ClickFunnels Features

ClickFunnels

Cloud based marketing automation software for SMBs

4.6/5 (341 reviews)

ClickFunnels Feature Summary

  • WYSIWYG email editor
  • Funnel templates
  • Conversion optimization tools
  • Affiliate tracking & management
  • Email auto-responders
  • Communication management
  • Contact database
  • Conversion tracking
  • CRM and email autoresponder
  • Membership database management
  • Pre-built funnel templates
  • Email notifications
  • Email & email performance tracking
  • Insert graphical content
  • ActionScore lead scoring (RFMS)
  • Multi-channel communications
  • Multi-currency
  • Campaign promotion management
  • Referral tracking
  • Online page editor
  • Rules-based workflow
  • Sales management
  • SEO management
  • Social media integrations
  • Message editing tools
  • Third party integrations
  • Visitor tracking
  • Dashboard for monitoring business KPIs
  • Interactive content
  • Contact list segmentation
  • Monitor web traffic
  • Campaign analysis
  • Conversion rate optimization
  • ERP integration
  • Drag & drop interface
  • Design landing pages
  • Mailing list management
  • A/B testing
  • API connectors
  • Email marketing
  • Landing page templates
  • Scheduled emails
  • Text messages
  • Web forms
  • WYSIWYG editor
  • User activity monitoring
  • Event-triggered email
  • Sales trend analysis
  • Delivery tracking
  • Click-through tracking
  • Direct mail management
  • Customer activity reporting
  • Website monitoring
  • Tags & keywords
  • Performance reports
  • Subscriber collection & management
  • Website management

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Affiliate Management
Auto-Responders
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Communication Management
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
Custom Landing Pages
Customer Activity Reporting
Customer Database
Customer Segmentation
Customizable Templates
Data Synchronization
Delivery Tracking
Direct Mail Management
Drag & Drop Interface
Drip Marketing
ERP Integration
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Event Triggered Actions
Interactive Content
Landing Page Templates
Lead Capture
Lead Management
Lead Scoring
Mailing List Management
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Currency
Performance Reports
Promotions Management
Referral Tracking
Reporting & Statistics
Rich Text Editor
Rules-Based Workflow
SEO Management
SMS Marketing Managment
Sales Reporting
Social Media Integration
Subscription Management
Tagging
Task Management
Text Editing
Third Party Integration
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Analytics
Web Forms
Website Management
Learn moreCompare App
A/B Testing
API
Activity Dashboard
Affiliate Management
Auto-Responders
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Communication Management
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
Custom Landing Pages
Customer Activity Reporting
Customer Database
Customer Segmentation
Customizable Templates
Data Synchronization
Delivery Tracking
Direct Mail Management
Drag & Drop Interface
Drip Marketing
ERP Integration
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Event Triggered Actions
Interactive Content
Landing Page Templates
Lead Capture
Lead Management
Lead Scoring
Mailing List Management
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Currency
Performance Reports
Promotions Management
Referral Tracking
Reporting & Statistics
Rich Text Editor
Rules-Based Workflow
SEO Management
SMS Marketing Managment
Sales Reporting
Social Media Integration
Subscription Management
Tagging
Task Management
Text Editing
Third Party Integration
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Analytics
Web Forms
Website Management
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Affiliate Management
Auto-Responders
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Communication Management
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
Custom Landing Pages
Customer Activity Reporting
Customer Database
Customer Segmentation
Customizable Templates
Data Synchronization
Delivery Tracking
Direct Mail Management
Drag & Drop Interface
Drip Marketing
ERP Integration
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Event Triggered Actions
Interactive Content
Landing Page Templates
Lead Capture
Lead Management
Lead Scoring
Mailing List Management
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Currency
Performance Reports
Promotions Management
Referral Tracking
Reporting & Statistics
Rich Text Editor
Rules-Based Workflow
SEO Management
SMS Marketing Managment
Sales Reporting
Social Media Integration
Subscription Management
Tagging
Task Management
Text Editing
Third Party Integration
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Analytics
Web Forms
Website Management
Visit WebsiteCompare App

ClickFunnels Feature Reviews

25 reviewers had the following to say about ClickFunnels's features:

Kyle Musser

Verified Reviewer

Funnel Hackers Unite!!!

2018-03-31

Pros

- Ease of use - Flexibility of features - Integration set (really robust) - Focus on sales & revenue in building funnels that convert - Easy optimization & campaign management - Great team behind the product

Cons

- Funnels will not replace other digital marketing strategies alone.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Declan Dunn

Seriously powerful tools to easily set up funnels, member areas, and much more.

2017-08-17

Decent reporting and analytics built in, and obviously integrates with analytics tools as well.

Pros

Having designed these for years myself, I expected Clickfunnels to be another newbie tool, but it's so so much more.

Cons

It is template driven and some of these are very Internet Marketing centric, so the look and style may not be a fit, but of course you can adapt and make these your own.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from ClickFunnels


Thanks so much for your feedback. We will keep making it better and easier all the time. Please always reach out to our support with feedback and questions as well!

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Anonymous
(Media Production company, myself only employees)

Easy way to sell merch for my music

2020-06-29

I've had good success with it, would highly recommend

Pros

Makes it quick and easy to sell merch for my brand

Cons

I wish there was a merch store option.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Subash Bidare

Build & Test Marketing Funnels at Scale

2018-04-28

A good overall marketing funnel - but not the best

Pros

It's features like the autoresponder, A/B testing of landing page variations, is awesome.

Cons

Integration is straightforward, but tracking can be tricky on the dashboard & you always feel there is double counting - as it clearly doesn't show who bought at which stage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Lewies Vander

Powerfull funnel building, conversion tracking and optimization, email campaigns and more

2017-12-12

Pros

Great third-party integration.

Cons

A little on the pricey side compared to similar products, especially if you just want to do simple landing pages instead of complete funnels and email campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 201-500 employees)

Clickfunnels is an amazing email marketing tool

2019-06-06

We wanted to leverage our customer database and be able to send out blast emails and re-engage current prospects as well as attract new leads through advertising campaigns. Clickfunnels was the perfect solution.

Pros

It is remarkably well thought out in terms of creating an entire email marketing campaign.

Cons

There are a lot of moving parts to get used to and there are a lot of upsells too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Federico Mei

OFA 30 Days Challenge ! You Must Do it !

2020-04-26

You have 14 days software trial, you have the opportunity with the 30 days challenge to start immediately a campaign. Take your info and try it!

Pros

You can use it for your business or even for others business and I mean it could be possible to sell the Click Funnels Tools to a third party .

Cons

It has many features and it needs a little time to understand all the passages to settle down the Funnel .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alex Kiziah

Easily the best tool for building the exact funnel you want.

2018-10-05

Absolutely the best software I've used when it comes to building funnels. I've used most of the other main competitors, and clickfunnels is the best.

Pros

Easily customizable for any project, industry, client, etc.

Cons

If they upgrade their membership area and email / list marketing features, I would move everything onto clickfunnels.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 1001-5000 employees)

We used ClickFunnels to create specific landing pages for clients needs.

2018-07-05

Pros

It's also very easy to A/B test different pages, find winners and keep testing.

Cons

If you have some online marketing knowledge that will help quite a bit to make sure that you get the most out of the landing pages.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Carlos Canto

Best Affiliate Software in the market.

2018-05-28

I was able to expand my E-Commerce and Affiliate business to the next level!

Pros

Love that you can A/B test any funnel.

Cons

I wish they offered a longer free trial to get your feet wet with the software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
David Rice

Great Product, good service and awesome to use for building funnels !

2017-07-18

Pros

Great for funnels, easy to line up marketing and sales funnels, easy to drag and drop templates and items to create pages.

Cons

Hard to figure out at first but then its easy once you get it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Beverly Erbeck

ClickFunnels Is A Business In A Box For Entrepreneurs

2019-12-13

I build sales funnels for affiliate products and services. ClickFunnels is 100% key to my success.

Pros

Clickfunnels has everything a marketer needs to build, grow and scale a successful sales and marketing campaign in any industry.

Cons

There are a few small glitches now and then that popup but it is usually from user error.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 1-10 employees)

ClickFunnels Review

2019-08-29

ClickFunnels helped me to increase my conversion rates for my ecommerce store.

Pros

The drag and drop options that this platform uses means that it's very easy to use while at the same time it's very customizable.

Cons

It takes some time to understand how the software works. it can be complicated to integrate ClickFunnels with other software platforms like shopify and payment vendors.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Darren Utt

ClickFunnels Is The Place To Start- Best Training Bar None!

2020-04-23

We've had a blast learning about this new marketing channel for us, and building out the pages have been fun too.

Pros

ClickFunnels has the easiest, most intuitive, and most flexible drag & drop editor I've ever used.

Cons

Any integration we've wanted to use we've been able to connect.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
O. Valero González

Must have marketing tool

2020-02-16

They have a ton of templates to use, integrations with other software like AWeber... It is a time saver.

Pros

It makes really easy to build funnels for any need that a company may have for their online marketing strategy.

Cons

The price is a little high if you are starting in the business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Parker Williams

Must have tool

2020-02-06

I've used other marketing tools like hubspot, infusionsoft, and other landing page builders.

Pros

I'm not a tech guy, designer, or marketer and it's been easy use.

Cons

Better Segmentation. Exporting customers data is not that great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Michael Looper

A personal use case summery

2019-12-19

the editor interface is easy to use.

Pros

How quickly I can design a webpage for marketing and events.

Cons

I would like to see a members area that could be used to track and organize contacts for a club membership environment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Humberto Colmenares

Clickfunnels, Powerful Marketing and Sales Software

2019-05-30

As a freelancer and digital entrepreneur I have tried different tools for marketing automation, both for personal projects and for my clients.

Pros

Possibility of doing A / B tests in all the funnels you want By registering you have access to a high performance content and training network.

Cons

It can be too expensive, especially if you do not get immediate results You have a limited number with the start plan It can be very tedious to perform the A / B tests (a matter of taste) If you stop paying you will not have access to all the funnels that you have created.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Michelle McCarley

Great for capturing leads

2019-07-18

Pros

I love how it integrates with Active Campaign.

Cons

No cons about this software. It is doing it's job and working well.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, myself only employees)

Easy to use, but glitchy and lacking features

2019-12-06

I use it most days and it's a staple of my business.

Pros

The drag and drop design.

Cons

It took a while to set the whole thing up - you have to follow their email tutorials over 21 days and it's a bit technical.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Christian Sales

ClickFunnels is the Ultimate Sales Funnel Platform!

2020-02-03

You can set up your landing page, up-sells, down-sells, webinars, mail campaigns and so much more!

Pros

There is a massive amount of helpful community resources, channels, books, etc. to make sure your funnel is set up well and that you can get great traffic too!

Cons

Well, it is kind of pricey, especially for newbies in the online selling world. The minimum subscription is $97 / month. The free trial period at only 14-days is also way too short!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nkululeko Caiphas

ClickFunnels review.

2020-04-02

My experience with the ClickFunnels software it very great it has everything thing inside. Especially if you don't have enough money to pay for web designer.

Pros

It very easy to use Drag and Drop funnels.

Cons

I feel like Analytics and Tracking needs to be improved a little bit more

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Gregory Layhew

Great Product, Easy to Use, Helpful Support

2020-06-17

Entrepreneur looking to get into affiliate marketing. ClickFunnels is the easiest way to get into the market without knowing how to code, host, or design.

Pros

Very easy to use and design landing pages. The templates are a great starting point, and everything can be customized to your liking.

Cons

Small learning curve initially, but easy to achieve success with tutorials.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, myself only employees)

Outdated, clunky, and over-hyped

2020-06-14

I hate working in Clickfunnels - There are other tools I prefer. It's great for specific use-cases, but I am actively on the hunt for new tools and am seeing competitors growing quite rapidly, and will soon outpace ClickFunnels in terms of functionality, price, and ease of use.

Pros

If you need a solid tool to make funnels and are willing to build slowly but surely, click by click, trudging along, and are very new to funnels, this is a great foray into it.

Cons

Compared to SOO many other drag and drop editors, my design time is twice longer in Clickfunnels due to SOOOO many clicks. - No back end product manager - have to recreate products Every.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
Read more
Tyronne Ratcliff

ClickFunnels Review from a Happy Customer

2019-07-01

Love their drag and drop editor.

Pros

Ease of use,ready made templates,created by marketers for marketers.

Cons

Support can be slow to respond from time to time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more