Campaign Monitor Features

Campaign Monitor

Elegantly simple email marketing

4.58/5 (429 reviews)

Campaign Monitor Feature Summary

  • Mobile ready templates
  • Inline CSS
  • Email automation
  • Segmentation & targeting
  • Image hosting
  • RSS to email
  • Email tracking & analytics
  • Transactional email
  • Social sharing
  • Social reporting
  • Whitelabel solution for agencies
  • Send time optimization
  • Time zone sending
  • API availability
  • Analytics suite
  • Inbox previews
  • Link tracking
  • Detailed lists
  • Smart segments
  • Customer behavioral data
  • Visual journey designer
  • Activity tracking
  • Campaign planning
  • Campaign segmentation
  • Contact database
  • Dynamic content
  • CRM integration
  • Custom forms
  • Customizable branding
  • Templates gallery
  • Data import
  • Data visualization
  • eCommerce integration
  • Email archiving
  • Email distribution
  • Signup forms
  • Mail merge
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Retrieval
  • Social media integration
  • Email status reporting
  • Template management
  • 250+ third party integrations
  • Website integration
  • Design management
  • Multi-campaign
  • Customer segmentation
  • Email monitoring
  • Campaign analysis
  • Conversion optimization tools
  • Feedback collection
  • Drag & drop interface
  • Interactive "World View" reporting
  • Mailing list management
  • A/B testing
  • Customizable fields
  • Drip email marketing
  • Email templates
  • Scheduled emails
  • Social sharing
  • Signup forms
  • WYSIWYG email editor
  • Event triggered email
  • Email delivery & open tracking
  • Market segmentation
  • Click-through tracking
  • Bounce tracking
  • Reporting & statistics
  • Unsubscribe database
  • Spam testing
  • Monitoring
  • Inbox previews
  • Campaign management
  • Performance reports
  • Engagement analytics
  • Geolocation
  • Email marketing

Campaign Monitor Features In Depth

Creating Marketing Emails

Campaign Monitor’s DIY email builder enables users to design branded, personalized emails. These emails are optimized for every inbox, regardless of whether the recipient is using a desktop or mobile device to retrieve his or her messages.

One of the first steps when developing a new email campaign is to select a design using Campaign Monitor’s email builder. Campaign Monitor offers a range of designs, each with flexible layouts that ensure no two business emails look exactly alike. Drag-and-drop elements let you place images and text in the right spots within your messages. You can also set up your emails to display different content for different subscribers based on their preferences. This is called dynamic content.

Managing Lists

List segmentation features make it possible for businesses to send relevant content to the customers or fans who are most likely to convert. Campaign Monitor’s list management tools provide for subscriber segmentation, triggered messaging, personalized content, and webhooks.

Send your messages to the subscribers most likely to be interested in your content at the time when they’re most likely to convert. Using whichever information you have — user preferences, past campaign activity, location, purchase histories, and demographics, for example—you can create segmented lists. Dynamic content is also a useful way to send messages to subscribers based on the information you know about them.

Automating Campaigns

Automated campaigns work seamlessly in the background. Once they’re setup, a business simply imports its subscriber or customer information into Campaign Monitor, and then sits back while the cloud-based application sends their pre-designed messages at optimal times.

As a Campaign Monitor user, you can set up triggered emails to automatically go out to selected customers whenever certain criteria has been met. For example, depending on your industry, you might want to set up a recurring email that goes out to fans before their memberships expire. Or, you may want to send a thank you email to customers whenever new online transactions have gone through.

Tracking Results

Analytics are the key to optimizing modern email marketing campaigns. Campaign Monitor’s platform includes a substantial analytics and reporting component, which allows users to see who opened their emails and what aspects of their messages were most interesting or relevant to recipients. Businesses can also see who their emails were shared with.

Start tracking the results of your campaign for future optimization efforts. When you embed “Like” or “Tweet” buttons in your marketing emails, you’ll be able to see exactly who shared your emails and what those sharers said to their friends and followers on social networks like Twitter and Facebook. Campaign Monitor also has an iPhone app that you can use to see who is joining your lists and watch what’s going on with your campaigns in real-time, regardless of whether you’re sitting in front of a computer.

Competitor Feature Comparison

A/B Testing
API
Access Controls/Permissions
Activity Tracking
Analytics/ROI Tracking
Appointment Scheduling
Archiving & Retention
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Collaboration Tools
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Visualization
Delivery Tracking
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Engagement Analytics
Event Triggered Actions
Feedback Management
Forms Management
Geolocation
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Management
Lead Nurturing
Lead Qualification
List Management
Mail Merge
Mailing List Management
Marketing Automation
Marketing Calendar
Mobile Optimized Emails
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Preview Functionality
Prioritization
Prospecting Tools
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
SMS Messaging
Sales Analytics
Search Marketing
Search/Filter
Segmentation
Social Advertising
Social Marketing
Social Media Integration
Spam Blocker
Status Tracking
Template Management
Third Party Integrations
Unsubscribe Database
WYSIWYG Editor
Web Forms
Website Integration
Website Visitor Tracking
eCommerce Management
Learn moreCompare App
A/B Testing
API
Access Controls/Permissions
Activity Tracking
Analytics/ROI Tracking
Appointment Scheduling
Archiving & Retention
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Collaboration Tools
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Visualization
Delivery Tracking
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Engagement Analytics
Event Triggered Actions
Feedback Management
Forms Management
Geolocation
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Management
Lead Nurturing
Lead Qualification
List Management
Mail Merge
Mailing List Management
Marketing Automation
Marketing Calendar
Mobile Optimized Emails
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Preview Functionality
Prioritization
Prospecting Tools
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
SMS Messaging
Sales Analytics
Search Marketing
Search/Filter
Segmentation
Social Advertising
Social Marketing
Social Media Integration
Spam Blocker
Status Tracking
Template Management
Third Party Integrations
Unsubscribe Database
WYSIWYG Editor
Web Forms
Website Integration
Website Visitor Tracking
eCommerce Management
Visit WebsiteCompare App
A/B Testing
API
Access Controls/Permissions
Activity Tracking
Analytics/ROI Tracking
Appointment Scheduling
Archiving & Retention
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Collaboration Tools
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Visualization
Delivery Tracking
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Engagement Analytics
Event Triggered Actions
Feedback Management
Forms Management
Geolocation
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Management
Lead Nurturing
Lead Qualification
List Management
Mail Merge
Mailing List Management
Marketing Automation
Marketing Calendar
Mobile Optimized Emails
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Preview Functionality
Prioritization
Prospecting Tools
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
SMS Messaging
Sales Analytics
Search Marketing
Search/Filter
Segmentation
Social Advertising
Social Marketing
Social Media Integration
Spam Blocker
Status Tracking
Template Management
Third Party Integrations
Unsubscribe Database
WYSIWYG Editor
Web Forms
Website Integration
Website Visitor Tracking
eCommerce Management
Visit WebsiteCompare App

Mobile apps

iOS App


0 reviews

Campaign Monitor Feature Reviews

25 reviewers had the following to say about Campaign Monitor's features:

Desirae S.

Campaign Monitor

2018-07-25

If you have thousands of contacts that you need to reach in marketing campaigns several times a week with contact options to opt out of one or more segments while still being a part of the master list, look elsewhere.

Pros

Some pros for this app are the price point, campaign statistics reporting and integration with Salesforce.

Cons

This app appears to be geared towards smaller organizations that do not have a technical staff on board to manage the marketing. It has been so watered down to be user friendly that it not very robust or customizable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Software Advice
Helpful?   Yes   No
Read more
Chad P.

The dashboard is very clean, which is a nice respite from often-busy business software interfaces.

2017-11-15

I have used Campaign Monitor and still follow their progress as I was impressed at their start product, yet for some time I have switched to Mailerlite which surprised me with nice payment plan and great features.

Pros

You can add subscribers as you're setting up your first campaign or as a separate process.

Cons

Campaign Monitor may lack live support and third-party integrations, but it offers a simple way to connect with your audience through email marketing, including auto-responders and a new suite of analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Read more
Angelina G.

Campaign Monitor is the best of them all

2021-03-11

Campaign Monitor also offers us a detailed analytics on how the campaigns are performing.

Pros

We customize the beautiful templates available in Campaign Monitor to match our branding

Cons

My experience with Campaign Monitor has been very positive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sanjit M.

Love it!

2017-07-18

Email analytics and email automation.

Pros

Powerful analytics, easy to use email marketing program.

Cons

I wish they had support or a paid email campaign program to help SMB and those who need or want some assistance.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Health, Wellness and Fitness company, myself only employees)

an excellent email program

2019-01-25

It is so much easier to automate my emails with Campaign Monitor.

Pros

Lists are easy to sort and adding in new contacts is a quick process.

Cons

I have found that the templates that they have are a bit difficult to work with and maneuver, but overall this is still worth working through because of the upsides of this program.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 201-500 employees)

Quality Email Marketing Platform

2019-08-08

Pros

The email template builder is simply the best. Campaign Monitor makes it easy to build and launch campaigns quickly.

Cons

Advanced segmentation and analytics could be improved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Katie M.

Useful marketing tool with powerful analytics

2020-10-27

Pros

Campaign Monitor has many great features, including: - segmentation (allowing us to properly split our customers up and target them with appropriate emails) - Templates: easy to setup, customize and ensure they look professional - analytics: powerful and easy to understand which has evolved out marketing team to be able to properly target and understand our marketing strategy - Campaign Monitor has great integrations that allow us to use it throughout our platforms and connected to other software we are using

Cons

- Not flexible for completely customizable email bodies.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Caleb H.

Verified Reviewer

Campaign Monitor is great!

2016-06-22

I use Campaign Monitor to ease my weekly email blasts and they've been absolutely great.

Pros

- Email client testing - Mobile responsiveness - Fair pricing - Responsive customer service - Many templates to choose from - No section restrictions or image count restrictions (from what I've seen) - Easy list management - World view email opens - Comprehensive reporting

Cons

No free testing tier

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

One of the best solutions

2018-05-09

Pros

We've tried Campaign Monitor's tools and loved it, such as HTML testing and campaign analytics.

Cons

Their user interface and communication is not as good as MailChimp, they definitely could improve that

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Javier M.

Easy to use and very practical!

2019-12-04

I have used this application as an option to Google Analytics for short and simple campaigns.

Pros

It works very well with marketing campaigns, it is easy to read and establish reports.

Cons

In contrast, the support it offers is only online, otherwise it complements well with other applications.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
J B.

Early days but looking good.

2016-08-25

Have started using Campaign Monitor recently, had a couple of customer support queries and both answered quickly and cleared up any issues perfectly.

Pros

Customising with my own brand is easy, support materials good and easy reports and interface.

Cons

Template builder can be a bit clunky sometimes with adding content or padding, but I am sure it will be better with more practice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering Campaign Monitor

Loooking forward to seeing more about the marketing automation.

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Accounting company, 1001-5000 employees)

Used it in a joint project with an agency.

2018-11-24

Decent email marketing options.

Pros

I like the analytics and clear interface.

Cons

Out of the box there are less integrations than of competitor.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 51-200 employees)

Very intuitive & gets the job done

2019-10-29

It's a great and complete tool for starting out your email marketing ecosystem, as it's quite easy to manage users, reports and all that jazz.

Pros

I only had some basic HTML knowledge and that helped a lot, but other than that I relied on Campaign Monitor to teach me how to use it.

Cons

I'd love for the design to be more customizable, but I guess that would make for a more complicated product.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 51-200 employees)

Promote at ease

2019-12-10

I realized that it is much easier to create a campaign that contain a good design visuals. thanks to its templates.

Pros

I had a project which needs all social media audience to participate.

Cons

I cant say any bad words about the application, since it is a part of our success in spreading the campaign adds.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Matt M.

Solid, easy to use, analytics interface could be more robust/usable

2016-12-12

Some things are hard to find, like exporting certain data sets.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

Campaign Monitor has been a great resource for some of my clients.

2018-02-14

Pros

They have some great features within their system like social sharing buttons in campaigns, an easy to use point-and-click editor, and nice analytics.

Cons

Though, it lacks though compared to other email automation services such as Infusionsoft or Hubspot.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Kris K.

An expansive email marketing tool.

2018-06-28

Pros

Campaign Monitor is a full-featured, high-quality email marketing tool.

Cons

The customer service is non-transparent. Campaign Monitor makes many attempts to defer your help requests through pages of FAQs and making it difficult to find their email contact form.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 11-50 employees)

Solid email client that competes with best.

2018-02-01

Pros

Allows easy import/export of email contacts, with good pricing and total reliability.

Cons

No inline editor puts it behind mailchimp in the regard, and templates are a little messy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

The Best Email Service Provider on the Market!

2020-12-03

Campaign Monitor is wonderful.

Pros

Dashboards and analytics are all intuitive and easy to use.

Cons

These segments are already created automatically, but we have to export files and copy in email addresses to remove subscribers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 5001-10000 employees)

One Stop Email Marketing

2018-12-27

Campaign Monitor offers an incredible email marketing management solution that really makes it a joy to work on email marketing campaigns.

Pros

Fantastic campaign builder that takes the work out of email marketing.

Cons

There is almost too much choice, which can make it daunting for new starters

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
wayne a.

Newbie experience with Campaign Monitor

2017-02-07

Customer support is responsive and informative. Import is great for all the extra fields we need for segmentation.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Nick S.

Professional email client for b2b marketing managers

2016-09-23

The interface and data exporting is much easier for my own reports, and the UI is simple and well designed.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Nicki S.

Verified Reviewer

A great product that keeps evolving

2016-02-23

I've been using Campaign Monitor for several years to send email campaigns for my clients, mostly small to medium-sized nonprofits and civic organizations.

Pros

Responsive design Clean, contemporary, flexible templates Handles images well Great reporting Prompt customer service Competitive pricing Agency discount

Cons

There's a little bit of a learning curve for the templates. You can create a great-looking simple email right away, but it takes practice to get fancier.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
3 of 3 people found this review helpful
Helpful?   Yes   No
Read more
Misty F.

Great Email Marketing Option

2019-05-27

With Campaign Monitor, I can customize, send, and track emails.

Pros

I love the analytics that Campaign Monitor provides!

Cons

I can’t really think of any cons... I haven’t come across any at least.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mary-Lynne S.

Campaign Monitor has the best interface!

2016-10-18

I've worked on many email marketing campaigns on behalf of my clients and have to say that Campaign Monitor has the most intuitive user interface, the best templating language, thorough and easy to understand reporting and a really great pricing model for my small business clients.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more