Celtra Features

Celtra

Creative management platform for digital advertising

4.45/5 (261 reviews)

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Accounting
Advertising Management
Campaign Management
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File Sharing
Image Editing
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Project Management
Social Advertising
Templates
Video Support
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Celtra Feature Reviews

25 reviewers had the following to say about Celtra's features:

Hope C.

Celtra Review

2018-08-14

Pros

Ease of use & project management capabilities Well designed to be able to see all campaigns at a glance

Cons

Accessing the reporting dashboard can be difficult as can pulling reporting for live campaigns

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Sports company, 201-500 employees)

Great option for rich media banners

2019-03-14

Celtra is our primary program used to build and serve rich media banners

Pros

Allow for a ton of customization if you have a base knowledge of graphic design principles.

Cons

Some interface quirks that could be ironed out, primarily in banner/file management

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 1001-5000 employees)

Really great! Simple dashboards, and simple reporting

2017-10-26

Ease of reporting, ability to work on units, and publish & traffic quickly.

Pros

Everything is really simple to use - especially pulling by a specific metric and date range.

Cons

Search function is clunky. Filtering by campaign/advertiser is difficult to use and clunky as well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Henna F.

Platform Operations Manager

2018-08-17

Trafficking made easy :)

Pros

The UI is very user friendly, and easy to use.

Cons

The reporting and analytics isn't very clear.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Well thought out UI

2017-10-30

Pros

Reporting features , previews, campaign performance vs benchmarks view, the ability to upload trafficking sheets for new placements

Cons

Would like better ways to filter campaign views, benchmarks are often blank when looking at a campaign view

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Cameron H.

Great Software

2019-03-14

We have changed how we create mobile and app ads which is one of the fastest growing opportunities for our company.

Pros

The mobile-specific solutions have allowed us to elevate our creative abilities and improve campaign performance

Cons

Specifically the click out (clicks to website), it is a bit confusing to understand what each engagement metric means

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Adarsh K.

We have been using it to generate tags once the creative team is done with uploading creatives

2017-11-10

Rich media creatives can be set up easily and trackers can be implemented withe ase

Pros

Mostly easy to use for reporting different metrics such as engagement and trafficking & generating tags

Cons

for mobile creatives the default click is in the same window, we need to check before generating tags

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Celtra


Hello Adarsh,

We've recently made an update to ensure that by default, all click actions which lead users to an external website will be opened within a new window.

If you're seeing an issue where the default click is still opening within the same window, please reach out to Support@celtra.com and our team will investigate the issue.

Best,
Celtra

Read more
Alyssa S.

Celtra Analytics

2019-03-14

Pros

My favorite part about celtra is the amount of metrics that are available to pull into reporting.

Cons

The term glossary needs to be updated to reflect new metric names and calculations.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Megan C.

Celtra Review

2019-03-14

Pros

I have to pull a ton of reporting for campaigns with custom creative and you'd think because it's all custom, pulling the celtra data would be the most difficult but it honestly ends up being the most pleasant.

Cons

For example, what is considered a "engagement" for the custom unit I am pulling for?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Emily S.

User Friendly Repor

2019-03-14

Creating and tracking performance for custom, high impact units on our site

Pros

User friendly reporting template, options to label tags and creative for clarity

Cons

Unclear help features when I need to build a unit or have a specific question on how to use a feature. For example, if I'm looking to make a unit click to play and do not know how, it's hard to find out without reaching out to support.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Pete H.

Celtra

2019-03-21

Celtra is the only platform I utilize for creative executions. My knowledge is limited to execution of developed creative, our creative team has told me in the past Celtra provides more opportunities for customization than its competitors.

Pros

Pre-developed dashboard insights Creative Pre-view links for client approvals

Cons

Data reporting and metric definitions Interstitial impressions tracking - Celtra has limitations with impression tracker placement to align with DCM

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Keith W.

Hands down the best ad building platform today.

2017-10-26

Trackable, quantitative data easily accessed for all parties. Supported across the digital ad ecosphere, Celtra can handle any digital ad experience.

Pros

From a designers perspective its easy to create engaging rich media ad units.

Cons

To help with going through long lists of units in a campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 201-500 employees)

Celtra Review from Manager Standpoint

2019-03-14

Works.

Pros

I like the customize-ability for reporting, as well as the integration, through api The Preview feature is useful for troubleshooting. as well as the custom links we a reable to rotate in on the back end.

Cons

Some of the metrics can't be combined which is unfortunate. but understandable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Design company, 201-500 employees)

Simple and easy

2018-08-17

Overall from a creative standpoint, it's easy to use and take no time to get someone new to start on it.

Pros

The ease of use without custom coding. Continous updates on features and components.

Cons

It's hard to know which dimensions will work with the specific metrics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 201-500 employees)

platform works well but reporting is difficult to find things and what they tie to in creative

2017-10-26

Pros

seamless flow, benchmarks in dashboard are helpful, i like the removal of viewability as we never use that, tons of different options to build units and unit features

Cons

reporting is difficult to understand the metrics and what they actually tie to within that unit, difficult to map to other third party IDs/placement names

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 51-200 employees)

The perfect Worktool

2019-03-19

I'm developping some mobile and desktop Rich media creatives and even if i never had any training on this tool that's a really instinctive tool that which allows me to manage on my own

Pros

It is a very instinctive tool for advertising creation. the reporting tool allows to report very precise data in a much more granular way than with traditional adserving tools

Cons

discrepency between Celtra's datas and other tracking tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 201-500 employees)

Overall, a good product

2019-03-19

Pros

Fairly straightforward with a slight exception when pulling reporting (more below).

Cons

Pulling reporting isn't always intuitive, requires a lot of additional steps to ensure you're getting all of the metrics you're looking for the proper campaigns (the default is to pull comprehensive reporting for all campaigns)

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonathan k.

A thrill for the software

2019-03-19

The cost is quite high, but if it makes the team's lives easier.. Definitely think it's worth the cost.

Pros

I do like the amount of metrics that the user is able to pull - but definitely needs better documentation.

Cons

Reporting prior had saved reports but when the team changed their reporting stack - all saved report templates were removed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
nabil b.

My review

2019-03-21

Pros

Analytics Parts Ability to use different creative template

Cons

DCO part is complicated to use We can't see the weight of the creative easily

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Fernando M.

Celtra's Creative honest review (from a planner)

2019-03-19

Insightful reports on data touch points within the units (dwell time, swipes.. engagements) Glossary with all the definitions

Pros

Loading Times Intuitive Demo links easy to send to client for approval

Cons

On the ad Gallery: Would be great to have more demo links available (not only video) to send examples to client Some mobile ads are not responsive depending on the OS

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Publishing company, 501-1000 employees)

Best Rich-media Vendor

2018-08-14

Even use them for custom inhouse solutions so we can track engagement easily.

Pros

So easy to create a rich-media ad. Turn a boring ad to an interactive engaging rich-media ad.

Cons

Reporting is a bit complicated if you not sure about the terminology.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kyle L.

Great creative units

2017-10-26

Pros

ability to make everything very customizable and also to add in new custom and creative elements.

Cons

limitations on integrating 3rd party data and dynamic creative - would like to know more on potential data sources to use

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 11-50 employees)

Celtra Makes Our Campaigns Happen

2019-03-14

This tool has made our ability to create and serve campaigns a million times easier and more effective, and creating reports is just as simple and intuitive.

Pros

Our need for quick turnaround, multi-format creative builds requires a platform that can delivery quality features and accuracy every time, and Celtra fits the bill.

Cons

There's really no part of the platform I think needs work, and the constant updates and feature roll-outs make it the most cutting edge ad builder we use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Design company, 1-10 employees)

Speeds up Production

2019-03-21

Pros

The ability to create slick mobile ads in unusual formats quickly and easily.

Cons

Ability to search by campaign / creative name from the Dashboard would be great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 501-1000 employees)

Good product for Ad Development

2019-03-22

Pros

• Flexible UI • Lot of options to explore • Custom code option to add in our custom features • Events link Before Appear, First Appear, Appear are easier to execute specific functions • Reset option is very useful while doing custom games • They keep adding up new features day by day • Timeline helps designers to get adapted easily • Great customer support • Easy to copy creatives from one to another.

Cons

As of now it takes more time to list the campaigns in the dropdown • Showing a warning/alert when the CSV format is wrong for the locator component • Selection of custom attributes while creating a campaign can be made automatic based on what features it has and based on the countries we choose.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more