Social media marketing is an important part of doing business today, but keeping up with multiple profiles can be complicated. Business owners have team members who could help, but handing out usernames and passwords to the entire team can be risky. Additionally, employees may not be aware of what other team members are doing, leading to mixed messages and multiple postings.
Engagor creates a comprehensive dashboard for businesses, providing both social media management and analytics tools. The user-friendly interface brings all of a company’s social media profiles into one place, combining them with Engagor’s internet tracking capabilities to help them get the most out of their online efforts.
Engagor eases the process of managing social media accounts by giving businesses the ability to track activity, including mentions by customers and colleagues. Engagor constantly monitors the web for conversations that might be of interest to a business and delivers that information directly to that business’s dashboard throughout the day.
To help facilitate social media interactions, Engagor gives users the ability to create generic responses, save drafts, and schedule posts to deploy at a specific time. Multiple team members can be assigned to act on mentions of a brand or a user can re-post the item immediately, directly from the inbox.
While small businesses can benefit from Engagor, the app is primarily targeted to mid-sized and large businesses with social media teams already in place. As technology has become increasingly important in business, these teams have been challenged to coordinate social media efforts using traditional methods. This is where Engagor comes in.
In addition to being useful for social media agents, Engagor is also a great tool for management, who can pull reports that provide insight into a business’s social media efforts. This information can be used to craft more effective campaigns moving forward.
Users are overwhelmed by the amount of social media information in circulation. Engagor sorts all of this information and delivers it to each user’s inbox, where it can then be organized to a user’s preferences.
Users can also set up Smart Mailboxes, where information is sorted the way his or her team needs it. An associate tasked with responding to all customer service-related social media posts can set up a Smart Folder with parameters that capture all posts with a specific phrase and “problem” in them, for instance.
Even social media associates aren’t permanently stationed in front of a PC or tablet. Using Engagor’s email notification feature, users can ensure emails are sent every time a designated topic has received an online mention. This notification process can be a lifesaver in an emergency situation, with businesses often learning through repeat alerts that an online crisis is in progress.
Engagor’s automation can also be set up to filter all mentions by written language. Any mentions in Spanish could go to the designated Spanish-speaking team member, for instance, while French mentions could go to the person who is most fluent in French.
When a task is assigned to a user, that item is automatically added to the task list under that person’s login. This consolidates all items in one place to help employees track everything. When an item is complete, the user can remove it from the task list by marking the check box next to that item.
Within the task list, users can also assign items to other users or reply, retweet, or favorite the item. Users can also send a private message to the user to resolve issues away from prying eyes.
Social media managers need the ability to see how a team is performing. The Performance tab gives managers this power, allowing them to see how quickly a team is taking action on various mentions. How many mentions did a brand receive in a day? How many times was action taken on mentions during the course of that day? Engagor gives managers this information.
As a manager is viewing the dashboard, an item can be clicked for a more in-depth view. This can give insight into how specific actions, such as resolves or tags, are being handled by team members.
In addition to insight about team performance, Engagor also equips businesses with information about online activity related to them. The Insights tab provides an overview of who is talking about a business, how often they’re doing so, and what they’re saying.
Reports can be pulled by hashtags, demographics, sources (Facebook, Twitter, or websites), and much more. The Insights tab also offers an opportunity to identify influencers who are speaking about a brand and brand-related events that attracted particular attention from the online community.
Integration with Salesforce, Desk.com, and Zendesk means Engagor can help a business track all of its marketing efforts more effectively. The app can also be linked to a variety of solutions through a custom integration.
All Engagor customers can request a free API, which will allow Engagor to be implemented into a business’s custom apps. This integration can ensure Engagor flows seamlessly with all of the business’s current operations.
Engagor offers three separate pricing plans, with the choice depending on a business’s preference. A basic plan is $500 per month and includes five topics, ten social profiles, 100,000 mentions per month, and one user. Professional and enterprise plans are much pricier but they feature a more robust set of options. Each plan starts with a free trial to allow the business to decide if it’s the right solution to meet their needs.