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Customer.io
Customer engagement platform for tech-savvy marketers
Customer.io Reviews - Page 4
81 reviews
Recommended
Verified reviewer
Mechanical or Industrial Engineering, 10,001+ employees
Used weekly for 6-12 months
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We use customer.io for automatic and personalized triggers and this tool is amazing.
Workflow is easy to configure and very powerful for automation. You can configure the tool in such a way emails are automatically triggered whenever it notices a particular behavior. A/B Testing feature is really cool.
Integrating with other APIs is complex.
Muhammad Syafiq H.
Human Resources, 51-200 employees
Used monthly for 6-12 months
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The two things that I use, their Newsletter builder and their Campaigns builder, they are splendid. The builder is clean and easy to use. There are constantly checks on your dynamic variables to ensure that you are referencing the proper fields. As a software engineer that is interfacing with Customer.IO's API to send out notification emails to our customers, I have a few things to say about its API. It is easy to use and predictable. I did not have to spend many hours trying to send out an email. It was straightforward, fast and most importantly, reliable.
With regards to building a Campaign. Before dealing with the dynamic variables in your template, you first have to make it available to you. In other words, from your code, you need to send in the payload with the variables that you wish to reference. Then, the template will come to life with your sample data and you can begin to finalise your design. I just feel that maybe, if we can have a dummy data kinda workflow for the UI of Customer.IO, that would be cool.