emfluence Features

emfluence

Marketing automation software built by our email community.

4.74/5 (43 reviews)

emfluence Feature Summary

  • Calendar management
  • Campaign analysis
  • Campaign management
  • Campaign planning
  • Conditional logic
  • Configurable workflow
  • Conversion tracking
  • Custom fields
  • Custom forms
  • Custom landing pages
  • Customer segmentation
  • Customer surveys
  • Customizable branding
  • Customizable reporting
  • Customizable templates
  • Digital campaign builder
  • Drag and drop email and automation builders
  • Drip email marketing
  • Dynamic content
  • Email distribution
  • Email marketing
  • Email nurturing
  • Email templates
  • Event triggered actions
  • Forms management
  • Landing page templates
  • Lead capture
  • Lead nurturing
  • Multi-campaign
  • Pulse surveys
  • Registration management
  • Reporting/analytics
  • Scheduled emails
  • Scheduled reporting
  • Search functionality
  • Social media metrics
  • Social network marketing
  • Surveys & feedback
  • Third party integration
  • Visitor targeting
  • Visitor tracking
  • Visual analytics
  • WYSIWYG Email editor
  • WYSIWYG editor
  • Web traffic reporting
  • Workflow management

Competitor Feature Comparison

"What If" Scenarios
A/B Testing
API
Activity Dashboard
Activity Tracking
Archiving & Retention
Assessment Management
Asset Management
Authentication
Auto-Responders
Automated Sales
Automated Scheduling
Automatic Notifications
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Conditional Logic
Configurable Workflow
Contact Database
Contact History
Content Library
Content Management
Conversion Tracking
Custom Development
Custom Fields
Custom Forms
Custom Landing Pages
Customer Accounts
Customer Activity Reporting
Customer Database
Customer Profiling
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Data Connectors
Data Filtering
Data Import
Data Import/Export
Data Mapping
Data Profiling
Data Synchronization
Delivery Tracking
Demographic Data Collection
Design Management
Direct Mail Management
Document Automation
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Forms Management
Geolocation
Geotargeting
Image Editing
Image Library
Interactive Content
Knowledge Base Management
Landing Page Templates
Lead Assignment
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Loyalty Program
Mail Merge
Mobile Integration
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multiple Data Sources
Multiple Projects
Multiple User Accounts
Order Confirmation
Order Management
Preview Functionality
Promotions Management
Pulse Surveys
Question Branching
RSS Feeds
Real Time Analytics
Real Time Comparisons
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Real Time Updates
Registration Management
Reporting & Statistics
Rich Text Editor
Role Management
Role-Based Permissions
SSL Security
Sales Orders
Scheduled Reporting
Search Functionality
Social Media Integration
Social Media Metrics
Social Network Marketing
Subscription Management
Surveys & Feedback
Tagging
Template Management
Third Party Integration
URL Customization
Unsubscribe Database
Usage Tracking
Visitor Management
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Workflow Management
eCommerce Integration
eCommerce Management
Visit WebsiteCompare App
"What If" Scenarios
A/B Testing
API
Activity Dashboard
Activity Tracking
Archiving & Retention
Assessment Management
Asset Management
Authentication
Auto-Responders
Automated Sales
Automated Scheduling
Automatic Notifications
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Conditional Logic
Configurable Workflow
Contact Database
Contact History
Content Library
Content Management
Conversion Tracking
Custom Development
Custom Fields
Custom Forms
Custom Landing Pages
Customer Accounts
Customer Activity Reporting
Customer Database
Customer Profiling
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Data Connectors
Data Filtering
Data Import
Data Import/Export
Data Mapping
Data Profiling
Data Synchronization
Delivery Tracking
Demographic Data Collection
Design Management
Direct Mail Management
Document Automation
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Forms Management
Geolocation
Geotargeting
Image Editing
Image Library
Interactive Content
Knowledge Base Management
Landing Page Templates
Lead Assignment
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Loyalty Program
Mail Merge
Mobile Integration
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multiple Data Sources
Multiple Projects
Multiple User Accounts
Order Confirmation
Order Management
Preview Functionality
Promotions Management
Pulse Surveys
Question Branching
RSS Feeds
Real Time Analytics
Real Time Comparisons
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Real Time Updates
Registration Management
Reporting & Statistics
Rich Text Editor
Role Management
Role-Based Permissions
SSL Security
Sales Orders
Scheduled Reporting
Search Functionality
Social Media Integration
Social Media Metrics
Social Network Marketing
Subscription Management
Surveys & Feedback
Tagging
Template Management
Third Party Integration
URL Customization
Unsubscribe Database
Usage Tracking
Visitor Management
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Workflow Management
eCommerce Integration
eCommerce Management
Visit WebsiteCompare App
"What If" Scenarios
A/B Testing
API
Activity Dashboard
Activity Tracking
Archiving & Retention
Assessment Management
Asset Management
Authentication
Auto-Responders
Automated Sales
Automated Scheduling
Automatic Notifications
CRM Integration
Calendar Management
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Conditional Logic
Configurable Workflow
Contact Database
Contact History
Content Library
Content Management
Conversion Tracking
Custom Development
Custom Fields
Custom Forms
Custom Landing Pages
Customer Accounts
Customer Activity Reporting
Customer Database
Customer Profiling
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Data Connectors
Data Filtering
Data Import
Data Import/Export
Data Mapping
Data Profiling
Data Synchronization
Delivery Tracking
Demographic Data Collection
Design Management
Direct Mail Management
Document Automation
Drag & Drop Interface
Drip Marketing
Email Distribution
Email Integration
Email Marketing Management
Email Notifications
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Forms Management
Geolocation
Geotargeting
Image Editing
Image Library
Interactive Content
Knowledge Base Management
Landing Page Templates
Lead Assignment
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Loyalty Program
Mail Merge
Mobile Integration
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multiple Data Sources
Multiple Projects
Multiple User Accounts
Order Confirmation
Order Management
Preview Functionality
Promotions Management
Pulse Surveys
Question Branching
RSS Feeds
Real Time Analytics
Real Time Comparisons
Real Time Data
Real Time Monitoring
Real Time Notifications
Real Time Reporting
Real Time Updates
Registration Management
Reporting & Statistics
Rich Text Editor
Role Management
Role-Based Permissions
SSL Security
Sales Orders
Scheduled Reporting
Search Functionality
Social Media Integration
Social Media Metrics
Social Network Marketing
Subscription Management
Surveys & Feedback
Tagging
Template Management
Third Party Integration
URL Customization
Unsubscribe Database
Usage Tracking
Visitor Management
Visitor Tracking
Visual Analytics
WYSIWYG Editor
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Workflow Management
eCommerce Integration
eCommerce Management
Visit WebsiteCompare App

emfluence Feature Reviews

25 reviewers had the following to say about emfluence's features:

Jeremy Ragonese

Outstanding experience feature-rich, intuitive, and effective. Continues to impress.

2018-02-10

High email deliverability and excellent customer service can't get much better than that.

Pros

Reporting tools are robust and informative. Campaign feature supports social feeds.

Cons

Would like to include Instagram on social posts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mike O'Malley

We've used the email & tracking Platform for 5+ years to position ourselves as experts in our field.

2018-02-19

Pros

We can develop campaigns quickly, provided we have our content ready.

Cons

There are a lot of features that we don't use, like social media posting, landing pages and workflows.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 201-500 employees)

Easy to Use

2018-12-03

Overall emfluence has been very easy to learn and it is a great value.

Pros

The emfluence platform is easy to use and information transfers easily across campaigns.

Cons

It can be time consuming when updating and importing new lists for email campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Karen Loggia

Easy to use, great value

2019-08-23

The emfluence team is knowledgeable and easy to work with.

Pros

It’s so easy to use and design emails.

Cons

The dashboard is not currently customizable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dioshai Gil

with eemfluence Marketing Platform manages your digital marketing professionally

2018-09-12

emfluence Marketing Platform helps me automate all processes in my online marketing strategy

Pros

everything I need in a single program, thanks to emfluence Marketing Platform, among the functions that I like the most are email marketing and tracking visitors to our website that helps us to do personalized retargeting to make successful campaigns.

Cons

I do not think of something that I do not like about this program, but it was annoying when integrating with my CMS (WordPress), but it was resolved in minutes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Missy Bruhn

Ease of use for new marketers

2018-12-03

I recommend it to everyone I work with - it's easy to use and there is a great support group to help if you struggle.

Pros

The archiving of social media posts is perfect for the financial services industry that has annual audits/exams of marketing communications.

Cons

Every time I've suggested improvements or shown concern about some functionality it's been fixed or improved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Wholesale company, 1001-5000 employees)

emfluence Marketing Platform

2018-09-28

Sending/scheduling email campaigns is a big part of what I do, this platform has been the best sidekick throughout the process, hands down.

Pros

Being able to take a quick look at the overall effectiveness of my campaigns is extremely helpful.

Cons

At one point I was setting up a new account and getting my templates ready to go was semi-confusing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Scott Lute

Switched from Constant Contact years ago and have never regretted it- emfluence is MUCH more robust.

2018-07-24

Pros

THe social media component (scheduling) is also great.

Cons

They're always very responsive, though, and offer training classes several times a year.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Sara Theurer

emfluence is the most underrated marketing platform out there

2018-02-09

Pros

And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver.

Cons

I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

I use the platform daily and it is such an easy tool that helps with our marketing needs.

2018-07-27

Pros

The social media section of the platform allows us to schedule posts months in advance freeing up our staff during the busy times of the year.

Cons

We have not taken the time set up an email campaign to send emails to people in a series.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Sharla Stockwell

New User with Emfluence

2018-12-03

Scheduling multiple emails to multiple lists and get real-time tracking, with the ability to be flexible and change things as we go.

Pros

The ability to create customized campaigns based on recipient's response is very easy to do and track.

Cons

I don't have any complaints at this time. :)

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kent Swanson

Solved unique problems for our company

2018-12-03

They are exceptional in the email marketing space and have been a major problem for our company.

Pros

They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

Cons

They've made my life so much easier with the solutions they provided that I can't complain in the slightest.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Stephen Shaffer

Excellent Email Mgmt Platform

2018-10-19

Pros

Emfluence is a great email management and social platform for both new and power users.

Cons

Minimal cons. It's easy to get acquainted with the platform, and support is quick to help with any questions/challenges.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Karen Loggia

We are able to elevate our b2b marketing efforts by using the emfluence platform.

2018-03-07

Pros

And anything we don't understand, we are able to get a quick and easy explanation.

Cons

In the future, I would like to see more customizable dashboards.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Erin Moloney

Short learning curve for a robust suite of capabilities.

2018-02-19

Pros

It's easy to use and the support is second to none.

Cons

I'd like to see some more streamlined ways to post across different social media platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Makila Dallavis

Emfluence

2018-12-03

Pros

I also like the reporting.

Cons

It is hard to build templates and emails if you are not a software developer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 51-200 employees)

Emfluence Marketing Review

2018-12-03

Overall, it is a great tool and as I gain more experience, my experience will continue to improve.

Pros

Emfluence is an easy to use software that helps me to engage my prospect and clients that seems customized and personal so has drastically increased my level of communication with my contacts.

Cons

I least like that when I format an email it will not accurately or do what I request so I have to reformat the email or campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Abbie Rechsteiner

Seamless Email Platform

2019-08-14

Pros

We use this platform mainly for email, but have added in different integration such as Google Analytics. The platform is user friendly and provides a very detailed help section that allows you to quickly figure items out.

Cons

I have run into a few issues on the design aspect, but that likely comes with any new design aspect.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kristen Meschede

Frequent Email and Survey User

2018-12-03

Pros

Overall it is a very easy user interface to use.

Cons

While the User Interface is easy to use, it has its quirks where it is very particular about how you set-up templates in order for it to work across all platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Diego Barajas

Platform Fit For Marketing

2019-09-20

Overall, our brand enjoyed workign with Emfluence and trying to tackle as much as possible on one platform.

Pros

To top it off, we were able to tackle social media through this platform which made it simple to have both social and email calendars in one location.

Cons

Other than that, the setup was a bit of a hassle and time consuming though it was worth it after that.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Amelia Hernandez

Social Media Platform

2018-12-04

I have had a lot of experience with the social media side.

Pros

I also enjoy the feature that shows all past posted media on various platforms.

Cons

I don't enjoy how you have to have a smaller image in pixels than what you would normally need if you scheduled on the regular platforms.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Taylor Stapleton

Review for Emfluence

2018-12-03

I like emfluence. I was using Mail Chimp at my last job, but I definitely like this more.

Pros

I like the previewing platform and building out the email.

Cons

It's not easy to customize or change your custom email template.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Katie Freyder

Emfluence platform

2018-12-04

I have really enjoyed using emfluence and even with the template created, it's a really great platform and tool to use.

Pros

It's really all about making the experience simple and easy which is great!

Cons

This may be because i use a template in Emfluence, but i've had trouble creating dividers in the template the way it was set up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Todd Sandoval

15+ Years of continued growth and success!

2018-02-12

Pros

We use social media planning, landing pages, surveys, google tracking, list scoring, modals, and personalization.

Cons

We would like to see a way to target by zip code radius vs just range.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rylie Allen

Emfluence Solves Problems

2018-09-27

Pros

It makes email marketing for my company possible.

Cons

The design side is a little awkward and not very intuitive to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more