emfluence Marketing Platform Features

emfluence Marketing Platform

Marketing automation software built by our email community.

4.7/5 (47 reviews)

Competitor Feature Comparison

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Auto-Responders
Automated Publishing
Automated Scheduling
Behavior Tracking
CAN SPAM Compliance
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Collaboration Tools
Configurable Workflow
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Database
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Forms Management
Image Library
Keyword Filtering
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
List Management
Marketing Automation
Marketing Calendar
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Post Scheduling
Prospecting Tools
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Role-Based Permissions
SEO Management
Sales Analytics
Search Marketing
Search/Filter
Segmentation
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Spam Blocker
Tagging
Template Management
Third Party Integrations
Visual Analytics
WYSIWYG Editor
Website Analytics
Website Visitor Tracking
Workflow Management
Visit WebsiteCompare App
AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Auto-Responders
Automated Publishing
Automated Scheduling
Behavior Tracking
CAN SPAM Compliance
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Collaboration Tools
Configurable Workflow
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Database
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Forms Management
Image Library
Keyword Filtering
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
List Management
Marketing Automation
Marketing Calendar
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Post Scheduling
Prospecting Tools
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Role-Based Permissions
SEO Management
Sales Analytics
Search Marketing
Search/Filter
Segmentation
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Spam Blocker
Tagging
Template Management
Third Party Integrations
Visual Analytics
WYSIWYG Editor
Website Analytics
Website Visitor Tracking
Workflow Management
Visit WebsiteCompare App
AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Auto-Responders
Automated Publishing
Automated Scheduling
Behavior Tracking
CAN SPAM Compliance
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Collaboration Tools
Configurable Workflow
Contact Management
Content Library
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Database
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Forms Management
Image Library
Keyword Filtering
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
List Management
Marketing Automation
Marketing Calendar
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Post Scheduling
Prospecting Tools
Real Time Analytics
Real Time Data
Real Time Monitoring
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Role-Based Permissions
SEO Management
Sales Analytics
Search Marketing
Search/Filter
Segmentation
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Spam Blocker
Tagging
Template Management
Third Party Integrations
Visual Analytics
WYSIWYG Editor
Website Analytics
Website Visitor Tracking
Workflow Management
Visit WebsiteCompare App

emfluence Marketing Platform Feature Reviews

25 reviewers had the following to say about emfluence Marketing Platform's features:

Savannah H.

New to Emfluence but impressed so far!

2021-07-19

Emfluence is quick to notice any issues with our campaigns and offers assistance/solutions to those issues.

Pros

Easy to have all of our email campaigns and social media management in one place.

Cons

The reporting features for the email campaigns are minimal - you can export to a csv but cannot export the charts/graphs/visuals that are shown in Emfluence.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Insurance company, 201-500 employees)

Great Functionality But Lacking in UI/UX

2021-02-04

My experience has mostly been with email campaigns and managing customer contacts.

Pros

There are so many different metrics rolled into one program and it makes it easy to connect your campaigns and assess progress.

Cons

Their email builder is wonderful but to build templates and edit content blocks you really need someone with coding experience to get the design where it needs to be

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeremy R.

Outstanding experience feature-rich, intuitive, and effective. Continues to impress.

2018-02-10

High email deliverability and excellent customer service can't get much better than that.

Pros

Reporting tools are robust and informative. Campaign feature supports social feeds.

Cons

Would like to include Instagram on social posts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Mike O.

We've used the email & tracking Platform for 5+ years to position ourselves as experts in our field.

2018-02-19

Pros

We can develop campaigns quickly, provided we have our content ready.

Cons

There are a lot of features that we don't use, like social media posting, landing pages and workflows.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Karen L.

Easy to use, great value

2019-08-23

The emfluence team is knowledgeable and easy to work with.

Pros

It’s so easy to use and design emails.

Cons

The dashboard is not currently customizable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sara T.

emfluence is the most underrated marketing platform out there

2018-02-09

Pros

And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver.

Cons

I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Dioshai G.

with eemfluence Marketing Platform manages your digital marketing professionally

2018-09-12

emfluence Marketing Platform helps me automate all processes in my online marketing strategy

Pros

everything I need in a single program, thanks to emfluence Marketing Platform, among the functions that I like the most are email marketing and tracking visitors to our website that helps us to do personalized retargeting to make successful campaigns.

Cons

I do not think of something that I do not like about this program, but it was annoying when integrating with my CMS (WordPress), but it was resolved in minutes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Chloe H.

Game-Changer for our business

2021-07-27

Pros

As a Third-Party Logistics company, we manage many different digital marketing campaigns across different platforms.

Cons

Sometimes there are small issues with design capabilities, but the support team is quick to help smooth out any issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Abbie R.

Seamless Email Platform

2019-08-14

Pros

We use this platform mainly for email, but have added in different integration such as Google Analytics. The platform is user friendly and provides a very detailed help section that allows you to quickly figure items out.

Cons

I have run into a few issues on the design aspect, but that likely comes with any new design aspect.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Scott L.

Switched from Constant Contact years ago and have never regretted it- emfluence is MUCH more robust.

2018-07-24

Pros

THe social media component (scheduling) is also great.

Cons

I really can't think of anything, but I guess the product can do so much, that you'll sometimes need to ask for help. They're always very responsive, though, and offer training classes several times a year.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Missy B.

Ease of use for new marketers

2018-12-03

I recommend it to everyone I work with - it's easy to use and there is a great support group to help if you struggle.

Pros

The archiving of social media posts is perfect for the financial services industry that has annual audits/exams of marketing communications.

Cons

Every time I've suggested improvements or shown concern about some functionality it's been fixed or improved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 201-500 employees)

Easy to Use

2018-12-03

Overall emfluence has been very easy to learn and it is a great value.

Pros

The emfluence platform is easy to use and information transfers easily across campaigns.

Cons

It can be time consuming when updating and importing new lists for email campaigns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Sharla S.

New User with Emfluence

2018-12-03

Scheduling multiple emails to multiple lists and get real-time tracking, with the ability to be flexible and change things as we go.

Pros

The ability to create customized campaigns based on recipient's response is very easy to do and track.

Cons

I don't have any complaints at this time. :)

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Makila D.

Emfluence

2018-12-03

Pros

I also like the reporting.

Cons

It is hard to build templates and emails if you are not a software developer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Stephen S.

Excellent Email Mgmt Platform

2018-10-19

Pros

Emfluence is a great email management and social platform for both new and power users.

Cons

Minimal cons. It's easy to get acquainted with the platform, and support is quick to help with any questions/challenges.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Diego B.

Platform Fit For Marketing

2019-09-20

Overall, our brand enjoyed workign with Emfluence and trying to tackle as much as possible on one platform.

Pros

To top it off, we were able to tackle social media through this platform which made it simple to have both social and email calendars in one location.

Cons

While the tracking was accurate, I would have prefered if it was far more visual for those that need to view it quickly rather than go through an excel sheet.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Erin M.

Short learning curve for a robust suite of capabilities.

2018-02-19

Pros

It's easy to use and the support is second to none.

Cons

I'd like to see some more streamlined ways to post across different social media platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

I use the platform daily and it is such an easy tool that helps with our marketing needs.

2018-07-27

Pros

The social media section of the platform allows us to schedule posts months in advance freeing up our staff during the busy times of the year.

Cons

We have not taken the time set up an email campaign to send emails to people in a series.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Wholesale company, 1001-5000 employees)

emfluence Marketing Platform

2018-09-28

Sending/scheduling email campaigns is a big part of what I do, this platform has been the best sidekick throughout the process, hands down.

Pros

Being able to take a quick look at the overall effectiveness of my campaigns is extremely helpful.

Cons

At one point I was setting up a new account and getting my templates ready to go was semi-confusing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Karen L.

We are able to elevate our b2b marketing efforts by using the emfluence platform.

2018-03-07

Pros

And anything we don't understand, we are able to get a quick and easy explanation.

Cons

In the future, I would like to see more customizable dashboards.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kent S.

Solved unique problems for our company

2018-12-03

They are exceptional in the email marketing space and have been a major problem for our company.

Pros

They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

Cons

They've made my life so much easier with the solutions they provided that I can't complain in the slightest.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 51-200 employees)

Emfluence Marketing Review

2018-12-03

Overall, it is a great tool and as I gain more experience, my experience will continue to improve.

Pros

Emfluence is an easy to use software that helps me to engage my prospect and clients that seems customized and personal so has drastically increased my level of communication with my contacts.

Cons

I least like that when I format an email it will not accurately or do what I request so I have to reformat the email or campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Todd S.

15+ Years of continued growth and success!

2018-02-12

Pros

We use social media planning, landing pages, surveys, google tracking, list scoring, modals, and personalization.

Cons

There is really nothing that we don't like. We would like to see a way to target by zip code radius vs just range. But that is a minor issue.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Taylor S.

Review for Emfluence

2018-12-03

I like emfluence. I was using Mail Chimp at my last job, but I definitely like this more.

Pros

I like the previewing platform and building out the email.

Cons

It's not easy to customize or change your custom email template.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Amelia H.

Social Media Platform

2018-12-04

I have had a lot of experience with the social media side.

Pros

I also enjoy the feature that shows all past posted media on various platforms.

Cons

I don't enjoy how you have to have a smaller image in pixels than what you would normally need if you scheduled on the regular platforms.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more