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Demandbase ABM Platform vs ActiveDEMAND Comparison

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Overview

Demandbase ABM Platform is a B2B marketing automation, advertising, website personalization and analytics solution with a...

Category Leaders

ActiveDEMAND is an online integrated marketing platform used by marketers and agencies to promote their products and services

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.3

5

4

3

2

1

7

2

2

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

4.2

5

4

3

2

1

32

28

10

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

So far, my experience has been good. They have a really solid CSM team and have been very responsive.
DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.
Overall, this may be a great tool for organizations with great sfdc information. However, not all organizations have great information.

Pros

We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team.
I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily.
The benefits I like from this software is the email and list capabilities as well as the capability to easily build landing pages for campaigns and events.

Cons

The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export.
Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand.
That we can only operate it in incognito mode which is frustrating. Also it can sometimes be glitchy but not enough to be annoying.

Cons

I find the experience to be almost universally annoying and very disjointed.
Sometimes it is difficult to talk to support through chat, ie. Trying to explain the problem, process etc.
Its overall poor execution and mainly its logic.
  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features18
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Attribution Modeling
  • Audience Targeting
  • Audit Trail
  • Auto-Dialer
  • Auto-Responders
  • Automatic Lead Distribution
  • B2B Lead Generation
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Call Disposition
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Competitive Analysis
  • Compliance Management
  • Computer Telephony Integration
  • Configurable Workflow
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Marketing
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Forms Management
  • Goal Setting / Tracking
  • Graphical Workflow Editor
  • Historical Reporting
  • IVR / Voice Recognition
  • Image Library
  • Intent Data
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multiple User Accounts
  • Multivariate Testing
  • Online Forms
  • PIA / DPIA
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Predictive Analytics
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Resource Management
  • Role-Based Permissions
  • SMS Marketing Managment
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Sensitive Data Identification
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Surveys & Feedback
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • Voice Mail
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features166
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Attribution Modeling
  • Audience Targeting
  • Audit Trail
  • Auto-Dialer
  • Auto-Responders
  • Automatic Lead Distribution
  • B2B Lead Generation
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Call Disposition
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Competitive Analysis
  • Compliance Management
  • Computer Telephony Integration
  • Configurable Workflow
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Marketing
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Forms Management
  • Goal Setting / Tracking
  • Graphical Workflow Editor
  • Historical Reporting
  • IVR / Voice Recognition
  • Image Library
  • Intent Data
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multiple User Accounts
  • Multivariate Testing
  • Online Forms
  • PIA / DPIA
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Predictive Analytics
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Resource Management
  • Role-Based Permissions
  • SMS Marketing Managment
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Sensitive Data Identification
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Surveys & Feedback
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • Voice Mail
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations4
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations94
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Demandbase ABM Platform vs. ActiveDEMAND

See how Demandbase ABM Platform and ActiveDEMAND stack up against each other by comparing features, pricing, ratings, integrations, security & more.