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Campaigner vs Direct Mail Comparison

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Overview

Category Leaders

Email marketing automation tool with advanced segmentation, multivariate A/B testing, responsive email templates, powerful...

Direct Mail is an email marketing solution for Mac & iOS which includes customizable email templates, mailing list segmentation,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

19.95

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

15

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

117

155

48

16

20

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

5

4

3

2

1

91

17

3

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

Overall, having used the platform for a few years I can say that it performs perfectly for our needs which is a monthly newsletter blast. Good reports on the results and easy to set up.
The benefit of Campaigner (for my company) is that it allowed us to create a plan that suited our needs, for a far more affordable price than the competitors.
The software is very easy to access and use. I think that one of the biggest benefits is the ability to schedule marketing and resend already prepared marketing, with just a click of the button.

Pros

Great Templates, Ease of use and customization, Very good analytics. Renders very well on all kinds of devices and there's plenty of additional testing functions.
Outstanding customer support. Excellent selection of easily, editable templates.
In addition to doing what is asked of it reports are chelated and exported effortlessly. A potentially drudge job becomes a pleasure with this, the right software.

Cons

Now I have a mounting list of people who need to be re-subscribed and I cannot do it and the form I given them does not work. We are now looking for an in-house software option to avoid these issues.
I am blamed for your mistake twice this year and i'm really disappoint of your service.
The interface to create emails is very clunky and they must be using an old WYSIWYG which causes a lot of problems. The numerous steps you have to go through to preview an email is frustrating.

Cons

I've experienced people I've known well reporting me, rather than merely unsubscribing. One I called up and she said she did it by accident.
Not sure about the domain authentication process. I don't really want to bother our IT guy to have him update the DNS records just for me to use this.
May be we need more template to choice, but really is difficult to find something that is not working well, but please continue to develop so we can remain with you.
  • Vendor responds to reviews
  • Last review21 days ago
  • Vendor responds to reviews
  • Last review15 days ago

Key features

  • Total features81
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Anti Spam
  • Archiving & Retention
  • Authentication
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Click Tracking
  • Collaboration Tools
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Categories
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Management
  • Geographic Maps
  • Geotargeting
  • Image Editing
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multivariate Testing
  • Newsletter Management
  • Offline Access
  • Performance Metrics
  • Personalization
  • Queue Management
  • Real Time Comparisons
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Recurring Tasks
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Routing
  • Segmentation
  • Signature Management
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Spell Check
  • Subscription Management
  • Summary Reports
  • Template Management
  • Third Party Integrations
  • URL Customization
  • User Management
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Whitelisting/Blacklisting
  • Workflow Management
  • Total features53
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Anti Spam
  • Archiving & Retention
  • Authentication
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Click Tracking
  • Collaboration Tools
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Categories
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Management
  • Geographic Maps
  • Geotargeting
  • Image Editing
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multivariate Testing
  • Newsletter Management
  • Offline Access
  • Performance Metrics
  • Personalization
  • Queue Management
  • Real Time Comparisons
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Recurring Tasks
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Routing
  • Segmentation
  • Signature Management
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Spell Check
  • Subscription Management
  • Summary Reports
  • Template Management
  • Third Party Integrations
  • URL Customization
  • User Management
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Whitelisting/Blacklisting
  • Workflow Management

Integrations

  • Total integrations16
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations12
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Direct Mail logo

Direct Mail

Great program for managing and mailing to lists for business, music promotion, etc.

Reviewed 4 years ago
Pros

Easy to use and easy to manage lists, messages and campaigns. Can get new message campaigns off quickly.

Cons

Takes some getting used to. Using images could be easier. Would really like an iOS version that would work with an iPad Pro.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail logo

Direct Mail

Direct Mail. Does it work for the small business

Reviewed 2 months ago

Been great. Moved over to Direct Mail from another subscription service just to try and found it much easier to use and maintain.

Pros

Ease of list maintenance. Easy to find and draw up past campaigns to create new campaigns Quick to lay out and modify messages and format them.

Cons

The name. When I try to find related stuff on line about Direct Mail I get too many similar names.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail logo

Direct Mail

Excellent Email Marketing Tool

Reviewed 2 months ago

I am able to send campaigns to different groups which I have made based on their buying interests and it helps me sell more even during this pandemic as my campaigns are specific to groups. My revenues have increased each year.

Pros

I like the summary of campaign reports, particularly the number of times a particular client reads it and his location while reading the campaign. All my customers are known to me and when they read it away from their country then I know they are on holidays and I do not disturb them by calling. The templates of direct mail help me make appealing campaigns to my audiences.

Cons

Currently we are not able to have put the excel format inside the body of the campaign.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Direct Mail logo

Direct Mail

Direct mail Direct Profit

Reviewed 2 months ago

Its based on three factors. One) Being a designer gives me freedom to design as I like. It looks pro yet very user friendly. I never feel any inconvenience from day one I am using this app. Smooth file integration gives me ease of operation. Two) The most useful and very important thing is the report. I can give the summery of my campaign in respectable manner. Three) Price of mailer is affordable. Very economical, customers always happy with the budget.

Pros

Freedom of design. Smooth file integration. Campaign Summery. Affordable price.

Cons

Nothing compared to other applications from any point.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail

Why Direct Mail

Reviewed 2 years ago

Excellent, this is so much easier to use than Mail Chimp

Pros

The software is very straightforward and easy to use and immediate feedback on campaigns

Cons

The page design element is basic and easy but could possibly be slicker with more intuitive options

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail logo

Direct Mail

Starightforward, simple to use

Reviewed 3 years ago

Brilliant

Pros

I can't beleive that you can create, customise and send email campaigns so easily

Cons

Nothing as yet; still working with it and have yet to discover a real issue.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail logo

Direct Mail

Lon time user

Reviewed 2 months ago
Pros

Direct Mail makes campaign administration easy. Everything is built-in: templates, reports, delivery, web hosting.

Cons

Importing templates from other applications, such as Mail Designer, used to be easier. It seems to have become more cumbersome in the past year.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Direct Mail logo

Direct Mail

Alternative to MailChimp

Reviewed 2 years ago

Wonderful! Amazing app and great experience so far.

Pros

It is very easy to use and provides the basic bells and whistles needed to track any campaign.

Cons

I know it is not possible, but there needs to be a way to track reasons why a person would file a report. I've experienced people I've known well reporting me, rather than merely unsubscribing. One I called up and she said she did it by accident. Not even sure how that can be an accident, but ok. It would help to understand user behavior with clear reasons to get a better sense of what I might have done wrong with a user, so I can avoid certain pitfalls in the future.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail logo

Direct Mail

Direct Mail because it's easy to use

Reviewed 2 months ago

I use Direct Mail heavily with DM campaigns for services and products, weekly and monthly newsletters both for my business, my local Rotary Club, and for my Rotary District.

Pros

What I like most with Direct Mail is how easy it is to use - especially for newsletters. Easy to design own templates and administer the address databases and opt-in functionality. It is also a good thing that you only pay for what you use by "digital stamps".

Cons

I would probably want a more visual way to make "workflows" and the possibility to make more tailor-made opt-in and landing pages for campaigns.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Direct Mail logo

Direct Mail

Great

Reviewed 3 years ago
Pros

Easy to send emails, tracking is great and the interface to build the email campaigns so much easier than other products.

Cons

The price is a bit high, but they give you 150 emails a month free to use as you like, so and they have a subscription by month or by email, so, plenty of choices either way.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Direct Mail logo

Direct Mail

Looking for an Apple native app and does it better than Constant Contact or MailChimp? It's here!

Reviewed 4 years ago
Pros

I have TOTAL control in all facets from creation to execution; publishing, campaign follow up, and the minutia details. All here

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail logo

Direct Mail

Great Newsletter Software

Reviewed 15 days ago

Love it! I have used Direct Mail for many years, brought it with me into different companies and into different projects and it always does the job. Despite the pleasantly simple and light user interface, Direct Mail has really advanced and professional features that cover everything I need, from tracking to unsubscribing. Even though I'm not a marketing professional, I was able to run several well received newsletters and very successfull campaigns with it. I don't use Direct Mail very often (just running the odd newsletter or campaign), but I have used it for EVERY mass email I have sent since appx. 2014 and cannot think of any other software that does what I need it to do as well as this.

Pros

I really like the ease of use, the WYSIWIG editor and the long list of imported address formats. Direct Mail ist fun to use and easy, while still having all features needed for a professional campaign (it even connects to Google Analytics which will make the marketing guy helping on my next campaign very happy).

Cons

In some areas the content block management feels slightly clunky and needs one or two more clicks than necessary.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Direct Mail logo

Direct Mail

Great for basic emailing and if don't need modern automation, ecommerce, etc. needs

Reviewed 3 months ago

Overall, is a super great tool to manage regular advertising emailing campaigns and periodically newsletters, but will find trouble if need integration with ecommerce or automation tools.

Pros

Mac native and works offline. Graphic and html easy switching and simple to use to achieve great looking emails. Free and affordable subscription or pay per mail plans. Detailed tracking system. Integration with own domains for SMTP.

Cons

Lacks of modern marketing automation tools. My sensation is like other sender get lower bounce rate. Full features are unlocked by paying and subscribing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Direct Mail logo

Direct Mail

I used this mailing tools since 5 years and it's great...

Reviewed 3 years ago
Pros

Customization of the templates, very intuitive and easy to use. The reports are complete and it's very important to compare data VS SMS campaign results.

Cons

Sometimes we have OPT-In list but recipients clicked on Spam Complaints. We use filters to be sure that recipients are OK

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail logo

Direct Mail

Direct Mail always hits the spot

Reviewed 2 months ago

One of my oldest clients is a company that offers PR monitoring software and for the last five years we have been sending out email campaigns every week (Tuesdays through Thursdays) and I know that they are getting customers signing up to their services as a result. We update their campaigns on a regular basis and with Direct Mail's excellent interface I can adapt and amend things very quickly. For...

Pros

Direct Mail is a powerful and comprehensive, but easy-to-use, email delivery platform that makes every email campaign a joy to design, develop and implement. It's intuitive interface allows you to design a campaign, create a distribution list and then monitor the results in realtime. The templates that are provided by Direct Mail are almost infinitely adaptable, but you can create your own formats or import templates. Either way, you have at your fingers tips a professional system that I would now not want to be without.

Cons

There is very little, if anything, to dislike, but if there is one improvement they could make it would be to have the option to use the email sign-up forms as a contact form. At the moment, when creating automated sign-up forms, the only option is for users to 'subscribe', but if Direct Mail could incorporate the option to choose 'submit' and not 'subscribe' that instantly turn it into a powerful and highly editable contact form, which you can incorporate into any website.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail logo

Direct Mail

The MUST HAVE email marketing tool for Apple users!

Reviewed 2 months ago

Overall the experience I've had has been wonderful. I also use Daylite in my business and Direct Mail integrates with this program which is such a time saver. That's just one of the integrations and there are a massive amount that make the software super flexible for any use case.

Pros

Direct Mail is a product native to Apple products which is amazing. Because of this, it's easy to use. If you can draft an email in the stock Mail app, you can use Direct Mail. The sign-up forms are easy to create and can be integrated into Facebook pages and websites with an easy cut and paste of the embed code. The partner app Stamps for iOS allows you to check your campaigns on the go and is just as easy to use. The pricing is amazing compared to competitors. Instead of charging for both the numbers of subscribers and the amount of emails sent, Direct Mail pricing is based off of subscriber count only (the monthly plan) and includes unlimited email sends.

Cons

There aren't many cons to this software, but one that does stand out for my use is that the open rate percentage and click rate percentage for all campaigns sent is kind of elusive. This isn't something that would deter me from recommending or using the product though as it can be calculated quickly if needed. The other thing I wish that it had was the ability to draft and build out campaigns from within the mobile app, though I wouldn't consider this a con. I'm finding the more that I use it, the more I'm okay with having to do the campaign building from my laptop. It keeps me from obsessing over things which can sometimes cause me to nit pick something that doesn't need to be picked at.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail

Amazing

Reviewed 3 years ago

Great product. Great customer service!

Pros

It does everything I'd ask for in an email blast program -- localized software, easy to import, create groups, build templates, send out mail campaigns, collect online data, link with other software, etc.

Cons

The only one thing that I don't like about it is -- if I schedule a number of emails (over the course of the week) and new subscribers come in -- those new subscribers won't get my already-scheduled emails. Because of this, I can't schedule more than 1-2 days of emails.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Direct Mail logo

Direct Mail

A great all-around DM solution

Reviewed 4 years ago
Pros

Great Templates, Ease of use and customization, Very good analytics. Renders very well on all kinds of devices and there's plenty of additional testing functions. The automatic management of unsubscribers is also very handy. For someone with zero previous DM experience but wanting to send out a weekly newsletter this is fantastic value for money.

Cons

Can't think of anything specific even though I would like to group reports (i.e. comparing flights of the same campaign or issues of the same newsletter. Presently I export to Excel but it would be practical to have these inside.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail

Couldn’t live without it!

Reviewed 2 months ago

A must have if you do any type of selling or consulting. Can personalize your emails to give that personal touch

Pros

Total integration with Daylite. Easy and produces excellent direct mail campaigns. In this day with it being more difficult to be in person, DM is the ideal way to reach your clients with updates and services

Cons

I’ve used for so long and haven’t seen any weakness that stick out

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail logo

Direct Mail

Great mail program with extensive features

Reviewed 2 months ago

I was looking for a low-cost mail program that was very easy to learn and get up and running. The major issue was getting a zap to work, but once that was working, I was very happy with the result. Likewise, zaps for onsite forms. But the learning curve for actually USING it, and sending emails. Cost per email is very very low - I buy 10K at a time for $99 so one cent each. Pretty good pricing! Delivery is almost instantaneous, and it is fun to watch the responses roll in.

Pros

Low cost per email, campaign reports, mailing lists easy to build and maintain, easy to use block editor. I use this via zaps with Shopify, as well as forms on my WP site. Much smaller learning curve compared to mail chimp.

Cons

Not as common support - required a zap to connect to Shopify, rather than directly connect, as will bigger company products. I appears to not detect duplicates in lists. I would like a more powerful editor, more like Divi for constructing emails. However, the basic block editor works pretty well.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail logo

Direct Mail

A Great email marketing application

Reviewed 2 years ago

Having used Direct Mail for many years I can attest to the effort put into keeping it fresh. The customer support is outstanding.

Pros

Well thought out and updated on a regular basis, you can tell that the developers of Direct Mail take pride in their product. It is a solid and stable application that I have relied on for years to do my email marketing campaigns for clients.

Cons

As with any application you always say, I wish it did x, but nothing significant enough to warrant inclusion here.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail logo

Direct Mail

Direct Mail made me happier and swear less (and saved me money)

Reviewed a year ago

Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign (compared to MailChimp). The user interface means I'm more confident about writing emails because I don't end up fixated on all the fidgety formatting and targeting issues I had on MailChimp. I've probably increased the number of EDMs I've sent out by about 80% because of how easy it is to use Direct Mail. I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.

Pros

I switch to Direct Mail from MailChimp and have no regrets. I basically love everything and can't choose one. I love the fact I can work on campaigns locally on my computer without being online and not in a browser. The lists and address management is simple yet agile. I've been able to integrate the sign up form on to my website very simply without needing a third party plugin. The emails I send are irregular, - some months I might send thousands, and others none at all - so the pricing structure is ideal for my business model. I'd never be able to sign up to a program that was charging a monthly subscription fee.

Cons

It was a bit difficult to get in touch with customer support while I was figuring out the software, and it would be good if there was a community forum for users to exchange knowledge and tips. I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail logo

Direct Mail

Terrific Basic Service for Digital Marketing

Reviewed 3 years ago

Very Good!

Pros

Great product for the price We use Direct Mail to manage our customer base for two separate target audiences. The service is helpful and easy to use, being able to create, reuse and modify previous campaign flyers, driving traffic to our websites, providing useful metrics, keeping our database relevant when clients change email addresses or are no longer interested in receiving annoucements. Overall DM has worked well for our small business. We cannot afford to invest in other CRM services such as MailChimp, Constant Contact, GetResponse or other email marketing services. DirectMail fulfills our current needs.

Cons

Wish the interface were more user friendly Wish there were more customization tools for the templates