Constant Contact Features

Constant Contact

Email marketing for small businesses (SMBs) and nonprofits.

4.18/5 (732 reviews)

Constant Contact Feature Summary

  • Mobile responsive templates
  • Social Stats: See who tweets, likes, and shares your emails
  • Customizable Templates
  • Real Time Reporting
  • Social Media Integration
  • Template Management
  • Email Templates
  • Rich Text Editor
  • WYSIWYG Email Editor
  • Image Library
  • Auto-Responders
  • Scheduled Emails
  • Automated Scheduling
  • Campaign Scheduling
  • Email Marketing
  • Email Distribution
  • Email Tracking
  • Performance Reports
  • Reporting & Statistics
  • Campaign Analysis
  • Campaign Management
  • Click-Through Tracking
  • Surveys & Feedback
  • Delivery Tracking
  • Event Ticketing
  • Social Network Marketing
  • Mobile Integration
  • Client Management
  • Design Management
  • Contact Database
  • Email Invitations & Reminders
  • Activity Monitoring
  • Multiple User Accounts
  • Drag & Drop Interface
  • Customizable Branding
  • API Availability
  • Bounce Tracking
  • CRM Integration
  • Campaign Planning
  • Campaign Segmentation
  • Contact Management
  • Customer Segmentation
  • Drip Email Marketing
  • Engagement Analytics
  • Lead Nurturing
  • Mailing List Management
  • Market Segmentation
  • Newsletter Management
  • Social Performance Management
  • Real Time Analytics
  • Real Time Monitoring
  • Subscriber Management
  • Subscription Services
  • Workflow Management
  • Follow-up Scheduling
  • Import / Export Data
  • Custom Fields
  • Tagging
  • Heatmap
  • Activity Tracking
  • CAN SPAM Compliance
  • Event Scheduling
  • Credit Card Processing
  • Feedback Collection
  • Discount Management
  • Anti Spam Checker
  • Subject line A/B testing

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Social Media Integration (198 other apps)
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Third Party Integration (187 other apps)

Competitor Feature Comparison

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Constant Contact Feature Reviews

25 reviewers had the following to say about Constant Contact's features:

Rachel Krafft

Best, affordable email platform

2017-07-13

Pros

Drag and drop features Pre-built templates Helpful guides Easy to read reporting Beautiful, simple interface

Cons

Some features could be expanded upon (example: form integration/availability within the email) Need to add more social media options to the pre-built and integrated social media "bar"

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
laura padovano

Constant Contact was a very user-friendly software.

2018-03-26

It was easy to import contacts, connect to social media, and create beautiful email marketing campaigns in very little time.

Pros

I am not a designer nor do I have a good eye for design, so being able to use a template and add a few touches to create a beautiful newsletter was awesome.

Cons

The software is well laid out, easy to import contacts, and easy to integrate into social media profiles.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Glenn May

Great Platform, Easy to Manage

2018-08-01

You can use their templates, design your own, or use their social media integration to tie your marketing into your Facebook or Twitter profiles.

Pros

I love that I can take a flyer from my art department and import a PDF of it directly into Constant Contact.

Cons

I suppose I'd like it to be easier to find old email campaigns and resend them to new lists or contacts, but that's about it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Sam Perlman

Email marketing made easy!

2017-12-05

Pros

Constant Contact makes is easy for small businesses to start a professional email marketing campaign with very little effort or upfront costs.

Cons

Time is always a factor with email and social media marketing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
(Sporting Goods company, 1-10 employees)

One of the two email marketing platforms I use

2018-09-07

We use CC frequently, and it solves the problem of our clients wanting a bit of variety within the template choice.

Pros

I also think CC is easier to integrate within websites and social media platforms.

Cons

I have a hard time getting a responsive report from some of my campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Subash Bidare

Easy To Use Email Marketing Tool

2018-04-28

Email marketing tool for top of mind & conversion.

Pros

Constant Contact is really easy to use - it's features of templates, integrations and customizability for automation and sequences is a real boom for businesses to maintain customer contact - to stay on top of mind and influence their behaviour - while not taking too much time doing it - is awesome.

Cons

List management features like a dashboard with data & analysis of the list of the number of people who are frequent viewers, frequent clicks, non-openers, etc are really useful to take a look at what is happening to the list & its health.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Pete Pietro

Using the free trial of Constant Contact. Amazed with all the built-in features.

2018-05-30

Easy way to develop an email marketing campaign that provides tracking on open and click-though activity.

Pros

The free trial is a nice option allowing me to gain knowledge of email marketing tactics.

Cons

Wish they had an article library which I could drag & drop based on categories.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Naomi Uwefiri

Perfect for maximizing our email campaigns.

2018-07-12

Pros

Constant contact is user friendly ,its templates are very easy to customize to fit our taste , and as users we are provided with vital analytical info. which assist us measure how effective every of our email marketing campaigns have been.

Cons

The templates provided by Constant contact are customizable ,however some of the design templates are outdated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Dan Greegor

A Simple Tool for Email Campaigns

2017-06-07

Ease of setting up email campaigns and surveys.

Pros

Setting up email and survey campaign are quite easy and have good reporting on the backend.

Cons

It would make it much easier to import new client data rather than have to copy and paste all the time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

Simple and Easy for email campaigns

2017-11-17

Pros

With many templates to choose from it makes putting email campaigns together a snap.

Cons

Wish Constant Contact had a better A/B testing & auto responder email option like MailChimp.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Erica Schmitt

It keeps getting better!

2018-02-27

We've been able to see how many people open each of our email campaigns, and which campaigns are most successful, making future marketing more targeted.

Pros

Constant Contact just introduced A/B testing, so you can better gauge the headings and send times that get your audience to open the emails.

Cons

Some of the updates (i.e. A/B testing, custom template options) have been available to users of free competitor services for years.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Oil & Energy company, 51-200 employees)

User friendly email marketing platform with useful campaign tracking tools and a simple interface.

2017-12-07

Easy to use email marketing platform with a professional looking interface and excellent reporting features.

Pros

The contact manager allows you to assign tags to contacts to track how they signed up for your email list, how long they have been a subscriber, etc.

Cons

If you are looking for an email marketing platform that offers marketing automation, pass on constant contact.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Jalecia Walker

Easy to use but Extremely limiting.

2018-03-26

Pros

Provides analytics which helps you track the effectiveness of your campaigns.

Cons

I can understand that being there in a free version but if I'm paying for the service I think the branding should be removed.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Akniet Rysbek kyzy

Great concept but the platform has some glitches.

2018-07-12

Pros

It has nicely built- in templates; great campaign analytics; email links can be segmented to know who is clicking on what link and gage readers' interests based on that.

Cons

It has many technical problems: social media share function did not work; mobile device view screws up text font and image sizing and display; the template is too narrow- event for a desktop view.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Selene Muldowney

Constant Contact is an easy-to-use email marketing tool - a little pricey but worth the expense!

2018-06-26

CC offers easy to use templates that are almost fully customizable. Lots of extra features including campaigns, events, registrations, sign up forms etc.

Pros

Emails offer clients and recipients the opportunity to opt out or stay tuned while landing the emails in their in box rather than their spam filters . Analytics are a plus and helpful to see what works and what doesn't in an email campaign.

Cons

One of my biggest complaints is the placement of images - it doesn't really allow flexibility in design - if you are ok with their more cookie cutter template designs then its a 5 star - but the ability to place images becomes tedious and reduces the functionality.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Daniela Fonseca

Constant Contact is great for small to medium size businesses.

2018-05-07

Pros

If you aren't someone who knows how to code and is looking for a drag-and-drop editor, this is the tool for you.

Cons

If you're looking for the ability to perform A/B tests, this isn't the software for you.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Nick Suter

Effective marketing campaign solution

2017-01-05

Since day one with constant contact has been a blast creating templates and using my imagination.

Pros

I like the ability to customize each template the way I need to for specific applications.

Cons

Sometimes the social share for campaigns gets rejected but otherwise, it works great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10

Recommendations to others considering Constant Contact

I would say if you are looking for an affordable email campaign software, this is go-to.

Source: Capterra
Helpful?   Yes   No
Read more
Jenna Whitson

Not the Best

2018-09-08

Pros

It's very easy to learn and start using for email campaigns.

Cons

The tracking analytics are not as advanced either.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Software Advice
Helpful?   Yes   No
Read more
Curt Levey

Easy to use, great for contact management, but terrible customer service

2017-11-25

The email analytics and reports are great.

Pros

Constant contact is great for merging duplicate contacts, updating your address book, giving a reliable open rate and thorough reports, and allowing you to segment large email lists.

Cons

It would be great to be able to export email campaigns as HTML.Be extremely careful when importing contacts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Great email tool

2018-05-30

Simplified my email marketing strategy.

Pros

Drag and drop templates, easy list management, and so many integrations!

Cons

They have support, but it's so much easier having 1 dedicated person.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Brionne Griffin

Not Impressed

2018-05-04

Pros

Constant Contact has a drag and drop design feature to make it easy for beginners to create their own emails.

Cons

I also think the design capabilities for the drag and drop tool are very limited and rarely look very good.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

1/10
Source: Capterra
Helpful?   Yes   No
Read more
Amy Bergman

Great tool for easy email marketing!

2018-06-20

Pros

Constant contact also has many unique features such as surveys and social media tools that come in handy.

Cons

Constant Contact does have reporting available to track your campaign success rate, however, these reports are very basic and feel they could be more robust.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Great for Non-marketers

2016-12-16

I am in marketing but I think Constant contact is a great tool for those with little to no marketing experience.

Pros

Great features, great analytics and easy to upload new contacts

Cons

The platform is a bit confusing and can take some time to get used to

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Enio García

It is excellent for those who are starting in the world of email marketing.

2018-04-18

Pros

The interface is very flexible, accepts drag and drop.exibility

Cons

- There are no tools for managing email marketing campaigns

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Heather Christensen

Drag and drop simplicity

2017-06-07

I was able to cheaply design a custom program for a website that tracked client progress, sent weekly accountability reminders and instructions.

Pros

The drag and drop format for building an email template is perfect for non-web design/developers.

Cons

Need more options on how to view data received by surveys, and how those surveys are linked back to contacts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more