Campaigner vs Infusionsoft Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Aleksei Villegas

Verified Reviewer

Used by the best marketers it has everything!

2018-05-24

Pros

Email campaigns, lead capture, label application, campaign tracking, customer tracking campaigns, e-commerce, you have it all.

Cons

The price, certainly not for all businesses, if you have a small business, you will think twice before buying a tool that has so many things, your choice may be another application, but if you have many prospects or affiliates, this is certainly a very good option.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Sylvia Stock

Best affordable software for small and start up businesses

2017-11-08

Pros

comprehensive tools that once mastered are easy to use and saves time with tracking campaigns, email broadcasts and day to day organisation

Cons

No simple pre-set sales campaign templates for ease of setting up ongoing sales campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Tracey Collins

Technical support is awesome

2018-12-06

Pros

I am not the most tech savvy but they were very patient with me and helped me (multiple times) get my campaigns up and running.

Cons

Setting up a continuous loop campaign was very challenging.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Infusionsoft


Hi Tracey,

Thank you so much for the kind review. Our Support team works very hard and loves to hear positive feedback.

Cheers,
Sarah, Advocacy Manager at Infusionsoft

Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Isabel Kehoe

Great tool

2018-01-10

Pros

The campaign system and the use of tags.

Cons

That only one person is allowed in a campaign at a time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Jeanne Avron

Efficient

2017-11-28

Manage with the same tool my CRM, my marketing campaign and my e-commerce.

Pros

I like most the campaign manager, it's user friendly, efficient and completly trackebled.

Cons

I like least is the broadcast manager. A lot of mistake can be done and not be canceled. You have to send yourself the email two times before send it, because the preview is not the reality.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Earl Cox

The software appears to do a lot for the money but the training that you pay a lot for was not valuable.

2018-04-05

Needs to have a much better training program. I found someone who had a series of videos on how to use it. Much better than paying the to get the training.

Pros

Can implement, track and control your own marketing campaign. It provides you good feedback on if marketing campaigns are successful.

Cons

Extremely difficult to understand (especially for someone that is not tech savvy). Several people I know refer to is as confusionsoft.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Other

Likelihood to recommend

2/10
Source: Software Advice
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Ceecee Wood

Complex but gets the job done

2018-03-08

Marketing campaigns and customer database

Pros

Infusionsoft has a great flowchart-style campaign builder.

Cons

The cost is ridiculously expensive AND, on top of that, there is a mandatory kickstarter coaching package. The software is very complex and so you will need the kickstarter package.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Jessica Wilcox

Not Good for Data Analysis

2018-06-07

Marketing campaigns, basic CRM functions.

Pros

It is easy to navigate and pull reports within Infusion. I like the ability to customize what columns are included on the report.

Cons

Our services start with a one-time order, and then create a subscription which bills continuously. There is no way to pull reports on orders and also analyze the subscriptions triggered by that order. This makes data collection and analysis tedious.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

2/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Bryon Smith

Great Features - Not great GUI

2014-07-10

Pros

The price is good, and they are responsive in helping navigate the product. The product features provide all you want in marketing automation.

Cons

It's very difficult to set-up with the campaign flows.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

6/10

Recommendations to others considering Infusionsoft

Make sure you are aware and comfortable with the time investment it will take to get started using the software.

Source: Software Advice
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Stuart Bennett

best crm ever

2018-06-27

Pros

i love how easy it is to build campaigns using campaign builder and how easy it is to segment contacts into different groups.

Cons

reporting is rather restrictive. this often results in extra software or services being needed to access and display data from infusionsoft in the format required.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from Infusionsoft


Hi Stuart,

Thank you so much for the great review and 5 stars!

We appreciate your feedback regarding reporting functionality. We do not have a "build your own custom report" feature at this time (like you are able to achieve through integrating with some of our partners). However, our Support agents are happy to get you get as close as possible to a customized report using the custom stats widget. Please contact our Support team if you would like to try that route and they are happy to assist!

Cheers,
Sarah, Customer Advocacy Manager

Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Laura Phillips

Mixed feelings, but there isn't a lot out there that does everything that Infusionsoft does

2018-08-23

That being said, it has given me so much control over my email marketing and complex launch campaigns and for that reason I'm not looking elsewhere right now.

Pros

The fact that all my campaigns, customer details and sales are stored in one place and I can create pretty cool automated campaigns.

Cons

Its highly complex and the onboarding training is terrible, so it takes a long time to get up to speed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Nicolo Franchi

Great tool (with some headaches)

2017-09-24

Marketing automation and lead scoring at an attainable price

Pros

Campaign builder is quite flexible however you need to have a deep understanding of how it works to really create more complex campaigns

Cons

The reports are terrible and the dashboard does not really help. Luckily there are third party softwares that can help solve that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Infusionsoft


Thank you for leaving a review, Nicolo!

Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Marcus Taylor

Verified Reviewer

Generally really good

2014-06-26

I wrote a more in-depth review here on Venture Harbour but to summarise, Infusionsoft is exceptional software but does have its drawbacks. If your business is doing $150K annually and most of your business is done via eCommerce transactions then it's likely that this is perfect for you. If less, or you're more of a bricks and mortar business, I'd look elsewhere.

Pros

Great campaign builder Good customer service

Cons

No AB testing Expensive Poor analytics visualisation

Source: GetApp
3 of 3 people found this review helpful
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Marq Marttin

All-in-One Marketing Tool

2014-12-04

Pros

I like the campaign builder best.

Cons

The pricing isn't suitable for small entrepreneurs. It would be great if they had a package for small businesses.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

8/10

Recommendations to others considering Infusionsoft

This is a great tool if you want to automate your marketing.

Source: Software Advice
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Karen Soto

It really saves you time and effort

2017-10-11

Pros

It's very flexible and you can get very creative with the campaigns. Also, you have free campaign templates to start with and modify them at convenience.

Cons

It's a complex software. You better study a lot or find a partner who can help you. Either way, the benefit is worth doing it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
James McQuillin

Weak CRM but campaign builder is very easy

2017-01-31

Bottom line is that Infusionsoft works great for building email marketing campaigns with if/then logic, especially for e-commerce websites.

Pros

Very easy to learn how to build campaigns.

Cons

Very difficult to mold the CRM into something friendly for salespeople.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

5/10

Recommendations to others considering Infusionsoft

Use a different CRM. If you are looking for marketing automation software, compare your options here too but make sure to not rely on InfusionSoft in regards to CRM.

Source: Software Advice
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Anonymous
(Internet company, myself only employees)

I used to hear good things about this product, but...

2018-09-23

Pros

Easy to set up campaigns and import forms.

Cons

Customer service isn't that great and I'd like for it to be easier to set up automated emails for some things like confirmation emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Sarah Marcoux

Pleasant

2019-01-04

Overall it was pleasant. Any time i had to call customer support i was pleased. Everyone is nice and professional and most importantly they are stationed in the USA and there was not a huge language barrier. Communicating with your team and getting results was easy!

Pros

It is very user friendly! Things are categorized in an easy to follow manner and the interface is awesome. I have worked with ICOMS before and this is beyond better!

Cons

The campaign building can be a bit tricky.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Marissa Carrozza

Super helpful to send mass emails in one quick click and set contacts up in a sales pipeline

2018-06-27

The ease of a marketing campaign and sending emails.

Pros

The Campaign Builder is awesome and easy to use, Email Broadcasts (and that I can set it up and schedule emails), I love that tagging system and of course, the reporting.

Cons

Some of the features (such as updating contact information or "linking" contacts to a company) needs to be done manual and it's VERY tedious and annoying. Wishing Infusionsoft could have a recognition feature of some kind.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Infusionsoft


Hi Marissa,

Thank you so much for the review and for the feedback! We are in the midst of improving ease of use and UI so linking contacts should become much easier with our updates!

Cheers,
Sarah

Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Anonymous
(Computer Software company, 11-50 employees)

The platform good but it's not as intuitive as newer sales/marketing automation platforms

2018-05-31

Sales + marketing automation, their campaign manager was also great.

Pros

Customer support via chat was one-of-a-kind. They were always there to assist. For the price, the platform was great for sales and not bad for marketing.

Cons

UI/UX always felt unintuitive. The learning curve was steep and finding menu items could be tedious because sections were not categorized efficiently. Ended up moving to HubSpot.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Dana Davis

Great for larger Companies

2019-02-14

Pros

The launch with a coach is great. Great training, great ideas. As a small company, it was hard to keep moving with this after our training support was done. The program is not as time friendly as we would have needed as a small company.

Cons

Not as easy to understand analytics and update within campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Nicholas Owings

Good for the basics

2019-01-21

It's great if you don't have any sales/marketing software at all and haven't used other programs in the past. If that's the case, you won't know any better and will like the features here. If you have used other programs or know anything about programming, you will be quickly disappointed.

Pros

I like the user interface of the campaign builder.

Cons

If you accept payments through check, cash, COD, or anything other than having their system process the payment, it will not recognize the sale and the system won't move them onto the next stage, effectively breaking your campaign sequence.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

2/10
Source: Software Advice
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Shore Crawford

I've been using Infusionsoft for a couple months, and it's been very helpful for my clients.

2017-06-07

Pros

The campaign builder is a great aspect of this software.

Cons

There is a bit of a learning curve. I feel like the dashboard can be made more user friendly. The training helps some, but it's difficult to search for things if you're not sure where they are.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Nelly Sell

InfusionSoft is a very robust tool and we enjoy using it!

2015-03-24

Pros

Limitless options it offers for email campaigns and sequences .

Cons

Limited email building and customization options.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

10/10

Recommendations to others considering Infusionsoft

Make sure they have good customer support and tutorials, because software like this may be confusing at first.

Source: Software Advice
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

All the features you would need

2018-09-25

Very good, stong development team with a strong/solid product.

Pros

Campaign Builder, Reports, Templates/Email Builder, List Segmentation, & More.

Cons

It can be overwhelming, and hard to use if you do not know what you are doing. It would be ideal to have an overall reporting functionality or some type of flow charts to see what is going on in your Infusionsoft account. It takes some investigative work to figure out setups.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Infusionsoft Reviews
Infusionsoft
Powerful marketing automation & CRM built for SMBs
Read more