CoolTool Features

CoolTool

Automated Neuromarketing Research Platform

4.5/5 (10 reviews)

CoolTool Feature Summary

  • Data management
  • Skip logic
  • Mouse tracking
  • Branching
  • Customizable branding
  • Customizable templates
  • Offline access
  • Template management
  • Video support
  • Design management
  • Survey management
  • Data import/export
  • Customizable questions
  • Question library
  • API
  • Surveys & feedback
  • Research management
  • Graphical data presentation
  • Product data management
  • Data capture and transfer
  • Statistical process control
  • Project management
  • Email response control

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (179 other apps)
API (476 other apps)
Activity Dashboard (289 other apps)
Automatic Notifications (178 other apps)
Campaign Analysis (239 other apps)
Campaign Management (273 other apps)
Content Management (236 other apps)
Customizable Branding (237 other apps)
Customizable Templates (257 other apps)
Data Import/Export (210 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (225 other apps)
Monitoring (229 other apps)
Multi-Channel Marketing (204 other apps)
Real Time Analytics (203 other apps)
Reporting & Statistics (287 other apps)
Social Media Integration (283 other apps)
Social Network Marketing (170 other apps)
Third Party Integration (275 other apps)

Competitor Feature Comparison

CoolTool Feature Reviews

9 reviewers had the following to say about CoolTool's features:

Toffee Perez

We really appreciated CoolTool's support team!

2017-08-17

This software is good for researchers who are starting to introduce neuromarketing projects on their organizations.

Pros

Allows several analysis for different neuro metrics especially for eye tracking 3.

Cons

Hoping CoolTool will partnerwith Emotiv for their 14-channel electrode 4.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from CoolTool


Thanks, we are working on our EEG offer and hope you will be pleased with our changes very soon. As for RAW data, we will be eager to hear your wishes in more detail. Please write to us at support@cooltool.com.

Read more
DANIEL PIARDI

I perform surveys of commercial insights using the tool cooltool, it has all the resources necessary

2017-05-09

Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system.

Pros

The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software.

Cons

Requiring a separate report with this data to be assembled.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from CoolTool


Thank you for choosing our company, Daniel. We believe our new features will soon surprise you. At this moment, we are actively working on adding new technologies to empower our NeuroLab solution.

Read more
darren ling

software have some limited functions, more functions is needed to make it fully DIY able.

2017-08-15

added service besides standard market research

Pros

It can contain survey questions + eye tracking data. Report can be viewed in powerpoint format.

Cons

some common stuff like customise survey link is not available. Eg. survey.cooltool.com or xxx.cooltool.com and so on. survey respond ID is not peg to the survey project, it is just some random number from the system.... not tidy at all.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No

Response from CoolTool


Thank you for the review. The custom link feature is already in development. We always are glad to hear new wishes from our clients and try to fulfill them if it doesn't interfere with the automation of our solution. We appreciate the time and investment of our clients and that is why we strive to simplify and automate research rather than adding many detailed functions.

Read more
Nino Dvali

Recommendations for cooltool.

2019-09-18

I am a client of cooltool.

Pros

I like most in this software that is is smart, value for product, the best team, many additional documents for learning.

Cons

Mmm, I think maybe software need to add more function and opportunities in creating reports more easily.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Charlemagne Lim

Able to use it with ease

2017-05-23

Pros

All the various report are easy to understand and very customisable with own logo.

Cons

Do not have the virtual argumented function at the moment. Would be great if can incorporate into it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Source: Capterra
Helpful?   Yes   No

Response from CoolTool


We're grateful for your feedback. Your idea sounds good and we will think it over. Thanks a lot!

Read more
Megan Palmer

A great experience & happy clients

2017-08-15

Experience with a new technology and understanding of its best applications in market research.

Pros

In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before.

Cons

I would also like more instruction about how to properly set up the testing room. There were some challenges with lighting for the facial recognition and eye tracker to work properly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from CoolTool


Thank you for the thoughtful feedback, Megan. We are working hard on improving the product and we release new updates every month. It is not easy to integrate all neuromarketing technologies into one solution. We really appreciate your words and we will do everything possible to enhance your satisfaction with our products. Many thanks for your assistance in making our product better.

Read more
Rogger Rebaza Arias

Neurohelp to choose

2019-09-17

I could develop my thesis about preferences between diferent products

Pros

Is very useful for market research and we can use this to develop a thesis

Cons

Online chat should be available at all times

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mauricio Zapata Montoya

It was fantastic

2017-05-05

Allow teach and show the use of tech to people that can't afford it

Pros

Easy to use, the platform is really friendly and allows different uses with the same device, I couldn't imagine not using this tech

Cons

The cost of use, for the country situations and the cost of living, we need the use of technology but we don´t have enough resources

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from CoolTool


Thank you, Mauricio. We try to make our solution as affordable as possible. For example, our Free Subscription plan includes unlimited projects and one collector. Talking about NeuroLab questions, we provide our free subscription users with 10 responses per survey, 1 device per account, and 3 000 seconds of stimuli display time. Moreover, academics can receive a 50% discount for their research projects.

Read more
Luis Ciria

CoolTool: a very nice tool to teach design of neuuromarketing experiments

2019-09-17

I use CoolTool to teach neuromarketing experiments with my students in a Neuromarketing Master degree.

Pros

is user-friendly and quiet intuitive. It has many different possibilities and works in different platforms. The chat is very useful,

Cons

The website it a bit confusing to find some methodological details.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more