ClickFunnels Features

ClickFunnels

Cloud based marketing automation software for SMBs

4.59/5 (451 reviews)

Competitor Feature Comparison

AB Testing
API
Activity Dashboard
Affiliate Management
Alerts/Notifications
Analytics/ROI Tracking
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Communication Management
Contact Database
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Database
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Delivery Tracking
Direct Mail Management
Drag & Drop
Drip Campaigns
Dynamic Content
ERP
Email Marketing
Email Templates
Email Tracking
Event Triggered Actions
Form Builder
Image Library
Interactive Content
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Mailing List Management
Marketing Automation
Mobile Optimized Emails
Monitoring
Multi-Channel Communication
Multi-Currency
Multivariate Testing
Performance Metrics
Promotions Management
Real Time Editing
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Responsive
Rich Text Editor
Rules-Based Workflow
SEO Management
SMS Marketing Managment
Sales Reports
Segmentation
Social Marketing
Social Media Integration
Spam Blocker
Subscription Management
Tagging
Template Management
Text Editing
Third Party Integrations
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Forms
Website Analytics
Website Management
Website Visitor Tracking
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AB Testing
API
Activity Dashboard
Affiliate Management
Alerts/Notifications
Analytics/ROI Tracking
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Communication Management
Contact Database
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Database
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Delivery Tracking
Direct Mail Management
Drag & Drop
Drip Campaigns
Dynamic Content
ERP
Email Marketing
Email Templates
Email Tracking
Event Triggered Actions
Form Builder
Image Library
Interactive Content
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Mailing List Management
Marketing Automation
Mobile Optimized Emails
Monitoring
Multi-Channel Communication
Multi-Currency
Multivariate Testing
Performance Metrics
Promotions Management
Real Time Editing
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Responsive
Rich Text Editor
Rules-Based Workflow
SEO Management
SMS Marketing Managment
Sales Reports
Segmentation
Social Marketing
Social Media Integration
Spam Blocker
Subscription Management
Tagging
Template Management
Text Editing
Third Party Integrations
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Forms
Website Analytics
Website Management
Website Visitor Tracking
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AB Testing
API
Activity Dashboard
Affiliate Management
Alerts/Notifications
Analytics/ROI Tracking
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Communication Management
Contact Database
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Database
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Delivery Tracking
Direct Mail Management
Drag & Drop
Drip Campaigns
Dynamic Content
ERP
Email Marketing
Email Templates
Email Tracking
Event Triggered Actions
Form Builder
Image Library
Interactive Content
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Mailing List Management
Marketing Automation
Mobile Optimized Emails
Monitoring
Multi-Channel Communication
Multi-Currency
Multivariate Testing
Performance Metrics
Promotions Management
Real Time Editing
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Responsive
Rich Text Editor
Rules-Based Workflow
SEO Management
SMS Marketing Managment
Sales Reports
Segmentation
Social Marketing
Social Media Integration
Spam Blocker
Subscription Management
Tagging
Template Management
Text Editing
Third Party Integrations
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Forms
Website Analytics
Website Management
Website Visitor Tracking
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ClickFunnels Feature Reviews

25 reviewers had the following to say about ClickFunnels's features:

Declan D.

Seriously powerful tools to easily set up funnels, member areas, and much more.

2017-08-17

Decent reporting and analytics built in, and obviously integrates with analytics tools as well.

Pros

Having designed these for years myself, I expected Clickfunnels to be another newbie tool, but it's so so much more.

Cons

It is template driven and some of these are very Internet Marketing centric, so the look and style may not be a fit, but of course you can adapt and make these your own.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from ClickFunnels


Thanks so much for your feedback. We will keep making it better and easier all the time. Please always reach out to our support with feedback and questions as well!

Read more
Kyle M.

Verified Reviewer

Funnel Hackers Unite!!!

2018-03-31

Pros

- Ease of use - Flexibility of features - Integration set (really robust) - Focus on sales & revenue in building funnels that convert - Easy optimization & campaign management - Great team behind the product

Cons

- Funnels will not replace other digital marketing strategies alone.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Nkululeko C.

ClickFunnels review.

2020-04-02

My experience with the ClickFunnels software it very great it has everything thing inside. Especially if you don't have enough money to pay for web designer.

Pros

If you have built a sales funnel there are many sales funnel templates inside software.

Cons

I feel like Analytics and Tracking needs to be improved a little bit more

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Lewies V.

Powerfull funnel building, conversion tracking and optimization, email campaigns and more

2017-12-12

Pros

Great third-party integration.

Cons

A little on the pricey side compared to similar products, especially if you just want to do simple landing pages instead of complete funnels and email campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Media Production company, myself only employees)

Easy way to sell merch for my music

2020-06-29

I've had good success with it, would highly recommend

Pros

Makes it quick and easy to sell merch for my brand

Cons

I wish there was a merch store option. I haven't seen it if there is one

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

Click funnels is for good for for sales funnels, but not for running your whole website!

2017-10-12

Quick way to build pages

Pros

Easy to create new pages and emails with the built in click funnels editor. Integrates with stripe and sendgrid.

Cons

The statistics are not right, it does not integrate with PayPal (no way to track a PayPal sale in the stats).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Michael L.

A personal use case summery

2019-12-19

the editor interface is easy to use.

Pros

How quickly I can design a webpage for marketing and events.

Cons

I would like to see a members area that could be used to track and organize contacts for a club membership environment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Prabu R.

The templates keep us salivating

2019-02-12

Pros

The template design is top-notch quality.

Cons

If you want to collect the lead data into your Google Sheets or Zoho CRM, you are toast.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Saleena B.

Limited and it does one thing good, funnel.

2019-05-02

It's a great introduction to the digital marketing would but you will soon realize it's limited to how you can communicate your message to customers.

Pros

Their analytics are straightforward when it comes to converting leads.

Cons

The templates are old, outdated and feel too sales pitchy.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Subash B.

Build & Test Marketing Funnels at Scale

2018-04-28

A good overall marketing funnel - but not the best

Pros

Clickfunnels helps you build & test Marketing funnels at scale with ease.

Cons

Integration is straightforward, but tracking can be tricky on the dashboard & you always feel there is double counting - as it clearly doesn't show who bought at which stage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
O. V.

Must have marketing tool

2020-02-16

They have a ton of templates to use, integrations with other software like AWeber...

Pros

It makes really easy to build funnels for any need that a company may have for their online marketing strategy.

Cons

The price is a little high if you are starting in the business. There are cheaper options, but this one is the most powerful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Lisa D.

The pioneer of marketing funnels.

2021-05-28

It works! The funnel theory is genius and does make people money.

Pros

Centralized software so a one stop shop to manage your landing pages, forms, payments, email campaigns and integrates with WordPress.

Cons

The dashboard will get updates and the buttons will move which takes some time to find where everything has moved to.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from ClickFunnels


Hi Lisa,

We appreciate your review! We love to hear that ClickFunnels is a good match for you and your company. We can't wait to see what you will accomplish.

Read more
Gregory L.

Great Product, Easy to Use, Helpful Support

2020-06-17

Entrepreneur looking to get into affiliate marketing. ClickFunnels is the easiest way to get into the market without knowing how to code, host, or design.

Pros

Very easy to use and design landing pages. The templates are a great starting point, and everything can be customized to your liking.

Cons

Small learning curve initially, but easy to achieve success with tutorials.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Parker W.

Must have tool

2020-02-06

I've used other marketing tools like hubspot, infusionsoft, and other landing page builders.

Pros

I'm not a tech guy, designer, or marketer and it's been easy use.

Cons

Wish it had more features that would allow you to filter and build lists of contacts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Federico M.

OFA 30 Days Challenge ! You Must Do it !

2020-04-26

You have 14 days software trial, you have the opportunity with the 30 days challenge to start immediately a campaign. Take your info and try it!

Pros

You can use it for your business or even for others business and I mean it could be possible to sell the Click Funnels Tools to a third party . The affiliation program is very wide and very interesting too .

Cons

Nothing in particular . It has many features and it needs a little time to understand all the passages to settle down the Funnel .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Marvin D.

Makes Funnel Building Simplier Than Most Other Programs

2019-08-01

Overall I would give this software a thumbs and suggest they add another more affordable tier to their pricing structure.

Pros

The main feature I like is that you can get pre-made funnels imported and just make a few changes to customize to your own business.

Cons

The control over the templates leave something to desire,

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Alex K.

Easily the best tool for building the exact funnel you want.

2018-10-05

Absolutely the best software I've used when it comes to building funnels. I've used most of the other main competitors, and clickfunnels is the best.

Pros

Easily customizable for any project, industry, client, etc.

Cons

If they upgrade their membership area and email / list marketing features, I would move everything onto clickfunnels.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Amelie H.

ClickFunnels - a Marketing Monster for everyone

2021-02-09

The possibilities to adjust it to your brand colours are brand design are almost endless.

Pros

Easy to use Easy to brand Awesome tutorials and support team Easy to integrate external software Way more leads then normal homepages

Cons

Also the possibilites for a form, such as contact form are not exactly what I expected.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from ClickFunnels


Hi Amelie! We love to hear that you are enjoying ClickFunnels and that you find it user-friendly! We can't wait to see what you will accomplish. Thanks for being part of the ClickFunnels Family!

Read more
Christian S.

ClickFunnels is the Ultimate Sales Funnel Platform!

2020-02-03

You can set up your landing page, up-sells, down-sells, webinars, mail campaigns and so much more!

Pros

There is a massive amount of helpful community resources, channels, books, etc. to make sure your funnel is set up well and that you can get great traffic too!

Cons

Well, it is kind of pricey, especially for newbies in the online selling world. The minimum subscription is $97 / month. The free trial period at only 14-days is also way too short!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Michelle M.

Great for capturing leads

2019-07-18

Pros

I love how it integrates with Active Campaign.

Cons

No cons about this software. It is doing it's job and working well.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Great for landing pages

2018-04-05

Pros

Once you have a template built, it makes it super simple to launch new landing pages and campaigns for your business.

Cons

It's price tag is a bit high and I found it a little difficult to learn at first. Overall a great piece of software

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Lorella D.

The best funnels builder ever!

2021-05-17

I can build a funnel in 5 minutes, and easily manage integration with my email marketing sw. I love it!

Pros

They offer a variety of templates for different purposes, you can easily customize colors, fonts, images, and text and have the page ready to go in a matter of minutes.

Cons

To be honest, I didn't experience any issue till now

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from ClickFunnels


Hi Lorella,

Thank you for this review! We love to hear that you find our software to be user-friendly! Keep up the amazing work! Thanks for being part of the ClickFunnels Family.

Read more
Joseph M.

ClickFunnels Is Awesome

2020-06-06

I can use this software for any type of marketing.

Pros

I love how easy it is to use, the templates are perfect, I also love the training [SENSITIVE CONTENT HIDDEN] offers.

Cons

I don't have any problems so far, everything I need, this software provides.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 1-10 employees)

clickfunnels is a secret weapon on my business

2020-11-14

i’m extremely satisfied with my experience because once you get the hang of it click funnels become easy to use specially with the premade templates and the easy integration of payment processors like stripe and PayPal

Pros

The available templates provided by clickfunnels are awesome and easy to modify also the conversion rate is great, whenever we have a working offer on Shopify for example and we decide to switch it to click funnels the conversion Rate increase significantly.

Cons

click funnels is great but it’s also a bit expensive, nowadays there is a lot of alternative softwares that provides a great service when it comes to building Funnels and they are less expensive so it will be great if they lower the price a bit specially for beginners

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Clickfunnels Has Been Great!

2019-11-21

An absolutely amazing company! The education that comes with the product alone is worth it. Oh, you also get a free funnel hackers shirt haha. Awesome!

Pros

I liked that it made it easy to download and implement funnel templates at the click of a button.

Cons

I wish there was an easier method to send lead data other than Sendgrid.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more