Most popular features of all Marketing apps
25 reviewers had the following to say about EmailOctopus's features:
Works really well
Pros
Cheaper than mailchimp, good dashboards, has bookfunnel integration api, great campaign and automation planning tool
Cons
mailing list segmentation has limited features
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Hi Thomas,
We have some good news on segmentation - we've just launched this as a feature so you can now segment your mailing list based on custom fields and the data that's most important to your business.
Let us know how it works for you.
Thanks,
Tom
Pros
- Very low cost: EmailOctopus uses Amazon Simple Mail Service to send emails, for a fraction of the cost of other email platforms - Integrated API: I automate my list building using EmailOctopus full featured API. I can connect EmailOctopus to my workflow - Real-time statistics: watch in real time how your campaigns perform - Outstanding support: I needed support to use the API and got great help from them
Cons
It lacks a list segmentation feature and the list contacts editing could be more user friendly.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Hi Jacques-Louis,
We have some good news on segmentation - we've just launched this as a feature so you can now segment your mailing list based on custom fields and the data that's most important to your business.
Let us know how it works for you.
Thanks,
Tom
Happy with this service for my marketing email campaigns.
We have tried several marketing platforms from Sendgrid to MailChimp but nothing beats EmailOctopus in terms of delivery rate, customer support and the pricing is great!
Pros
It is easy to use and the support is great!
Cons
Also, add the ability for clients to download those who have read the campaigns and automatically engage these clients
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
It would be nice, however, to be able to pull lists of everyone who had opened/clicked an email without going to each campaign individually.
Pros
It is cheap, easy to use, has surprisingly good looking templates, and not so picky on lists.
Cons
No list segmentation or ability to target subscribers on activity.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
I'm able to have total control over the aesthetic of the emails I send, and the dashboard isn't cluttered with marketing features that I'll never use.
Pros
EmailOctopus dispenses with all the tools for marketers that other services offer and focuses on a simple but crucial set of features: straightforward list management, fine-grained control over templating, clear workflow, sensible analytics that don't veer into creepy surveillance territory.
Cons
All that said, there are a couple features that would be nice to have: embedded subscription forms that don't need jQuery, and a CSS inlining tool for building custom templates (many others are available; it would just be nice to have it all in one place).
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Simple to get started, integrates with many other applications/platforms, a good competitor to MailChimp.
Pros
Its has many of the same features and functions that the big email campaign platforms have, but at a percentage of the costs.
Cons
I haven't used every feature, but what I have used so far (simple mail lists, campaigns, etc.), I do not see any cons.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Pros
Amazon SES is known to offer the best inboxing rates but the thing I liked the most was its real-time analytics.
Cons
There is very limited opportunity to create a complete email marketing automation with it.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Pros
Sending out campaigns is a breeze and I love the detailed statistics
Cons
At first, it wasn't very clear to me how to set up the AWS (Amazon Web Services Account) but everything was described perfectly on EmailOctopus and the support team was always very helpful.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
It has been easy, affordable, and effective to get our email campaigns going with EmailOctopus.
Pros
List management, simple segmentation, basic email campaigns, and a simple editor that makes it easy to create good looking emails is exactly what we needed.
Cons
For example, you can't include dynamic content based on a field on a subscriber's profile except for the contents of the field itself.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Pros
This is easy to use, no frills email software that is perfect for low cost marketing campaigns
Cons
Haven't had any issues so far, everything about it is good.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Pros
Although, we are still paying a decent monthly fee for the service on top.
Cons
- Can't duplicate a campaign once its been sent.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Thanks for your review Brando. You can definitely duplicate campaigns, I've sent instructions on how to do this to your email address.
As for your other feedback, we take it on board and appreciate it. We have a couple of things coming later in the year which may make you very happy, namely a new version of the API and a new editor.
Fair prices, great usability and easy to implement on your own website and within marketing campaigns.
Pros
Great usability and easy to set-up website widgets.
Cons
Not that easy to set-up without a technical person (with Amazon servers etc.)
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
I use it for email marketing; list building, automation and broadcasting messages to my existing list.
Pros
Simplicity of the User Interface, AWS Integration and Delivery quality.
Cons
The price farely high given to the fact that I still have to pay AWS.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
Pros
I've also switched client's from Mailchimp to the EmailOctopus Pro plan and it always saves them time and money.
Cons
Would be great to have more integrations with other content management systems but they keep improving every day!
Rating breakdown
Time used: 2+ years
Frequency of use: Weekly
Likelihood to recommend
It was easy to start using EmailOctopus, create and send newsletters, and keep track of their stats.
Pros
- The free version is good enough for use in a small company - Campaigns are easy to create, start, and track - Mailing lists are easy to create, import, export and edit - Easy to use, even for new users
Cons
- Emails often did not reach their target recipients - Editor could have more features
Rating breakdown
Time used: 6-12 months
Frequency of use: Monthly
Likelihood to recommend
The user interface is easy to use.
Pros
I like how easy it is to drag and drop images onto newsletters.
Cons
Effectivly i am a middle man, a one of mayment per x number of emails would be a good feature rather than a monthly subscription.
Rating breakdown
Time used: 6-12 months
Frequency of use: Monthly
Likelihood to recommend
Pros
Creating campaigns is a breeze and we had not issues on their website
Cons
Email wise dependent on amazon ses. The templates are very poor and extremely limited in counted
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Overall, this has been a positive experience, and I would recommend EmailOctopus.
Pros
Two of my favorite features are automation (a must-have), and drag-and-drop design.
Cons
Also, I'm desperate for list segmentation and have been asking for that feature for a while now.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
Hi Teresa,
We have some good news on segmentation - we've just launched this as a feature so you can now segment your mailing list based on custom fields and the data that's most important to your business.
Let us know how it works for you.
Thanks,
Tom
We have multiple startups and we mainly use EmailOctopus for our email marketing across all startups.
It's a great tool to send emails to a massive group, track emails and program when to send emails.
Pros
* It's very easy to use and has a friendly interface. * The tool is flexible and works great when your goal is to send massive emails. * Configuration is easy if you follow the instructions.
Cons
* Integration with other software solutions is limited. * Mobile integration should be an enhancement to meet all needs.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Monthly
Likelihood to recommend
Pros
I think EmailOctopus is perfect for either the beginner or even the advanced user, since the key indicators included on the platform have already been good enough to help the users to understand the feedback and enact following action. Overall speaking, I will say it's with superb high "COST and PROFIT" value. Besides, customer service is kind to answer your questions with details. Much appreciated it. Also look forward to seeing more and more intuitive functions on the platform.
Cons
It will be great if there are more template to choose while making the campaign. The existing templates have already been good enough, though.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Pros
They offer the same great features to help you automate and track your email blast campaigns. Even though they're relatively small by comparison, they're built on top of the Amazon Cloud, so you're guaranteed rock-solid reliability.
Cons
It seems like the analytics offered aren't quite to the same caliber as the bigger guys.
Rating breakdown
Time used: Free Trial
Frequency of use: Monthly
Likelihood to recommend
Pros
It's very simple and easy to get started - email can be stressful, but Email Octopus makes it 100x better!
Cons
Maybe there could be API options to send email.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
