Drip Pricing Plan & Cost Guide

Drip

Drive more revenue from each and every customer.

4.41/5 (162 reviews)

Drip Pricing

Starting from: $19.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

Pricing is based on the size of your list. Consult Drip's website for specific pricing options.

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Drip Pricing Reviews

Pros

  • First of all, customer service has been fantastic. It's also great how it can work together with a number of third-party software when needed.Atilla V.Read the full review
  • It really is an outstanding piece of software at a great price with a super power none other (that I know of) offer and that is the ability to run multiple domains as separate entities.Verified ReviewerRead the full review
  • Their customer service is among the best online. I know the reps by name and they are playful and helpful.Joe H.Read the full review

Cons

  • It's occasionally buggy with our RSS feed. Also, the reporting sucks, as it's a whole day before analytics appear after an email send.Jonny C.Read the full review
  • Sadly, Drip is totally underwhelming and getting involved was a big mistake.Ray W.Read the full review
  • For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result.Verified ReviewerRead the full review
90%
recommended this to a friend or a colleague

25 reviewers had the following to say about Drip's pricing:

Dr. Vyasa P.

Loved Drip....but could be better with pricing

Used weekly for less than 6 months
Reviewed 2017-12-07
Review Source: Capterra

Excellent email marketing

Pros
Ok to be honest I can be a little stingy. So I would love to have slightly cheaper prices. But it's not that big of a deterrent compared to other services. It's very easy to use, has a lot of amazing features that make the price worth it.

Cons
As I said before- for me personally, I wish there prices were a little cheaper. Otherwise I think it's awesome.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Love Drip

Used weekly for 1-2 years
Reviewed 2018-10-30
Review Source: Capterra

Pros
The software is easy to use and allows me to format my newsletters and track all the data I need. Their support team is fantastic and take the time to explain steps or find solutions to my business needs.

Cons
The price is a negative, but I realize getting a quality product with the support does come cheap.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Martin W.

Really great lightweight marketing automation

Reviewed 2017-01-05
Review Source: Capterra

I am really impressed with drip. I've tried about 10 different email service providers including the really expensive marketing automation ones and drip is still my favorite. Beautiful UI, very intuitive, fantastic support, and a great value.

Pros
Excellent UX, great support, powerful features, good price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Could turn into something great. But the current experience is god awful

Used daily for less than 6 months
Reviewed 2017-10-19
Review Source: Capterra

Pros
Nice and cheap to start out. Then gets more and more expensive. If you constantly clean your database you'll like it. The live chat is really helpful when starting out

Cons
Where to begin. Super rigid software that sits on the line of inflexibility and looking awful out of the box. The reply tracking doesn't work, the email open tracking doesn't work. Weekly support outages.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Anonymous

Good tool if you understand the tech behind automation tools

Used daily for 1-2 years
Reviewed 2018-10-22
Review Source: Capterra

Its ok for a first step automation when showing of a pilot project or similar.

Pros
Its cheap, and easy to start up your first automation pilot.

Cons
The support is bad, I have cases that still not solved. Thats also why i named my review its good that you know the tech behind MA tools, before jumping in. I dont trust help from support.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

10 month user

Used daily for 6-12 months
Reviewed 2018-10-29
Review Source: Capterra

Good value for the money, just wish we knew if people are really receiving our emails!

Pros
The ability to log custom events, see who went to our website today, and ​see quickly who keeps coming back

Cons
Our low open rate, makes me worried we are in spam filters​

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Robust with an intermediate learning curve

Used monthly for 1-2 years
Reviewed 2018-10-19
Review Source: Capterra

Overall, it has been great. It's a bit expensive for the value.

Pros
I really like a few features; tagging, segments, resends to unopens.

Cons
The UI and info architecture is a bit difficult.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Adam F.

This is the best email client pound for pound

Used weekly for 6-12 months
Reviewed 2018-10-19
Review Source: Capterra

I have used customer support multiple times after making changes, and I'm always impressed with their positive attitude and professionalism. Also, I have had no glitches.

Pros
Value for cost; insanely high customer service; usability; integrations.

Cons
Like with any email client, there is definitely a learning curve.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ben L.

Best automation platform for SMB

Used daily for 6-12 months
Reviewed 2016-12-06
Review Source: Capterra

Drip is, in my opinion, the best marketing automation platform for the SMB. I've worked with more automation platforms than I can count on one hand, and Drip simply takes something that's supposed to be complex and makes it super easy. We now use Drip with most of our SMB clients.

Pros
easy to use very powerful great price

Cons
email templates are somewhat basic, but they work well anyways.

Response from Leadpages


Hi Ben,

Everyone here at Drip appreciates the time you took to write us a review! I am very glad to hear that Drip has worked so well for your business.

Since your review, we have launched our point and click Visual Builder so you can design emails using flexible, mobile-responsive layouts. It really is an awesome way to showcase what you're offering through the power of pictures without messing with any code.

Thanks again,
Sam from Drip

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Juan Manuel G.

Caution: They increase the prices without grandfathering current customers

Used daily for 2+ years
Reviewed 2019-02-14
Review Source: Capterra

We have used the Drip service for approximately 3 years. From one day to the next they have increased (too much) the prices without respecting the original price. This company is not recommended.

Pros
In general terms it is a good marketing automation tool.

Cons
The technical support needs to be improved and the tool is not very intuitive. They increase the prices and do not care how many years you have as a customer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Sarah S.

Great product!

Used monthly for 1-2 years
Reviewed 2018-10-20
Review Source: Capterra

Great product at a great price for someone with a smallish email list

Pros
I like Drip b/c it's easy to learn and use and the customer service is very helpful. They often respond with personalized videos on how to solve my issue or sometimes they just fix the problem for me if I ask so that I don't have to do it at all.

Cons
No cons really. Everything has been great!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Kirsty P.

Drip - Value for money?

Used weekly for 2+ years
Reviewed 2018-10-21
Review Source: Capterra

I have an auto-campaign set up, so it saves me time screening clients and I also use it to send newsletters. My list isn't huge though, so I find it expensive for my small business. However, I don't change to another free option as there is a lot of work to export existing lists and also, the ease of use and ability to make it 'pretty' keeps me using drip.

Pros
Drip is easy to learn, quick to create broadcasts, can re-use and edit sent broadcasts, and the templates for creating campaigns are excellent.

Cons
As a start-up, I find it expensive (I'm in Australia, so the exchange rate has an impact). It is comparative, but the free options do the same thing. If your list building doesn't happen as quickly as expected or you're unsure how to use your list to generate income (v gathering info from sales), then it is an ongoing monthly expense that doesn't always justify itself - when your list is small. There should be another option available that is cheaper and has smaller list numbers, before the first subscription above free.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Anonymous

Best Email Campaign and Workflow Software Ever.

Used daily for 1-2 years
Reviewed 2018-08-10
Review Source: Capterra

Pros
There is so much that can be done with this software. A couple things that I like most are the flexibility and options in building a workflow. Triggers can be set up to remove subscribers who click a link or reply to the email. Tags can be added to subscribers to help track and organize them.

Cons
The price is a bit higher than other email platforms.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Richard P.

Was one of their first customers but now leaving

Used weekly for 2+ years
Reviewed 2019-09-02
Review Source: Capterra

Drip has been awesome to me, have been an early user since Drip 2014 but am about to leave due to the increased pricing and the fact it's now moved over to focussing on being an Ecommerce CRM which does not speak to me as a content site operator.

Pros
The ability to create and send campaigns based on both tags and trigger clicks within emails.

Cons
How the pricing has gone up since the Leadpages acquisition.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Josh A.

Great for Smaller Lists

Used monthly for 1-2 years
Reviewed 2019-02-05
Review Source: Capterra

Pros
Drip is packed with features. It is built with the marketing funnel in mind. Unlike some other email marketing services, Drip offers advanced features and automation for technical marketers focused on taking a granular, personalized approach to email marketing.

Cons
The pricing for Drip becomes less viable when you deal with larger lists. The price gap between Drip and competitors (i.e. Mailchimp, Aweber, etc.) becomes very noticeable once you cross the 5000 subscriber mark

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Drip

Used daily for 1-2 years
Reviewed 2018-10-19
Review Source: Capterra

Pros
It's quick and easy to use, and there are some powerful features. Customer service has generally been good.

Cons
I'm a little concerned that since their buyout from leadpages they will focus solely on squeezing every last dollar out of customers and quality will drop and/or prices will go up. The price jump from 5000 subscribers to 5001 is pretty steep.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

Drip is a lean email marketing automation platform laser-focused on workflows that's great for B2Bs.

Used weekly for 1-2 years
Reviewed 2018-01-19
Review Source: Capterra

We were able to significantly cut costs from our previous ESP by switching to Drip while retaining most of our functionality (only losing landing pages, but Leadpages offers a good alternative that is still affordable at a fraction of the price). We are in the process of moving to a marketing automation suite only because one problem we encountered with Drip was that it was difficult to synchronize data between our legacy platforms.

Pros
Drip has the powerful automation features that you often have to pay thousands of dollars more a year for with marketing suite platforms. If you only need the automated email portion and not all the other features, Drip delivers a streamlined experienced that's designed to cater to B2B users that want to utilize nurture campaigns to cultivate and convert leads. Because of this, creating workflows is incredibly simple and intuitive. The platform also has some interesting features you don't find in many other ESPs, such as being able to check a box to re-send emails using a different subject line to contacts who don't open the first one. It also does not deal with contacts in lists, but rather contacts live in only one instance in the platform and rather than using lists to segment your contacts, you use tags. Some may dislike this approach, but I personally find being able to get away from endless lists to be liberating.

Cons
The platform lacks a WYSIWG editor, and only works with html or plain text. While this may be fine for many users, it might be off-putting for those less tech-savvy users who are used to creating and editing emails inside of their ESP. Also, the platform, in my opinion, is deceptively counter-intuitive despite its simple appearances. As someone who has used several of the popular ESPs on the market (Mail Chimp, Constant Contact, Stampready, etc...) I found the process to create and send emails confusing and had to contact support several times initially. This was rather frustrating because at the time they only offered support via email. I understand that they are trying to expand support to other methods however. I like to call someone if I'm having a problem, so the lack of phone support was a miss for me.

Response from Leadpages


Hi there,

Thank you so much for taking the time to write us a review.

I wanted to let you know of the changes to our email editor since your review. We now offer a Visual Builder which is a really awesome way to showcase what you¿re offering through the power of pictures without messing with any code. Simply point and click to add images, buttons, columns, and more. It¿s a whole new way to brand your emails, showcase your products, and sell more stuff!

Thanks again,
Sam from Drip

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Nitya K.

Drip powerful CRM with advance automation features

Used weekly for 6-12 months
Reviewed 2021-11-28
Review Source: Capterra

Pros
Drip has best in class user interface. Using drag and drop features we can creates beautiful and responsive email templates. When comes to automation part, It has pre built workflows in their library. This tool is best for creating small sales funnels for engagement and customer retention. We can track user activities and trigger event-based automation. The support team provides training how to use this tool.

Cons
Pricing seems overvalue. Once the workflow is live we cannot make changes. Limited Integration with other tools.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Shirley C.

Powerful Drip Campaigns

Used weekly for less than 6 months
Reviewed 2020-03-01
Review Source: Capterra

Simple ways to generate campaigns and generate leads.

Pros
Quickly allows me to build customized campaigns. Email editor is great and easy to use. Great for a beginner. Lots of analytics.

Cons
Not necessarily a con but it can be a little pricey. Of course, the analytics alone are worth the price.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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David L.

Powerful Marketing Automation Tool

Used daily for 1-2 years
Reviewed 2019-04-05
Review Source: Capterra

Might be a good news if you are running an E-commerce business. But you might want to think twice if you are not, especially now with the hefty price tag.

Pros
I think this is the most flexible and powerful amongst all the marketing automation tools out there. - easy to segment your subscribers with tag - liquid function adding flexibilities and power to the tool. - plenty of direct integration with many popular tools

Cons
They recently increased their rate while giving only a short notice to all their users (12 days if I remember correctly), not very cool. They decided to proceed ahead despite a lot of negative feedback. Also noticing them start focusing on E-commerce store rather than blogger/ creator.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Drip has the most powerful automation to grow your bussiness

Used daily for 1-2 years
Reviewed 2021-06-26
Review Source: Capterra

Drip is excellent platform for E-commerce business. We can create landing pages, email templates , sign up forms, workflows all at one place. We can start using drip from $19 per month.

Pros
Drip automation and Workflows are best in the industry. We can download and select pre-built workflows from their library and can edit before going live. We can select any pre-built email template from their library or we can use drag and drop feature to create responsive email templates. The drag and drop feature for creating Email template is excellent.

Cons
The support team takes more time to solve your issue. Drip pricing goes upto $1500 per month. User interface is outdated must be redesign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

The best email and marketing automation software EXCEPT….

Used occasionally for 1-2 years
Reviewed 2021-05-05
Review Source: Capterra

It really is an outstanding piece of software at a great price with a super power none other (that I know of) offer and that is the ability to run multiple domains as separate entities.

Pros
It is one of the easiest pieces of software to work with. I have always enjoyed setting up automations and it is very clear how to do things. I don’t like getting bogged down with technicalities and this lets you create.

Cons
This ONE con is why I have pivoted to another software. There are less integrations with the program. The big ones are there, ClickFunnels, Google, Microsoft, but too often I found other programs I wanted to integrate and Drip was not a default integration. Really not their fault but it is enough of an issue for me.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Powerful tool to build marketing email campaigns

Used monthly for 6-12 months
Reviewed 2018-01-16
Review Source: Capterra

Automating follow-up marketing campaigns for new sign-ups and trial users

Pros
Drip has a visual workflow creating a very user-friendly interface. It also offers email templates and generates installation codes. It makes marketing automation easier to grasp for newcomers. Pricing is also very reasonable.

Cons
While a lot of the process are user-friendly and simple to follow certain workflows can be intimidating, and the knowledge base isn't very extensive. I found that particular options were hidden away in menus. It took some time to teach myself the ins and outs, but it was worth it. Customer support was beneficial, but depending on what membership level you have, the response time varies.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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AJ S.

The Best Email marketing app for the price!

Used daily for 1-2 years
Reviewed 2018-04-24
Review Source: Capterra

Pros
If you've used any email autoresponder system in the past you know that they can be very complicated and to get the most out of the systems normally requires some behind the scenes hacking. Drip is a refreshing alternative! Similar features and functionality as you'll find on apps that cost 5-10x the price, intuitive drag-n-drop campaign builders, amazing segmentation options and some really useful javascript extensions make this a great tool if you're focused on lead generation and then maximising your email marketing ROI.

Cons
The few times we've needed to contact support we've found the team to be a bit hit and miss - sometimes you get the right answer straight away, other times you need to chase and escalate. The actual software itself is great though and thankfully we've not needed too much support so far.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Tareq A.

Mr

Used monthly for 1-2 years
Reviewed 2018-06-07
Review Source: Capterra

Pros
Does have the basic functionalities and API features. Adding contact using API is super easy. No need to do a lot of code. Their tracking system is really top notch.

Cons
I don't think there's any con to using Drip. They do what they are supposed to do. May be price is too much for a simple email marketing tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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