App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
Campaign Monitor by Marigold
Cross-channel marketing made simple and stress-free
(90)
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
How GetApp verifies reviews
GetApp carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Functionality
4.3
/5
498
Total features
101
13 categories
Campaign Monitor by Marigold features
Common features of Customer Engagement software
Masturah D.
Telecommunications, 1,001-5,000 employees
Used daily for 2+ years
Review source
Share this review:
Campaign Monitor is one of the very effective email marketing software that can be used even for a newcomer that has never use this kind of this software before. It can be configure to sent multiple type of email marketing to find the winning email for that set of audience list.
It lacks of tools to customized the email body, and not much design that we can create for our email marketing. We can only choose from the template design that provided by the software and not all the template design is fit with the email objective. I really hope they can add more design for the template.
Asheton F.
E-Learning, 51-200 employees
Used daily for 1-2 years
Review source
Share this review:
It was a good platform for email marketing, but wasn't a CRM solution.
I like how easy it was to set up email automation campaigns. We had a custom template and I thought Campaign Monitor worked pretty well with it. Organizing and segmenting our lists was also a breeze.
The main reason we left and switched to Hubspot was because Hubspot was an all-in-one CRM tool that connected to many of our other programs that we use.
Desirae S.
Management Consulting, 51-200 employees
Used weekly for 6-12 months
Review source
Share this review:
If you are a few mailings a month to a few lists or segments of contacts, then this should work fine for you. If you have thousands of contacts that you need to reach in marketing campaigns several times a week with contact options to opt out of one or more segments while still being a part of the master list, look elsewhere.
Some pros for this app are the price point, campaign statistics reporting and integration with Salesforce.
This app appears to be geared towards smaller organizations that do not have a technical staff on board to manage the marketing. It has been so watered down to be user friendly that it not very robust or customizable. It does have a Salesforce connector to track some campaign data in Salesforce. The volume of data that often gets tracked, while important to companies, eats up Salesforce data storage very quickly. If you are not careful with how you manage lists and segments, costs can quickly creep up and become overwhelming.
Ryan E.
Warehousing, 11-50 employees
Used monthly for 2+ years
Review source
Share this review:
Support has been great when needed. Our emails are going out without being blocked and we are getting great information back on tracking for each email campaign we setup.
Not only is this platform very easy to use to create and build email newsletters and support emails it gives you the ability to white label and brand the software to sell as a service to your current clients. Adding revenue to support your sales and marketing clients through email marketing.
The template designer which is very easy to use and has quality templates is lacking in the customization aspect the designs are. How ever you can code and upload your own email designs.
Allison B.
Marketing and Advertising, 501-1,000 employees
Used other for less than 6 months
Review source
Share this review:
We purchased Campaign Monitor to send personalized, relevant, and timely emails to our audience. Our contacts at CM worked hard to ensure that this was the right fit for us and our needs.
Campaign Monitor has a lot of personalization options (conditional text, incorporating multiple data sources) that put you in control of your program.
Because we were a smaller client for CM, but had a lot of security and legal requirements, our sales process took quite a while (around six months).
Imran H.
Information Technology and Services, 51-200 employees
Used weekly for 6-12 months
Review source
Share this review:
Overall, I found that Campaign Monitor is a user-friendly email marketing platform that offers effective automation features, such as personalized journeys and triggered emails. However, I did find that the pricing was higher compared to other options, and I wished there were more customization options for the email templates.
I love using Campaign Monitor's drag-and-drop email builder! It's so easy to use, and I can create visually appealing emails without any coding skills. Plus, the advanced automation features are a game-changer. I can send targeted messages to my subscribers based on their behavior, improving engagement and conversion rates. It's like having a personal assistant for my email campaigns!
I find that Campaign Monitor's pricing can be a bit high compared to other email marketing solutions. Additionally, I wish the platform had more customization options for email templates.
Gina S.
Electrical/Electronic Manufacturing, 10,001+ employees
Review source
Share this review:
We are still using a free version and we plan to buy a license to increase the number of emails with customized templates according to the market, this is what I like the most and I think that after purchasing a license we will increase our reach.
This is a free version with some limitations regarding the number of emails we can send, we plan to purchase a license to improve our marketing development.
Carla M.
Hospital & Health Care, 1,001-5,000 employees
Used daily for 1-2 years
Review source
Share this review:
Campaign Monitor by Marigold is a reliable and perfect solution for proper marketing automation. I like the efficiency of Campaign Monitor by Marigold.
Campaign Monitor by Marigold is so amazing. No dislikes for Campaign Monitor by Marigold.
Jackson V.
Information Technology and Services, 1,001-5,000 employees
Used daily for 1-2 years
Review source
Share this review:
I like the reliability of Campaign Monitor by Marigold. Campaign Monitor by Marigold has effective features.
I do not hate Campaign Monitor by Marigold at all. Campaign Monitor by Marigold is so amazing.
Verified reviewer
Financial Services, 201-500 employees
Used weekly for 6-12 months
Review source
Share this review:
Creating and launching campaigns can be done fast. If you need to launch multiple campaigns, notifications, comms... using templates and uploading databases it's a smooth process. If you are familiar with other email marketing tools, even the simplest tools, you can learn Campaign Monitor overnight.
Integrates with popular tools but if you are using something else, be ready to manage and update your database manually (unless you have a dedicated IT team). Nothing wrong with this, that's how it is but be mindful to check the integration list before getting the tool.
Abbas H.
Used daily for 1-2 years
Review source
Share this review:
We've used other email marketing tools for different reasons over the years, but still always came back to read Campaign Monitor's excellent email marketing advice on their blogs and articles about best practices. Finally took the plunge a year ago and moved all our subscribers over. No regrets whatsoever! Just the amazing email editor and template manager is enough to make me leave everything...
I'm nit-picking, but how Campaign Monitor counts subscribers (in order to bill us) is different from some of the other tools out there. For e.g. if the same subscriber is in two mailing lists, it counts as two for billing purposes. If you have many lists, it tends to balloon your billing subscription out a bit.
Christina C.
Mechanical or Industrial Engineering, 10,001+ employees
Used daily for 1-2 years
Review source
Share this review:
We've been able to increase our email marketing and communication channels thanks to the support of Campaign Monitor. With inbound leads, we were able to conduct many campaigns at the same time without having to worry about keeping track of everything in spreadsheets.
Campaign Monitor provides a wide range of advice on email design. That it takes so little time to get here and send out a message is wonderful. It's always there for you. This is a great tool for writing and distributing email newsletters, and it's simple to use. It works perfectly with Salesforce and provides you with the finest possible outcomes. So when it comes to making a choice, I always go with Pardot over it. Email automation campaigns may be set up in a matter of minutes.
This program has nothing to complain about. In my opinion, alternative Pre-design templates that can be readily altered and that pique the curiosity of people should be made available. It's a fantastic tool. If there are any mistakes that can be quickly remedied, we will do so.
Saad J.
Health, Wellness and Fitness, 1,001-5,000 employees
Used daily for 1-2 years
Review source
Share this review:
Non-Profit Discount, Volume Discount, Drip Automation, WYSIWYG editor (removing designer/developer dependency), Web Form Integration
You get a: > WYSIWYG email editor (making responsive email design & development a piece of cake). > Conditional email blocks based on list segmentation or conditions. > Easy to setup email drips to your list, based on when they joined, segmentation rules or custom conditions > User management to limit access to the lists and control actual email deployment > Ability to run unlimited basic Spam Filter, Firewall and Email Client tests > New reporting tab makes monitoring email performance much easier
The transnational emails are great for basic requirements. Anything more needs custom development and support. I was disappointed when I found there's no way to limit Transactional Emails to run on specific lists out of the box.
Annie K.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
Review source
Share this review:
So perfect for managing multiple clients, multiple campaigns, and multiple brands all in one place. Easy to upload email campaigns and set to different audience lists as well as different credit cards for payment purposes.
I love that this software lets you either upload your own custom coded emails OR you can use their email builder. We manage a lot of different clients and for some, we have our own, custom programmed email campaigns, and for others, we use the builder. The builder is a lot more customizable than one might think. sometimes you have to get creative with how to make it look a certain way, but it can be clean, minimal, and on-brand in minutes. I also love that when you upload your own coded emails, it checks to make sure all of the files add up and will tell you if there is an error.
Sometimes I wish the custom builder software was even MORE customizable, but I understand that in order for it to be that easy to use, you can't make it too much more complicated with customizing.
Gareth N.
Information Technology and Services, 11-50 employees
Used daily for 2+ years
Review source
Share this review:
We use Campaign Monitor to keep track of lists on course registrations. We've had the same code running for years and have never run into issues. The API is very stable and after 5 years we haven't had any issues, no breaking changes or anything related to it. I'm very happy with the services provided.
I liked the documentation, it's nice and easy to read as well as follow. Integrating with their API was also easy, I had no issues with that and works well. The responses are great and errors that you do get are easy to understand and resolve.
I can't fault Campaign Monitor on anything regarding our use case, it has fulfilled our desired use cases.
Jim C.
Retail,
Review source
Share this review:
If you are using emails to communicate with customers you really can do a much better job with a service like Campaign Monitor. You can create and store templates, get instant reports on opens and clicks, and other data. They have very few glitches and when it happens they fix them right away. Customer service is better than excellent.
As mentioned, I would give their customer service a +++. I am a very small user. I'm sure they have much more important clients. But that's not how they treat me when I have a need. They are right on top of things and and I believe they treat me the same as a major user. They also send periodic "lessons" on how to improve email content and they are worth reading. Embedding photos/images is a breeze and you get quality true to that of the original image.true
If you are a savvy, tech-smart user you can navigate and use the service with few problems. If you are a 3/5 like me, it is sometimes a challenge to get around. After a while you can learn it, but the initial phases can be daunting. They might consider creating a glossary for some of the technical terms. There are a few options I wish they would incorporate in their text capabilities.
Sheryl S.
Real Estate, 10,001+ employees
Used weekly for 2+ years
Review source
Share this review:
It's as good as any other top tier EMS out there with amazing templates and intuitive automation workflows
Campaign Monitor lets me create, send, manage and track eblasts with great ease. It has a high number of quality templates and automation is very easy.
The customer service is average and there's no integration with Outlook or Canva
Clare D.
Insurance, 51-200 employees
Used weekly for 2+ years
Review source
Share this review:
Campaign monitor is my favourite email campaign tool and I will continue to use it for its simple, clean designs and service.
Campaign Monitor makes it really easy to set up and deliver email campaigns and analyse the results of each campaign. The templates are brilliant for creating quality emails which look professional and clean all you need to do is put your content in. Campaign Monitor basically holds your hand every step of the way and make it easy for you to insert pictures, links, text, call to action buttons and more into your templates.
The biggest problem that I've been having lately is trying to send a preview email to myself...it never seems to work on a Friday! It can be really frustrating if I have something that I need to get done that day and I can preview it in my own inbox first. It seems to work every other day of the week though.
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
Review source
Share this review:
I can quickly build one template and create different versions of it. Or, I can make duplicates of an existing email, and make any edits I want. It's very easy to use for basic email creation and deployment.
There are a dozens of templates to choose from, or you can build your own campaign. Easy to get started, easy to set up deployments.
I've never been able to upload prebuilt html into the platform. Supposedly you can, but we had a designer, and two managers all sitting around the computer for nearly an hour trying to figure it out to no avail. And a more robust search feature would be great - like the ability to search by subject line or key word.
Adam H.
Design, self-employed
Used other for 1-2 years
Review source
Share this review:
Campaign Monitor was great up until the switch. Creating powerful email campaigns for clients has never been easier, not just for admin but also for the clients themsleves.
Recenetly Campaign Monitor has improved in terms of how easy their software is to use. In the past templates were a hassle to construct. Now there are quick presets which make things quicker and easier.
No real cons, but I have recently moved to Mailchimp. I have found Mailchimp to be a much nicer tool to use
Heidi W.
Information Technology and Services, 1-10 employees
Used daily for 2+ years
Review source
Share this review:
Campaign Monitor has every feature you need. If you want automated campaigns, a/b testing, api specific campaigns, it's got it all. It's got so much flexibility to fit whatever your use case is.
It can be challenging to use. It's not as simple as other drag and drop platforms. To design a really great campaign, you really HAVE to know a little HTML.
Jim C.
Retail, 1-10 employees
Used weekly for 2+ years
Review source
Share this review:
IT helps drive customers into the store and to stay in touch with them, in general. We can present images that focus on what we want customers to think about. It gives customers a way to send feedback, if they want to do so. It provides attractive templates that allow us to create a consistent, recognizable look.
It has a lot of power and flexibility. A user with little computer expertise can make it work, or more complex efforts are possible, too. User support is excellent, regardless how large or small you might be. I don't think it would be possible to find a better communications vehicle for the cost.
I would like to see more WORD functions included in the email text options. I would include underlining, bullet lists and few other options.
Bradley G.
Financial Services, 11-50 employees
Used daily for 1-2 years
Review source
Share this review:
The price is right. It has less functionality, but the ease of use and lower cost make this an important part of our email marketing strategy.
Very easy to get started with setting up your initial email lists for targeting. Can easily customize lists based on customer attributes
Somewhat limited functionality. We still use Campaign monitor, but we split our time between this product and one of their competitors since we like the reporting features of one of their competitors.
Geoffrey M.
Real Estate, 1-10 employees
Used weekly for 2+ years
Review source
Share this review:
Easy to use professional product.
It has excellent controls over our team's access. It is easy to make up templates and have our team modify them to use. I like the way it saves as you build the template. Great features.
The cost for small companies with low volumes is high. We have a large data base that is divided into 40 or more lists in different languages. We send out targeted marketing to selected real estate groups so the volume sent out per month is low. We only use lists appropriate for the property to avoid unsubscriptions but because our total number of subscribers is high, the monthly cost is higher than I believe is fair.
Casey E.
Consumer Services, 11-50 employees
Used daily for 6-12 months
Review source
Share this review:
Here we have a lot of things to consider on both sides. Overall I would call it good as I did in the review title.
I like that Campaign Monitor has easy email templates with drag and drop graphics and stock photos, easy automation tools, and a good user experience in general. Analytics are thorough to me and I like paying a low subscription charge.
First of all, I didn't like the way they conducted customer support. Can't call or even live chat. To me that says it's not a priority.On top of that they're missing some social media tools plus CRM and integrations. I don't consider it easy to customize. There's a free trial but it's limited.