Most popular features of all Marketing apps
25 reviewers had the following to say about Emma's features:
Companies typically spend ridiculous amounts of money on search engine marketing.
Pros
Fully featured solution for using email to create actionable engagements with customers and prospects.
Cons
Needs plug and play with sales activity trackers like Outreach.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options.
Pros
Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.
Cons
Most of these issues only occurred when copying and pasting content into the draft.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
We've been using Emma for basic email marketing to customers that sign up for a loyalty program.
Pros
- Easy to start up and use - Simple to import contacts and track marketing attempts - User interface is very streamlined and easy to navigate - Ability to measure metrics and results via a mobile app
Cons
- Pricing scheme is a little hard to understand - Would like better integrations with other software platforms
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
- Has integrations with very few third-party platforms
Pros
It has the basic email marketing functionalities.
Cons
Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity), not fully customizable, etc.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
Pros
They have a great email marketing platform that allows users to track their campaigns with great data metrics. Their templates are very user friendly for any experience level.
Cons
The thing I like least about this software platform is that they only offer a paid version option...
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Pros
I liked how easy it was to use, list management capabilities, and template options.
Cons
We needed something that offered more automation, so a number of marketing tactics (including email) could operate seamlessly together.
Rating breakdown
Time used: 2+ years
Frequency of use: Occasionally
Would suggest to anyone! Offers our company (less than 1M nonprofit) exactly what we need for mass donor commmunicatkon.
Pros
Used friendly, integrates with my CRM database, easy to use templates, plug and play so I can make my monthly newsletter, good click analytics
Cons
With our subscription and templates provided, we are very limited on what we can edit in our emails.
Rating breakdown
Time used: 1-2 years
Frequency of use: Monthly
Likelihood to recommend
Data-rich email marketing tool.
Pros
Great analytics for open rates, click rates, and user-level response data.
Cons
I don't like that there isn't a simple "undo" button - but there is a version history I don't like that sometimes the CMS editing gets funky / doesn't honor what you are selecting for font types etc. I wish it was more responsive with Android.
Rating breakdown
Time used: 1-2 years
Frequency of use: Monthly
Likelihood to recommend
The cost is very competitive and most of our divisions and departments are actually paying less through Emma than they were with services like Constant Contact (we do cost-sharing).
Pros
We share branded templates globally to get beginners up and running quickly.
Cons
Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did.
Rating breakdown
Time used: 2+ years
Frequency of use: Weekly
Likelihood to recommend
We are much happier with it in comparison to our formal software Constant Contact - the customer service is just more responsive, and the interface is so easy to use that we are able to have interns use with little direction.
Pros
We are able to manage and automate customer campaigns all with one login - we are also able to visually show our customers the effectiveness of the design and lay out not just the messaging
Cons
I wish that the templates were a bit more flexible so we could create ones not available in the system - however the option to work with a designer is quite nice and have used that service several times.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.
Pros
I currently use this to manager multiple brands as sub-accounts under a single primary account.
Cons
The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Pros
This software would be good for beginners in the internet marketing age. It gives you a good baseline of features the crowning jewel of which is their email marketing.
Cons
Why not take those email clients and direct them to social media? Or why can't we have some joint metric data between the email blasts and my web store?
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
This product serves the purpose, however we need a solution that integrates with our CRM (Recruiter) so we had to move away from it.
New marketing/analytics features not scene on other platforms
Pros
I really like that there are many features that are not available on other email marketing platforms.
Cons
Since they're still pretty new, they looked over some simple features that other platforms have. and that they didn't implement, but they are adding features often and customer support is very receptive.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
The program was easy to use and I cannot say enough about the customer service--it was phenomenal.
Simple and effective way to track costs and budget
Emma allows you to show the content in a way in which users prefer to consume it. The statistics of the email campaigns is also a huge pro to the Emma platform.
Pros
I've used other email marketing tools that only allow one group to be added to an email campaign. This causes a lot of frustration and having to create multiple different email lists that have mostly the same people, but different variances.
Cons
I'm unable to change the color of that ribbon to match the other branding of the page and it sticks out in a negative way as a result.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
I need to be able to publish professional-looking mailings that will draw people in and make them want to engage. emma lets my entire company send mass-mailings from one place with the different group options and templates.
Pros
Editing the newsletter takes very little time, and with the templates and tools it's easy to make a quality-looking newsletter without a graphic designer. The analytics emma provides about mailings is very helpful in seeking to improve and testing which type of messaging works best.
Cons
Adding new audience members or running a search takes a lot of time, which is frustrating and surprising.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
A couple years back I was a novice to the workings of Emma. Thrown into the abyss of mass emailing by a client who needed help, I was relieved and pleased with the ease of operation, direction, and support.
Pros
It was easy to design template and easy to update contacts
Cons
The text and images seemed to always get skewed. I had to go through all the backend code to find the glitch and then correct every little bit. Even when I put the copy in notepad first, when I then copied into emma it would add extra code.
Rating breakdown
Time used: 1-2 years
Frequency of use: Monthly
Likelihood to recommend
I love it. So easy to use and great to see the responses!
Pros
Easy to upload/download contact data. Good reporting capability.
Cons
Some of the formatting was wonky - much like Word - but usually easy to find a workaround.
Rating breakdown
Time used: 2+ years
Frequency of use: Monthly
Likelihood to recommend
Pros
It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group!
Cons
You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.
Rating breakdown
Time used: 1-2 years
Likelihood to recommend
Recommendations to others considering Emma
Think of your whole experience with this product. Did you learn as you went, or just stuck with the basics without trying to learn more. Did it help you reach people, or hinder your communications? Think about the whole product, not just a single high or low.
