Customer.io Features List

Customer.io

Email connected to your web or mobile

4.73/5 (11 reviews)

Customer.io Feature Summary

  • Segment in real-time
  • Friendly editor
  • No lists to manage
  • 5-email drip campaign
  • Send a triggered email
  • Track success
  • Send a one-time message
  • Find out how people respond
  • View customer site activity

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Customer.io Feature Reviews

11 reviewers had the following to say about Customer.io's features:

Michael Kolowich

Verified Reviewer

Great Customer Email Tool - Content Creation Needs Improvement

2016-03-22

Integration with a software product like ours is quite straightforward, and Customer.io offers a nice API for updating customer profiles and posting events for those customers.

Pros

- Customer data base is very flexible, and easy to keep up to date via API - Very powerful segmentation tool that can use customer profile fields, events, and even interaction with email to segment customers for subsequent communication - Easy, intuitive construction and management of triggered, multi-part communications workflows - Attractive visual reporting of emails sent, opened, clicked - Reasonably priced, automatic scaling of pricing based on actual volume used (emails, customer profiles) - Built-in A/B testing of email copy

Cons

- Text editor lacks power features; requires HTML in order to optimize emails - Minimal pre-packaged layouts; layout design requires knowledge of CSS - Lack of workflow cloning or replication creates unnecessary work

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
1 of 1 people found this review helpful
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Anonymous
(Financial Services company, 201-500 employees)

Flexible but lacking some functionality

2018-05-16

Pros

Good user interface that's intuitive.

Cons

For example, within Customer.io you can't sort or aggregate email campaigns to see roll-up metrics.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
CRO Manager (Internet company, 51-200 employees)
Verified Reviewer

Very versatile segmenting, triggers and campaign flows.

2017-09-20

Pros

Did I mention the awesome A/B tests? Very helpful support team as well.

Cons

Also, would love to have a way to download an automated report for all the campaigns instead of doing it manually.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
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Chris Van Patten

An awesome way to connect with customers

2018-04-11

Pros

The API is easy to use too, and makes it really easy to integrate with your app at a deep level.

Cons

The only real complaint is pricing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Matt Anderson

A solid email system with robust support for custom attributes

2018-05-20

I am able to provide my marketing team with the ability to send complicated emails, segmented across our customer base, with customized attributes.

Pros

As a developer, working with the API is easy, predictable, and maintainable.

Cons

The lack of a WYSIWYG editor for my marketing counterparts (tho I hear rumors this is coming) and event-based filters in my workflows.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Paola Peralta

A flexible and customizable tool that is easy to use and set up

2018-05-01

This is an amazing tool that everyone looking to take their marketing efforts to the next level should get familiar with.

Pros

It is very easy to set up and its lightweight user interface is robust yet simple to understand.

Cons

I did need to triangulate some functions through Zapier because the tool did not offer them, such as gmail integration and Facebook triggers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Dana Hoffmann

Verified Reviewer

Best customer service

2016-11-06

Honestly -- they care so much about their customers. They listen to feedback and get back to you on issues or questions so quickly. Highly recommend their product.

Pros

- Easy to navigate - Newsletters and campaigns

Cons

- None yet -- maybe that I can't attach a file?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
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James Richardson

Customer.IO makes life so much easier with email tracking, Saved my butt multiple times!

2018-06-25

Pros

The ability to view all emails that have been sent and to ensure they were received by the customer is a huge benefit to us. being able to see if a email was suppressed or bounce give the ability to ensure you can deal with the issue in a timely manner and get the info into the right peoples hands. it has also assisted us in dealing with difficult customers that claim they never received a email, however the application allowed us to show the customer that no only did they receive it they opened it!

Cons

the only negative i could see is that the application only allows you to send 50 emails at a time and for a large customer base this makes it more time consuming.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
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Bryson Edgar

Providing Unique Customer Interactions for Business

2018-03-26

They feel front and center and we save hours of time!

Pros

This software has been easy to use for setting up customer emails that are specifically targeted to their individual needs.

Cons

I think that one of the cons would be pricing. If pricing wasn't as steep for larger customer lists, this platform would be preferable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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James Richardson

Using Customer.io has made my business so much more efficient!

2018-05-23

Pros

It also allows you to set up different environments to test different mechanisms to how you want to send your emails.

Cons

I honestly have nothing bad to say about Customer.io my experience using their product has been nothing but great!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
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Sara Underwoods

Great help!

2018-07-11

Pros

Customer.io has been a life saver.

Cons

There are not many customization options. It is also limited to users that has large customer bases.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more