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Demandbase One vs LeadLander Comparison

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Overview

The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence,...

LeadLander is Cloud-based marketing automation and analytics software that optimizes ROI on both inbound and outbound marketing...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

55

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

17

5

4

3

2

1

10

4

2

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

4.8

23

5

4

3

2

1

18

5

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

DemandBase has been great across the board. Our support team is great and provided us with tips on how to best leverage the tool.
So far, my experience has been good. They have a really solid CSM team and have been very responsive.
As a Salesforce administrator, I especially love the SFDC integration of Demandbase for starters. But I love the UI of the tool itself, that you can add custom tags & fields & dashboard/report views.

Pros

This tool is excellent for growing companies. We are investing a lot into marketing, advertising, and sales and LeadLander helps us track the effectiveness of our marketing efforts.
One of the most impressive aspects of LeadLander is being able to plug in an HTML and seamlessly gain prospect intelligence all from one platform.
LeadLanders sales and support teams do a wonderful job of explaining the tool and allowing anyone with marketing knowledge or not, the wonderful benefits of what this tool can bring to your company.

Cons

The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export.
Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand.
That we can only operate it in incognito mode which is frustrating. Also it can sometimes be glitchy but not enough to be annoying.

Cons

Leadlander will sometimes give wrong information on an account and you will be brought to the wrong website. There has also been on occasion difficulties in loading the tool.
Leadlander sometimes give wrong info on an account taking us to the wrong website also do not allow you to see an account looking at an account.
This can lead to confusion and time wasted especially working through larger accounts with many divisions.
  • Vendor responds to reviews
  • Last review21 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features49
  • AI/Machine Learning
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • B2B Lead Generation
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Tracking
  • Competitive Analysis
  • Contact Database
  • Content Marketing
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Dashboard
  • Data Cleansing
  • Data Enrichment
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Digital Asset Management
  • Dynamic Content
  • Engagement Tracking
  • For Sales Teams/Organizations
  • Intent Data
  • Keyword Tracking
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Marketing Automation
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting/Analytics
  • Sales Analytics
  • Sales Pipeline Management
  • Segmentation
  • Site Search Tracking
  • Target Account Identification
  • Territory Management
  • Third Party Integrations
  • Time on Site Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking
  • Total features22
  • AI/Machine Learning
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • B2B Lead Generation
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Tracking
  • Competitive Analysis
  • Contact Database
  • Content Marketing
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Dashboard
  • Data Cleansing
  • Data Enrichment
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Digital Asset Management
  • Dynamic Content
  • Engagement Tracking
  • For Sales Teams/Organizations
  • Intent Data
  • Keyword Tracking
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Marketing Automation
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting/Analytics
  • Sales Analytics
  • Sales Pipeline Management
  • Segmentation
  • Site Search Tracking
  • Target Account Identification
  • Territory Management
  • Third Party Integrations
  • Time on Site Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking

Integrations

  • Total integrations40
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations1
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg
AvatarImg

Evan C.

Computer Software, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

LeadLander logo

LeadLander

Effective Lead Generator!

Reviewed 3 years ago
Pros

One of the most impressive aspects of LeadLander is being able to plug in an HTML and seamlessly gain prospect intelligence all from one platform. I've really liked being able to see sourcing information too.

Cons

Information can oftentimes be ambiguous. There are no actual prospect contacts, the tool just generates where the source came from and what company is or could be affiliated with it.

SS
AvatarImg

Supreeth S.

Mechanical or Industrial Engineering, 51-200 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

LeadLander logo

LeadLander

Great Analysis tool

Reviewed 6 years ago
Pros

This software is very helpful to arrange your data and to analyze them in a systematic way to get the output.

Cons

The software will be little slow when loading the data and conversion from one form to other needs improvements.

AvatarImg
AvatarImg

Sven H.

Electrical/Electronic Manufacturing, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

LeadLander logo

LeadLander

LeadLander is a well known good software

Reviewed 3 years ago

LeadLander is a great tool for searching new companies and prospects, the interface is great for new users and if you don't know how to do something there is a short training video that explains everything.

Pros

The software is easy to use and anyone can learn the nooks and crannies within a couple of days. The tool does its job and in that regard it gets a plus from me.

Cons

Other than maybe one time while booting the software up I had to let it run for 10 minutes to open, it has no drawbacks.

MH
AvatarImg

Michael H.

Management Consulting, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

LeadLander logo

LeadLander

LeadLander is by far the best company to not only identify visitors to my website, but to tell me...

Reviewed 2 years ago

My experience has been incredible. Everyone in the company cares. They get back to me so quickly if I have a question, it's hard to believe. And it works so simply. I give it all A+

Pros

I love the fact that they have the biggest library of IP addresses in the industry. There are so many pretenders and LeadLander is the only one that really works. If I'm working with a new client, I get notification if they are checking me out on my website. I can see what's important to them by knowing where they went on my site. I also can prospect for new customers that are looking for help, knowing they already were considering me. It gives me huge insight and necessary information to close the sale.

Cons

Too much blue...actually joking....there is nothing I don't like