App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Epom Logo

Write a review

Robust ad-serving platform for successful online businesses

(1)

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more

Epom Features

Features Summary

Functionality

4.8

/5

18

Total features

16

4 categories

Epom features

API
Access Controls/Permissions
Ad Optimization
Audience Targeting
Bidding Strategies
Campaign Management
Channel Management
Customizable Branding

Common features of Campaign Management software

A/B Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Autoresponders
CRM
Campaign Analytics

Price starts from

250

Per month

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.8

/5

18

Price starts from

250

Per month

Total Features

16

Unique features

  • Display Ad Management

  • Ad Optimization

  • Rich Media Ad Serving

  • Mobile Ad Serving

Functionality

4.4

/5

16.8K

Price starts from

13

Per month

Total Features

158

Features in Common

9

Unique features

  • Mass Texting

  • Campaign Scheduling

  • Mailing List Management

  • Content Library

Functionality

4.4

/5

5.9K

Price starts from

15

/user

Per month

Total Features

103

Features in Common

5

Unique features

  • Social Marketing

  • Post Management

  • Social Performance Management

  • Contact Database

Common Epom comparisons

Reviewers who mentioned features said:

AvatarImg
AvatarImg

Pooja J.

Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Epom WL DSP is the best investment for my in-house media buying.

Reviewed a year ago

Previously, I was frustrated with my inability to generate aggregate reports and analyze multiple reports concurrently. However, with the help of Epom DSP, all of my campaigns are now centralized, allowing me to streamline the process and easily manage them in one place.

Pros

I manage numerous ad campaigns; it takes time to dedicate sufficient time to analyze each campaign individually. I have also encountered issues where I lost money due to underperforming traffic, as I often needed to remember to turn off specific campaigns. Fortunately, Epom WL DSP's bidding autopilot feature now takes care of this for me by automatically turning off underperforming campaigns. This auto-optimization capability has been a tremendous asset in enabling me to manage my workload and resources better.

Cons

The platform is making progress, but there is still room for growth. One area where improvement is needed is the absence of a DMP, despite the platform's ability to collect bid stream data.

KS
AvatarImg

Kateryna S.

Financial Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

A great tool to drive fintech app installs

Reviewed 7 months ago

Meeting fintech regulations was challenging. But with the advanced programmatic tool WL Epom DSP, we could tailor targeting, filter ad content, and decide where ads appeared. The result was better engagement and retention of users. We were also able to tap into specialized traffic sources with the Epom WL DSP, which resulted in a 150% boost in app installations.

Pros

Using White Label Epom DSP gave our campaigns a big boost. Within three weeks, our app downloads skyrocketed by 150%. By testing various ad concepts tailored to specific audiences, we achieved this success. As a result, we met our campaign objectives and increased our ads' visibility and clarity for a broader audience. A combination of automated bidding and swift adjustments ensured that we reached the right audience without incurring overspending fees.

Cons

Epom DSP can be a little tricky to use at first. Epom provided us with helpful demos to help us master the DSP platform.

VD
AvatarImg

Valeriia D.

Marketing and Advertising, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

A practical solution for privacy-conscious direct media buying

Reviewed a year ago

One of my primary objectives was to find a platform that facilitates the management of direct publishers. Using this platform, I can secure premium ad placements on their websites without relying on automated placements. Additionally, I value the privacy of my advertising operations. Epom is the only software provider that I trust with my data, so I can rest assured that my information won't be shared with multiple networks as it sometimes is.

Pros

I've got a complete solution for direct media buying that prioritizes privacy. Buying ad inventory directly from publishers allows me to serve clients, eliminating intermediaries efficiently. In particular, this is helpful for clients with niche businesses, as it enables us to find publishers with inventory that meets their needs. The Epom ad server enables me to effectively fulfill my client's needs by delivering the right amount of targeted traffic. Aside from that, Epom takes care of the technical aspects, allowing me to streamline the process of launching my ads.

Cons

This solution has no identified issues, but any potential concerns can be addressed in the future.

AvatarImg
AvatarImg

Vira S.

Computer Software, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Optimizing campaigns with Epom's ad serving tools

Reviewed 8 months ago

Epom helped us boost lead generation for our product landing pages. Its sophisticated targeting options enabled us to reach prospects through diverse channels, ensuring our ads were effectively showcased. By running A/B tests, we improved campaign performance. It allowed us to identify the best ad creatives and allocate more budget to those elements that generated the most leads, allowing us to optimize our advertising budget.

Pros

Before integrating Epom, our targeting efforts were not tailored to our audience's preferences. This resulted in wasteful spending on leads that lacked genuine interest. Epom enabled us to fine-tune our targeting, ensuring that we reached the right people. This saved us money and time and led to a noticeable increase in our conversion rate. Retargeting was invaluable to us, allowing us to re-engage visitors who had interacted with our site but hadn't converted. Result: more effective lead capture and fewer bounces.

Cons

In the beginning, you need some time to get it running smoothly, but the support team can help a lot

KK
AvatarImg

Kira K.

Information Technology and Services, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

A powerful tool for advertising

Reviewed 10 months ago

We have chosen the Epom ad server to launch our creative ad campaigns because its formats meet our requirements for more engaging and interactive ads. Instead of relying on multiple static ads for different audience segments, we have embraced dynamic creative ads, enabling us to deliver personalized content to various user groups. This approach has proven highly cost-effective and efficient in ad creation and management.

Pros

Engagement increased 4 times after using dynamic creative ads like video and rich media ads. And we get a higher CTR compared to static, one-size-fits-all ads. 

Cons

So far, we haven't identified any flaws. We've been using the platform for six months and are pleased with our experience.

AR
AvatarImg

Verified reviewer

Computer Software, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ad tech tool that really works

Reviewed 2 years ago

I have researched all ad servers on the market, including their features, levels of customization and pricing. In terms of customization, granular reporting, and third party analytics integration, Epom's ad server was the best fit for us. I would recommend Epom to anyone who seeks for greater customization and flexibility, with complex use cases. Their platform is a great fit for that.

Pros

The powerful suites of Epom Ad Server features: affordable price, variety of pre-set features and unlimited customization, customized development upon request. On its website, Epom offers a comprehensive Help center with API documentation, so users can quickly begin using an ad server.

Cons

What did you like least about this sofrware? Currently, there are no drawbacks

AvatarImg
AvatarImg

Meet V.

Information Technology and Services, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The Epom DSP software: my first successful experience

Reviewed 2 years ago

A white-label DSP for my agency is an excellent decision since we have complete control of all programmatic campaigns. I am delighted with the capability of creating separate advertising accounts for clients. It makes tracking advertising campaigns much more manageable. Advertising with my WL DSP solution allows me to buy traffic quickly and transparently.

Pros

I can serve all types of ads, even the most complex.

Cons

We have not found any flaws yet. We've been using the platform for six months and are satisfied.

AvatarImg
AvatarImg

Keonna W.

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Best investment I've made

Reviewed 6 years ago
Pros

Epom offered me a trial account when I started I using the program I found that I really liked that I could see my real time statistics. Easy to manage and follow.

Cons

Maybe the actual price .

NR
AvatarImg

Nina R.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

I've started to use Epom Ad Server almost a year ago when my network was looking for a new server.

Reviewed 7 years ago

Real time analytics, easy campaign set up, white label, DSP, support of mobile, video and rich media ads, low cost.

Pros

Epom ad server provides new users with free trial accounts and that is how I started to use it. This server allows to get a real time deep statistics which I think is one of the most important features. Another positive advantage for ad networks would be a Epom's great white label solution. On top of that, Epom ad server has recently added DSP functionality to my account and now I can buy and sell much more traffic than I used to.

Cons

At first it was difficult to puzzle out how ad server works. But after a few demo calls with Epom manager I got used to my account and now easily set up and manage my ad campaigns.

AvatarImg
AvatarImg

Aleksandra K.

Marketing and Advertising, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Get rid of the lack of data transparency

Reviewed 2 years ago

This technology works perfectly for me and the support team is always responsive.

Pros

Transparency of data is the main reason to choose the White Label Epom DSP. I had been looking for a programmatic tool with reliable security for a long time. And I got it finally! I did not get precise digital performance analytics with another DSP, which was terrible. Since I've started using Epom DSP, I can see what traffic sources are coming to my site and what needs to be changed through real-time analytics. And all traffic is protected by GeoEdge, and prevents malware. That's what I needed.

Cons

I found it quite challenging and time-consuming to implement a DSP in-house. I could only fully understand the process by plugging into the demo.

VP
AvatarImg

Valerio P.

Computer Software, 1-10 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Good option

Reviewed 6 years ago
Pros

Epom Ad Server is a SaaS-priced ad serving and management solution for publishers, advertisers, agencies, and ad networks. It's a customizable white label software that works seamlessly across a wide range of channels, formats, and platforms. It contains very useful features such as Native Advertising, White Label Solution, Rich Media Ads, Campaign level eCPM optimization

Cons

The user interface has a lot of functionality, but is not always user-friendly. It requires a lot to understand how to use campaign optimization and white-list.

KG
AvatarImg

Katherine G.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

A holistic solution for ad campaign management

Reviewed 8 years ago

Pros: I rate my experience with Epom Ad Server as being extremely satisfying. The company offers a wide range of advanced features, as well as and simple-to-use services. Its support team is really helpful. They've provided me with clear guidelines related to campaign launching and setup, and they work as if their lives depend on my success. Any format on any device is available to target the audience....

Pros

No pros were added to this review

Cons

No cons were added to this review

Vendor response

Thank you, Katherine, for your review!

AvatarImg
AvatarImg

Daniil K.

Computer Software, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Started my own demand-side platform with Epom

Reviewed 5 years ago

I'm 100% satisfied with the technology and the support team is always responsive.

Pros

Now I buy traffic from SSPs and websites at my own DSP and don't pay fees to ad networks. That's great.

Cons

Building a DSP was quite complicated and time-consuming, so that's good that I had a demo with [SENSITIVE CONTENT HIDDEN] from Epom.

AH
AvatarImg

Anastasiia H.

Management Consulting, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

My company's best investment

Reviewed 2 years ago

Without the Epom ad server, I had to spend a great deal of time and effort setting up my ad campaigns. Everything changed, however, after I began using this software. And I can set up custom targeting and performance tracking so that I can optimize my ads fully.

Pros

It is beneficial to have a trial period before buying the platform.

Cons

To master, it requires practice, but I think it is perfect overall.