Most popular features of all Marketing apps
Requires iOS 13.0 or later. Compatible with iPhone, iPad, and iPod touch.
25 reviewers had the following to say about Direct Mail's features:
Pros
Great Templates, Ease of use and customization, Very good analytics. Renders very well on all kinds of devices and there's plenty of additional testing functions.
Cons
Can't think of anything specific even though I would like to group reports (i.e. comparing flights of the same campaign or issues of the same newsletter.
Rating breakdown
Time used: 2+ years
Frequency of use: Weekly
Easy to deploy, fast and reliable
Pros
Editing and reporting very satisfactory (but in very few cases, read messages do not appear as read)
Cons
It would be interesting to be able to integrate DirectMail within a web management system, to integrate all services (blog, calendar, database and communication) together
Rating breakdown
Time used: 6-12 months
Frequency of use: Monthly
Likelihood to recommend
Having used a range of programs - DirectMail certainly gives you the most hands on experience. The biggest draw back is being app-based; while most competitors are all online - but this is what also provides the biggest advantage in terms of tools and functionality.
Pros
Control of the whole process - from HTML editing to subscriber management to design and spam testing - it's fun to work with.
Cons
Very hard to export reports and data in bulk.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Thanks a ton for your review, Marty! Much appreciated!
I wanted to mention that the latest version of Direct Mail includes expanded options for exporting report data and for exporting your messages as PDF files. You may want to update and take a look. Please reach out to us with any questions or feedback. Thanks!
Pros
The reports are complete and it's very important to compare data VS SMS campaign results.
Cons
We use filters to be sure that recipients are OK
Rating breakdown
Time used: 2+ years
Frequency of use: Monthly
Likelihood to recommend
I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.
Pros
I've been able to integrate the sign up form on to my website very simply without needing a third party plugin.
Cons
I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Very Good!
Pros
The service is helpful and easy to use, being able to create, reuse and modify previous campaign flyers, driving traffic to our websites, providing useful metrics, keeping our database relevant when clients change email addresses or are no longer interested in receiving annoucements.
Cons
Wish the interface were more user friendly Wish there were more customization tools for the templates
Rating breakdown
Time used: 2+ years
Frequency of use: Occasionally
Likelihood to recommend
Great product. Great customer service!
Pros
It does everything I'd ask for in an email blast program -- localized software, easy to import, create groups, build templates, send out mail campaigns, collect online data, link with other software, etc.
Cons
The only one thing that I don't like about it is -- if I schedule a number of emails (over the course of the week) and new subscribers come in -- those new subscribers won't get my already-scheduled emails. Because of this, I can't schedule more than 1-2 days of emails.
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Wonderful! Amazing app and great experience so far.
Pros
It is very easy to use and provides the basic bells and whistles needed to track any campaign.
Cons
I know it is not possible, but there needs to be a way to track reasons why a person would file a report.
Rating breakdown
Time used: 2+ years
Frequency of use: Occasionally
Likelihood to recommend
Pros
Ease of use, simplicity, import/export features, messages-addresses-reports always ready and visible at glance.
Cons
The only, minor issue, is that you always have to check the sender email. There are no other issues, as far as I can notice.
Rating breakdown
Time used: 2+ years
Frequency of use: Monthly
As I learn all its features I like it more and more
Pros
Once I had figured it out, with some help from helpful 'Help' people at Directmail, it has been extremely useful to me in doing was email broadcasts to my client and subscriber base, something I could to do with my usual email software, [Mac]Mail. Works very well on my Mac. I sue the subscriber option which allowed me to install the software on my isp's server. cost effective and looks to my readers as coming directly form me.
Cons
I haven't figured out how file management works on the system yet.
Rating breakdown
Time used: 2+ years
Frequency of use: Weekly
Likelihood to recommend
No known complaints regarding compatibility with most email clients. No complaints.
Sending out news letters and promotional material to customers and users is a cinch.
Pros
It is just so user-friendly and intuitive. The reports are great and you can see exactly what responses and view you are getting
Cons
The template editing could be a little more flexible.
Rating breakdown
Time used: 2+ years
Frequency of use: Monthly
Likelihood to recommend
Affordable enterprise level email management system.
Pros
I like that they offer the one time payment for their software in order to use it with your own email servers. It provides a super cheap option for enterprise level emails.
Cons
You get what you pay for. With their one time payment option you don't get much customer service and you'll need to maintain your own servers.
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Excellent, this is so much easier to use than Mail Chimp
Pros
The software is very straightforward and easy to use and immediate feedback on campaigns
Cons
The page design element is basic and easy but could possibly be slicker with more intuitive options
Rating breakdown
Time used: 2+ years
Frequency of use: Occasionally
Likelihood to recommend
The reports keep tabs on and flag up bounces and soft bounces - such facilities leave me free to draft the content.
Pros
Easy to send emails, tracking is great and the interface to build the email campaigns so much easier than other products.
Cons
The price is a bit high, but they give you 150 emails a month free to use as you like, so and they have a subscription by month or by email, so, plenty of choices either way.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Pros
Easy to use and easy to manage lists, messages and campaigns. Can get new message campaigns off quickly.
Cons
Using images could be easier. Would really like an iOS version that would work with an iPad Pro.
Rating breakdown
Time used: 2+ years
Frequency of use: Weekly
It's helped me design beautiful looking email broadcasts, great design and content + the feedback reports post transmission are really terrific, showing how many clicks, how many opened, what email client the recipients are using, fantastic platform.
Pros
I bought Direct Mail years ago and it continues to impress me with its functionality, ease of use and clean look & feel. Really easy on the eyes in keeping with MacOS tradition, this app is simple enough for novices and has plenty of features for expert level users.
Cons
I really can't say anything bad about the app to be perfectly honest...
Rating breakdown
Time used: 2+ years
Frequency of use: Monthly
Likelihood to recommend
Does what we want, when we want, and we know exactly what the client will see, which is essential in complicated multiple-option emails.
Pros
Easy to customize, easy to make the final look good AND easy to check every email to make sure imported exactly as you wanted.
Cons
No metrics server in Canada.
Rating breakdown
Time used: 2+ years
Frequency of use: Weekly
Likelihood to recommend
Hundreds of templates make sure you can find the format that's right for you and then customize with graphics, logo, etc.
Pros
Integration and ease of use, great software for Mac
Cons
Would like to see better reports on if email is actually viewed or not....your support team said even though it says not viewed, many are viewed....so it seems like a low view rate?
Rating breakdown
Time used: 2+ years
Frequency of use: Monthly
Likelihood to recommend
Saved me a lot of time on email marketing, can track the performance of the marketing and emails
Regular contacts with clients...small bitesize chunks mean they are not being overwhelmed with too much in one mail out.
Pros
Like b being able to see the reports fort feedback on if what I'm sending out is of use to the recipients.
Cons
Not sure all of the functionality yet....but will get there...still only a first time user.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Brilliant
Pros
I can't beleive that you can create, customise and send email campaigns so easily
Cons
Nothing as yet; still working with it and have yet to discover a real issue.
Rating breakdown
Time used: 6-12 months
Frequency of use: Monthly
Likelihood to recommend
Pros
The quality of the interface, compared with a comprehensive selection of templated.
Cons
That I do not find any negative - maybe just that this great software works on Mac only
Rating breakdown
Time used: 2+ years
Frequency of use: Monthly
Likelihood to recommend
