Demandbase ABM Platform Features

Demandbase ABM Platform

B2B marketing software for account-based marketing

4.4/5 (10 reviews)

Demandbase ABM Platform Feature Summary

  • Marketing campaign performance manager
  • Account-based advertising
  • Account-based re-targeting
  • Build and manage audiences
  • Website visitor segmentation & targeting
  • Personalized content creation
  • Real-time content delivery
  • Website activity measurement
  • Website user behavior analytics
  • Web analytics & revenue reports
  • Sales Accelerator dashboards
  • Live-chat visitor identification
  • Live-chat routing
  • Demandbase forms for lead capture
  • Lead distribution
  • Lead scoring
  • 3rd party web analytics integrations
  • 3rd party CMS integrations
  • 3rd party live-chat integrations
  • 3rd party marketing automation integrations

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Demandbase ABM Platform Feature Reviews

8 reviewers had the following to say about Demandbase ABM Platform's features:

Anonymous
(Information Technology and Services company, 501-1000 employees)

Lots of great features, if you pay top dollar

2019-02-05

After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay).

Pros

It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.

Cons

Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
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Erin Olsen

Intent Data to Better Target

2020-05-05

They have a really solid CSM team and have been very responsive.

Pros

DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

Cons

The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Dan Lukens

Great information but difficult to access and implement. Integrations and documentation not great.

2019-08-30

Pros

The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail.

Cons

Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Insurance company, 51-200 employees)

Loads of great engagement features

2019-11-26

Overall pretty happy with it as it does provide great insights.

Pros

Really valuable from a sales and marketing perspective.

Cons

I really wasn't impressed with the reporting aspect.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Talmage Egan

I love the insights, very actionable.

2019-05-16

Pros

I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides.

Cons

I wish I could add more keywords to track. If I had more flexibility there I'd love it.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Computer Software company, 11-50 employees)

Trialing software currently, great results, expensive

2018-11-16

Pros

Easy to navigate user interface. Excellent, high impact results.

Cons

For an early stage company with tight budgets, it is expensive to get started and make it worthwhile to use.

Rating breakdown

Value for money
Ease of use
Features

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Marketing and Advertising company, 201-500 employees)

Engaged Prospect

2019-04-11

Pros

See which prospects are engaging with your website or researching relevant articles.

Cons

Supposed to get real-time alerts through Slack, but my alerts don't work.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Dan Winnick

Great product for sales teams!

2018-11-27

Pros

Shows if your prospects have been engaging with your site. Really helpful.

Cons

Nothing at the moment. It's a great product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more