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dotdigital Engagement Cloud vs Marketizator Comparison

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Overview

Category Leaders

dotdigital is an email marketing and automation platform for B2B, B2C and eCommerce businesses.

Omniconvert is a full-stack conversion optimization tool that includes A/B testing, surveys and web personalization features

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

59

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

77

60

19

3

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

4.0

5

4

3

2

1

5

7

3

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

We really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach.
I like the recommended templates that come in Dotmailer. We are excited to implement triggered campaigns.
The support team is great and responsive. A good product for a smaller org just getting started with building out their marketing technology stack.

Pros

What I appreciated most was the response time to our inquires and pro active manner to develop solutions that help us achieve better and more relevant results.
It's great for the price with some limitations and growing pains.
Omniconvert its really fun to use. It's easy to create tests, personalize it, and overlays.

Cons

The platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.
Problem re-subscribing customers who unsubscribed in the past due to strict spam control.
Seems difficult to set up and manage audiences and segments. How they are linked to automated programs is confusing.

Cons

Despite all the features, the UX is outdated, and can be difficult to use. It had negative impact on our website load time (trying both synchronous and asynchronous tracking).
We frequently have strange bugs where pages won't load in the editor or it will pull from other pages. The experiments also make it more complicated to make updates to the base pages.
Signup or opt-ins for overlays need to be downloaded manually. There is no time based overlays.
  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features100
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • Geolocation
  • Goal Setting / Tracking
  • Image Library
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Order Management
  • Order Processing
  • Preview Functionality
  • Question Branching
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Rich Text Editor
  • Search/Filter
  • Segmentation
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Split Testing
  • Statistical Analysis
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Test Scheduling
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • eCommerce Management
  • Total features48
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • Geolocation
  • Goal Setting / Tracking
  • Image Library
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Order Management
  • Order Processing
  • Preview Functionality
  • Question Branching
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Rich Text Editor
  • Search/Filter
  • Segmentation
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Split Testing
  • Statistical Analysis
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Test Scheduling
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • eCommerce Management

Integrations

  • Total integrations32
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations19
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

dotdigital Engagement Cloud vs. Marketizator

See how dotdigital Engagement Cloud and Marketizator stack up against each other by comparing features, pricing, ratings, integrations, security & more.