Cooperate Pricing, Features, Reviews & Comparison of Alternatives

Cooperate

B2B customer-journey driven marketing platform

4.75/5 (4 reviews)

Cooperate overview

Cooperate is a business-to-business (B2B) marketing platform driven by the customer journey. The cloud-based platform is designed to help users align marketing and sales, manage global, as well as local, marketing efforts, setup and track goals, and track people, content, assets, and campaigns from one place. Cooperate uses real-time insight and data on customers to deliver the right message, to the right person, at the right time, and creates actionable customer journeys to drive marketing and sales.

In order to help businesses with aligning their marketing and sales teams, Cooperate offers tools for planning and tracking the customer journey. Businesses are able to define key stages in the marketing and sales pipelines, and provide full visibility into a specific client’s journey in real time. Users can manage customer journeys across multiple brands, markets, locations, and personas, and targeted content can be linked to multiple journeys to align sales and marketing goals.

Content and assets can be stored and accessed within Cooperate and both global and local teams are able to repurpose marketing assets and content across different campaigns. Dashboards can be created within Cooperate in order to track key metrics in real time and gain insight into how specific campaigns are performing. Other features of the platform include a marketing calendar, brand management, campaign collaboration, planning boards, marketing campaign templates, approval workflows, social funnels, access permissions, and more.
cooperateplatform.com

Pricing

Pricing options
Value for money
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Devices

Business size

S
M
L

Markets

Australia

Supported languages

English
Cooperate screenshot: Cooperate marketing planning toolsCooperate Platform OverviewCooperate screenshot: Cooperate content and asset repositoryCooperate screenshot: Cooperate reports dashboard

Cooperate reviews

Excellent
3

Very good
1

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  5.0
  4.2
  4.5
  5.0
Andrew Storrier

Marketing operations platform aligned to Buyer Journey

Used daily for 6-12 months
Reviewed 2019-07-15
Review Source: Capterra

We're attempting to create a revenue marketing operation in our organisation, we need a tool that helps us align all marketing personnel to the objectives for each Half, quarter and month. Cooperate offers this at an almost unbeatable price. Their team is EXTREMELY knowledgeable about marketing and willing to go the extra mile to make sure the platform works for your organisation. If you're working with dispersed teams that have bespoke processes, cooperate allows you to align that teams and create repeatable, scalable processes aligned to the customer journey. Their vision of creating customisable experiences means you can plop down a campaign, tweak it to conditions and money should spit out money at the end. Like any good software platform, it's not exactly plug and play and effort needs to be made to ensure the team adopts. However, Cooperate will support these efforts.

Pros
- Alignment to 21st century marketing operations, structure your campaigns and content around buyer journeys - Taxonomy Top-to-Bottom reporting - Build a marketing function around core products and report on the success of activities by asset, campaign or marketing plan. - Workflow management - allows for geographically dispersed teams to stay aligned on objectives - Content Management - A great stop-gap digital asset manager which can also function as a publishing site - Integrations - Work in progress, but has great compatibility will Salesforce instances - and will work hard particular if you've customised said instances to make sure reporting works - DOMO - has a package which includes DOMO... very nice. - Customer service - Hungry, eager team that is ready willing and able to support your success - Transparent product roadmap - Cooperate is really clear with customers about where their product is going, including existing limitations and workarounds.

Cons
- Death by feature - Need a crystal clear understanding of your own processes and buyer journey in order to maximise the value of the platform. The relationship between features can be unclear

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Liam Runnalls

Intuitive and powerful

Used daily for 2+ years
Reviewed 2019-07-16
Review Source: Capterra

To run a modern digital newsroom requires highly specialised software that allows you to go from the planning stage, through all the checks and balances, as well as managing your contributers posting permissions. The software meets our needs and the support we get from Cooperate is reliable and thorough.

Pros
This software allows us to run an entire multichannel content publishing website and streamline all our editorial workflows in a really efficient and clear way. Distributing content, managing user permissions, managing digital assets and the ability to centralise social media activity all in the same platform makes Cooperage a really important tool for us. It's really easy for our staff to learn.

Cons
Some of the menu items are not in logical locations. For example there is an item called Site Manager under the Site Manager heading. While the software is really easy to learn, this aspect can be a bit confusing at first.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jenny Legg

Cooperate for a research/thought-leadership content hub

Used daily for 1-2 years
Reviewed 2019-07-12
Review Source: Capterra

Cooperate were fantastic in helping us get our content hub launched in very tight timescales. Regular on-site visits, listened and responded to our requirements and went above and beyond to ensure we went live on the date intended.

Pros
This software has enabled us to develop our content hub in a short timescale and with it we can publish articles straight to templated web pages as well as curate content quickly. It allows us to be responsive to the news cycle and publish accordingly. Being able to move articles around on the live page is a great feature too.

Cons
While overall the software is easy to use and fairly intuitive, there are some layouts that are not perhaps as logical or user-friendly as they could be.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Mitchell Mackey

A powerful enabler of journey-driven marketing

Used weekly for 1-2 years
Reviewed 2019-07-16
Review Source: Capterra

Genuinely customer obsessed. Very keen to partner and co-develop in response to our recommendations and experiences.

Pros
A capable and rapidly-evolving, B2B-focused content marketing platform. Cooperate's journey-driven capability enables marketers to align, together with sales teams, the planning, producing, distributing and measuring of their content with their journeys. The Cooperate team is highly responsive, loaded with experienced, smart people and their competitive pricing model rounds out a compelling proposition.

Cons
Would like to see them establish a global footprint. This is coming, however.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Cooperate pricing

Pricing options
Subscription
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Contact Cooperate for pricing information.

Cooperate features

Activity Dashboard
Campaign Management
Content Management
Customizable Branding
Customizable Templates
Email Marketing Management
Multi-Channel Marketing

A/B Testing (179 other apps)
API (476 other apps)
Automatic Notifications (179 other apps)
Campaign Analysis (240 other apps)
Data Import/Export (210 other apps)
Drag & Drop Interface (237 other apps)
Engagement Analytics (226 other apps)
Monitoring (228 other apps)
Real Time Analytics (204 other apps)
Reporting & Statistics (287 other apps)
Social Media Integration (284 other apps)
Social Network Marketing (170 other apps)
Third Party Integration (276 other apps)

Additional information for Cooperate

Key features of Cooperate

  • Access Controls/Permissions
  • Activity Planning
  • Analytics / ROI Tracking
  • Approval Workflow
  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Attribution Modeling
  • Audience Targeting
  • Behavioral Analytics
  • Brand Management
  • Budgeting & Forecasting
  • CMS Integration
  • Categorization/Grouping
  • Collaboration
  • Customer Profiles
  • Data Import / Export
  • Digital Asset Management
  • Editorial Calendar
  • Expense Management
  • File Conversion
  • Marketing Calendar
  • Mobile App
  • Multi-Channel Publishing
  • Publish Scheduling
  • Reporting/Analytics
  • Search/Filter
  • Social Media Management
  • Templates
View All Features