Demandbase One Features

Demandbase One

B2B marketing software for account-based marketing

4.25/5 (12 reviews)

Competitor Feature Comparison

API
Alerts/Notifications
Analytics/ROI Tracking
Audience Targeting
B2B Lead Generation
CRM
Campaign Management
Campaign Personalization
Channel Attribution
Competitive Analysis
Content Marketing
Customer Journey Mapping
Customer Segmentation
Engagement Tracking
Intent Data
Multi-Channel Marketing
Prioritization
Progress Tracking
Reporting & Statistics
Reporting/Analytics
Target Account Identification
Third Party Integrations
Learn moreCompare App
API
Alerts/Notifications
Analytics/ROI Tracking
Audience Targeting
B2B Lead Generation
CRM
Campaign Management
Campaign Personalization
Channel Attribution
Competitive Analysis
Content Marketing
Customer Journey Mapping
Customer Segmentation
Engagement Tracking
Intent Data
Multi-Channel Marketing
Prioritization
Progress Tracking
Reporting & Statistics
Reporting/Analytics
Target Account Identification
Third Party Integrations
Visit WebsiteCompare App
API
Alerts/Notifications
Analytics/ROI Tracking
Audience Targeting
B2B Lead Generation
CRM
Campaign Management
Campaign Personalization
Channel Attribution
Competitive Analysis
Content Marketing
Customer Journey Mapping
Customer Segmentation
Engagement Tracking
Intent Data
Multi-Channel Marketing
Prioritization
Progress Tracking
Reporting & Statistics
Reporting/Analytics
Target Account Identification
Third Party Integrations
Visit WebsiteCompare App

Demandbase One Feature Reviews

8 reviewers had the following to say about Demandbase One's features:

Anonymous
(Information Technology and Services company, 501-1000 employees)
Verified Reviewer

Lots of great features, if you pay top dollar

2019-02-05

After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay).

Pros

It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.

Cons

It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
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Erin O.

Intent Data to Better Target

2020-05-05

So far, my experience has been good. They have a really solid CSM team and have been very responsive.

Pros

DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

Cons

The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Dan L.

Great information but difficult to access and implement. Integrations and documentation not great.

2019-08-30

Pros

The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail.

Cons

Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Marketing and Advertising company, 201-500 employees)
Verified Reviewer

Engaged Prospect

2019-04-11

Pros

See which prospects are engaging with your website or researching relevant articles.

Cons

Supposed to get real-time alerts through Slack, but my alerts don't work.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Talmage E.

Verified Reviewer

I love the insights, very actionable.

2019-05-16

Pros

I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides.

Cons

I wish I could add more keywords to track. If I had more flexibility there I'd love it.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Insurance company, 51-200 employees)
Verified Reviewer

Loads of great engagement features

2019-11-26

Overall pretty happy with it as it does provide great insights.

Pros

Really valuable from a sales and marketing perspective.

Cons

I really wasn't impressed with the reporting aspect.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Computer Software company, 11-50 employees)
Verified Reviewer

Trialing software currently, great results, expensive

2018-11-16

Pros

Easy to navigate user interface. Excellent, high impact results.

Cons

For an early stage company with tight budgets, it is expensive to get started and make it worthwhile to use.

Rating breakdown

Value for money
Ease of use
Features

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Gustavo O.

Does not Provide Enough Information

2021-06-11

Overall, this may be a great tool for organizations with great sfdc information. However, not all organizations have great information. Especially ones that are still learning and growing rapidly. If your company is still growing, then this isn't the tool for you. There are other tools out there that can be more helpful for your outbound and inbound teams.

Pros

It's nice that it gives you insights on how and who (company) to connect with.

Cons

It takes a very long time to get the tool out to everyone and once you do, the information is rarely correct.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

1/10
Source: Capterra
Helpful?   Yes   No
Read more