Key Features of Chango
- Unique data and algorithms
- Buy ads across Display, Mobile, FBX, Twitter & Video
- Behavioral, contextual & browsing data
- Search data from Google, Yahoo! and Bing
- Website behavior data
- Live intent data
- Multiple data sources
- Behavioral & historical purchase data
- Online dashboard
- Programmatic site retargeting
- Web, mobile & tablet user profiles
- Real-time user profile updates
- Cross device targeting
- Set & monitor Campaign Goals
- Fraud prevention
- Advanced dynamic creative
- Analytics & insights
Brand Lift Studies: Chango partners with companies such as Nielsen to offer
survey-based brand lift studies.
Viewability: Chango is an active member of the Media Rating Council
and Digital Trading Standards Group (UK), working with multiple partners to ensure your ads are seen.
Brand Safety: Chango evaluates publishers to ensure that ads are
only placed in brand positive environments. Chango works with industry leaders such as Integral Ad Science to assess each impression pre-campaign.
Data Network: Chango has access to hundreds of premium inventory sources through private marketplaces, and gathers intent data from thousands of publishers.
Fraud Prevention: Chango identifies non-human traffic, click fraud and low quality publishers' websites. The team also inspects and reports suspicious sites, traffic and clicks.