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Criteo vs Google Ads Comparison

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Overview

Criteo enables marketers to acquire more customers and increase repeat purchases from existing customers using the world's...

Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

3.9

17

5

4

3

2

1

7

4

4

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
76%
would recommend this app

4.5

672

5

4

3

2

1

415

192

41

11

13

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software.
Great performance, ease of use and reliability of accounts.
Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

Pros

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.
The Experience is Very Good, The functionality of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.
But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.

Cons

Very bad experience, after investing so much time set up my account. Just got stuck with the integration - sent several emails - no one answered.
The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error.
NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.

Cons

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.
I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.
Needs too much money which is very bad thing for startup companies and rips your budget badly.
  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features23
  • AI/Machine Learning
  • Activity Dashboard
  • Ad Inventory Management
  • Advertising Management
  • Alerts/Notifications
  • Audience Targeting
  • Behavioral Targeting
  • Budget Control
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Segmentation
  • Data Blending
  • Data Discovery
  • Demand Forecasting
  • Display Ad Management
  • Dynamic Content
  • Engagement Tracking
  • Geotargeting
  • Location-Based Marketing
  • Mobile Retargeting
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Personalization
  • Recommendations
  • Reporting/Analytics
  • Retargeting Ads
  • Social Media Retargeting
  • Third Party Integrations
  • Total features13
  • AI/Machine Learning
  • Activity Dashboard
  • Ad Inventory Management
  • Advertising Management
  • Alerts/Notifications
  • Audience Targeting
  • Behavioral Targeting
  • Budget Control
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Segmentation
  • Data Blending
  • Data Discovery
  • Demand Forecasting
  • Display Ad Management
  • Dynamic Content
  • Engagement Tracking
  • Geotargeting
  • Location-Based Marketing
  • Mobile Retargeting
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Personalization
  • Recommendations
  • Reporting/Analytics
  • Retargeting Ads
  • Social Media Retargeting
  • Third Party Integrations

Integrations

  • Total integrations24
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations331
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg
AvatarImg

Jordan B.

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Criteo logo

Criteo

Best Retargeting Platform For Luxury Brands

Reviewed 4 years ago

I love how well this platform works, how often the ads get placed, the amount of impressions you receive, and the return for large ticket items

Pros

The return on investment, reach in terms of placements, and customer support

Cons

I don't like how little control you have over targeting, account setup, graphics, or budget. I wish you could control all the bells and whistles.

RS
AvatarImg

Rob S.

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Criteo logo

Criteo

Converts customers and makes money!

Reviewed 5 years ago

If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.

Pros

We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.

Cons

Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Retail, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

Share this review:

Criteo logo

Criteo

Machine Learning gone awry

Reviewed 4 years ago

NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.

Pros

I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover.

Cons

The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!

Vendor response

Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com

AvatarImg
AvatarImg

Chitta Ranjan D.

Verified reviewer

Health, Wellness and Fitness, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Criteo logo

Criteo

Convert Traffic to Customers Using Criteo

Reviewed 4 years ago

I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Pros

One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Cons

For an E-commerce website, it's not that easy to implement the Criteo script.

Vendor response

Thank you for your review Chitta. Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.