Customer.io Features

Customer.io

Email connected to your web or mobile

4.57/5 (21 reviews)

Customer.io Feature Summary

  • Segment in real-time
  • Friendly editor
  • No lists to manage
  • 5-email drip campaign
  • Send a triggered email
  • Track success
  • Send a one-time message
  • Find out how people respond
  • View customer site activity

Competitor Feature Comparison

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Campaign Segmentation
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Customer Accounts
Customer Segmentation
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Drip Marketing
Email Distribution
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
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Knowledge Base Management
Lead Capture
Multi-Campaign
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Real Time Reporting
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Reporting & Statistics
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Learn moreCompare App
A/B Testing
API
Activity Tracking
Campaign Analysis
Campaign Management
Campaign Segmentation
Click Tracking
Custom Fields
Custom Forms
Customer Accounts
Customer Segmentation
Customizable Templates
Data Import
Demographic Data Collection
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Event Triggered Actions
Geolocation
Knowledge Base Management
Lead Capture
Multi-Campaign
Preview Functionality
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Receiving
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Unsubscribe Database
Website Integration
eCommerce Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Tracking
Campaign Analysis
Campaign Management
Campaign Segmentation
Click Tracking
Custom Fields
Custom Forms
Customer Accounts
Customer Segmentation
Customizable Templates
Data Import
Demographic Data Collection
Design Management
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Event Triggered Actions
Geolocation
Knowledge Base Management
Lead Capture
Multi-Campaign
Preview Functionality
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Receiving
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Unsubscribe Database
Website Integration
eCommerce Integration
Learn moreCompare App

Customer.io Feature Reviews

20 reviewers had the following to say about Customer.io's features:

Michael Kolowich

Verified Reviewer

Great Customer Email Tool - Content Creation Needs Improvement

2016-03-22

Integration with a software product like ours is quite straightforward, and Customer.io offers a nice API for updating customer profiles and posting events for those customers.

Pros

- Customer data base is very flexible, and easy to keep up to date via API - Very powerful segmentation tool that can use customer profile fields, events, and even interaction with email to segment customers for subsequent communication - Easy, intuitive construction and management of triggered, multi-part communications workflows - Attractive visual reporting of emails sent, opened, clicked - Reasonably priced, automatic scaling of pricing based on actual volume used (emails, customer profiles) - Built-in A/B testing of email copy

Cons

- Text editor lacks power features; requires HTML in order to optimize emails - Minimal pre-packaged layouts; layout design requires knowledge of CSS - Lack of workflow cloning or replication creates unnecessary work

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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Anonymous
(Mechanical or Industrial Engineering company, 10001+ employees)

Customer.io: Email Automation tool for scale

2019-03-13

We use customer.io for automatic and personalized triggers and this tool is amazing.

Pros

You can configure the tool in such a way emails are automatically triggered whenever it notices a particular behavior. A/B Testing feature is really cool.

Cons

Integrating with other APIs is complex.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Information Technology and Services company, 1001-5000 employees)

Comprehensive Email Marketing tool

2020-05-25

Great to build and send automated campaigns. Can improve its usability in sending bulk emails.

Pros

Found it very useful to send out multiple emails in a flow.

Cons

The creating emails part does get tedious at times. The drag and drop builder isn't the easiest to use.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Customer.io


Thank you for your feedback! We'd love to hear what additional email templates you'd find helpful. Can you email lj@customer.io with the details and LJ from our Product team will follow up with you.

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Anonymous
(Financial Services company, 201-500 employees)

Flexible but lacking some functionality

2018-05-16

Pros

Good user interface that's intuitive.

Cons

Rather you'll need to export and sort in a spreadsheet or connect with 3rd party tools like MixPanel or Periscope.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Rahil Michael

Automate your marketing campaigns with ease

2019-04-17

An excellent tool for Automated Marketing campaigns and the product and support teams are extremely helpful

Pros

- Customer profile management - Hybrid HTML and Text Editor tool - Workflow set-up for Campaigns

Cons

Uploading Customer lists manually is slightly complicated

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Muhammad Syafiq Hanafee

With enough money, Customer.IO is a good subscription to have.

2019-06-25

Pros

As a software engineer that is interfacing with Customer.IO's API to send out notification emails to our customers, I have a few things to say about its API.

Cons

With regards to building a Campaign. Before dealing with the dynamic variables in your template, you first have to make it available to you.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
CRO Manager (Internet company, 51-200 employees)
Verified Reviewer

Very versatile segmenting, triggers and campaign flows.

2017-09-20

Pros

Did I mention the awesome A/B tests? Very helpful support team as well.

Cons

Also, would love to have a way to download an automated report for all the campaigns instead of doing it manually.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
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Sebastian Wenzel

Top Email and Push automation software

2019-04-22

Overall great email and push notification automation software, that constantly develops.

Pros

This is a huge advantage over most email automation products, b/c you can trigger a promotional email without interfering with your system emails.

Cons

It can easily confuse the user as you have to have a third-party software to organize the set up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Marketing and Advertising company, 51-200 employees)

A very useful tool for non-developer, tech-savvy marketers

2019-08-13

I've tried many marketing automation tools and this hits the spot in terms of what a tech-savvy non-developer can do.

Pros

Kudos for customer support, a real win! :)

Cons

It could use more or better filtering and search options, as the segments, campaigns and attributes can turn into chaos if multiple people use it for different purposes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Dana Hoffmann

Verified Reviewer

Best customer service

2016-11-06

Honestly -- they care so much about their customers. They listen to feedback and get back to you on issues or questions so quickly. Highly recommend their product.

Pros

- Easy to navigate - Newsletters and campaigns

Cons

- None yet -- maybe that I can't attach a file?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
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Shilpa Shetty C

Email automation tool

2019-09-29

I don’t find this product very easy to use but it’s one of the best so far I’ve used in the email automation space.

Pros

I liked that I could run my drip campaigns on this tool.

Cons

It requires a dedicated developer which might not always be possible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Max van den Ingh

The perfect platform to set up product-driven email communications with customers at scale

2019-07-11

With Customer.io we use real-time data from our own platform (B2B SaaS) which helps me as a marketer to always communicate with customer segments in the best possible way.

Pros

Easy-to-use and intuitive email and marketing automation platform.

Cons

The initial set up requires some help from a developer but if you have that sorted out, it's really easy to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Matt Anderson

A solid email system with robust support for custom attributes

2018-05-20

I am able to provide my marketing team with the ability to send complicated emails, segmented across our customer base, with customized attributes.

Pros

As a developer, working with the API is easy, predictable, and maintainable.

Cons

The lack of a WYSIWYG editor for my marketing counterparts (tho I hear rumors this is coming) and event-based filters in my workflows.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Paola Peralta

A flexible and customizable tool that is easy to use and set up

2018-05-01

This is an amazing tool that everyone looking to take their marketing efforts to the next level should get familiar with.

Pros

It is very easy to set up and its lightweight user interface is robust yet simple to understand.

Cons

I did need to triangulate some functions through Zapier because the tool did not offer them, such as gmail integration and Facebook triggers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Chris Van Patten

An awesome way to connect with customers

2018-04-11

Pros

The API is easy to use too, and makes it really easy to integrate with your app at a deep level.

Cons

The only real complaint is pricing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Stephanie G

Great Software

2019-02-25

Pros

It keeps our company organized and allows us to send emails easily.

Cons

Everything has been very easy to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
James Richardson

Customer.IO makes life so much easier with email tracking, Saved my butt multiple times!

2018-06-25

Pros

The ability to view all emails that have been sent and to ensure they were received by the customer is a huge benefit to us. being able to see if a email was suppressed or bounce give the ability to ensure you can deal with the issue in a timely manner and get the info into the right peoples hands. it has also assisted us in dealing with difficult customers that claim they never received a email, however the application allowed us to show the customer that no only did they receive it they opened it!

Cons

the only negative i could see is that the application only allows you to send 50 emails at a time and for a large customer base this makes it more time consuming.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
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Bryson Edgar

Providing Unique Customer Interactions for Business

2018-03-26

A highly efficient setup for automating emails to our customers.

Pros

This software has been easy to use for setting up customer emails that are specifically targeted to their individual needs.

Cons

I think that one of the cons would be pricing. If pricing wasn't as steep for larger customer lists, this platform would be preferable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Francisco Bedoya

YOUR PARTNER TO COMMUNICATE WITH YOUR DIRECT CUSTOMERS.

2019-08-11

I have had an excellent customer experience, thanks to it I keep up to date the list of clients I work with, communicate with them through personalized messages and thus be able to meet our customers.

Pros

I have been using this tool for several years to communicate with my clients, I am encouraged to use it because thanks to it I can send the newsletters and emails automatically to each client group depending on the profile, it is special to maintain a continuous communication with users , make them feel that we care and that communication is essential.

Cons

It is a very good communication tool, however customer service is poor, attention is very slow and the response to the requirements as well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Sara Underwoods

Great help!

2018-07-11

Pros

Customer.io has been a life saver.

Cons

There are not many customization options. It is also limited to users that has large customer bases.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more