

We enjoyed using Campaign Monitor after switching from MailChimp. We were able to get up and running, fast.

Cons

We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent Email Tool for small business

Reviewed 2 years ago

Campaign Monitor allowed us to send our monthly newsletter with ease. This brought in an abundance of new business for the company and helped to grow revenue.

Pros

Campaign Monitor is simple to use and allows any business to run marketing campaigns to their audiences. The drag and drop builder is excellent.

Cons

Campaign Monitor doesn't have a CRM, so you'll need to import your lists for every send or integrate with a something like Zoho, HubSpot or Salesforce.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Similar to other e-mail marketing platforms but not as pretty

Reviewed a year ago

Recently, our subscriber list grew to over 10,000 so we had to increase into the next payment plan. I believe the costs are reasonable as we use Campaing Monitor on more than 10 different projects for the company.

Pros

Campaign Monitor is easy to use to create emails to send to a list of subscribers. What I like the most about the software is the ability to duplicate a previous email campaign so you don't have to recreate all of the content (e.g. you may have a monthly newsletter with the same banner/image or social media buttons). This option makes it easy to send out regular information without completely reformatting the content.

Cons

Campaign Monitor is similar to other platforms such as MailChimp and Constant Contact, but I think it is not as aesethically pleasing or quirky with the language it uses. Some of its functions are more limited, such as formating boxes or resizing photos. Often you just have to work with the formatting you are given and can't expect it to have the best design.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Very easy to use as a email service

Reviewed a year ago
Pros

Campaign Monitor is one of the very effective email marketing software that can be used even for a newcomer that has never use this kind of this software before. It can be configure to sent multiple type of email marketing to find the winning email for that set of audience list.

Cons

It lacks of tools to customized the email body, and not much design that we can create for our email marketing. We can only choose from the template design that provided by the software and not all the template design is fit with the email objective. I really hope they can add more design for the template.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best email marketing and automation solution i've used so far!

Reviewed 5 years ago
Pros

We've used other email marketing tools for different reasons over the years, but still always came back to read Campaign Monitor's excellent email marketing advice on their blogs and articles about best practices. Finally took the plunge a year ago and moved all our subscribers over. No regrets whatsoever! Just the amazing email editor and template manager is enough to make me leave everything...

Cons

I'm nit-picking, but how Campaign Monitor counts subscribers (in order to bill us) is different from some of the other tools out there. For e.g. if the same subscriber is in two mailing lists, it counts as two for billing purposes. If you have many lists, it tends to balloon your billing subscription out a bit.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Product, Great Support, Definitely Better than Others We have Tried

Reviewed 6 years ago

After over twelve hours attempting to log on, pay for, and conduct a REPEAT newsletter/emailout with one of its competitors, GetResponse, I had to look elsewhere, because their system was rejecting our email list, because it "looked" to GetResponse's totalitarian software as "very similar to another list on its server"---OF COURSE IT LOOKED SIMILAR---We had used their service twice in the past year---with...

Pros

Hard question to answer---Sorry, I have to say "EVERYTHING"! Worked well, priced me in cheaper local currency, fast sendout, very helpful tips on mis-formatted emails, phenomenal customer support, no login or password struggles...the list goes on (a double-entendre).

Cons

Unsubscribe "Tag" added at the bottom of our emails was in a different font from the bottom portion of our emailout/newsletter---a minor point.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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"Campaign Monitor is perfect for our company"

Reviewed 5 months ago

We've been able to increase our email marketing and communication channels thanks to the support of Campaign Monitor. With inbound leads, we were able to conduct many campaigns at the same time without having to worry about keeping track of everything in spreadsheets.

Pros

Campaign Monitor provides a wide range of advice on email design. That it takes so little time to get here and send out a message is wonderful. It's always there for you. This is a great tool for writing and distributing email newsletters, and it's simple to use. It works perfectly with Salesforce and provides you with the finest possible outcomes. So when it comes to making a choice, I always go with Pardot over it. Email automation campaigns may be set up in a matter of minutes.

Cons

This program has nothing to complain about. In my opinion, alternative Pre-design templates that can be readily altered and that pique the curiosity of people should be made available. It's a fantastic tool. If there are any mistakes that can be quickly remedied, we will do so.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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This is your best option if you don't have a good CRM or Marketing Automation (Premier Plan user)

Reviewed 5 years ago

Non-Profit Discount, Volume Discount, Drip Automation, WYSIWYG editor (removing designer/developer dependency), Web Form Integration

Pros

You get a: > WYSIWYG email editor (making responsive email design & development a piece of cake). > Conditional email blocks based on list segmentation or conditions. > Easy to setup email drips to your list, based on when they joined, segmentation rules or custom conditions > User management to limit access to the lists and control actual email deployment > Ability to run unlimited basic Spam Filter, Firewall and Email Client tests > New reporting tab makes monitoring email performance much easier

Cons

The transnational emails are great for basic requirements. Anything more needs custom development and support. I was disappointed when I found there's no way to limit Transactional Emails to run on specific lists out of the box.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Campaign Monitor

Reviewed 3 years ago

This like many other Email companies can be as successful​ as you want if you are willing to put the time and effort into it. The great thing with this is the Price is very competitive and it offers a bit more than the others.

Pros

Campaign Monitor recently bought Conversio Emails. The price is very competitive for all the things it offers. Email campaigns, reviews, pop-ups, newsletters​, Abandon Cart functions. I have sent out multiple individual newsletters and abandon carts with success rates.

Cons

The Workflow function on the site was a little hard to set up and its why I do not send more out. When I turned it on it sent an email to every single person on my list.... when I just wanted it to send one to the new subscribers from that time forward.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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It just works !

Reviewed 5 years ago
Pros

Clear, clutter-free interface with the right tools for the job, everything is made to concentrate on your emailmarketing objectives and not how to use the tool :) I've been using CM for close to 10 years and have witnessed their progressive and intelligent implementations : nothing is added that you won't *really* need and once it's added it's especially intuitive. Add to that Campaign Monitor's daily tips, blog posts, ressources and especially their outstanding client support : you just can't go wrong.

Cons

Hard to fin anything really, maybe certain ways of implementing behavioral segments but then again maybe it's my Marketing objectives that aren't clear enough...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy to use both with the email builder software and also uploading custom coded

Reviewed a year ago

So perfect for managing multiple clients, multiple campaigns, and multiple brands all in one place. Easy to upload email campaigns and set to different audience lists as well as different credit cards for payment purposes.

Pros

I love that this software lets you either upload your own custom coded emails OR you can use their email builder. We manage a lot of different clients and for some, we have our own, custom programmed email campaigns, and for others, we use the builder. The builder is a lot more customizable than one might think. sometimes you have to get creative with how to make it look a certain way, but it can be clean, minimal, and on-brand in minutes. I also love that when you upload your own coded emails, it checks to make sure all of the files add up and will tell you if there is an error.

Cons

Sometimes I wish the custom builder software was even MORE customizable, but I understand that in order for it to be that easy to use, you can't make it too much more complicated with customizing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Campaign Monitor is the best email marketing platform... period!

Reviewed 3 years ago

My over experience has been awesome! Once you go with CM you can't go back to any other platform because it feels and looks like a joke compared to it.

Pros

I like how professional the website layout and features are. I feel that other platforms are too simplified and have a cheap feeling to them. Campaign monitor cares about the look and feel, as well as the performance of their platform. The way contacts/subscribers/lists are managed is one of my favorite features. The whole platform is intuitive in nature.

Cons

I have 0 complaints about this platform. I do however wish there were more pre-made layouts to choose from, even though the ones available are so awesome and easy to customize.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Rock solid

Reviewed 3 years ago

We use Campaign Monitor to keep track of lists on course registrations. We've had the same code running for years and have never run into issues. The API is very stable and after 5 years we haven't had any issues, no breaking changes or anything related to it. I'm very happy with the services provided.

Pros

I liked the documentation, it's nice and easy to read as well as follow. Integrating with their API was also easy, I had no issues with that and works well. The responses are great and errors that you do get are easy to understand and resolve.

Cons

I can't fault Campaign Monitor on anything regarding our use case, it has fulfilled our desired use cases.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Campaign Monitor

Reviewed 7 years ago

If you are using emails to communicate with customers you really can do a much better job with a service like Campaign Monitor. You can create and store templates, get instant reports on opens and clicks, and other data. They have very few glitches and when it happens they fix them right away. Customer service is better than excellent.

Pros

As mentioned, I would give their customer service a +++. I am a very small user. I'm sure they have much more important clients. But that's not how they treat me when I have a need. They are right on top of things and and I believe they treat me the same as a major user. They also send periodic "lessons" on how to improve email content and they are worth reading. Embedding photos/images is a breeze and you get quality true to that of the original image.true

Cons

If you are a savvy, tech-smart user you can navigate and use the service with few problems. If you are a 3/5 like me, it is sometimes a challenge to get around. After a while you can learn it, but the initial phases can be daunting. They might consider creating a glossary for some of the technical terms. There are a few options I wish they would incorporate in their text capabilities.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Easy to use with basic functionality

Reviewed 7 months ago
Pros

We've been using Campaign Monitor to send transactional and newsletter emails for over 7 years without any issues. Once things area set up, it's very easy to use.

Cons

It gets relatively expensive once your list size grows past a couple hundred thousand subscribers. Modern competitors (like Klaviyo) include the same basic functionality for similar price or cheaper, and then also include tons of additional features like abandoned shopping carts, realtime website integration for better segmentation, etc.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Campaign Monitor

Reviewed 4 years ago

Campaign monitor is great for small business' who are not much on the technical side, it's easy to use and easy to explain to your clients. It also has high deliverability and excellent compatibility with mobile and computer. The pricing also differs which is great if you have a range of clients from small to medium to large business'.

Pros

Campaign monitor is clean and modern and because of it's designed, it's very easy to use and understand. You also have a range of templates to choose from. This is best if you are not very technical and find it easy to use a drop and drag function. They also give you access to your statistics and you can export your database if you need to upload it to another service. They also continuously grow their services and have now added automation, insights and transactional emails. You can also design your own email using code and upload the code as a template to Campaign Monitor

Cons

You pay for everytime you send out a batch of emails where some email marketing services are free. The customer service takes a while to get back to you. Sometimes the code you upload won't look as good when its embed into Campaign monitor, Sometimes the functionality of the code goes off. The email campiagn you send out can look better on chrome than safari

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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An excellent email marketing platform that is very easy to manage

Reviewed 8 months ago

It's as good as any other top tier EMS out there with amazing templates and intuitive automation workflows

Pros

Campaign Monitor lets me create, send, manage and track eblasts with great ease. It has a high number of quality templates and automation is very easy.

Cons

The customer service is average and there's no integration with Outlook or Canva