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Campaigner vs EmailOctopus Comparison

Overview

Email marketing automation tool with advanced segmentation, multivariate A/B testing, responsive email templates, powerful...

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience....

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$19.95/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$20.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

108

151

47

15

20

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

5

4

3

2

1

77

23

8

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

It’s been great and super affordable. I am able to stay in touch with my clients weekly or as often as I want.
When I was looking for an email solution for our gallery's customers, I researched ALL the available options. Campaigner's no-frills, affordable solution was perfect.
The experience has been more or less good. The times I have needed to contact customer support, they have been amazingly responsive and helpful.

Pros

Overall speaking, I will say it's with superb high "COST and PROFIT" value. Besides, customer service is kind to answer your questions with details.
The ease and flexibility of this web-based program are outstanding and I have made recommendations in the past that have since been implemented.
I love how easy it is to use and if I have any issues, customer service is always excellent.

Cons

The templates do not work well, there is poor flexibility and the customer support is awful.
Additionally, the email account verification systems are poor, with many, if not most, of the notification emails dropping to spam and resulting in very low participation rates.
Awful and unprofessional customer support, pricing and billing policy, Slow and buggy platform.

Cons

However, they always get back to me quickly. Also, I'm desperate for list segmentation and have been asking for that feature for a while now.
Most of the emails end up in spam. So the response rate is very low.
My experience with EmailOctopus was a little frustrating trying to get things set up properly.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review13 days ago

Key features

  • Total features51
  • A/B Testing
  • API
  • Access Control
  • Activity Tracking
  • Anti Spam
  • Authentication
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization
  • Click Tracking
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Custom Forms
  • Customer Segmentation
  • Customizable Branding
  • Customizable Categories
  • Customizable Templates
  • Data Import
  • Delivery Tracking
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Forms Management
  • Geotargeting
  • Image Library
  • Lead Nurturing
  • Mailing List Management
  • Newsletter Management
  • Performance Management
  • Performance Reports
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Recurring Tasks
  • Reporting & Statistics
  • Role Management
  • Role-Based Permissions
  • Social Media Integration
  • Subscription Management
  • Summary Reports
  • Third Party Integration
  • User Management
  • Website Integration
  • Workflow Management
  • Total features19
  • A/B Testing
  • API
  • Access Control
  • Activity Tracking
  • Anti Spam
  • Authentication
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization
  • Click Tracking
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Custom Forms
  • Customer Segmentation
  • Customizable Branding
  • Customizable Categories
  • Customizable Templates
  • Data Import
  • Delivery Tracking
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Forms Management
  • Geotargeting
  • Image Library
  • Lead Nurturing
  • Mailing List Management
  • Newsletter Management
  • Performance Management
  • Performance Reports
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Recurring Tasks
  • Reporting & Statistics
  • Role Management
  • Role-Based Permissions
  • Social Media Integration
  • Subscription Management
  • Summary Reports
  • Third Party Integration
  • User Management
  • Website Integration
  • Workflow Management

Integrations

  • Total integrations17
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations16
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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EmailOctopus

Good value for money

Reviewed 2 years ago
Pros

Report for sent campaigns has many details.

Cons

Email builder is not powerful enough. More templates would be useful too.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend10/10

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EmailOctopus

Good option to keep costs down

Reviewed 2 months ago

Happy with this service for my marketing email campaigns.

Pros

A good alternative to some of the larger mail providers. Has the main features required without the high cost per contact.

Cons

Suits my needs perfectly. I have a simple use case and do not need a large feature set. Works well for marketing emails

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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EmailOctopus

Decent. On the way, but waiting for upgrades

Reviewed 3 years ago
Pros

We like the fact that it works with AWS servers to help keep costs down and only pay for what you send. Although, we are still paying a decent monthly fee for the service on top.

Cons

- Can't duplicate a campaign once its been sent. This is a pain to have to recreate campaigns that you may just want to tweak a bit and resend to a new list. - No API to send mail. Big bummer. - More template options

Vendor response

Thanks for your review Brando. You can definitely duplicate campaigns, I've sent instructions on how to do this to your email address. As for your other feedback, we take it on board and appreciate it. We have a couple of things coming later in the year which may make you very happy, namely a new version of the API and a new editor.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7/10

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EmailOctopus

Platform to send emails using Amazon servers

Reviewed 2 years ago
Pros

Creating campaigns is a breeze and we had not issues on their website

Cons

Email wise dependent on amazon ses. The templates are very poor and extremely limited in counted

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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EmailOctopus

Extremely efficient way to handle mailing lists

Reviewed 2 years ago

Works really well

Pros

Cheaper than mailchimp, good dashboards, has bookfunnel integration api, great campaign and automation planning tool

Cons

mailing list segmentation has limited features

Vendor response

Hi Thomas, We have some good news on segmentation - we've just launched this as a feature so you can now segment your mailing list based on custom fields and the data that's most important to your business. Let us know how it works for you. Thanks, Tom

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend8/10

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EmailOctopus

A Good Email Campaign Platform

Reviewed 2 years ago

Simple to get started, integrates with many other applications/platforms, a good competitor to MailChimp.

Pros

Its has many of the same features and functions that the big email campaign platforms have, but at a percentage of the costs. Unless you have some particular need you're solving with MailChimp or CampaignMonitor, EmailOctopus will deliver mail reliably at a lower cost. Uses Amazon SES, which should be fairly reliable.

Cons

I haven't used every feature, but what I have used so far (simple mail lists, campaigns, etc.), I do not see any cons.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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EmailOctopus

Easy to use and setup

Reviewed 5 months ago
Pros

This is easy to use, no frills email software that is perfect for low cost marketing campaigns

Cons

Haven't had any issues so far, everything about it is good.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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EmailOctopus

User experience on EmailOctopus

Reviewed 2 years ago
Pros

I think EmailOctopus is perfect for either the beginner or even the advanced user, since the key indicators included on the platform have already been good enough to help the users to understand the feedback and enact following action. Overall speaking, I will say it's with superb high "COST and PROFIT" value. Besides, customer service is kind to answer your questions with details. Much appreciated it. Also look forward to seeing more and more intuitive functions on the platform.

Cons

It will be great if there are more template to choose while making the campaign. The existing templates have already been good enough, though.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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EmailOctopus

EmailOctopus Client Review

Reviewed 2 years ago

We have tried several marketing platforms from Sendgrid to MailChimp but nothing beats EmailOctopus in terms of delivery rate, customer support and the pricing is great! This software is indeed value for money. I wouldn't hesitate to recommend it to anyone who wants to succeed in email marketing.

Pros

It is easy to use and the support is great! It is also value for money and the delivery rate is excellent.

Cons

Nothing much but just increase the number of templates. Also, add the ability for clients to download those who have read the campaigns and automatically engage these clients

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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EmailOctopus

EmailOctopus is a Great Inexpensive Option Among a Field of Competitors Pricing Out Small Nonprofits

Reviewed 4 months ago

It has been easy, affordable, and effective to get our email campaigns going with EmailOctopus. It really is the right solution for us.

Pros

It is the price and simplicity that drew me to EmailOctopus and make it the right solution for our organization. While it lacks some of the advanced features of competitors like MailChimp and Constant Contact, it has the features that we need to manage our email campaigns. List management, simple segmentation, basic email campaigns, and a simple editor that makes it easy to create good looking emails is exactly what we needed.

Cons

I wish that we could do a little more with the custom fields in the member lists. For example, you can't include dynamic content based on a field on a subscriber's profile except for the contents of the field itself.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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EmailOctopus

Great tool for email marketing

Reviewed 2 years ago

Overall it's a great tool once it's set up. Fair prices, great usability and easy to implement on your own website and within marketing campaigns.

Pros

Great usability and easy to set-up website widgets.

Cons

Not that easy to set-up without a technical person (with Amazon servers etc.)