Direct Mail Features

Direct Mail

Email marketing for Mac

4.68/5 (53 reviews)

Direct Mail Feature Summary

  • Content customization
  • Live previews
  • Report sharing
  • Automatic mailing list segmentation
  • Customizable templates
  • Contact import
  • Real-time open & click tracking
  • Email personalization
  • Offline access
  • Permission controls
  • Real-time updates
  • Facebook integration
  • Integrations via API & Zapier
  • Website integration
  • Campaign dashboard
  • Drag-and-drop image upload
  • Image editing
  • Custom fields
  • Automated drip campaigns
  • Email templates
  • Email sign-up forms
  • Campaign comparisons
  • Vanity tracking URLs
  • Subscriber activity reports
  • Collaboration tools
  • Spell check
  • Conditional logic
  • Email scheduling

Competitor Feature Comparison

A/B Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Archiving & Retention
Audience Targeting
Auto-Responders
CAN SPAM Compliance
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Conditional Logic
Contact Database
Contact Management
Content Management
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Geographic Maps
Image Editing
Image Library
Interaction Tracking
Landing Pages/Web Forms
List Management
Location Tracking
Mail Merge
Mobile Optimized Emails
Monitoring
Offline Access
Queue Management
Real Time Comparisons
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Response Management
Routing
Search/Filter
Signature Management
Social Media Integration
Spam Blocker
Spell Check
Subscription Management
Team Management
Template Management
Third Party Integrations
URL Customization
Usage Tracking/Analytics
WYSIWYG Editor
Web Forms
Website Integration
Whitelisting/Blacklisting
Visit WebsiteCompare App
A/B Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Archiving & Retention
Audience Targeting
Auto-Responders
CAN SPAM Compliance
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Conditional Logic
Contact Database
Contact Management
Content Management
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Geographic Maps
Image Editing
Image Library
Interaction Tracking
Landing Pages/Web Forms
List Management
Location Tracking
Mail Merge
Mobile Optimized Emails
Monitoring
Offline Access
Queue Management
Real Time Comparisons
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Response Management
Routing
Search/Filter
Signature Management
Social Media Integration
Spam Blocker
Spell Check
Subscription Management
Team Management
Template Management
Third Party Integrations
URL Customization
Usage Tracking/Analytics
WYSIWYG Editor
Web Forms
Website Integration
Whitelisting/Blacklisting
Visit WebsiteCompare App
A/B Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Archiving & Retention
Audience Targeting
Auto-Responders
CAN SPAM Compliance
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Conditional Logic
Contact Database
Contact Management
Content Management
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Geographic Maps
Image Editing
Image Library
Interaction Tracking
Landing Pages/Web Forms
List Management
Location Tracking
Mail Merge
Mobile Optimized Emails
Monitoring
Offline Access
Queue Management
Real Time Comparisons
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Response Management
Routing
Search/Filter
Signature Management
Social Media Integration
Spam Blocker
Spell Check
Subscription Management
Team Management
Template Management
Third Party Integrations
URL Customization
Usage Tracking/Analytics
WYSIWYG Editor
Web Forms
Website Integration
Whitelisting/Blacklisting
Visit WebsiteCompare App

Mobile apps

iOS App


2 reviews

Requires iOS 13.0 or later. Compatible with iPhone, iPad, and iPod touch.

Direct Mail Feature Reviews

25 reviewers had the following to say about Direct Mail's features:

Gianni C.

A great all-around DM solution

2017-12-13

Pros

Great Templates, Ease of use and customization, Very good analytics. Renders very well on all kinds of devices and there's plenty of additional testing functions.

Cons

Can't think of anything specific even though I would like to group reports (i.e. comparing flights of the same campaign or issues of the same newsletter.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Franco R.

Keeping associates informed quickly and easily

2020-10-05

Easy to deploy, fast and reliable

Pros

Editing and reporting very satisfactory (but in very few cases, read messages do not appear as read)

Cons

It would be interesting to be able to integrate DirectMail within a web management system, to integrate all services (blog, calendar, database and communication) together

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Marty m.

If you knoow what you're doing - DirectMail is the best

2019-06-26

Having used a range of programs - DirectMail certainly gives you the most hands on experience. The biggest draw back is being app-based; while most competitors are all online - but this is what also provides the biggest advantage in terms of tools and functionality.

Pros

Control of the whole process - from HTML editing to subscriber management to design and spam testing - it's fun to work with.

Cons

Very hard to export reports and data in bulk.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from e3 Software


Thanks a ton for your review, Marty! Much appreciated!

I wanted to mention that the latest version of Direct Mail includes expanded options for exporting report data and for exporting your messages as PDF files. You may want to update and take a look. Please reach out to us with any questions or feedback. Thanks!

Read more
Xavier H.

I used this mailing tools since 5 years and it's great...

2018-03-21

Pros

The reports are complete and it's very important to compare data VS SMS campaign results.

Cons

We use filters to be sure that recipients are OK

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Carrie H.

Direct Mail made me happier and swear less (and saved me money)

2020-04-20

I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.

Pros

I've been able to integrate the sign up form on to my website very simply without needing a third party plugin.

Cons

I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kirby S.

Terrific Basic Service for Digital Marketing

2019-01-05

Very Good!

Pros

The service is helpful and easy to use, being able to create, reuse and modify previous campaign flyers, driving traffic to our websites, providing useful metrics, keeping our database relevant when clients change email addresses or are no longer interested in receiving annoucements.

Cons

Wish the interface were more user friendly Wish there were more customization tools for the templates

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ray M.

Amazing

2018-09-20

Great product. Great customer service!

Pros

It does everything I'd ask for in an email blast program -- localized software, easy to import, create groups, build templates, send out mail campaigns, collect online data, link with other software, etc.

Cons

The only one thing that I don't like about it is -- if I schedule a number of emails (over the course of the week) and new subscribers come in -- those new subscribers won't get my already-scheduled emails. Because of this, I can't schedule more than 1-2 days of emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Pittershawn P.

Alternative to MailChimp

2019-06-07

Wonderful! Amazing app and great experience so far.

Pros

It is very easy to use and provides the basic bells and whistles needed to track any campaign.

Cons

I know it is not possible, but there needs to be a way to track reasons why a person would file a report.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ryan V.

Amazing piece of software that keeps its promises

2018-04-17

Pros

Ease of use, simplicity, import/export features, messages-addresses-reports always ready and visible at glance.

Cons

The only, minor issue, is that you always have to check the sender email. There are no other issues, as far as I can notice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Doug J.

Tracking Readership for a small business

2019-08-21

As I learn all its features I like it more and more

Pros

Once I had figured it out, with some help from helpful 'Help' people at Directmail, it has been extremely useful to me in doing was email broadcasts to my client and subscriber base, something I could to do with my usual email software, [Mac]Mail. Works very well on my Mac. I sue the subscriber option which allowed me to install the software on my isp's server. cost effective and looks to my readers as coming directly form me.

Cons

I haven't figured out how file management works on the system yet.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Bill L.

Easy to produce basic email content using good looking templates

2020-07-13

No known complaints regarding compatibility with most email clients. No complaints.

Pros

Mac-based. Templates look good and work well with mail clients.

Cons

When adding content, can't add image.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Pieter B.

Excellent mailing solution

2018-11-20

Sending out news letters and promotional material to customers and users is a cinch.

Pros

It is just so user-friendly and intuitive. The reports are great and you can see exactly what responses and view you are getting

Cons

The template editing could be a little more flexible.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Clint P.

Super cheap emailing service.

2018-05-10

Affordable enterprise level email management system.

Pros

I like that they offer the one time payment for their software in order to use it with your own email servers. It provides a super cheap option for enterprise level emails.

Cons

You get what you pay for. With their one time payment option you don't get much customer service and you'll need to maintain your own servers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
CHRIS D.

Why Direct Mail

2019-10-16

Excellent, this is so much easier to use than Mail Chimp

Pros

The software is very straightforward and easy to use and immediate feedback on campaigns

Cons

The page design element is basic and easy but could possibly be slicker with more intuitive options

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Paul N.

Enthusiasm

2020-04-27

The reports keep tabs on and flag up bounces and soft bounces - such facilities leave me free to draft the content.

Pros

In addition to doing what is asked of it reports are chelated and exported effortlessly.

Cons

I haven't found anything to complain about yet.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ignacio G.

Great

2018-05-10

Pros

Easy to send emails, tracking is great and the interface to build the email campaigns so much easier than other products.

Cons

The price is a bit high, but they give you 150 emails a month free to use as you like, so and they have a subscription by month or by email, so, plenty of choices either way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Ed D.

Great program for managing and mailing to lists for business, music promotion, etc.

2017-12-27

Pros

Easy to use and easy to manage lists, messages and campaigns. Can get new message campaigns off quickly.

Cons

Using images could be easier. Would really like an iOS version that would work with an iPad Pro.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Jason W.

Beautiful App

2019-06-05

It's helped me design beautiful looking email broadcasts, great design and content + the feedback reports post transmission are really terrific, showing how many clicks, how many opened, what email client the recipients are using, fantastic platform.

Pros

I bought Direct Mail years ago and it continues to impress me with its functionality, ease of use and clean look & feel. Really easy on the eyes in keeping with MacOS tradition, this app is simple enough for novices and has plenty of features for expert level users.

Cons

I really can't say anything bad about the app to be perfectly honest...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Caryn C.

Best emailer software I've ever used

2018-02-15

Does what we want, when we want, and we know exactly what the client will see, which is essential in complicated multiple-option emails.

Pros

Easy to customize, easy to make the final look good AND easy to check every email to make sure imported exactly as you wanted.

Cons

No metrics server in Canada.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Gianni C.

Great value for a non-professional user

2018-12-14

Hundreds of templates make sure you can find the format that's right for you and then customize with graphics, logo, etc.

Pros

Ease of use, editor, templates, address manager

Cons

I would like an option to compare performance of weekly newsletter

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeff B.

Wonderful software and a very fair price

2020-05-07

Pros

Integration and ease of use, great software for Mac

Cons

Would like to see better reports on if email is actually viewed or not....your support team said even though it says not viewed, many are viewed....so it seems like a low view rate?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Abbas A.

Excellent! Love it!

2018-01-19

Saved me a lot of time on email marketing, can track the performance of the marketing and emails

Pros

Pretty much do a lot of things you would expect to be able to do using a marketing email tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sue M.

First time user

2020-05-07

Regular contacts with clients...small bitesize chunks mean they are not being overwhelmed with too much in one mail out.

Pros

Like b being able to see the reports fort feedback on if what I'm sending out is of use to the recipients.

Cons

Not sure all of the functionality yet....but will get there...still only a first time user.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Graphic Design company, myself only employees)

Starightforward, simple to use

2018-09-18

Brilliant

Pros

I can't beleive that you can create, customise and send email campaigns so easily

Cons

Nothing as yet; still working with it and have yet to discover a real issue.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Fridolin B.

My Favourite Direct Mailing App

2019-12-16

Pros

The quality of the interface, compared with a comprehensive selection of templated.

Cons

That I do not find any negative - maybe just that this great software works on Mac only

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more