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Demandbase ABM Platform vs Terminus Comparison

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Overview

Demandbase ABM Platform is a B2B marketing automation, advertising, website personalization and analytics solution with a...

Terminus is an account-based marketing software that offers tools including target account identification, account-based...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.3

5

4

3

2

1

7

2

2

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

5

4

3

2

1

92

40

7

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

So far, my experience has been good. They have a really solid CSM team and have been very responsive.
DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.
Overall, this may be a great tool for organizations with great sfdc information. However, not all organizations have great information.

Pros

Love the team and the ideas. The creative samples and tracking each person’s outcomes are really exciting.
We've been happy with Sigstr's product and their customer service team. We haven't needed their help much, but when we did they were very responsive.
Product features are getting better and better (site id, LinkedIn integration, etc.). Customer Service is awesome and really responsive.

Cons

The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export.
Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand.
That we can only operate it in incognito mode which is frustrating. Also it can sometimes be glitchy but not enough to be annoying.

Cons

The lack of analytics behind campaign results, and the inability to look at results based on specific time frames. Also a lot of WEIRD bugs in the platform.
There are still a few things that are awkward, on the admin side.
Sigstr: the tool we were missing to complete our marketing toolbox.
  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features18
  • AB Testing
  • Account Based Marketing
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Audience Targeting
  • B2B Lead Generation
  • Behavior Tracking
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Marketing
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Transformation
  • Data Visualization
  • Dynamic Content
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Intent Data
  • Keyword Tracking
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Prioritization
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting/Analytics
  • Sales Analytics
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Source Tracking
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Website Personalization
  • Total features81
  • AB Testing
  • Account Based Marketing
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Audience Targeting
  • B2B Lead Generation
  • Behavior Tracking
  • Behavioral Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Marketing
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Transformation
  • Data Visualization
  • Dynamic Content
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Intent Data
  • Keyword Tracking
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Prioritization
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting/Analytics
  • Sales Analytics
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Source Tracking
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Website Personalization

Integrations

  • Total integrations4
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations12
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Demandbase ABM Platform logo

Demandbase ABM Platform

Intent Data to Better Target

Reviewed a year ago

So far, my experience has been good. They have a really solid CSM team and have been very responsive.

Pros

DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

Cons

The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.

Demandbase ABM Platform vs. Terminus

See how Demandbase ABM Platform and Terminus stack up against each other by comparing features, pricing, ratings, integrations, security & more.