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CleverTap vs MoEngage Comparison

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Overview

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized...

An intelligent Customer Engagement Platform for the customer obsessed marketer, that brings customer analytics, AI-powered...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

999

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

51

5

4

3

2

1

26

21

4

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

4.3

50

5

4

3

2

1

17

32

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.
Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.
The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic.

Pros

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.
Made our life easier because of its excellent integration capabilities, good support, geofencing feature and great reporting and analytics capabilities.
The overall experience is nice with this product. It's feasible for every kind of user and also doesn't contain any kind of complex features.

Cons

Expecting things to be more fast and furious 😅 (being greedy).
It's just become a bit costly now for smaller companies.
The analytics and reporting is very buggy. The reports that come in for campaigns are also very difficult to understand, making it tough to fix.

Cons

Sometimes we have to generate report to view whether the events got tracked or not which is at times bothersome. Also, it is a bit costly as compared to the other products in the market.
The database structure and lack of readability of names was difficult to get used to.
While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.
  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features80
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Contact Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Expiry Notifications
  • Funnel Analysis
  • Gamification
  • Geotargeting
  • In-App Events Tracking
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Nurturing
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Marketing
  • SMS Messaging
  • Segmentation
  • Social Marketing
  • Social Media Monitoring
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Uninstall Tracking
  • Visual Notifications
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features53
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Contact Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Expiry Notifications
  • Funnel Analysis
  • Gamification
  • Geotargeting
  • In-App Events Tracking
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Nurturing
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Marketing
  • SMS Messaging
  • Segmentation
  • Social Marketing
  • Social Media Monitoring
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Uninstall Tracking
  • Visual Notifications
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations18
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations5
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier