App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Emma by Marigold vs Oracle Eloqua Marketing Automation Comparison

Add to Compare

Compare similar apps

Mailchimp logo

Mailchimp

4.5

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

4.1

Campaign Monitor by Marigold logo

Campaign Monitor by Marigold

4.5

Quoter logo

Quoter

4.6

charles logo

charles

4.3

MailerLite Landing Page Builder logo

MailerLite Landing Page Builder

4.5

Good recommendations?

Overview

Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder...

Oracle Eloqua is enterprise-level marketing automation software that can be used to manage a range of both marketing and...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

89

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

2000

/user

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

140

5

4

3

2

1

64

48

19

5

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
84%
would recommend this app

4.0

14

5

4

3

2

1

2

10

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.
Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment.
I love how streamlined and easy to use this software was. Much different than any other email marketing tool, but I loved the clean and easy-to-use templates.

Pros

Not enoughreviews yet

Cons

Not only was it much more expensive to move from Constant Contact, there are a number of missing functionalities.
There were two areas that were considerably frustrating when it came to Emma.
We do multiple enewsletters but the formatting and styling options are passé and lame.

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review4 years ago

Key features

  • Total features44
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Collaboration Tools
  • Contact Management
  • Content Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Distribution
  • List Management
  • Mailing List Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Real Time Reporting
  • Reporting/Analytics
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Total features24
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Collaboration Tools
  • Contact Management
  • Content Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Distribution
  • List Management
  • Mailing List Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Real Time Reporting
  • Reporting/Analytics
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms

Integrations

  • Total integrations96
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations167
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

GT
AvatarImg

Gina T.

Philanthropy, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Trendy yet perfectly executed product

Reviewed 5 years ago
Pros

This is such a wonderful product that truly takes campaign marketing to a whole new level through thought personalization and razor-sharp automation.

Cons

There are so many campaign automation and email marketing products that I have grown to love over the years so to take on a whole new software was tough at first but, but worth it in the end in my opinion.

MH
AvatarImg

Masud H.

Leisure, Travel & Tourism, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Emma by Marigold logo

Emma by Marigold

The Best Email Marketing Solution For Businesses Of All Sizes

Reviewed a month ago
Pros

I like the drag and drop features I like the email marketing and automation capabilities. It makes promoting business brand easy thereby becoming profitable.

Cons

I think it is right to say Emma is flawless because it has worked without much problems.

AR
AvatarImg

Aaron R.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Emma is an easy way to bring email marketing to your business

Reviewed 7 years ago

Emma is a great tool that is easy to use for every person in your marketing team. It can be used for incredibly simple emails, or incredibly complex designs with automation. Also - no spam filter issues!

Pros

No pros were added to this review

Cons

No cons were added to this review

KS
AvatarImg

Krista S.

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Emma by Marigold logo

Emma by Marigold

positive, though their customer support was always a pain in the butt

Reviewed 6 years ago
Pros

I liked how easy it was to use, list management capabilities, and template options. It made creating and sending and tracking emails easy.

Cons

We needed something that offered more automation, so a number of marketing tactics (including email) could operate seamlessly together. Emma didn't offer us that, so we switched to HubSpot. I miss Emma though. It was simple and pleasant to use, but we quickly outgrew it.

JD
AvatarImg

Jennifer D.

Consumer Services, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Emma Gives Me More Time

Reviewed 9 months ago
Pros

Having Emma set up and automated, means that I only have to sit down a few times a year to create my year of campaigns. The set up and automation process gives me time to focus on my business because I know my welcome emails, birthday emails, and promotional emails are sent without me having to be on top of it.

Cons

There was a small learning curve to get the automation parameters set correctly.

AR
AvatarImg

Verified reviewer

Higher Education,

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Emma by Marigold logo

Emma by Marigold

This is a great product!

Reviewed 6 years ago
Pros

I love the ease of use and automation. I would like more templates to quickly get emails out but I have always been able to modify the existing templates.

Cons

Automation with our website doesn't always work and I struggle to find the cause. I wish there was a notification feature when an automation process did not work or a new user did not get an email. (or was already on the list)

GB
AvatarImg

George B.

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Up & Coming Email Marketing Platform w/ Rich Features and Phenomenal Support

Reviewed 7 years ago

New marketing/analytics features not scene on other platforms

Pros

I really like that there are many features that are not available on other email marketing platforms. If you do email marketing, you MUST try EMMA for their marketing/analytics features

Cons

Since they're still pretty new, they looked over some simple features that other platforms have. and that they didn't implement, but they are adding features often and customer support is very receptive.

JL
AvatarImg

Jeff L.

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Emma by Marigold logo

Emma by Marigold

Very user friendly with lots of features for marketing and great price

Reviewed 6 years ago
Pros

I found the program to be very user friendly with applicable features for marketing and the price point is great value, great for the beginner as it allows simple direct and email marketing with tracking

Cons

Really cant think of any cons except that if you are looking for a marketing program that is advanced then this may not be the one for you, that said it is a very effective marketing email platform. This is so much better than Marketo.

BW
AvatarImg

Bryony W.

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Great platform for email marketing

Reviewed 6 years ago

Data-rich email marketing tool.

Pros

Great customer service - they are always available and helpful. Easy to use for the most part. We don't use the templates much, but they were a good starting point. Great analytics for open rates, click rates, and user-level response data.

Cons

I don't like that there isn't a simple "undo" button - but there is a version history I don't like that sometimes the CMS editing gets funky / doesn't honor what you are selecting for font types etc. I wish it was more responsive with Android.

AvatarImg
AvatarImg

Rebecca K.

Legal Services, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Emma Marketing Software is Easy and Affordable

Reviewed 6 years ago

This product allows me to reach law clients for the personal injury firm I currently work for.

Pros

I began using this software during my current marketing position at a large law firm. We send out large email blasts to our clients from Emma. Emma makes it extremely simple to upload email lists, create campaigns and email a large list of clients. Emma email reports are also a great way to see which clients you're reaching, helping you in your marketing efforts. The pricing is also very competitive with other email marketing software, with their base pro price.

Cons

I don't have anything negative to say about this software. I haven't experienced any issues with this email marketing software.

JC
AvatarImg

Jeffrey C.

Real Estate, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Emma by Marigold logo

Emma by Marigold

They say they are worth it because of customer support... Not True

Reviewed a year ago

They have no phone number on anything. From web page to email footers to invoices. If you care about customer service, then this is not the company for you.

Pros

Easy to put together an email for a marketing campaign.

Cons

Can't put the name of the lead in the subject line of the email. The customer service sucks. Just awful that there is no way to call and talk to someone.

AR
AvatarImg

Verified reviewer

Higher Education, 1,001-5,000 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Emma

Reviewed 5 years ago
Pros

With Emma we can easily create professional looking emails that look great regardless of the viewing platform. The automation is excellent.

Cons

Can run a bit slowly, not sure if that is the product or our bandwidth though. We have experienced formatting issues when pasting from Word, but I think that is just the nature of copying from Word and wouldn't necessarily call it a "con", more of an inconvenience.

AR
AvatarImg

Verified reviewer

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Emma by Marigold logo

Emma by Marigold

I have been using this service for many years. Very happy.

Reviewed 6 years ago

Marketing my business and keeping my clients/prospects up to date.

Pros

I shopped around and the most important aspect was to get a human on the phone and solve my problems when they came up. My Emma is not the cheapest service out there but they have great customer service. AAA+++

Cons

I have no complaints about this service. They only charge me when I use it which is about every 45 days.

CN
AvatarImg

Cory N.

Nonprofit Organization Management, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Emma by Marigold logo

Emma by Marigold

Lacks functionality, no reason to spend on Emma with so many great competitors out there

Reviewed 5 years ago

(continued) - They have a field for custom preview text, but it doesn't work for all email providers. - Has integrations with very few third-party platforms. - Automation workflow rules lack some basic functionalities (for example, send THIS given XXYZ open conditions are met)Etc. - Doesn't allow you to personalize Subject Lines or descriptions - Only A/B testing available is for subject lines

Pros

The WYSIWYG is easy to use. It has the basic email marketing functionalities.

Cons

This platform is quite primitive. I absolutely DO NOT recommend it. I can't wait to switch to something else once our subscription is up. If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine. Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity),...

AR
AvatarImg

Verified reviewer

Apparel & Fashion, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Emma, it's great but only to a point

Reviewed 5 years ago
Pros

This software would be good for beginners in the internet marketing age. It gives you a good baseline of features the crowning jewel of which is their email marketing. Everything is right there and they even provide a mobile client for you to check on the go. for people unfamiliar with email marketing campaigns who are just looking to start off, this is a great product.

Cons

While I can appreciate that they have the email gambit locked tight, I think this software has so much more potential. Why not take those email clients and direct them to social media? Or why can't we have some joint metric data between the email blasts and my web store? I think if emma found a way to link with online retail houses, they would do well.

JM
AvatarImg

Jonathan M.

Real Estate, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Effectiveness of Emma

Reviewed 2 months ago
Pros

I replaced Emma with iContact - it helped me to create and customize marketing emails in real-time.

Cons

Unfortunately, Emma lacked a lot of tools auch as web design and e-commerce unlike it’s alternatives.

OS
AvatarImg

Ounsou S.

Apparel & Fashion, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Logiciel de gestion

Reviewed 4 months ago
Pros

Ce logiciel permet les publications par e-mail , la commercialisation , autorisation du marketing , gestion des e-mail.

Cons

Ce logiciel en question n'a pas d'inconvénients , c'est un bon logiciel , aucun défaut.je vous exorte de l'utiliser massivement.

Showing original review in French. See translation

AvatarImg
AvatarImg

Sarah B.

Nonprofit Organization Management, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Emma is Amazing!

Reviewed 5 years ago
Pros

Emma is an easy, intuitive way to design and send your own email marketing to your audience.

Cons

Occasionally, there are issues with loading, but that hasn't happened in the past quarter.

KH
AvatarImg

Kyle H.

Fund-Raising, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Simple and Easy to use Platform

Reviewed 6 years ago

We've been using Emma for basic email marketing to customers that sign up for a loyalty program.

Pros

- Easy to start up and use - Simple to import contacts and track marketing attempts - User interface is very streamlined and easy to navigate - Ability to measure metrics and results via a mobile app

Cons

- Pricing scheme is a little hard to understand - Would like better integrations with other software platforms

AvatarImg
AvatarImg

Paleonum B.

Biotechnology, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Emma une bonne application a utilisé .

Reviewed 3 months ago

Mon expérience globale sur Emma est en générale bonne .Elle sera très sera a toute personne pour la bonne gestion de son entreprise.

Pros

Ce que j'ai le plus aimé chez Emma est le faite que cela facilite la rédaction de mail marketing .

Cons

Ce que j'ai le moins aimé chez Emma est le faite que l'application n'as pas de période d'essai gratuite .

Showing original review in French. See translation

SK
AvatarImg

Steph K.

Biotechnology, 1,001-5,000 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Easy to Use

Reviewed 5 years ago
Pros

I like this software because it’s easy to use and has really helped me with marketing. Performance tracking feature is great.

Cons

I didn’t have any issues with the software.

JV
AvatarImg

Jared V.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Emma by Marigold logo

Emma by Marigold

Start Sending Business Emails Today

Reviewed 7 years ago

Emma is so easy. Get your list of contacts together, import them, and them send out marketing emails to segmented lists!

Pros

No pros were added to this review

Cons

No cons were added to this review

MW
AvatarImg

Meredith W.

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Emma by Marigold logo

Emma by Marigold

Good product and great company!

Reviewed 7 years ago
Pros

I like the ease-of-use of the platform, and they put on an awesome conference! Good product for smaller marketing teams.

Cons

I only use the basic version, so I'd like more functionality, but again, that could just be my service level.

LV
AvatarImg

Lisa V.

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Emma by Marigold logo

Emma by Marigold

Must callout Customer Service who was patient & knowledgeable! Love him!

Reviewed 6 years ago
Pros

Has all the functionality one needs for great email marketing. Love the drip system...the screens for each part of the programming.

Cons

STILL could be further simplified for the average user. Dummy dummy dummy down I always say. Also, lighten up on the number of characters I have to use to get this review done.

KB
AvatarImg

Kerry B.

Primary/Secondary Education,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Emma by Marigold logo

Emma by Marigold

Best Email Marketing Tool Available

Reviewed 8 years ago
Pros

The product is extremely user-friendly. Has a great list of feature set that meets today's need in the marketing world. And is a great price for the product.

Cons

There really is not anything I don't like. It is a great product all around as it allows you to do simple email marketing, but also allows you to track individual users and their history.

AvatarImg
AvatarImg

Amy B.

Construction, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Oracle Eloqua Marketing Automation logo

Oracle Eloqua Marketing Automation

Marketing Campaign Workhorse

Reviewed 7 years ago

Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

Pros

The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough. It has all necessary tools for a proper database management, including a good tool for scoring. The tools available within Eloqua allow us...

Cons

Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings. I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.