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Emma vs Wix Comparison

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Overview

Emma is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder to make it...

Category Leaders

Wix is a website building & publishing platform which helps users create professional websites exactly the way they want,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$89/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
4.50/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

55

44

16

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

5

4

3

2

1

3,111

1,931

651

103

53

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

The templates are creative so you can create memorable mail and there is a great resource library to improve your overall approach and skills to have effective email campaigns.
The analytics emma provides about mailings is very helpful in seeking to improve and testing which type of messaging works best.
With Emma we can easily create professional looking emails that look great regardless of the viewing platform. The automation is excellent.

Pros

It is perfect for solopreneurs with low budget and looking forward for a fast lean solution. In case you are validating your buainess is a good starting point.
I liked how inexpensive Wix is and how easy it is to set things up. The templates are really great and it's easy to create a beautiful website quickly.
I tried many other softwares and this was by far the best. Great and helpful customer service to top it all off.

Cons

There can be a delay with the email going out and it ranges in time. It's not an automatic send out which is irritating when working on a tight schedule.
We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract.
There were two areas that were considerably frustrating when it came to Emma.

Cons

Wix is slow, the customization is terrible as there's no coding involved, the drag and drop builder usually leads to strangely formatted and ugly websites, and the SEO is awful.
Unfortunately, Wix is very limited in functionality. If you're already using Wordpress or can do some basic coding, you may be disappointed at the lack of flexibility of Wix.
Some of the apps cover them, but it takes research to figure out was around their crappy components. Custom coding is a pain on the site, but not impossible.
  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features52
  • A/B Testing
  • ACH Payment Processing
  • API
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Auto-Responders
  • Behavior Tracking
  • Booking Management
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Management
  • Campaign Segmentation
  • Cataloging/Categorization
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Contact Management
  • Content Library
  • Content Management
  • Credit Card Processing
  • Customer History
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Security
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Marketing
  • Email Templates
  • Engagement Analytics
  • Event Triggered Actions
  • Financial Management
  • Form Builder
  • Forms Management
  • Geographic Maps
  • HTML5 Technology
  • Heatmaps
  • Image Editing
  • Image Library
  • Inventory Management
  • Invoice Management
  • Kitting
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • List Management
  • Mailing List Management
  • Mobile Access
  • Mobile Optimized Emails
  • Moderation
  • Multi-Channel Communication
  • Multi-Language
  • Multi-Store
  • Multiple User Accounts
  • Online Booking
  • Online Booking Tools
  • Online Forums
  • Online Store Builder
  • Order Management
  • Order Tracking
  • Post Management
  • Pre-built Templates
  • Preview Functionality
  • Product Catalog
  • Promotions Management
  • Ratings / Reviews
  • Real Time Editing
  • Real Time Notifications
  • Real-time Updates
  • Reporting/Analytics
  • Reservations Management
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Sales Tax Management
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Social Advertising
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Survey Builder
  • Survey/Poll Management
  • Template Management
  • Templates
  • Third Party Integrations
  • Video Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Management
  • eCommerce Management
  • Total features80
  • A/B Testing
  • ACH Payment Processing
  • API
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Auto-Responders
  • Behavior Tracking
  • Booking Management
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Management
  • Campaign Segmentation
  • Cataloging/Categorization
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Contact Management
  • Content Library
  • Content Management
  • Credit Card Processing
  • Customer History
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Security
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Marketing
  • Email Templates
  • Engagement Analytics
  • Event Triggered Actions
  • Financial Management
  • Form Builder
  • Forms Management
  • Geographic Maps
  • HTML5 Technology
  • Heatmaps
  • Image Editing
  • Image Library
  • Inventory Management
  • Invoice Management
  • Kitting
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • List Management
  • Mailing List Management
  • Mobile Access
  • Mobile Optimized Emails
  • Moderation
  • Multi-Channel Communication
  • Multi-Language
  • Multi-Store
  • Multiple User Accounts
  • Online Booking
  • Online Booking Tools
  • Online Forums
  • Online Store Builder
  • Order Management
  • Order Tracking
  • Post Management
  • Pre-built Templates
  • Preview Functionality
  • Product Catalog
  • Promotions Management
  • Ratings / Reviews
  • Real Time Editing
  • Real Time Notifications
  • Real-time Updates
  • Reporting/Analytics
  • Reservations Management
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Sales Tax Management
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Social Advertising
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Survey Builder
  • Survey/Poll Management
  • Template Management
  • Templates
  • Third Party Integrations
  • Video Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Management
  • eCommerce Management

Integrations

  • Total integrations97
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations142
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Emma vs. Wix

See how Emma and Wix stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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