Criteo Features

Criteo

Digital performance advertising for retail E-commerce sites

4.27/5 (11 reviews)

Criteo Feature Summary

  • Criteo performance optimization platform (CPOP)
  • Criteo EngineTM
  • Real-time campaign performance tracking
  • Prediction algorithms
  • Bidding algorithms
  • Recommendation algorithms
  • Display ads
  • Next generation mobile banners
  • Cost-per-click pricing
  • Highly personalized email marketing
  • Personalized ad targeting
  • Ads across desktop, mobile, social, and e-mail
  • Customizable graphic display
  • Personalized retargeting

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Criteo Feature Reviews

10 reviewers had the following to say about Criteo's features:

Anonymous
(Retail company, 11-50 employees)

Criteo Review

2019-01-08

Overall, enjoyed the experience with Criteo. Needed a more cost effective option and eventually left.

Pros

Easy to use dashboard.

Cons

I will say it is a positive they do offer A/B testing with creative, though.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Internet company, 51-200 employees)

Awesome tool for programmatic buying retargeting internationally

2019-01-22

Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally.

Pros

With their international focus and presence, it is a great partner for brands buying programmatically world-wide.

Cons

Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 1-10 employees)

Machine Learning gone awry

2019-04-29

NONE, we now use our media company to do all RETARGETING via social, google and other platforms.

Pros

It was great when a person managed the bids, the retargeting and the software.

Cons

The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

2/10
Source: Capterra
Helpful?   Yes   No

Response from Criteo


Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com

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Rob Scott

Converts customers and makes money!

2018-04-09

If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.

Pros

We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords.

Cons

Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Cristiano Paolini

Best retargeting software in the market

2019-01-14

They are my tool of choice for retargeting campaigns

Pros

Great performance, ease of use and reliability of accounts

Cons

Lack of a detailed site list or whitelist options

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Criteo


Thanks for your review Paolini, we're delighted to be able to help you!

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Cameron Solu

Powerful Retargeting, with a Few Downfalls

2019-06-04

Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo.

Pros

The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Cons

Unfortunately, customization options for the creatives themselves are a bit limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Chitta Ranjan Dash

Convert Traffic to Customers Using Criteo

2018-12-18

I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Pros

With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Cons

For an E-commerce website, it's not that easy to implement the Criteo script.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Criteo


Thank you for your review Chitta.

Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.

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Anonymous
(Internet company, 51-200 employees)

I great supplement to our AdWords and Bing campaigns.

2018-04-24

Pros

Easy to use interface and tracking that displays the number of impressions, clicks,and sales along with the spend, return and ROAS

Cons

There will be a sweet spot of impressions that will limit the scaling ability of your spend / return.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Jason Brown

Great Revenue Driver

2018-05-11

Criteo is by far the best revenue driver of all remarketing companies.

Pros

Criteo is incredibly easy to set up and brings more revenue than any other remarketing service I have ever used.

Cons

For many companies this is easy of course to spend on remarketing but smaller companies cannot afford that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Education Management company, 201-500 employees)

Good quality remarketing but not a self-service operation

2018-11-06

Pros

We generated a good amount of sales of this tool.

Cons

We had to rely on programmers at Criteo for too much; not enough self-service.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Criteo


Thanks for your review, we're investing in self-service but for now client feedback about our managed service has been excellent.

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