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Customer.io Logo

Customer engagement platform for tech-savvy marketers

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Customer.io Reviews - Page 4

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81 reviews

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Verified reviewer

Mechanical or Industrial Engineering, 10,001+ employees

Used weekly for 6-12 months

Overall rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Customer.io: Email Automation tool for scale

Reviewed 6 years ago

We use customer.io for automatic and personalized triggers and this tool is amazing.

Pros

Workflow is easy to configure and very powerful for automation. You can configure the tool in such a way emails are automatically triggered whenever it notices a particular behavior. A/B Testing feature is really cool.

Cons

Integrating with other APIs is complex.

MS
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Muhammad Syafiq H.

Human Resources, 51-200 employees

Used monthly for 6-12 months

Overall rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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With enough money, Customer.IO is a good subscription to have.

Reviewed 6 years ago
Pros

The two things that I use, their Newsletter builder and their Campaigns builder, they are splendid. The builder is clean and easy to use. There are constantly checks on your dynamic variables to ensure that you are referencing the proper fields. As a software engineer that is interfacing with Customer.IO's API to send out notification emails to our customers, I have a few things to say about its API. It is easy to use and predictable. I did not have to spend many hours trying to send out an email. It was straightforward, fast and most importantly, reliable.

Cons

With regards to building a Campaign. Before dealing with the dynamic variables in your template, you first have to make it available to you. In other words, from your code, you need to send in the payload with the variables that you wish to reference. Then, the template will come to life with your sample data and you can begin to finalise your design. I just feel that maybe, if we can have a dummy data kinda workflow for the UI of Customer.IO, that would be cool.