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Emma vs Litmus Comparison

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Overview

Emma is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder to make it...

Litmus helps agencies, designers and marketers to build, test, preview and track their emails for optimal email campaign effectiveness

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

89

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

99

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

55

44

16

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.6

5

4

3

2

1

19

4

3

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

Pros

Allows you to design beautiful emails and newsletters without knowing code. The customer service team is great, and there are great trainings and webinars available.
I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.
Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment.

Pros

Helps in designing and testing email campaigns. The rich features and wide capabilities make it a perfect product for this domain.
The Litmus community is a great place to have your coding issues answered or for you to help other coders with issues.
Litmus had a great set of tools to make sure you maximize your email marketing campaigns. The spam testing and email box checker are top notch and we have seen good improvements in our campaigns.

Cons

Not only was it much more expensive to move from Constant Contact, there are a number of missing functionalities.
There were two areas that were considerably frustrating when it came to Emma.
We do multiple enewsletters but the formatting and styling options are passé and lame.

Cons

We had awful metrics for our email campaigns and used litmus to increase those in only a few short weeks.
There should really be a quick unsub option on each checklist. Spam tests are not quick to set up.
Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature. No notification system for when campaign approvals are finished.
  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features52
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling
  • Audience Targeting
  • Authentication
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Campaign Management
  • Campaign Segmentation
  • Collaboration Tools
  • Contact Management
  • Content Library
  • Content Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Geolocation
  • Heatmaps
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Location Tracking
  • Mailing List Management
  • Mobile Access
  • Mobile Optimized Emails
  • Multiple User Accounts
  • Real Time Analytics
  • Reporting/Analytics
  • Role-Based Permissions
  • Spam Blocker
  • Subscription Management
  • Survey/Poll Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • Visitor Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • eCommerce Management
  • Total features21
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling
  • Audience Targeting
  • Authentication
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Campaign Management
  • Campaign Segmentation
  • Collaboration Tools
  • Contact Management
  • Content Library
  • Content Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Geolocation
  • Heatmaps
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Location Tracking
  • Mailing List Management
  • Mobile Access
  • Mobile Optimized Emails
  • Multiple User Accounts
  • Real Time Analytics
  • Reporting/Analytics
  • Role-Based Permissions
  • Spam Blocker
  • Subscription Management
  • Survey/Poll Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • Visitor Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • eCommerce Management

Integrations

  • Total integrations97
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations13
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Emma vs. Litmus

See how Emma and Litmus stack up against each other by comparing features, pricing, ratings, integrations, security & more.