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Demandbase One Logo

Demandbase One

4.4
(17)

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Demandbase One™ | Go-to-Market Platform

(3)

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Demandbase One Features

Features Summary

Functionality

4.2

/5

17

Total features

49

6 categories

Demandbase One features

AI/Machine Learning
Activity Dashboard
Alerts/Notifications
Audience Targeting
B2B Lead Generation
Behavior Tracking
CRM
Campaign Analytics

Common features of Advertising Agency software

API
Access Controls/Permissions
Activity Dashboard
Alerts/Notifications
Assignment Management
Billing & Invoicing
Calendar Management
Campaign Analytics

Screenshots

Contenders comparison

Functionality

4.2

/5

17

Price starts from

ic-pricetag

No pricing info

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Total Features

49

Unique features

  • Data Cleansing

  • Data Enrichment

  • Target Account Identification

  • Prioritization

Functionality

4.4

/5

16.8K

Price starts from

13

Per month

learn more

Total Features

160

Features in Common

33

Unique features

  • Archiving & Retention

  • Template Management

  • Randomization

  • Lead Generation

Functionality

4.4

/5

5.8K

Price starts from

50

Per month

visit website

Total Features

102

Features in Common

22

Unique features

  • Autoresponders

  • Responsive Web Design

  • Campaign Segmentation

  • Reporting & Statistics

Common Demandbase One comparisons

Demandbase One logo
6sense logo
Demandbase Onevs6sense

Reviewers who mentioned features said:

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Emily S.

Computer Software, 51-200 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best ABM Tool Out There

Reviewed 2 years ago

I wish I had more of an opportunity to use the tool as I am no longer at the company I set it up for. But if your company has a difficult time understanding what prospects/accounts to prioritize and understanding your strongest target audiences/market, then Demandbase One is an absolute must. Especially if you use Salesforce as your CRM.

Pros

As a Salesforce administrator, I especially love the SFDC integration of Demandbase for starters. But I love the UI of the tool itself, that you can add custom tags & fields & dashboard/report views. I love the intuitive ability of the account scoring feature and while we hadn't setup lead scoring as well, I can imagine it's just as valuable for companies who use leads and get a lot of them.

Cons

It's a bit tedious to setup from the admin perspective if you don't have a very big ops team to do it together with.But aside from that, it's hard to find a complaint otherwise.

EO
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Erin O.

Aviation & Aerospace, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Intent Data to Better Target

Reviewed 4 years ago

So far, my experience has been good. They have a really solid CSM team and have been very responsive.

Pros

DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

Cons

The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.

SL
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Susy L.

Computer Software, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Customee service A+ and great reporting and analytics across integrated systems

Reviewed a year ago
Pros

The most impactful features is the ability to personalize experiences by being able to create custom lists with many different filters/selectors. The lists created can also be integrated with our marketing systems such as LinkedIn/Marketo which is crucial for our lead generation. The reporting aspect is also great since our sales and marketing teams can measure success by tracking engagement at different journey stages. Lastly, our CSM is great and we always get the best support we need from her.

Cons

While our CSM support is great, I feel that technical support and solutions from their engineers are not quick to respond and thorough enough.

AR
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Verified reviewer

Insurance, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Loads of great engagement features

Reviewed 4 years ago

Overall pretty happy with it as it does provide great insights.

Pros

This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.

Cons

I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.

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Talmage E.

Human Resources, 1,001-5,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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I love the insights, very actionable.

Reviewed 5 years ago
Pros

I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.

Cons

I wish I could add more keywords to track. If I had more flexibility there I'd love it.

AR
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Verified reviewer

Information Technology and Services, 501-1,000 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Lots of great features, if you pay top dollar

Reviewed 5 years ago

Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.

Pros

It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.

Cons

The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.

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Dan L.

Human Resources, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Great information but difficult to access and implement. Integrations and documentation not great.

Reviewed 5 years ago
Pros

The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail. The problem is that this product does not make it easy to utilize this information outside of paid ads.

Cons

Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand. Support staff is not familiar with the product.

AR
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Verified reviewer

Marketing and Advertising, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Engaged Prospect

Reviewed 5 years ago
Pros

See which prospects are engaging with your website or researching relevant articles.

Cons

Supposed to get real-time alerts through Slack, but my alerts don't work.