Driftrock Features

Driftrock

Multi-channel Lead Generation Platform

5.0/5 (7 reviews)

Driftrock Feature Summary

  • Ultra fast ad creation
  • Audience targeting and ad creative templates
  • Dynamic Custom Audiences
  • Real world data triggers (weather, TV schedules)
  • Split test ad creative and targeting
  • Optimization rules for campaign management
  • Ad creative analysis reports with image recognition
  • Custom Audiences reporting
  • Ad targeting reports
  • Multi-product Facebook ads
  • Facebook CRM automation
  • Conversion tracking
  • Ad scheduling

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Driftrock Feature Reviews

7 reviewers had the following to say about Driftrock's features:

Richard Buckton

Verified Reviewer

Great time saver

2015-03-31

The Custom Audience Sync app does that automatically.

Pros

It was easy to integrate, works fine and saves time, particularly if you would otherwise need to ask someone else to refresh the data for you.

Cons

None to speak of - I did have one client with a really old CRM system that made it hard to integrate but I think that would be the same with all 3rd party tools. More like I would advise the client to update the CRM...

Source: GetApp
Helpful?   Yes   No
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Daniel Daher

An advertising dream come true

2019-07-19

I know we are not their highest dollar client but I felt like it because they stuck with me through a process that took quite a long time to complete.

Pros

I always wanted to be able to run more custom audiences but for a business of our scale, it was not feasible to download and upload massive lists to several accounts, everyday.

Cons

It is something to watch if you're running a time-sensitive campaign.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Ed Wotring

Easy software with great support

2019-07-15

Pros

It helped us to show the right message to the right person at the right time dynamically.

Cons

Sometimes the authentication with our CRM would disconnect, but the support team proactively let me know and helped work with the CRM's API team to resolve the issue.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Simon Bird

Verified Reviewer

Tech that makes working in Facebook a BREEZE

2015-05-21

I recommend DriftRock for any business that knows there are big opportunities with Facebook, but don't have the right people/ resources internally - but even if you do the tech makes is so much easier to launch and iterate on campaigns. We're looking forward to seeing and experiencing how DriftRock develops.

Pros

Technology Similicity Control Service

Cons

No cons - honest....

Source: GetApp
Helpful?   Yes   No
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Dave Ball

Great Tools To Sync Intercom Leads With Facebook Audiences

2019-07-12

Driftrock is a great company to work with, they really care about their customers.

Pros

The automatic refresh of audiences every 3 hours.

Cons

The 10,000 record limit for audiences size.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Mark Dudley

Great tool for creating audiences for Google Ads

2019-07-12

Incredibly easy to set up.

Pros

Within minutes I was able to start creating audiences in my Google ads account direct from my CRM. We have a tag based CRM, so we are able create a Google audience from anyone that completes a desired task on our site.

Cons

It got a little more expensive than we thought.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Ed Wotring

Verified Reviewer

Great way to show the right message at the right time to your CRM contacts

2015-05-26

It allows me to show the right message to the right audience at the right time (and create exclusion audiences).

Pros

Fast, easy to use, helpful/responsive customer support.

Cons

None. I don't have any complaints.

Source: GetApp
Helpful?   Yes   No
Read more