Most popular features of all Marketing apps
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
25 reviewers had the following to say about Emma's features:
Spend more on content syndication and companies that provide highly segmented lists with technographic data included.
Pros
Fully featured solution for using email to create actionable engagements with customers and prospects.
Cons
Needs plug and play with sales activity trackers like Outreach.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
- Doesn't allow you to personalize Subject Lines or descriptions - Only A/B testing available is for subject lines
Pros
It has the basic email marketing functionalities.
Cons
If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options.
Pros
Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.
Cons
Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the email draft.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.
Pros
I currently use this to manager multiple brands as sub-accounts under a single primary account.
Cons
The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
We've been using Emma for basic email marketing to customers that sign up for a loyalty program.
Pros
- Easy to start up and use - Simple to import contacts and track marketing attempts - User interface is very streamlined and easy to navigate - Ability to measure metrics and results via a mobile app
Cons
- Pricing scheme is a little hard to understand - Would like better integrations with other software platforms
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
Pros
Everything is right there and they even provide a mobile client for you to check on the go. for people unfamiliar with email marketing campaigns who are just looking to start off, this is a great product.
Cons
Why not take those email clients and direct them to social media? Or why can't we have some joint metric data between the email blasts and my web store?
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Emma allows you to show the content in a way in which users prefer to consume it.
Pros
What I most like about Emma is the ability to add multiple email lists to one email.
Cons
I'm unable to change the color of that ribbon to match the other branding of the page and it sticks out in a negative way as a result.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Data-rich email marketing tool.
Pros
Great analytics for open rates, click rates, and user-level response data.
Cons
I don't like that there isn't a simple "undo" button - but there is a version history I don't like that sometimes the CMS editing gets funky / doesn't honor what you are selecting for font types etc.
Rating breakdown
Time used: 1-2 years
Frequency of use: Monthly
Likelihood to recommend
Pros
They have a great email marketing platform that allows users to track their campaigns with great data metrics.
Cons
The thing I like least about this software platform is that they only offer a paid version option...
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
This product serves the purpose, however we need a solution that integrates with our CRM (Recruiter) so we had to move away from it.
New marketing/analytics features not scene on other platforms
Pros
If you do email marketing, you MUST try EMMA for their marketing/analytics features
Cons
Since they're still pretty new, they looked over some simple features that other platforms have. and that they didn't implement, but they are adding features often and customer support is very receptive.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
We are much happier with it in comparison to our formal software Constant Contact - the customer service is just more responsive, and the interface is so easy to use that we are able to have interns use with little direction.
Pros
We are able to manage and automate customer campaigns all with one login - we are also able to visually show our customers the effectiveness of the design and lay out not just the messaging
Cons
I wish that the templates were a bit more flexible so we could create ones not available in the system - however the option to work with a designer is quite nice and have used that service several times.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Overall very positive. The cost is very competitive and most of our divisions and departments are actually paying less through Emma than they were with services like Constant Contact (we do cost-sharing).
Pros
We share branded templates globally to get beginners up and running quickly.
Cons
Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did.
Rating breakdown
Time used: 2+ years
Frequency of use: Weekly
Likelihood to recommend
Pros
This is such a wonderful product that truly takes campaign marketing to a whole new level through thought personalization and razor-sharp automation.
Cons
There are so many campaign automation and email marketing products that I have grown to love over the years so to take on a whole new software was tough at first but, but worth it in the end in my opinion.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
This product allows me to reach law clients for the personal injury firm I currently work for.
Pros
Emma makes it extremely simple to upload email lists, create campaigns and email a large list of clients.
Cons
I haven't experienced any issues with this email marketing software.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
Emma is amazing to use and the customer service has been phenomenal. The importing, segmenting and split testing have all been great and I have been incredibly happy with the deliverability.
Pros
I was able to keep all of the segmenting data that I wanted and very quickly use it to send targeted campaigns.
Cons
Finding my subject line split test data took a few minutes the first time I tried, but that is pretty minor.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Pros
Creates beautiful email campaigns with easy to use integrations.
Cons
The integrations, compared to other, more expensive products are lacking.
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price.
Pros
The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups.
Cons
The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be.
Rating breakdown
Time used: 2+ years
Frequency of use: Weekly
Likelihood to recommend
Would suggest to anyone! Offers our company (less than 1M nonprofit) exactly what we need for mass donor commmunicatkon.
Pros
Used friendly, integrates with my CRM database, easy to use templates, plug and play so I can make my monthly newsletter, good click analytics
Cons
With our subscription and templates provided, we are very limited on what we can edit in our emails.
Rating breakdown
Time used: 1-2 years
Frequency of use: Monthly
Likelihood to recommend
Pros
Emma makes sending email campaigns easy and beautiful!
Cons
It is difficult to justify unless your business thrives off emails.
Rating breakdown
Time used: 6-12 months
Frequency of use: Monthly
Likelihood to recommend
Pros
It made creating and sending and tracking emails easy.
Cons
We needed something that offered more automation, so a number of marketing tactics (including email) could operate seamlessly together.
Rating breakdown
Time used: 2+ years
Frequency of use: Occasionally
Pros
It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group!
Cons
You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.
Rating breakdown
Time used: 1-2 years
Likelihood to recommend
Recommendations to others considering Emma
Think of your whole experience with this product. Did you learn as you went, or just stuck with the basics without trying to learn more. Did it help you reach people, or hinder your communications? Think about the whole product, not just a single high or low.
The reporting gives you clear insight but it would be great to be able to go deeper with A/B testing and additional segmentation options so that we know where our effort and time should really be spent.
Pros
I like that you can copy templates from past campaigns.
Cons
I can't tell the superiority from Emma vs. Constant Contact - they both are good at what they do.
Rating breakdown
Time used: 1-2 years
Frequency of use: Monthly
Likelihood to recommend
