Celtra Features List

Celtra Reviews

Celtra

Creative management platform for digital advertising

4.45/5 (91 reviews)
5,160

Celtra Feature Summary

  • Ad creator
  • Authoring, serving, and tracking tool
  • Create cross-screen ads
  • Create Dynamic, contextual ads
  • Campaign analytics and reporting
  • Create mobile-first ads
  • Social media optimized ads
  • Ads with live feeds and news
  • Customize and brand your user interface
  • Ads optimized for all popular networks and platforms
  • Complete campaign management
  • Smart Video Ad Formats
  • Video engagement rates and feature use metrics
  • Standard HTML5 display Banner
  • Over 70 real-time metrics
  • Create Native Ads for specific platforms
  • Premium Direct Response Banners
  • Viewable impressions
  • Performance benchmarking
  • Accidental Ad Expansions

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Drag & Drop Interface (167 other apps)
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Monitoring (149 other apps)
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Real Time Data (112 other apps)
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Social Media Integration (184 other apps)
Social Network Marketing (121 other apps)
Tagging (127 other apps)
Third Party Integration (164 other apps)

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Celtra Feature Reviews

25 reviewers had the following to say about Celtra's features:

Kyle Levin

Great creative units

2017-10-26

Pros

ability to make everything very customizable and also to add in new custom and creative elements.

Cons

limitations on integrating 3rd party data and dynamic creative - would like to know more on potential data sources to use

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Adarsh Kadam

We have been using it to generate tags once the creative team is done with uploading creatives

2017-11-10

Rich media creatives can be set up easily and trackers can be implemented withe ase

Pros

Mostly easy to use for reporting different metrics such as engagement and trafficking & generating tags

Cons

for mobile creatives the default click is in the same window, we need to check before generating tags

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Celtra


Hello Adarsh,

We've recently made an update to ensure that by default, all click actions which lead users to an external website will be opened within a new window.

If you're seeing an issue where the default click is still opening within the same window, please reach out to Support@celtra.com and our team will investigate the issue.

Best,
Celtra

Read more
Keith Walter

Hands down the best ad building platform today.

2017-10-26

Trackable, quantitative data easily accessed for all parties. Supported across the digital ad ecosphere, Celtra can handle any digital ad experience.

Pros

From a designers perspective its easy to create engaging rich media ad units.

Cons

To help with going through long lists of units in a campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 1001-5000 employees)

Really great! Simple dashboards, and simple reporting

2017-10-26

Ease of reporting, ability to work on units, and publish & traffic quickly.

Pros

(Much better than some of our reporting partners) Adding click out URLs and click trackers is really simple too, as well as the ability to drop click hot zones on a unit.

Cons

Filtering by campaign/advertiser is difficult to use and clunky as well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Chris Day

Solid and reliable, feature-reach but user friendly, suitable for advanced and simple use cases

2017-10-27

Pros

It works 99.5% of the time without fuss.

Cons

(Although I know some are WIP like VAST tags.) UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

I use the Creative Builder to quickly and easily design mobile ads for HTML5 implementation.

2017-10-26

We're able to quickly and easily accommodate client requests for rich media content on mobile platforms.

Pros

I appreciate the robust set of dynamic features and functionality that allow for a variety of solutions for user engagement and interaction.

Cons

I think the settings panels should be consolidated and placed as a consistent sidebar instead of free-floating window panels.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Well thought out UI

2017-10-30

Pros

Reporting features , previews, campaign performance vs benchmarks view, the ability to upload trafficking sheets for new placements

Cons

Would like better ways to filter campaign views, benchmarks are often blank when looking at a campaign view

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Kat Tourtelot

The Platform is excellent. The Support staff is best in class and I love using this platform.

2017-10-26

World class customer service, more comprehensive choices when it comes to rich media units and a wealth of examples from other brands of what is possible to achieve with Celtra.

Pros

Honestly, I love the simple things like the ability to copy and paste and drag and drop.

Cons

I think over all its a great platform but live chat might be something that I would want to see.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Denia Martínez Posadas

Celtra is a platform easy to use, practically it is like a photoshop for rich media.

2017-10-27

Pros

Is very easy to create ads, most of the publishers accept the format and the dashboard of data is very complete, besides of the data of your campaign, it shows you a benchmark of the industry and it let you take better decisions about optimization or if your campaign was successful or not.

Cons

The only problem that I found is the discrepancies between celtra data and the adserver like DFA/DCM or Sizmek, so as an agency that represents an issue because to optimize the campaign you have to do double review of the numbers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Vijay Singh

It's been 6 months so far and sometimes I really feel it's annoying and not helping reduce ur work

2017-10-26

Only creative building but not much supporting operations people in reporting, setting up placements, bulk uploading etc, which really consume productive time.

Pros

UI & certain functions are really good.

Cons

Reporting & copy feature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

The elegant solution that stands out from the crowd

2017-10-30

Quick creatively complex formats and easy reports.

Pros

The simplicity of its UI hides a complex and powerful platform able to centralise all you need in a single place.

Cons

In addition I'd like to generate benchmarks based on data exclusively from my organisation and per market.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Celtra


Dear Valued Customer,

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Best,
Celtra

Read more
Anonymous
( company, 201-500 employees)

platform works well but reporting is difficult to find things and what they tie to in creative

2017-10-26

Pros

seamless flow, benchmarks in dashboard are helpful, i like the removal of viewability as we never use that, tons of different options to build units and unit features

Cons

reporting is difficult to understand the metrics and what they actually tie to within that unit, difficult to map to other third party IDs/placement names

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Nik Kontoulas

Love the companys and the support for the last 5 year

2017-11-02

Our business was first built around the software

Pros

The people behind it, the customisable analytics, the creative ad builder One platform for all our needs (well nearly all)

Cons

Would love it more as a white-labelled software Easier to choose products/platform choose and then choose a product Benchmarks per region in real time, per product, per region, per category, per functionality

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Celtra


Dear Nik,

We've just completely redesigned our creative setup process to make it easier to choose products across platforms and get started with creative building.

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Best,
Celtra

Read more
Hussadin Tungtawee

So so

2017-10-31

Pros

Convenience and could be easily managed - contain lots of sources and data to leverage to good use that are very beneficial to the brand and marketing teams

Cons

Knowledge and understanding are required to use the software effectively - require trainings in advance and actual usage to understand

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Other

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
hicham guessous

great

2017-10-26

Pros

very good support team, easy to use, simplicity, easy integration with other trafficking tools ( one tag )

Cons

Celtra needs to offer the possibility to export banners in HTML and GIF format Desktop version will be great

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Great platform for creative and innovative format

2017-10-26

Pros

I appreciate the variety of format The Analytics parts is also very interesting to have insight about what works

Cons

I think there is a lack of data partner for dynamic creative It would be great if the platform have some partnership for example to insert live score into a format

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Matthew Stein

Overall our team is able to accomplish our tasks and perform well for our clients

2017-10-26

We can deliver our clients good performance with the help of this tool. We have yet to run into problems meeting their KPIs.

Pros

I mostly like the user interface. It is fairly easy to navigate and the creative preview tool functions well.

Cons

Lastly, the lack of a bulk-upload feature is a bit of a killer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Vikki Murphy

Easy to use, easy to navigate through the platform

2017-11-06

The time we safe turning campaigns around since we start using wayin is insane.

Pros

The visual effects are pretty slick, easy to animate using the new timeline.

Cons

I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Blaire Oddo

Love working with Celtra!

2017-10-30

Pros

I really love that you can report out on a wide variety of actions taken on the units (unit engagements, views, time on unit, etc)

Cons

When looking at particular units, there are some limitations of benchmarks for certain verticals- a few N/A or no benchmark available.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from Celtra


Hello Blaire,

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature

We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Read more
Dominique Reeves

I used the platform to pull reporting

2017-10-30

reporting insights

Pros

In my experience the platform was very easy and user friendly

Cons

When I used Celtra to create custom reports the only thing I found confusing was some of the metrics were named similarly and I had to keep pulling reports with different metrics to determine which one got me the data I was looking for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

I have been using Celtra to build mobile ads for over 5 years now. Its the best platform out there.

2017-10-26

Best platform to build mobile ads hands down!

Pros

You can generate a tag in like 2 minutes whereas other platform can take at least 5 or more.

Cons

Otherwise you see a jump as the ad loads.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Steven Moore

Experience has been great. Great customer support and smooth ad creation process.

2017-11-03

Pros

The creative templates in ad creator and the level of customer service.

Cons

Unfortunately there is no universals SDK which prevents these assets from delivering multi platform without generating multiple tags that are environment specific.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from Celtra


Dear Steven,

We've recently been working on a Universal Ad tag and it is now available for Beta testing. Our Universal tag eliminates the need for SDK specific tags as it dynamically detects the environment in which the ad unit is served, and automatically applies the correct javascript files for the detected SDK. If you do not see the Universal tag option available on Tag Generator pages for your account, please reach out to support@celtra.com for assistance.

Best,
Celtra

Read more
Megan Dreyer

Celtra helps our business drive revenue by enabling us to create unique ad formats for our clients

2017-11-06

Pros

The platform is Easy to use The drag and drop functionality allows our team to save time on builds compared to other CMP's

Cons

When Celtra makes changes to the platform without notifying users There really isnt anything else I can fault

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Celtra


Hello Megan,

We include weekly release notes on our support site for all key changes to the platform. Check out this link to see our changelog: https://support.celtra.com/changelog and feel free to visit this page at anytime to review the latest platform updates.

Best,
Celtra

Read more
Anonymous
( company, 51-200 employees)

It's generally easy to use, but I do get confused when it comes to pulling Celtra reports.

2017-10-26

Pros

The ability to pull various reporting metrics, also the layout of the creative engagements is great and I often use images from there for client reporting.

Cons

Especially in regards to the engagements and impressions tabs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Mihaela Bancila

I feel like I need more training for using the Celtra AdCreator especially for how to cut videos.

2017-11-01

Easy to use, awesome reports.

Pros

I really like that we have multiple templates who are ready to use.

Cons

I feel like I need a dedicated section with training about how to create a short video banner starting from a long one.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Celtra


Dear Mihaela,

We'd be happy to set up a dedicated training session to review creating short video banners.

Please reach out to support@celtra.com and a member of our team will help to schedule a time for a training session.

Best,
Celtra

Read more