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Criteo Dynamic Retargeting vs Google Ads Comparison

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Overview

Specialists in online behavioural merchandising advertising, Criteo delivers highly targeted, real-time, predictive recommendations...

Category Leaders

Google AdWords lets you create ads that appear in Google search results for certain keywords in certain regions, driving...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

Free

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.2

5

4

3

2

1

6

4

2

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

5

4

3

2

1

253

134

31

7

6

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software.

AR

Anonymous Reviewer

Great performance, ease of use and reliability of accounts.

CP

Cristiano P.

One of the best, easy to use industry top leader in retargeting.

Chitta Ranjan D.

Pros

The Experience is Very Good, The functionality of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.

Revanth S.

But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.

MB

Michael B.

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

TD

Tatianna D.

Cons

The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error.

AR

Anonymous Reviewer

NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.

AR

Anonymous Reviewer

Lack of a detailed site list or whitelist options.

CP

Cristiano P.

Cons

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

Shaharyar S.

Needs too much money which is very bad thing for startup companies and rips your budget badly.

TG

Tornike G.

The main problem is it is difficult to earn any real money with Google Ads on our website.

CW

Christopher W.

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features25
  • AI/Machine Learning
  • Ad Inventory Management
  • Advertising Management
  • Audience Targeting
  • Behavioral Targeting
  • Benchmarking
  • Budget Control
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Segmentation
  • Data Blending
  • Data Discovery
  • Demand Forecasting
  • Display Ad Management
  • Dynamic Content
  • Geotargeting
  • Mobile Retargeting
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Personalization
  • Recommendations
  • Reporting/Analytics
  • Retargeting Ads
  • Sentiment Analysis
  • Social Media Retargeting
  • Total features6
  • AI/Machine Learning
  • Ad Inventory Management
  • Advertising Management
  • Audience Targeting
  • Behavioral Targeting
  • Benchmarking
  • Budget Control
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Segmentation
  • Data Blending
  • Data Discovery
  • Demand Forecasting
  • Display Ad Management
  • Dynamic Content
  • Geotargeting
  • Mobile Retargeting
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Personalization
  • Recommendations
  • Reporting/Analytics
  • Retargeting Ads
  • Sentiment Analysis
  • Social Media Retargeting

Integrations

  • Total integrations16
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations257
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier