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CleverTap vs Adverity Comparison

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Overview

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized...

Category Leaders

Adverity is a data management platform specialized in enabling data-driven marketers to demonstrate value faster and easier,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

1

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.5

5

4

3

2

1

12

6

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.5

5

4

3

2

1

11

9

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.
Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.
Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.

Pros

Adverity is a constantly evolving great ETL system. We can work well in it to make great dashboards and reports to help our colleagues and make our clients happy.
Connectivity with every ad platform and keeping the record of extracts and import is amazing. Support is really good and quick.
I like the possibility of having data from different Datasources in one system. You have a perfect overview of all your campaigns.

Cons

It's just become a bit costly now for smaller companies.
The analytics and reporting is very buggy. The reports that come in for campaigns are also very difficult to understand, making it tough to fix.

Cons

Terribly missing the option to send a chart from one riport to another.
Some error messages are not explanatory and, again, require some experience with the product and technical knowledge.
What I don't like is that there are often problems with data actuality. But for our work that's crucial and we need to be able to rely on the data displayed within the dashboards/widgets.
  • Vendor responds to reviews
  • Last review13 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features65
  • AB Testing
  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Automated Scheduling
  • Automatic Backup
  • Behavior Tracking
  • Built-In Database
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Cohort Analysis
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Dashboard
  • Data Aggregation and Publishing
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Demographic Data
  • Device Targeting
  • Drip Campaigns
  • Dynamic Content
  • ETL
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Expiry Notifications
  • Financial Analysis
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • Geotargeting
  • In-App Events Tracking
  • Job Scheduling
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Location-Based Marketing
  • Marketing Automation
  • Marketing Reports
  • Match & Merge
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multivariate Testing
  • Notification Scheduling
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Public Dashboards
  • Push Notifications
  • Real Time Analytics
  • Real-time Updates
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Risk Alerts
  • SMS Messaging
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Segmentation
  • Single Page View
  • Social Marketing
  • Social Media Monitoring
  • Template Management
  • Transaction History
  • Trend Analysis
  • Uninstall Tracking
  • Visual Analytics
  • Visual Notifications
  • Web Notifications
  • Web Services
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Total features46
  • AB Testing
  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Automated Scheduling
  • Automatic Backup
  • Behavior Tracking
  • Built-In Database
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Cohort Analysis
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Dashboard
  • Data Aggregation and Publishing
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Demographic Data
  • Device Targeting
  • Drip Campaigns
  • Dynamic Content
  • ETL
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Expiry Notifications
  • Financial Analysis
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • Geotargeting
  • In-App Events Tracking
  • Job Scheduling
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Location-Based Marketing
  • Marketing Automation
  • Marketing Reports
  • Match & Merge
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multivariate Testing
  • Notification Scheduling
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Public Dashboards
  • Push Notifications
  • Real Time Analytics
  • Real-time Updates
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Risk Alerts
  • SMS Messaging
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Segmentation
  • Single Page View
  • Social Marketing
  • Social Media Monitoring
  • Template Management
  • Transaction History
  • Trend Analysis
  • Uninstall Tracking
  • Visual Analytics
  • Visual Notifications
  • Web Notifications
  • Web Services
  • Website Analytics
  • Website Visitor Tracking
  • Widgets

Integrations

  • Total integrations12
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations52
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier