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dotdigital Engagement Cloud vs OpenCart Comparison

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Overview

dotdigital is an email marketing and automation platform for B2B, B2C and eCommerce businesses.

Category Leaders

OpenCart is an open source e-commerce platform for online merchants to sell and promote products through a web store

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

Free

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

77

61

19

4

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

5

4

3

2

1

68

41

20

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

The best part about this tool is that it integrates with Magento and Salesforce. The integration works seamless and provides the ease of using marketing automation.

AR

Anonymous Reviewer

The UI is responsive, effective and looks great. The site gives good interaction feedback so we know where issues with campains might exist.

MP

Mike P.

The support team is great and responsive. A good product for a smaller org just getting started with building out their marketing technology stack.

AR

Anonymous Reviewer

Pros

Great feedback from the community, being and active and responsive community. We were able to develop one online shop with easy and great performance.

JM

Joanne M.

The best aspects of OpenCart include the ability to integrate payment gateways and e-commerce tools easily into websites. Many are free to use and the variety of tools are fantastic.

AR

Anonymous Reviewer

What I like most about OpenCart is that it is open source, thereby it has a huge community. I like that OpenCart is easy to use and setup.

DC

Desmond C.

Cons

The platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.

lb

leticia b.

Problem re-subscribing customers who unsubscribed in the past due to strict spam control.

AR

Anonymous Reviewer

Seems difficult to set up and manage audiences and segments. How they are linked to automated programs is confusing.

rc

rob c.

Cons

Most of the templates require further work, as they are usually bought at foreign sites. There are also problems with translation, or rather its lack and with optimization.

RM

Rania M.

Some say bad customer support, but no personal experience in this regard.

DD

Davids D.

We do not favor how limited the base platform is on shipping integration, fraudulent order monitoring, or promotional sale control.

MA

Michael A.

  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review6 months ago

Key features

  • Total features75
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Inventory Control
  • Inventory Management
  • Kitting
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Multivariate Testing
  • Online Catalog
  • Order Management
  • Product Catalog
  • Product Configurator
  • Product Ratings / Reviews
  • Promotions Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Refund Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Returns Management
  • Reviews Management
  • SEO Management
  • Sales Orders
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tax Management
  • Template Management
  • Templates
  • Third Party Integrations
  • User Management
  • WYSIWYG Editor
  • Website Visitor Tracking
  • eCommerce Management
  • Total features43
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Inventory Control
  • Inventory Management
  • Kitting
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Multivariate Testing
  • Online Catalog
  • Order Management
  • Product Catalog
  • Product Configurator
  • Product Ratings / Reviews
  • Promotions Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Refund Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Returns Management
  • Reviews Management
  • SEO Management
  • Sales Orders
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tax Management
  • Template Management
  • Templates
  • Third Party Integrations
  • User Management
  • WYSIWYG Editor
  • Website Visitor Tracking
  • eCommerce Management

Integrations

  • Total integrations41
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations134
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier