Cortex is an enterprise social media marketing platform that is powered by machine learning and artificial intelligence (AI) to help marketers maximize ROI from their content marketing efforts through more engaging content. The solution serves multi-brand B2C companies within industries such as CPG, food and beverage, and travel and hospitality by building custom content calendars and briefs for upcoming months, and automatically populating them with content for human approval and scheduling.
Cortex helps organizations understand which images, videos, and text will drive consumers to react and engage with their content through the machine learning engine which finds patterns across a database of over 33,000 brands and over 1 billion pieces of marketing content. Users are able to produce social media content that is optimized for a specific audience based on artificial intelligence data, and deploy it at optimal times in order to achieve the highest possible engagement level. Tools for competitor tracking allow organizations to benchmark their posts against the industry and competitors, and get alerts any time a post goes viral.
Cortex’s foresight platform tells users which photos, keywords, hashtags, and colors are inclined to inspire their audience, and automatically schedules posts for the best time to reach them. Instant reporting allows users to track key metrics such as followers, engagements, and live industry rankings, and offers actionable insights for Facebook, Instagram, Twitter, and Pinterest all in one place. Users can also track custom content themes and view a centralized history of social media KPI. Cortex allows organizations to manage just a few profiles, or an entire fleet of accounts from a single dashboard.