Captora Pricing, Features, Reviews & Comparison of Alternatives


Top of Funnel (ToFu) marketing automation platform

5.0/5 (1 review)

Captora overview

Captora is a Top of Funnel (ToFu) platform, sitting above automation and CRM within the marketing solution chain. Promising features for the targeting, launch and optimization of high-performance campaign portfolios of any scale, Captora supports multiple channels across search, advertising and social media. Marketing teams can identify higher quality ToFu leads by being able to spot, identify and prioritize opportunities earlier with a greater confidence of driving conversions. Use data to prioritize goals and real-time market intelligence when planning investments, while manipulating custom tags, queues, and lists when running reports.

Content strategies and campaign road mapping tools help marketers to push enhanced performance from current content, while assisting the discovery of more effective forms. Campaigns can then be built, launched and tweaked according to best practices, leveraging landing page editors complete with templates and forms. Advanced targeting and A/B testing options then promise to boost conversion rates that can then measured with built-in reporting capabilities. Compare conversion metrics against campaign spend to gauge portfolio ROI, viewing visualizations on visits and performance across every channel.


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Business size



United States

Supported languages

Captora screenshot: Organize and view keyword groups effectively with custom tags, queues, and listsIntroducing CaptoraCaptora screenshot: The Content Intelligence tab supports the strategizing process and the identification of new content (offers, CTAs etc) promising the biggest impact on future campaignsCaptora screenshot: Campaign Builder tools and intuitive landing page editors include templates, forms, and CTAs for streamlined campaign creationCaptora screenshot: Use the Target Manager to drive conversions with advanced targeting and A/B testing according to CTA, persona, keyword, geo, device and moreCaptora screenshot: Organic analytics capabilities provide conversion metrics for measuring ROI across a campaign portfolioCaptora screenshot: Analytics and reporting options offer time-series visualizations detailing visits and campaign conversionsGrowth Marketing Success Stories

Captora reviews


Very good
Value for money
Ease of use
Customer support

Captora pricing

Pricing options
View Pricing Plans

Contact Captora to request a personalized demo and full price quote.

Captora features

A/B Testing
Campaign Analysis
Campaign Management
Customizable Templates
Multi-Channel Marketing
Real Time Data

API (410 other apps)
Activity Dashboard (228 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Real Time Analytics (156 other apps)
Reporting & Statistics (213 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Third Party Integration (228 other apps)

Additional information for Captora

Key features of Captora

  • Analytics / ROI tracking
  • Search marketing
  • Social marketing
  • Landing pages / web forms
  • Multivariate testing
  • Content / blogging platform
  • Channel management
  • Multi-channel marketing
  • Campaign segmentation
  • Contact management
  • Custom landing pages
  • Web forms
  • Lead management
  • Lead scoring
  • A/B testing
  • Website visitor tracking
  • Custom tags
  • Real time data intelligence
  • Queues
  • Landing page templates
  • Conversion tracking
  • Social media metrics
  • Campaign portfolio management
  • Web traffic reporting
  • Reporting options
  • ROI analytics
  • Keyword tracking
  • Campaign analysis
  • Multi-campaign
View All Features


Captora is a Top of Funnel (ToFu) marketing platform that claims to help marketing teams target, launch and optimize campaign portfolios at scale across multiple channels.

Utilizing patented web crawler technology, Captora surfaces the strongest relevant keyword opportunities before facilitating the creation and promotion of targeted landing page campaigns tied to those keywords.

Plan campaign investments with access to marketing intelligence data, identify strong content opportunities earlier and squeeze greater performance from existing content.

Build campaigns and landing pages with intuitive content editing capabilities featuring customizable templates, web forms and best practice guides all within a single streamlined solution.

Measure and gauge the Return On Investment (ROI) of a campaign portfolio, viewing real time reports on visits, conversions and more.