App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Emma Logo

Emma

4.2
(131)

Write a review

Campaign designer for email marketing

learn more

(6)

Emma Features

Features Summary

Functionality

3.9

/5

131

Total features

42

3 categories

Emma features

AB Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Auto-Responders
Behavior Tracking
CAN SPAM Compliance

Common features of Marketing Automation software

AB Testing
API
Activity Dashboard
Activity Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation

Price starts from

89

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

3.9

/5

131

Price starts from

89

Per month

learn more

Total Features

42

Unique features

  • Behavior Tracking

  • Access Controls/Permissions

Functionality

4.4

/5

15.8K

Price starts from

13

Per month

learn more

Total Features

152

Features in Common

39

Unique features

  • To-Do List

  • Design Management

  • Multi-Campaign

  • Team Management

Functionality

4.4

/5

5.4K

Price starts from

50

Per month

visit website

Total Features

104

Features in Common

32

Unique features

  • Lead Nurturing

  • Segmentation

  • ROI Tracking

  • Lead Generation

Common Emma comparisons

Emma logo
Mailchimp logo
EmmavsMailchimp
Emma logo
Salesforce Marketing Cloud logo
EmmavsSalesforce Marketing Cloud

Reviewers who mentioned features said:

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Hospital & Health Care, 10,001+ employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Good product with great customer service

Reviewed 5 years ago
Pros

It's intuitive and easy to learn. Allows you to design beautiful emails and newsletters without knowing code. The customer service team is great, and there are great trainings and webinars available.

Cons

Some of the features are more limited than other products. Coming from MailChimp, I wished that I could play around with Emma's templates and code a bit more than what's accessible.

CN
AvatarImg

Cory N.

Nonprofit Organization Management, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Lacks functionality, no reason to spend on Emma with so many great competitors out there

Reviewed 4 years ago

(continued) - They have a field for custom preview text, but it doesn't work for all email providers. - Has integrations with very few third-party platforms. - Automation workflow rules lack some basic functionalities (for example, send THIS given XXYZ open conditions are met)Etc. - Doesn't allow you to personalize Subject Lines or descriptions - Only A/B testing available is for subject lines

Pros

The WYSIWYG is easy to use. It has the basic email marketing functionalities.

Cons

This platform is quite primitive. I absolutely DO NOT recommend it. I can't wait to switch to something else once our subscription is up. If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine. Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity),...

MA
AvatarImg

Myca A.

Philanthropy, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

I <3 MyEmma

Reviewed 5 years ago

The integrations aren't as strong as larger packages, and user flow isn't fabulous, but simply for building gorgeous emails that look good on every platform, Emma is the undisputed leader.

Pros

For nonprofits and small to mid-size businesses, MyEmma is the best, most intuitive email marketing platform around. Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment! Not only are they good to work with, but the team at Emma are firm believers in giving back to the community, something that comes out in their interactions in small but meaningful ways.

Cons

I would love to see Emma manage more complex data. My heart was broken when I moved to a different organization and was no longer able to utilize Emma due to a more complex data and business unit structure.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

Share this review:

Started Off Great, Never Improved, But Got Worse

Reviewed 5 years ago

I learned that there are better products out there!

Pros

Nice-enough looking emails (at least in the beginning), decent templates, relatively easy for non-technical users, some templates are responsive. The people there are polite and relatively nice to interact with (but see below, I sometimes question their competence).

Cons

Expensive for what you (don't) get, poor customer service (I often have to repeat my questions to get someone to understand the issues), doesn't work with Office365 (they've had issues with Microsoft for more than a year, and still are unable to resolve them), templates have become stale, with few new ones added, "code your own" editor is junk, and if you want responsive emails, you are forced to use their templates (you can't code your own with media queries, etc), their software is glitchy and can be slow to respond.

AvatarImg
AvatarImg

Sarah Catherine T.

Nonprofit Organization Management, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great option for my small company

Reviewed 3 years ago

Would suggest to anyone! Offers our company (less than 1M nonprofit) exactly what we need for mass donor commmunicatkon.

Pros

Used friendly, integrates with my CRM database, easy to use templates, plug and play so I can make my monthly newsletter, good click analytics

Cons

I run a small nonprofit and, especially for the price, Emma offers us an incredible service. If I had one Con it would be the customization of my emails. With our subscription and templates provided, we are very limited on what we can edit in our emails. But again, being the size we are, I wouldn’t expect different and the setup makes it easy for us to create nice looking emails.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Financial Services, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great for sending Mass emails!

Reviewed 4 years ago
Pros

Love how you can send Mass emails! Emma has a great customizable features so you can design what you want your email to look like. Lots of great features! Also it is fairly easy to figure out to use.

Cons

Emma is easy to use ONCE you get the hang of where you do to download the emails and how to use the features to customize your email. You have to play around with it little bit to get the hang of the software.

PC
AvatarImg

Pamela C.

1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

EMAIL DEMYSTIFIED

Reviewed 4 years ago

Companies typically spend ridiculous amounts of money on search engine marketing. This is no longer effective. Spend more on content syndication and companies that provide highly segmented lists with technographic data included. Then use email. For most companies - the website is no longer the destination for finding or educating buyers.

Pros

Fully featured solution for using email to create actionable engagements with customers and prospects. B2B Tech companies don't have to spend valuable budget dollars on costly competitors; with Emma you get all the features you need to educate, engage and convert leads to pipeline. The dashboard tells the story of engagement, the engine has the automation you need to push leads through your funnel. The templates are creative so you can create memorable mail and there is a great resource library to improve your overall approach and skills to have effective email campaigns.

Cons

Needs plug and play with sales activity trackers like Outreach. Could be easier to run multiple campaigns to different segments.

AW
AvatarImg

Allison W.

Chemicals, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Good platform for email and landing pages

Reviewed 4 years ago

I had great customer service and it has met my needs. The platform is extremely easy to use but I wish it was a little bit more sophisticated on adding new contacts into automated campaigns.

Pros

The price and easy set up. Very easy to set up with our information and start sending out emails.

Cons

The process for adding new people to an automated email list. This was a major time waster for me and I wish there was an easier process for adding new people into an automated campaign.

NU
AvatarImg

Nikki U.

Design, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Emma is easy to use for content marketing - email campaigns and automation.

Reviewed 5 years ago
Pros

I love how there are many options for customization, including html editing and custom templates. It's also very easy to learn and use.

Cons

Some of the formatting or back end code can interfere with the html sometimes and then things get a little wonky.

GH
AvatarImg

Grant H.

Nonprofit Organization Management, 201-500 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Emma Review

Reviewed 4 years ago

Overall, I prefer Emma over the other options I have been presented with. Emma allows you to show the content in a way in which users prefer to consume it. The statistics of the email campaigns is also a huge pro to the Emma platform.

Pros

What I most like about Emma is the ability to add multiple email lists to one email. I've used other email marketing tools that only allow one group to be added to an email campaign. This causes a lot of frustration and having to create multiple different email lists that have mostly the same people, but different variances. Instead, you can divide those groups up to be specific to what that group is and then add them to the email accordingly.

Cons

What I least like about the software is at times some of the premade layouts are difficult to change. For example, I use the calendar icon on most if not all of my campaigns. The default color of the calendar has a red ribbon on the top. I'm unable to change the color of that ribbon to match the other branding of the page and it sticks out in a negative way as a result.

MJ
AvatarImg

Melinda J.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Easy-to-Use, Basic ESP

Reviewed 6 years ago

Emma makes email marketing easy for small businesses, non-web people, and those with low resource availability. It's intuitive and easy to use, no HTML knowledge required. There are hundreds of templates to pick from, or you can upload your own custom emails as well. One of the major limitations I find in this software is in testing capabilities. A/B/C testing for subject lines is built in, and...

Pros

No pros were added to this review

Cons

No cons were added to this review

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

OK Email Platform

Reviewed 5 years ago
Pros

Fairly easy to use once you get the hang of it. Haven't had any trouble deploying emails once I figured out all the matching of fields to variables and list appending.

Cons

The interface is not the best, didn't find it that intuitive. Seemed to be a bit slower, to get where you want to go. I also thought the way of attaching lists to campaigns was a little clumsy. I also found the templates for emails lackluster, and the ability to customize them a bit ham fisted. The customer support is hard to find once you are in the site, which is insane. Several times I had to open up a new tab and Google "Emma Help" to find the Support number and section.

Vendor response

Hi there! We appreciate you sharing your feedback here, and I hate to hear the the experience you had with the application wasn¿t better. It¿s far from the customer experience we always strive to give. We¿ve been working on making improvements to our infrastructure to improve load times, and we¿re always working toward improving the platform, so hopefully you¿ll be seeing incremental improvements. I¿d love to chat further directly on the specifics around your account if you have specific concerns ¿ you can reach me at (888) 493-2525 or you can always reach the support team via our Support Hub at support.myemma.com .

CH
AvatarImg

Christian H.

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Great email marketing product

Reviewed 5 years ago
Pros

They have a great email marketing platform that allows users to track their campaigns with great data metrics. Their templates are very user friendly for any experience level.

Cons

The thing I like least about this software platform is that they only offer a paid version option...

TW
AvatarImg

TOM W.

Design, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Emma makes it smart and keeps it easy

Reviewed 6 years ago

A couple years back I was a novice to the workings of Emma. Thrown into the abyss of mass emailing by a client who needed help, I was relieved and pleased with the ease of operation, direction, and support.

Pros

Ease of design and production of mailing. Response of Customer Support. Analytics

Cons

No cons were added to this review

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Religious Institutions, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Great product!

Reviewed 4 years ago
Pros

I like that there are templates that you can save and update so sending out newsletters is easy. Its instinctual to upload photos and add texts to make your emails look more professional.

Cons

Resizes pictures sometimes creates some problems. I wish there was a way to edit the photos in Emma before you add them to your templates.

HH
AvatarImg

Hussain H.

Food & Beverages, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Emma email marketing offers a great variety of templates and meets all our needs!

Reviewed 7 months ago

We are able to send newsletters that do not get flagged as junk. Through Emma, we can create campaigns when we have a lot of time on our hands or when our upcoming schedule is going to be tough and we can save these campaigns to be used later. We have been able to send emails to a large number of our customers and team members. We can also easily update our newsletters and emails. We have been able...

Pros

Emma offers a great variety of templates and meets all our needs. Marketing campaigns can be launched with any of our desired templates. Moreover, we can also edit templates and archive them as per our requirements. Images can also be swapped from the gallery and this is a very feasible option. It is a simple software that assists in sending newsletters that are not recognized as spam. The most beautiful aspect of Emma is that you can create campaigns and save them for later use.

Cons

Emma offers very limited features when it comes to the email fonts or formats of text. The formatting appears to be very clunky at times. Their internal HTML customization is very restricted and gives us access to only specific features. The worst thing I have come across is that it is very cumbersome to set up the things on the mobile screen for example; margins and columns cannot be moved. The pre-defined email formats are not always very useful and do not always meet our requirements.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Consumer Services, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great ESP for Enterprise Level

Reviewed 4 years ago

Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.

Pros

I currently use this to manager multiple brands as sub-accounts under a single primary account. The interface is intuitive, once you get used to it the builder is more powerful that others out there, and I really enjoy the way segmenting works. Automation is a breeze and multivariate testing works really well and is clear to see campaign specific winners.

Cons

The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then. Would be nice to build segments on the fly based on previous campaigns etc.

CB
AvatarImg

Christian B.

Higher Education, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

A Helpful Tool for Mass E-Mail Communications

Reviewed 2 years ago

Emma has been a helpful tool for our organization. We recognize that students get inundated with emails so using Emma allows us to be more strategic and create messages that are more engaging to students.

Pros

Even prior to COVID, we rely on regular email communications to provide our thousands of residential students with important updates and news each week. Emma makes it easy to send emails that are both rich with content and also aesthetically pleasing. The system also makes it easy to send messages and track the success of your messaging.

Cons

Generally speaking, I don't have any major issues with Emma. We did run into some issues as we were getting the system set up on our campus but much of that was the luck of the draw (or lack thereof) with how our other data systems integrate with Emma.

NR
AvatarImg

Nikki R.

Restaurants, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Easy to use and scalable

Reviewed 2 years ago

I've enjoyed using Emma as it's super easy to build emails and create segments. I like the automations and landing page aspects as well. There's really a lot of value within the platform that you need to make sure you take advantage of.

Pros

I really like the email editors and ability to create segments based on your data. The Emma team is great about helping set up external APIs in order for your data to get automatically added into their system.

Cons

The price fluctuations can be hard to manage if you're on a fixed budget.

BE
AvatarImg

Ben E.

Higher Education, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Decent Platform, but Beware the Extra Fees

Reviewed 2 years ago

Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options. I only advise that you pay close attention to your contract.

Pros

Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.

Cons

There were two areas that were considerably frustrating when it came to Emma. The first was the sometimes inexplicable display/formatting differences that would exist between the preview of an email draft and the test email that you'd receive. Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the...

AvatarImg
AvatarImg

Keith O.

Verified reviewer

Education Management, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Emma Marketing/Email System for higher ed

Reviewed 4 years ago

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

Pros

The WYSIWYG is pretty reliable and intuitive. The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups. The emails frequently get sent immediately upon hitting send.

Cons

The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work. The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be. At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.

MS
AvatarImg

Monica S.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Email Automation and Insight with Ease

Reviewed 4 years ago

We are much happier with it in comparison to our formal software Constant Contact - the customer service is just more responsive, and the interface is so easy to use that we are able to have interns use with little direction.

Pros

We are able to manage and automate customer campaigns all with one login - we are also able to visually show our customers the effectiveness of the design and lay out not just the messaging

Cons

I wish that the templates were a bit more flexible so we could create ones not available in the system - however the option to work with a designer is quite nice and have used that service several times.

SO
AvatarImg

Sibiry O.

Internet, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Emma review

Reviewed 3 months ago
Pros

The emma software is really very useful for your emailing campaign. Very easy to use

Cons

The software is very interesting but not enough templates like the competition does

AB
AvatarImg

Aly B.

Philanthropy,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Cut time and reach more

Reviewed 6 years ago
Pros

I like the fact that once you create your groups of people, you can easily send emails to large groups of people that look professional. It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group! It's also easy to see how many people opened it, if they clicked on it, if they opted out of receiving more, which helps us figure out how many people are actually using the information we're sending.

Cons

You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Higher Education, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Excellent enterprise email marketing

Reviewed 4 years ago

Overall very positive. The cost is very competitive and most of our divisions and departments are actually paying less through Emma than they were with services like Constant Contact (we do cost-sharing).

Pros

Very robust and meets the need of supporting multiple divisions and user groups. We share branded templates globally to get beginners up and running quickly. Feedback is consistently positive that the system is very, very easy to use. Less support issues overall.

Cons

Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did. If two users both log into the same campaign they could overwrite each others work.