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DirectIQ vs VerticalResponse Comparison

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Overview

With DirectIQ's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send...

Category Leaders

VerticalResponse provides users with the tools needed to run successful email marketing campaigns, including custom email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

12

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

11

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.9

5

4

3

2

1

11

1

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

3.8

5

4

3

2

1

17

20

15

4

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
79%
would recommend this app

Pros

The template selection isn't overwhelming, which I think is a huge positive. They offer a good selection, and they are all really easy to customize to my needs.
I'm thinking about starting a newsletter, so it's nice knowing that the DirectIQ support staff is available 24/7 to help me whenever I need. A really pleasant customer support experience overall.
DirectIQ is both super simple and very efficient. I highly recommend it to everyone - but in particular, to people that are just beginning to dip there feet into the email marketing waters.

Pros

I am so grateful that Vertical Response offers non-profits a solution at no cost to help us grow and achieve excellence in our communications.
It's easy to build and get an email out of the door. The customer service has been pleasant to deal with when help is needed.
It makes our marketing campaigns look great for a great price.

Cons

The only con I can think of was my awful 2010 review.
Emails tend to make their ways to the spam folder.
It essentially offers a diagnostic report, detailing which email clients (e.g. yahoo, Gmail etc.) will analyze my messages as spam, and why.

Cons

If you've used another email marketing tool, you'll hate Vertical Response. First, you'll probably lose half your opens due to their emails getting stuck in spam folders.
You click and drag a block into place then you have to go to the trouble of deleting what is already there in order to add your image or text.
Lack of automatization and reports. No apps for the phones, so you must do it in your computer.
  • Vendor responds to reviews
  • Last review4 years ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features17
  • AB Testing
  • API
  • Appointment Scheduling
  • Archiving & Retention
  • Auto-Responders
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Contact Management
  • Customer Surveys
  • Customizable Fields
  • Customizable Forms
  • Customization
  • Data Recovery
  • Email Campaign Management
  • Email Marketing
  • Email Monitoring
  • Event Triggered Actions
  • Geographic Maps
  • Geolocation
  • Image Library
  • Landing Pages/Web Forms
  • Lead Nurturing
  • List Management
  • Mobile Optimized Emails
  • Monitoring
  • Newsletter Management
  • Queue Management
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Template Management
  • WYSIWYG Editor
  • Web Forms
  • Total features39
  • AB Testing
  • API
  • Appointment Scheduling
  • Archiving & Retention
  • Auto-Responders
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Contact Management
  • Customer Surveys
  • Customizable Fields
  • Customizable Forms
  • Customization
  • Data Recovery
  • Email Campaign Management
  • Email Marketing
  • Email Monitoring
  • Event Triggered Actions
  • Geographic Maps
  • Geolocation
  • Image Library
  • Landing Pages/Web Forms
  • Lead Nurturing
  • List Management
  • Mobile Optimized Emails
  • Monitoring
  • Newsletter Management
  • Queue Management
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Template Management
  • WYSIWYG Editor
  • Web Forms

Integrations

  • Total integrations6
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations48
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

DirectIQ vs. VerticalResponse

See how DirectIQ and VerticalResponse stack up against each other by comparing features, pricing, ratings, integrations, security & more.