EmailOctopus Features

EmailOctopus

Easy-to-use, affordable email marketing tool.

4.64/5 (108 reviews)

EmailOctopus Feature Summary

  • Behavior driven rules
  • Bounce handling
  • Campaign analysis
  • Campaign management
  • Developer API
  • Drip campaigns
  • Email automation
  • GDPR compliance
  • Newsletters
  • Performance monitoring
  • Pre-designed responsive templates
  • Real-time analytics on campaigns
  • Third party integration
  • White label
  • Wordpress plugin

Competitor Feature Comparison

API
Activity Tracking
Auto-Responders
Campaign Analysis
Campaign Management
Contact Management
Custom Forms
Customer Segmentation
Customizable Branding
Drip Marketing
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Image Library
Lead Nurturing
Lead Scoring
Mailing List Management
Performance Management
Performance Reports
Real Time Analytics
Subscription Management
Template Management
Third Party Integration
Website Integration
Visit WebsiteCompare App
API
Activity Tracking
Auto-Responders
Campaign Analysis
Campaign Management
Contact Management
Custom Forms
Customer Segmentation
Customizable Branding
Drip Marketing
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Image Library
Lead Nurturing
Lead Scoring
Mailing List Management
Performance Management
Performance Reports
Real Time Analytics
Subscription Management
Template Management
Third Party Integration
Website Integration
Visit WebsiteCompare App
API
Activity Tracking
Auto-Responders
Campaign Analysis
Campaign Management
Contact Management
Custom Forms
Customer Segmentation
Customizable Branding
Drip Marketing
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Image Library
Lead Nurturing
Lead Scoring
Mailing List Management
Performance Management
Performance Reports
Real Time Analytics
Subscription Management
Template Management
Third Party Integration
Website Integration
Visit WebsiteCompare App

EmailOctopus Feature Reviews

25 reviewers had the following to say about EmailOctopus's features:

Thomas Green

Extremely efficient way to handle mailing lists

2019-05-02

Works really well

Pros

Cheaper than mailchimp, good dashboards, has bookfunnel integration api, great campaign and automation planning tool

Cons

mailing list segmentation has limited features

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from EmailOctopus


Hi Thomas,

We have some good news on segmentation - we've just launched this as a feature so you can now segment your mailing list based on custom fields and the data that's most important to your business.

Let us know how it works for you.

Thanks,

Tom

Read more
Jacques-Louis Kreiss

I tried many Email services and EmailOctopus is my favorite

2019-08-14

Pros

- Very low cost: EmailOctopus uses Amazon Simple Mail Service to send emails, for a fraction of the cost of other email platforms - Integrated API: I automate my list building using EmailOctopus full featured API. I can connect EmailOctopus to my workflow - Real-time statistics: watch in real time how your campaigns perform - Outstanding support: I needed support to use the API and got great help from them

Cons

It lacks a list segmentation feature and the list contacts editing could be more user friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from EmailOctopus


Hi Jacques-Louis,

We have some good news on segmentation - we've just launched this as a feature so you can now segment your mailing list based on custom fields and the data that's most important to your business.

Let us know how it works for you.

Thanks,

Tom

Read more
George Vo

Good option to keep costs down

2020-11-25

Happy with this service for my marketing email campaigns.

Pros

A good alternative to some of the larger mail providers.

Cons

Works well for marketing emails

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dr. Albert Kovacs Fern

EmailOctopus Client Review

2019-05-02

We have tried several marketing platforms from Sendgrid to MailChimp but nothing beats EmailOctopus in terms of delivery rate, customer support and the pricing is great!

Pros

It is easy to use and the support is great!

Cons

Also, add the ability for clients to download those who have read the campaigns and automatically engage these clients

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Laura Mikytuck

Good for sending volume, but...

2018-10-10

It would be nice, however, to be able to pull lists of everyone who had opened/clicked an email without going to each campaign individually.

Pros

It is cheap, easy to use, has surprisingly good looking templates, and not so picky on lists.

Cons

No list segmentation or ability to target subscribers on activity.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Hospitality company, 1001-5000 employees)

Good value for money

2018-09-28

Pros

Report for sent campaigns has many details.

Cons

More templates would be useful too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Scott Mills

Exceelent option for editorial newsletters

2019-05-02

I'm able to have total control over the aesthetic of the emails I send, and the dashboard isn't cluttered with marketing features that I'll never use.

Pros

EmailOctopus dispenses with all the tools for marketers that other services offer and focuses on a simple but crucial set of features: straightforward list management, fine-grained control over templating, clear workflow, sensible analytics that don't veer into creepy surveillance territory.

Cons

All that said, there are a couple features that would be nice to have: embedded subscription forms that don't need jQuery, and a CSS inlining tool for building custom templates (many others are available; it would just be nice to have it all in one place).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Chris Saenz

A Good Email Campaign Platform

2018-12-10

Simple to get started, integrates with many other applications/platforms, a good competitor to MailChimp.

Pros

Its has many of the same features and functions that the big email campaign platforms have, but at a percentage of the costs.

Cons

I haven't used every feature, but what I have used so far (simple mail lists, campaigns, etc.), I do not see any cons.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 11-50 employees)

A simple bulk emailing software for basic needs

2019-07-28

Pros

Amazon SES is known to offer the best inboxing rates but the thing I liked the most was its real-time analytics.

Cons

There is very limited opportunity to create a complete email marketing automation with it.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Michaela Vais

Great software, very competitive prices and amazing support! Cannot recommend EmailOctopus enough

2018-03-02

Pros

Sending out campaigns is a breeze and I love the detailed statistics

Cons

At first, it wasn't very clear to me how to set up the AWS (Amazon Web Services Account) but everything was described perfectly on EmailOctopus and the support team was always very helpful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Pete Simpson

EmailOctopus is a Great Inexpensive Option Among a Field of Competitors Pricing Out Small Nonprofits

2020-09-10

It has been easy, affordable, and effective to get our email campaigns going with EmailOctopus.

Pros

List management, simple segmentation, basic email campaigns, and a simple editor that makes it easy to create good looking emails is exactly what we needed.

Cons

For example, you can't include dynamic content based on a field on a subscriber's profile except for the contents of the field itself.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Karen Loschiavo

Easy to use and setup

2020-08-29

Pros

This is easy to use, no frills email software that is perfect for low cost marketing campaigns

Cons

Haven't had any issues so far, everything about it is good.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Brando Rich

Decent. On the way, but waiting for upgrades

2018-02-15

Pros

Although, we are still paying a decent monthly fee for the service on top.

Cons

- Can't duplicate a campaign once its been sent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from EmailOctopus


Thanks for your review Brando. You can definitely duplicate campaigns, I've sent instructions on how to do this to your email address.

As for your other feedback, we take it on board and appreciate it. We have a couple of things coming later in the year which may make you very happy, namely a new version of the API and a new editor.

Read more
Mike Slaats

Great tool for email marketing

2018-09-29

Fair prices, great usability and easy to implement on your own website and within marketing campaigns.

Pros

Great usability and easy to set-up website widgets.

Cons

Not that easy to set-up without a technical person (with Amazon servers etc.)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
KEHINDE ABOLARIN

Email Octopus For Easy Emailing

2019-05-02

I use it for email marketing; list building, automation and broadcasting messages to my existing list.

Pros

Simplicity of the User Interface, AWS Integration and Delivery quality.

Cons

The price farely high given to the fact that I still have to pay AWS.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Freeman LaFleur

Love EmailOctopus!

2020-10-26

Pros

I've also switched client's from Mailchimp to the EmailOctopus Pro plan and it always saves them time and money.

Cons

Would be great to have more integrations with other content management systems but they keep improving every day!

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Teresa Faria

Solid free option for creating campaigns and sending newsletters

2020-08-05

It was easy to start using EmailOctopus, create and send newsletters, and keep track of their stats.

Pros

- The free version is good enough for use in a small company - Campaigns are easy to create, start, and track - Mailing lists are easy to create, import, export and edit - Easy to use, even for new users

Cons

- Emails often did not reach their target recipients - Editor could have more features

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
christopher mason

Using Email octopus for newletters for my customers

2020-09-28

The user interface is easy to use.

Pros

I like how easy it is to drag and drop images onto newsletters.

Cons

Effectivly i am a middle man, a one of mayment per x number of emails would be a good feature rather than a monthly subscription.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mufaddal Mala

Platform to send emails using Amazon servers

2019-01-19

Pros

Creating campaigns is a breeze and we had not issues on their website

Cons

Email wise dependent on amazon ses. The templates are very poor and extremely limited in counted

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Teresa Hull

A Nice, Affordable Option

2019-05-03

Overall, this has been a positive experience, and I would recommend EmailOctopus.

Pros

Two of my favorite features are automation (a must-have), and drag-and-drop design.

Cons

Also, I'm desperate for list segmentation and have been asking for that feature for a while now.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from EmailOctopus


Hi Teresa,

We have some good news on segmentation - we've just launched this as a feature so you can now segment your mailing list based on custom fields and the data that's most important to your business.

Let us know how it works for you.

Thanks,

Tom

Read more
Mike Slaats

Best tool for email marketing!

2019-05-02

We have multiple startups and we mainly use EmailOctopus for our email marketing across all startups.

Pros

Clean UI, easy to use, fair prices and great support!

Cons

Would be great to see reports on the go.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Luis Miguel Rivas Zepeda

Efficient tool for E-Mail Marketing

2020-01-03

It's a great tool to send emails to a massive group, track emails and program when to send emails.

Pros

* It's very easy to use and has a friendly interface. * The tool is flexible and works great when your goal is to send massive emails. * Configuration is easy if you follow the instructions.

Cons

* Integration with other software solutions is limited. * Mobile integration should be an enhancement to meet all needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Friedrich Chiu

User experience on EmailOctopus

2019-05-05

Pros

I think EmailOctopus is perfect for either the beginner or even the advanced user, since the key indicators included on the platform have already been good enough to help the users to understand the feedback and enact following action. Overall speaking, I will say it's with superb high "COST and PROFIT" value. Besides, customer service is kind to answer your questions with details. Much appreciated it. Also look forward to seeing more and more intuitive functions on the platform.

Cons

It will be great if there are more template to choose while making the campaign. The existing templates have already been good enough, though.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kevin Webster

Can an Octopus beat up a Chimp?

2018-12-29

Pros

They offer the same great features to help you automate and track your email blast campaigns. Even though they're relatively small by comparison, they're built on top of the Amazon Cloud, so you're guaranteed rock-solid reliability.

Cons

It seems like the analytics offered aren't quite to the same caliber as the bigger guys.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Graeme Fulton

10 mins to send an entire campaign

2020-03-11

Pros

It's very simple and easy to get started - email can be stressful, but Email Octopus makes it 100x better!

Cons

Maybe there could be API options to send email.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more