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Drip

Drive more revenue from each and every customer.

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Drip Features

Features Summary

Functionality

4.4

/5

163

Total features

66

10 categories

Drip features

AB Testing
API
Activity Tracking
Alerts/Notifications
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics

Common features of eCommerce software

API
Activity Dashboard
Alerts/Notifications
CRM
Campaign Management
Cataloging/Categorization
Channel Management
Content Management

Price starts from

19

Per month

Per Feature

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.4

/5

163

Price starts from

19

Per month

learn more

Total Features

66

Unique features

  • Multiple User Accounts

  • Customizable Branding

Functionality

4.4

/5

14.7K

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

131

Features in Common

53

Unique features

  • Marketing Calendar

  • Spam Blocker

  • Customer Journey Mapping

  • Automated Publishing

Functionality

4.4

/5

4.7K

Price starts from

45

Per month

visit website

Total Features

104

Features in Common

56

Unique features

  • Moderation

  • Role-Based Permissions

  • Audit Management

  • For Small Businesses

Common Drip comparisons

Drip logo
Keap logo
DripvsKeap

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Drip- Marketing Automation tool with easy user interface

Reviewed 20 days ago

Through our experience so far, Drip has been a very effective tool for both increasing sales and keeping user engaged with our product.

Pros

Drip has proven to be a very effective marketing automation tool in our organization for accelerating the sales. The Drip platform make it easy to create landing pages, responsive email templates and build customer journeys.

Cons

Additional integration with third party tools. I hope the email builder continues to improve.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A good ecommerce email system, but not without some flaws

Reviewed 2 years ago

Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon.

Pros

Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility.

Cons

The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A big jump forward in my business!

Reviewed a year ago

Excellent. I need data to survive and I need to know what my customers are looking at. I can segment things, see which headlines work best, and give my customers a better product.

Pros

Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip.

Cons

It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A serious contender as an ecommerce CRM

Reviewed 3 years ago

It has been great. The CRM is truly geared towards Ecommerce and there are many ways you can configure the platform for your specific needs.

Pros

I really like the concept behind it. The interface is intuitive and easy to use even for new users. You can configure your campaigns in many different ways and you can know with details what people are doing on your website and what emails are they reading.

Cons

The email creator isn't very easy to use. I prefer other interfaces that are more polished. Also, if you aren't using their forms you cannot get statistics into your website.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best email marketing automation software I've used...and I've used A LOT!

Reviewed 4 years ago
Pros

I've seriously tried it all over the past 5 years. From Campaign Monitor, to Get Response. Infusionsoft to Mailchimp. Convertkit, Active Campaign, and that's just the well-known ones. Some for small stints (think 1 - 3 months) others for longer stints (6 - 12). Drip is the only one that I've been using for well over 12 months and am feeling very comfortable with. Down to why this software is great...

Cons

Some things are quite tricky to do. For example, you would expect to be able to set a simple trigger link in an email, except that requires setting up a completely separate automation. You can't set triggers to happen at certain times, and it can be a pain to get your email template looking good (plain templates are awesome but sometimes you just want to be able to adjust things to make it more personal). Adding call-to-action buttons to emails is also insanely difficult, simply getting the colors to match your own brand is impossible. But all these are minor gripes in the grand scheme of things!

Vendor response

Hi Steve, Everyone here at Drip appreciates the time you took to write us a review! Since your review just a couple of months ago, we have actually launched the Visual Builder for all of your emailing needs! No more trouble adding call-to-action buttons or getting the colors to match your brand. The new Visual Builder allows you to easily build big, beautiful emails outfitted with images and brand styling for when you need to do more showing instead of telling¿ All the formatting. Zero coding. Thanks again, Sam from Drip

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Drip is the best email/marketing automation software on the planet! I know as I have tested them all

Reviewed 4 years ago

Drip integrates with just about everything and it is pretty easy to use. The future of marketing from your website is "website personalization" which will create a unique experience for each and every person. Your business also needs to track prospect/customer activity across multiple channels and deliver a customized experience. Nothing makes me leave a website faster than when a website asks me to download something i have already downloaded. The days of one size fits all marketing have come and gone. With Drip, and a few 3rd party apps, I believe you can deliver an online experience like no other that will surely get you noticed and help you stand above your competition.

Pros

Drip is the dream marketing software I was dreaming of back in 2012 when I first started with another expensive email/marketing automation platform. Out of the box, Drip doesn't need 3rd party apps to format data like making sure names are capitalized. I am a marketing automation geek, and Drip allows you to add just about any other type of marketing software layer like surveys, onsite retargeting,...

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Drip is a lean email marketing automation platform laser-focused on workflows that's great for B2Bs.

Reviewed 4 years ago

We were able to significantly cut costs from our previous ESP by switching to Drip while retaining most of our functionality (only losing landing pages, but Leadpages offers a good alternative that is still affordable at a fraction of the price). We are in the process of moving to a marketing automation suite only because one problem we encountered with Drip was that it was difficult to synchronize data between our legacy platforms.

Pros

Drip has the powerful automation features that you often have to pay thousands of dollars more a year for with marketing suite platforms. If you only need the automated email portion and not all the other features, Drip delivers a streamlined experienced that's designed to cater to B2B users that want to utilize nurture campaigns to cultivate and convert leads. Because of this, creating workflows is...

Cons

The platform lacks a WYSIWG editor, and only works with html or plain text. While this may be fine for many users, it might be off-putting for those less tech-savvy users who are used to creating and editing emails inside of their ESP. Also, the platform, in my opinion, is deceptively counter-intuitive despite its simple appearances. As someone who has used several of the popular ESPs on the market...

Vendor response

Hi there, Thank you so much for taking the time to write us a review. I wanted to let you know of the changes to our email editor since your review. We now offer a Visual Builder which is a really awesome way to showcase what you¿re offering through the power of pictures without messing with any code. Simply point and click to add images, buttons, columns, and more. It¿s a whole new way to brand your emails, showcase your products, and sell more stuff! Thanks again, Sam from Drip

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Automates ALL THE THINGS in my e-commerce business

Reviewed 4 years ago

Overall, it has been a game changer for our digital products e-commerce business. Instead of just sending out bi-monthly email blasts to all of our audience, we're now able to put people through specific sequences of emails with relative ease. We can then separate people based on their activities and run specific promotions to those groups only. We have a long way to go and are only scratching the surface of what we can do in Drip, but already it has been a huge improvement in the way we handle our email marketing.

Pros

It's very simple create workflows for automating email flow. This has allowed us to completely transform the way we do our email marketing in our digital product e-commerce business. I also like how simple it is to setup a new campaign. Most other tools put you through complicated settings to setup new sequences. In Drip you just see a list of the emails on the campaign and you can quickly and easily adjust the days/timing of when people receive those emails after subscribing to the campaign. There is no over the top process for editing the actual emails and you have a choice between a simple editor (which I like as it gets great engagement) or for more visual promotions you can use the graphical editor which is really just as simple to use.

Cons

I found it better to utilise a third party software like Optinmonster to handle the actual signup forms because I get more flexibility surrounding the design of the popup. That is one area in which I think Drip could improve by offering more control surrounding that popup editing experience.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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The best email and marketing automation software EXCEPT….

Reviewed a year ago

It really is an outstanding piece of software at a great price with a super power none other (that I know of) offer and that is the ability to run multiple domains as separate entities.

Pros

It is one of the easiest pieces of software to work with. I have always enjoyed setting up automations and it is very clear how to do things. I don’t like getting bogged down with technicalities and this lets you create.

Cons

This ONE con is why I have pivoted to another software. There are less integrations with the program. The big ones are there, ClickFunnels, Google, Microsoft, but too often I found other programs I wanted to integrate and Drip was not a default integration. Really not their fault but it is enough of an issue for me.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Drip has the most powerful automation to grow your bussiness

Reviewed a year ago

Drip is excellent platform for E-commerce business. We can create landing pages, email templates , sign up forms, workflows all at one place. We can start using drip from $19 per month.

Pros

Drip automation and Workflows are best in the industry. We can download and select pre-built workflows from their library and can edit before going live. We can select any pre-built email template from their library or we can use drag and drop feature to create responsive email templates. The drag and drop feature for creating Email template is excellent.

Cons

The support team takes more time to solve your issue. Drip pricing goes upto $1500 per month. User interface is outdated must be redesign.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Comprehensive software!

Reviewed a year ago

Cool. It's way better than Active Campaign! Early days, but looking promising!

Pros

Nice drag-and-drop templates, and an intuitive user interface. Also seems more reliable than AC was.

Cons

It's occasionally buggy with our RSS feed Also, the reporting sucks, as it's a whole day before analytics appear after an email send

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Best In Email Automation

Reviewed 3 years ago

Drip helped our company get good cart abandonment and welcome series in place in an easy way. The tracking and integration with Shopify was very easy. And we are already generating sales with drip in the first week. We are ready to start tagging and segmentation and will report back on another review when that is completed.

Pros

Hi I am currently setting up Drip and have had about 1 week with it and can give my initial 2 cents. I really like how many things you can do if you are willing to put in time and some effort. The integration is easy with many shopping carts and other apps, and the segmentation is very advanced. It is how these segmentation work together with the Email workflows helps make it easy to craft automated emails at every step of buying process. From ecommerce cart abandonment to sending one off emails , to sending out win back campaigns everything seems like it is possible with Drip. The email editor is easy to use and the templates give you enough to get going. I imagine more people use regular html emails with Drip.

Cons

Drip is a tool and it is how you utilise that tool is what you will get out if it. Drip does not hold your hand and offers everything you need for a successful email marketing but what is there in terms of the editor is fairly basic. It gets the job done but I wish for a more robust features like bringing in product by name into the emails.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great And Easy To Use ESP

Reviewed 2 years ago
Pros

The design and interface is beautiful and very easy to use. I can imagine that even people completely new to email marketing would figure it out very easily. Great email builder tool. Easy to integrate.

Cons

Our primary issue was with the magento integration and it only pulling in some of our customer data. Ex: It would show that we had just over 10k customers, which is a fraction of the real number. When we switched to Klaviyo it displayed correctly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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I can't quit Drip!

Reviewed 4 years ago

I love Drip. We simply have to have another email programme due to certain features that make it worth it for us but we can't do without Drip (even when we try!) because the ease of use for creation and delivery of automated email sequences, which are critical to our educational sales strategy, is second-to-none.

Pros

Drip is hands down the easiest, most intuitive software for us for creating automated email sequences. The templates, along with ease of use, and integrations with all the other platforms and software we use makes it so valuable for us.

Cons

The lack of certain features offered by other platforms, such as tighter integration with Shopify, App, app-based notifications for things like resending non-opens etc mean that we have to double up on some software instead of solely using Drip and that is a major pain.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Integrations ~ So Powerful

Reviewed 4 years ago

I ran my own email server with arpReach for many years. It was tiresome and I didn't get all the flexibility much less the tagging and tracking I wanted. With Drip I've got a tool that has helped me engage my coaching clients more intimately (and also clear out people who are simply not engaging, which feels really good and keeps costs down as well).

Pros

My WordPress site has such a mix of different tools, I needed an email marketing engine that would integrate with them all with ease and consistency. I also needed excellent delivery and an easy way to track and target website users based on pages visited and clicks. Drip has been excellent in this, and I have introduced other colleagues to Drip who are equally pleased.

Cons

I wish there was a way to bring new solopreneurs in at an introductory price that was lower. I wish the CRM aspects were stronger. I'd love to be able to have a View of the Customer which was more customizable than the current customer lookup.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The ultimate automated email service with a customer support to match.

Reviewed 4 years ago

Drip serves as a great marketing automation tool combined with CRM for our business.

Pros

The UI is amazing and gives a visual overview of the activity without the need to look at numbers. The automated workflow and the newly added feature of a visual email builder are a treat to the modern marketer. Using Drip for over 3 years now, I have yet to come across an email service that is more of a CRM for small businesses. The chat support is always available and qualified to assist with any challenges if they do arise.

Cons

The limited options for Lead capture forms. The platform has just one form that is designed and since lead capture is what builds the list, having a library of well designed forms would really help.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Best Email marketing app for the price!

Reviewed 4 years ago
Pros

If you've used any email autoresponder system in the past you know that they can be very complicated and to get the most out of the systems normally requires some behind the scenes hacking. Drip is a refreshing alternative! Similar features and functionality as you'll find on apps that cost 5-10x the price, intuitive drag-n-drop campaign builders, amazing segmentation options and some really useful javascript extensions make this a great tool if you're focused on lead generation and then maximising your email marketing ROI.

Cons

The few times we've needed to contact support we've found the team to be a bit hit and miss - sometimes you get the right answer straight away, other times you need to chase and escalate. The actual software itself is great though and thankfully we've not needed too much support so far.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Drip - Value for money?

Reviewed 4 years ago

I have an auto-campaign set up, so it saves me time screening clients and I also use it to send newsletters. My list isn't huge though, so I find it expensive for my small business. However, I don't change to another free option as there is a lot of work to export existing lists and also, the ease of use and ability to make it 'pretty' keeps me using drip.

Pros

Drip is easy to learn, quick to create broadcasts, can re-use and edit sent broadcasts, and the templates for creating campaigns are excellent.

Cons

As a start-up, I find it expensive (I'm in Australia, so the exchange rate has an impact). It is comparative, but the free options do the same thing. If your list building doesn't happen as quickly as expected or you're unsure how to use your list to generate income (v gathering info from sales), then it is an ongoing monthly expense that doesn't always justify itself - when your list is small. There should be another option available that is cheaper and has smaller list numbers, before the first subscription above free.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Automation and customization are easy with Drip

Reviewed 4 years ago

I've been using Drip to nurture customers, bring old customers back to my funnels, segment to new funnels, and growing my businesses, as well as those of my clients. I've tried Drip's competitors, and yet I stay with Drip, and continue to put more of my business into their capable software. Well worth the cost and I highly recommend them!

Pros

The visual workflow builder for automation. This makes it easy to walk through your funnels and make sure all the steps are there and make sense for both your business rules and the customer experience. I'm also a fan of being able to use liquid statements to customize content and functionality. This saves a ton of steps in workflows and allows for personalization, helping you convert better.

Cons

The subscriber profile is presented as a timeline. I would be much better served if subscribers were given a better visual presentation, more like a CRM would provide, in addition to the timeline.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A day to learn. A lifetime to master.

Reviewed 4 years ago

Overall, the whole thing has been great: cost, customer support, and the general system.

Pros

I love that Drip is simple enough for someone with no marketing automation experience to pick up and use pretty easily. But that, once that initial hurdle is conquered, there are incredibly advanced features, as well. I have barely scratched the surface of what it can do, but I know that it'll be quite a long time until I figure it out all. However, along the way, I'll have exactly what I need to do the basics, and don't need to hire someone to do it for me.

Cons

The analytics take a bit to dig into, sometimes. They're on so many screens, so it's hard to decipher some of the more insightful information. Also, the workflows aren't always the most intuitive things, but simple tutorials are helping with that. It's better than most other systems.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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The best email marketing tool that I have used

Reviewed 5 years ago

I am able to automate lead magnet delivery sequences, do drip campaigns, and do broadcast emails in one place.

Pros

The best thing about Drip is the power it gives you. It takes a little bit of technical expertise, but between the tags, custom fields, and their powerful visual workflow builder you can build automated drip campaigns that maintain a personal, relevant touch.

Cons

It is difficult to bring in your own custom HTML responsive email templates without being a programming expert.

Vendor response

Hi there, The Drip team thanks you for taking time to write us a review! I wanted to let you know we have just launched our Visual Builder, which dramatically reduces how much manual labor you need to make your designed email dreams a reality. Simply point and click to add images, buttons, columns, and more so you can create engaging visual content without touching code. No programming expert needed! Thanks again, Sam from Drip

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Actually enjoyable to use

Reviewed 4 years ago

I make money using Drip. They’ve made it easy to use for almost all functions and the feature set is great.

Pros

I can get what I want to get done ... fast. The user interface just makes good sense to me.

Cons

You can’t tag people who have opened emails or clicked. You have down filter them, download a CSV file and then tag them as you reimport them. Turns a 5 min job into a 45 min job. You can’t turn broadcast emails into campaign emails ... unless you use their new visual email editor ... which is OK but still very clunky. To get an email template for the plain text editor, you have to import an html file that you create with 3rd party software.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best automation platform for SMB

Reviewed 5 years ago

Drip is, in my opinion, the best marketing automation platform for the SMB. I've worked with more automation platforms than I can count on one hand, and Drip simply takes something that's supposed to be complex and makes it super easy. We now use Drip with most of our SMB clients.

Pros

easy to use very powerful great price

Cons

email templates are somewhat basic, but they work well anyways.

Vendor response

Hi Ben, Everyone here at Drip appreciates the time you took to write us a review! I am very glad to hear that Drip has worked so well for your business. Since your review, we have launched our point and click Visual Builder so you can design emails using flexible, mobile-responsive layouts. It really is an awesome way to showcase what you're offering through the power of pictures without messing with any code. Thanks again, Sam from Drip

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great List Management

Reviewed 4 years ago

Unbelievable customer service, fast response time, helpful videos... I just flat love this.

Pros

Automated workflows for list management and adding/removing tags makes for an incredible ability to segment and automate your subscribers! Blows mailchimp out of the water!

Cons

There's a steep learning curve, but it's really as simple as it gets. Not a lot of good support for HTML emails, but that's okay--and they're making improvements.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Happy with Drip!

Reviewed 4 years ago

Overal expereince is great! Like I said: its way better to usse than mailchimp, so we are very satisfied with the many feautures and options. Last page you asked us if we would recommend to a friend; We already did!

Pros

The many options it has! It works way better than mailchimp, so for that reason Drip is our favorite to work with.

Cons

Sometimes its not clear what the differnce is between a campaign or a workflow. It would be nice to have a guide for new users. When we have new interns we always have to explain what the differences are because the internet doesn't really outlines the benefits of both.