Emma Features

Emma

Campaign designer for email marketing

4.23/5 (117 reviews)

Emma Feature Summary

  • Mobile-optimized templates
  • Inline text editing
  • Subject line split testing
  • Branching logic
  • Advanced automation
  • Behavior driven rules
  • Spam check
  • Subscribe/unsubscribe
  • Multi-variate testing
  • Activity tracking
  • Campaign segmentation
  • Content management
  • CRM integration
  • Custom forms
  • Customizable branding
  • Customizable reporting
  • Customizable templates
  • eCommerce integration
  • Image library
  • Mobile integration
  • Multiple user accounts
  • Permission management
  • Subscription services
  • Template management
  • Third party integration
  • Activity dashboard
  • Design management
  • Customer segmentation
  • Survey management
  • Heatmap
  • Visual analytics
  • Content repository
  • Drag & drop interface
  • Custom landing pages
  • Mailing list management
  • A/B testing
  • Email templates
  • Landing page templates
  • Role-based permissions
  • Web forms
  • WYSIWYG editor
  • Event triggered email
  • Bounce tracking
  • CAN SPAM compliance
  • Collaboration tools
  • Follow-up scheduling
  • Engagement analytics
  • Behavior tracking
  • Email marketing
  • Visitor targeting
  • Subscriber management

Competitor Feature Comparison

A/B Testing
API
Activity Dashboard
Activity Tracking
Behavior Tracking
CAN SPAM Compliance
CRM Integration
Campaign Segmentation
Collaboration Tools
Contact Database
Content Management
Content Repository
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Design Management
Drag & Drop Interface
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Scheduling
Follow-up Scheduling
Heatmap
Image Library
Landing Page Templates
Mailing List Management
Mobile Integration
Multiple User Accounts
Permission Management
Real Time Analytics
Role-Based Permissions
Subscription Management
Survey Management
Template Management
Third Party Integration
Visitor Management
Visual Analytics
WYSIWYG Editor
Web Forms
Workflow Management
eCommerce Integration
Learn moreCompare App
A/B Testing
API
Activity Dashboard
Activity Tracking
Behavior Tracking
CAN SPAM Compliance
CRM Integration
Campaign Segmentation
Collaboration Tools
Contact Database
Content Management
Content Repository
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Design Management
Drag & Drop Interface
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Scheduling
Follow-up Scheduling
Heatmap
Image Library
Landing Page Templates
Mailing List Management
Mobile Integration
Multiple User Accounts
Permission Management
Real Time Analytics
Role-Based Permissions
Subscription Management
Survey Management
Template Management
Third Party Integration
Visitor Management
Visual Analytics
WYSIWYG Editor
Web Forms
Workflow Management
eCommerce Integration
Visit WebsiteCompare App
A/B Testing
API
Activity Dashboard
Activity Tracking
Behavior Tracking
CAN SPAM Compliance
CRM Integration
Campaign Segmentation
Collaboration Tools
Contact Database
Content Management
Content Repository
Custom Forms
Custom Landing Pages
Customer Segmentation
Customizable Branding
Customizable Reporting
Customizable Templates
Design Management
Drag & Drop Interface
Email Marketing Management
Email Templates
Email Tracking
Engagement Analytics
Event Scheduling
Follow-up Scheduling
Heatmap
Image Library
Landing Page Templates
Mailing List Management
Mobile Integration
Multiple User Accounts
Permission Management
Real Time Analytics
Role-Based Permissions
Subscription Management
Survey Management
Template Management
Third Party Integration
Visitor Management
Visual Analytics
WYSIWYG Editor
Web Forms
Workflow Management
eCommerce Integration
Learn moreCompare App

Mobile apps

iOS App


5 reviews

Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


9 reviews

Emma Feature Reviews

25 reviewers had the following to say about Emma's features:

Pamela Casale

EMAIL DEMYSTIFIED

2018-09-12

Spend more on content syndication and companies that provide highly segmented lists with technographic data included.

Pros

Fully featured solution for using email to create actionable engagements with customers and prospects.

Cons

Needs plug and play with sales activity trackers like Outreach.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Cory Neg

Lacks functionality, no reason to spend on Emma with so many great competitors out there

2018-09-27

- Doesn't allow you to personalize Subject Lines or descriptions - Only A/B testing available is for subject lines

Pros

It has the basic email marketing functionalities.

Cons

If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Ben Ely

Decent Platform, but Beware the Extra Fees

2020-09-01

Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options.

Pros

Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.

Cons

Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the email draft.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Services company, 1001-5000 employees)

Great ESP for Enterprise Level

2019-06-24

System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.

Pros

I currently use this to manager multiple brands as sub-accounts under a single primary account.

Cons

The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kyle Humphrey

Simple and Easy to use Platform

2018-08-15

We've been using Emma for basic email marketing to customers that sign up for a loyalty program.

Pros

- Easy to start up and use - Simple to import contacts and track marketing attempts - User interface is very streamlined and easy to navigate - Ability to measure metrics and results via a mobile app

Cons

- Pricing scheme is a little hard to understand - Would like better integrations with other software platforms

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Apparel & Fashion company, myself only employees)

Emma, it's great but only to a point

2019-04-16

Pros

Everything is right there and they even provide a mobile client for you to check on the go. for people unfamiliar with email marketing campaigns who are just looking to start off, this is a great product.

Cons

Why not take those email clients and direct them to social media? Or why can't we have some joint metric data between the email blasts and my web store?

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Grant Hubbard

Emma Review

2019-04-12

Emma allows you to show the content in a way in which users prefer to consume it.

Pros

What I most like about Emma is the ability to add multiple email lists to one email.

Cons

I'm unable to change the color of that ribbon to match the other branding of the page and it sticks out in a negative way as a result.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Bryony Wardell

Great platform for email marketing

2018-05-10

Data-rich email marketing tool.

Pros

Great analytics for open rates, click rates, and user-level response data.

Cons

I don't like that there isn't a simple "undo" button - but there is a version history I don't like that sometimes the CMS editing gets funky / doesn't honor what you are selecting for font types etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Christian HUInter

Great email marketing product

2017-09-06

Pros

They have a great email marketing platform that allows users to track their campaigns with great data metrics.

Cons

The thing I like least about this software platform is that they only offer a paid version option...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Walter Taberski

Emma Email Marketing

2019-11-21

This product serves the purpose, however we need a solution that integrates with our CRM (Recruiter) so we had to move away from it.

Pros

Drag and drop feature makes set up rather easy.

Cons

More analytics for sends would be nice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
George Bukhin

Up & Coming Email Marketing Platform w/ Rich Features and Phenomenal Support

2017-07-18

New marketing/analytics features not scene on other platforms

Pros

If you do email marketing, you MUST try EMMA for their marketing/analytics features

Cons

Since they're still pretty new, they looked over some simple features that other platforms have. and that they didn't implement, but they are adding features often and customer support is very receptive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Monica Shumate

Email Automation and Insight with Ease

2018-08-17

We are much happier with it in comparison to our formal software Constant Contact - the customer service is just more responsive, and the interface is so easy to use that we are able to have interns use with little direction.

Pros

We are able to manage and automate customer campaigns all with one login - we are also able to visually show our customers the effectiveness of the design and lay out not just the messaging

Cons

I wish that the templates were a bit more flexible so we could create ones not available in the system - however the option to work with a designer is quite nice and have used that service several times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Higher Education company, 1001-5000 employees)

Excellent enterprise email marketing

2018-08-30

Overall very positive. The cost is very competitive and most of our divisions and departments are actually paying less through Emma than they were with services like Constant Contact (we do cost-sharing).

Pros

We share branded templates globally to get beginners up and running quickly.

Cons

Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Facilities Services company, 51-200 employees)

Love Emma!!

2018-10-16

Pros

It is loaded with customization features that makes every campaign recipient feel special.

Cons

I wish there was a way to track results by segment.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Gina Topley

Trendy yet perfectly executed product

2018-09-19

Pros

This is such a wonderful product that truly takes campaign marketing to a whole new level through thought personalization and razor-sharp automation.

Cons

There are so many campaign automation and email marketing products that I have grown to love over the years so to take on a whole new software was tough at first but, but worth it in the end in my opinion.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Rebecca Kolker

Emma Marketing Software is Easy and Affordable

2018-03-29

This product allows me to reach law clients for the personal injury firm I currently work for.

Pros

Emma makes it extremely simple to upload email lists, create campaigns and email a large list of clients.

Cons

I haven't experienced any issues with this email marketing software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Brady Irvine

Amazeballs

2016-11-03

Emma is amazing to use and the customer service has been phenomenal. The importing, segmenting and split testing have all been great and I have been incredibly happy with the deliverability.

Pros

I was able to keep all of the segmenting data that I wanted and very quickly use it to send targeted campaigns.

Cons

Finding my subject line split test data took a few minutes the first time I tried, but that is pretty minor.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kendal Potesta

If you need an easy and professional looking email setup, this is your software

2018-05-17

Pros

Creates beautiful email campaigns with easy to use integrations.

Cons

The integrations, compared to other, more expensive products are lacking.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Software Advice
Helpful?   Yes   No
Read more
Keith Olsen

Emma Marketing/Email System for higher ed

2019-02-06

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price.

Pros

The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups.

Cons

The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Sarah Catherine Teixeira

Great option for my small company

2019-10-07

Would suggest to anyone! Offers our company (less than 1M nonprofit) exactly what we need for mass donor commmunicatkon.

Pros

Used friendly, integrates with my CRM database, easy to use templates, plug and play so I can make my monthly newsletter, good click analytics

Cons

With our subscription and templates provided, we are very limited on what we can edit in our emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Religious Institutions company, 11-50 employees)

Emma Email Platform

2018-10-30

Pros

Emma makes sending email campaigns easy and beautiful!

Cons

It is difficult to justify unless your business thrives off emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Krista Scarlett

positive, though their customer support was always a pain in the butt

2017-12-14

Pros

It made creating and sending and tracking emails easy.

Cons

We needed something that offered more automation, so a number of marketing tactics (including email) could operate seamlessly together.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Source: Capterra
Helpful?   Yes   No
Read more
Aly Burger

Cut time and reach more

2016-08-29

Pros

It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group!

Cons

You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Likelihood to recommend

7/10

Recommendations to others considering Emma

Think of your whole experience with this product. Did you learn as you went, or just stuck with the basics without trying to learn more. Did it help you reach people, or hinder your communications? Think about the whole product, not just a single high or low.

Source: Software Advice
Helpful?   Yes   No
Read more
Alex Leinweber

MyEmma- Confusing at First

2016-12-12

The reporting gives you clear insight but it would be great to be able to go deeper with A/B testing and additional segmentation options so that we know where our effort and time should really be spent.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Carly Burt

Emma is useful for creating newsletters

2019-01-17

Pros

I like that you can copy templates from past campaigns.

Cons

I can't tell the superiority from Emma vs. Constant Contact - they both are good at what they do.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more