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CleverTap vs Resulticks Omnichannel Marketing Platform Comparison

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Overview

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized...

Resulticks is a marketing automation platform powered by local or third party data sources, machine learning and AI that...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

51

5

4

3

2

1

26

21

4

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

5.0

1

5

4

3

2

1

1

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support

Pros

They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.
Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.
The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic.

Pros

Not enoughreviews yet

Cons

Expecting things to be more fast and furious 😅 (being greedy).
It's just become a bit costly now for smaller companies.
The analytics and reporting is very buggy. The reports that come in for campaigns are also very difficult to understand, making it tough to fix.

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review8 years ago

Key features

  • Total features80
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Automated Scheduling
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Expiry Notifications
  • Feedback Management
  • Funnel Analysis
  • Geotargeting
  • In-App Events Tracking
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Live Chat
  • Location-Based Marketing
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Marketing
  • SMS Messaging
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Uninstall Tracking
  • Visual Notifications
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features33
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Automated Scheduling
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Expiry Notifications
  • Feedback Management
  • Funnel Analysis
  • Geotargeting
  • In-App Events Tracking
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Live Chat
  • Location-Based Marketing
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Marketing
  • SMS Messaging
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Uninstall Tracking
  • Visual Notifications
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations18
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations6
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

CleverTap logo

CleverTap

A powerful and comprehensive platform for user engagement

Reviewed 4 years ago
Pros

Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

Cons

It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

CleverTap logo

CleverTap

Clevertap helps make organisation target based on user behaviour pattern

Reviewed 2 months ago

Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers.

Pros

Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available.

Cons

Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

CleverTap logo

CleverTap

Good All In One Marketing Automation Platform

Reviewed 2 months ago
Pros

CleverTap is really good Engaging and Retaining Users with Smart Marketing Automation. A very good alternative to the big ones in the sector.

Cons

Its analytical part is good, but I think it should be broader.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

CleverTap logo

CleverTap

Good product

Reviewed 2 months ago
Pros

I liked that campaign segmentation and analytics becomes easy to execute using Clevertap.

Cons

Sometimes the platform is super slow and does not load at all out of working hours.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

CleverTap logo

CleverTap

A proper user engagement and marketing management tool...

Reviewed 2 months ago

Finally i am very happy with the clavertap.

Pros

User segmentation and journey tracking is a very best feature of this platform.

Cons

Implementation with an app which is already using other platforms like firebase, branch, aws pinpoint is little bit difficult and confusing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

CleverTap logo

CleverTap

Good value for money for marketing automation & user engagement

Reviewed 2 months ago

I've been relying on Clevertap for about 3 years now, mostly because it's an affordable option for what I need, which is email marketing automation & push notifications/user engagement. It's worked well for me for those features, and I also have seen the product improve in a short amount of time. I also have appreciated the customer support team offering timely assistance whenever I need it.

Pros

Clevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason. I especially love the email automation features and the ease-of-use for campaign creation.

Cons

There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages. I also find saving draft work should be done automatically, as there's been a few times that I've been working on something only to lose the progress I've made if the page wasn't saved and I returned to it a few hours later.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

CleverTap logo

CleverTap

Mobile analytics that is great to use and easy to integrate

Reviewed 3 years ago
Pros

CleverTap has been essential in our organization in order for us to store analytics and metrics from mobile app usage. CleverTap has enabled us to do segmentations and customer profiling, and in turn helped our marketing to make decisions based on them.

Cons

UI can be a bit quirky if you have a lot of data stored.

Vendor response

Thanks for your review. Would share your recommendation with the product team. Thanks again and keep using CleverTap!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

CleverTap logo

CleverTap

Good Value

Reviewed 2 months ago
Pros

CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong.

Cons

It's got a bit of a learning curve. Sometimes the web dashboard it a bit slow and clunky.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

CleverTap logo

CleverTap

All in one solution for an App Based Startup

Reviewed 2 months ago
Pros

1. Versatility of Features - there are a lot of things which can be done from a single platform - right from measuring success of a feature to launching a campaign

Cons

1. Error with real time data - a lot of times data for last 1-2 hrs is incorrect. It needs a certain value of events to be fired to be shown on dashboard. 2. Dashboard is not customisable

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

CleverTap logo

CleverTap

Good tool if you know how to troubleshoot

Reviewed 3 years ago
Pros

It allows to build funnels and target users at the grassroot level. As long as event definition is good, there is nothing you cannot pull out from this platform.

Cons

The analytics and reporting is very buggy. The reports that come in for campaigns are also very difficult to understand, making it tough to fix

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

CleverTap logo

CleverTap

CleverTap Review

Reviewed 2 months ago

I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn.

Pros

The customer support and customer managers that are assigned are top notch! The ticketing system within the platform is extremely valuable when I need a question answered in a timely manner.

Cons

The user guides can sometimes be very difficult to follow. I am a huge component of live action help. I need to see the software being used in real time to understand all of the features of CleverTap.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

CleverTap logo

CleverTap

CleverTap Highly Advance and Analytics Engagement platform

Reviewed a year ago

With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.

Pros

CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app.

Cons

WhatsApp integration is not available. It take more time to segment data when you work on large database.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

CleverTap logo

CleverTap

Excellent product to combine all your marketing efforts

Reviewed 5 years ago
Pros

The CleverTap integration is simple and their documentation is thorough. Easy to use software which helps us schedule and run campaigns without running to the developer. The support team has been quick in resolving our queries within a matter of a few hours. With CleverTap, we have been able to send users the right content in the right context and have seen improvements across the entire marketing funnel.

Cons

Though they have an awesome in-app message builder, it would be great to have a few templates that we can directly use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

CleverTap logo

CleverTap

CleverTap- Best in class Retention and Engagement automation tool

Reviewed 4 months ago
Pros

In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and feel the experience. CleverTap help us to identify the point where Users are abandoned. It help us to analyze this and create user journey to get them back on our platform.

Cons

The integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

CleverTap logo

CleverTap

Power Infra and Realtime Engagement

Reviewed 5 years ago
Pros

I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

Cons

Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.