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Emma vs iContact Comparison

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Overview

Emma is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder to make it...

Category Leaders

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

89

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.2

124

5

4

3

2

1

56

45

17

3

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

4.5

536

5

4

3

2

1

321

162

46

5

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.

MM

Mich M.

Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment.

MA

Myca A.

I love how streamlined and easy to use this software was. Much different than any other email marketing tool, but I loved the clean and easy-to-use templates.

AR

Anonymous Reviewer

Pros

You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.

MA

Melanie A.

I like its enhanced features and how easy it has been to adapt to it. I like the customer service representatives and their willingness to help and answer all my questions.
AvatarImg

Jessica R.

I enjoy that iContact is easy to use, intuitive, and a great price for all that is packed into what you get. You also get great customer service with them.

NK

Nick K.

Cons

Not only was it much more expensive to move from Constant Contact, there are a number of missing functionalities.

ED

Eric D.

There were two areas that were considerably frustrating when it came to Emma.

BE

Ben E.

We do multiple enewsletters but the formatting and styling options are passé and lame.

JF

Jacob F.

Cons

I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.

BH

Brian H.

They tried to steal another month of billing and made me dispute with my CC company.
AvatarImg

Dov K.

Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

BH

Brian H.

  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features39
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Library
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Reporting/Analytics
  • Response Management
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Workflow Management
  • Total features63
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Library
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Reporting/Analytics
  • Response Management
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Workflow Management

Integrations

  • Total integrations100
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations96
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier