This is your compare tray

Apps you want to compare will be listed here. Launch a head to head comparison at any time.

Learn why GetApp is free

App Info

Pricing

Features

Reviews

Alternatives

Integrations

Salesforce Marketing Cloud Pricing, Features, Reviews and Alternatives

Salesforce Marketing Cloud product overview

Price starts from

4800

view pricing plans

What is Salesforce Marketing Cloud?

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Key benefits of using Salesforce Marketing Cloud

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Knowledge Base

24/7 (Live rep)

Chat

Email/Help Desk

FAQs/Forum

Phone Support

Training options

Live Online

Documentation

Videos

In Person

Webinars

Salesforce Marketing Cloud pricing information

Value for money

3.7

275

Price starts from

4800

Pricing options

Free plan

Subscription

Free trial

Pricing range

view pricing plans

Value for money contenders

HubSpot Marketing Hub

4.5

(4.5K)

Salesforce Marketing Cloud features

Functionality

4.1

275

Total Features147 15 categories

Most valued features by users

Reporting/Analytics

Campaign Management

API

Reporting & Statistics

Activity Dashboard

Third Party Integrations

Data Import/Export

Customizable Templates

Salesforce Marketing Cloud users reviews

Overall rating

4.1

275

Positive reviews

77%

Write a review

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend7.58/10

Rating distribution

104

109

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

Bill L.

Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

Dwayne A.

We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Luis S.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

Anonymous Reviewer

It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Anonymous Reviewer

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Anonymous Reviewer

Read all reviews

Overall rating contenders

Mailchimp

4.5

(14.6K)

HubSpot Marketing Hub

Laurie R.

APRN/owner

Health, Wellness and Fitness, 1-10 employees

Review source

Overall Rating

Needed Software to Help Simplify

Reviewed 8 months ago

Transcript

Laurie: Hi, I'm Laurie. I'm a business owner and nurse practitioner. I give Salesforce Marketing Cloud...

Aaron B.

Verified reviewer

Marketing and Advertising, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating

Value for money
Ease of use
Features
Customer support
Likelihood to recommend10/10

Share this review:

Powerful, but complex

Reviewed 3 years ago

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Walter T.

Higher Education, 501-1,000 employees

Used weekly for 1-2 years

Review source

Overall Rating

Value for money
Ease of use
Features
Customer support
Likelihood to recommend7/10

Share this review:

SFMC

Reviewed 2 years ago

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Anonymous Reviewer

Verified reviewer

Design, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating

Value for money
Ease of use
Features
Customer support
Likelihood to recommend4/10

Share this review:

Custom email marketing

Reviewed 2 months ago

Pros

I like that I can upload my own HTML and create very customized emails for my customers.

Cons

I don't like that the UI of the entire website is very hard to use. If you click on something, you lose your work. And there's no way to preview my emails for multiple devices to troubleshoot.

Anil R.

Retail, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating

Value for money
Ease of use
Features
Customer support
Likelihood to recommend10/10

Share this review:

Campaign Management and Email Marketing Management with SFMC

Reviewed 4 months ago

Saleforce Marketing Cloud is a marketing automation leader in the market. One best thing about salesforce marketing cloud is that it has all features of automating all your marketing campaigns for Email, SMS, Direct mail and push notification.

Pros

My overall experience with Salesforce Marketing Cloud is really great, because it is user friendly and easy to use marketing automation platform available in the market and with the help of it I am able to create Email campaigns, SMS campaigns, Direct mail campaigns and push notification campaigns. We also have purchased its Email studio, SMS studio and Push studio license.

Cons

I do not have any dislike for this platform.

Anonymous Reviewer

Verified reviewer

Insurance, 201-500 employees

Used weekly for 6-12 month

Review source

Overall Rating

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8/10

Share this review:

Definitely a step up from MailChimp

Reviewed 2 years ago

Pros

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Cons

IT is sometimes hard to organize and sort files

Read all reviews

Salesforce Marketing Cloud FAQs and common questions

Q. What type of pricing plans does Salesforce Marketing Cloud offer?

Salesforce Marketing Cloud has the following pricing plans:
Starting from: $4800.00

Q. Who are the typical users of Salesforce Marketing Cloud?

Salesforce Marketing Cloud has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does Salesforce Marketing Cloud support?

Salesforce Marketing Cloud supports the following languages:
Chinese (Traditional), Norwegian (Bokmal), Polish, Irish, Finnish, Swedish, Hungarian, Czech, Portuguese, Korean, Indonesian, Italian, French, German, Russian, Danish, English, Japanese, Spanish, Chinese (Simplified), Dutch

Q. Does Salesforce Marketing Cloud support mobile devices?

Salesforce Marketing Cloud supports the following devices:
iPhone, iPad

Q. Does Salesforce Marketing Cloud offer an API?

Yes, Salesforce Marketing Cloud has an API available for use.

Q. What other apps does Salesforce Marketing Cloud integrate with?

Salesforce Marketing Cloud integrates with the following applications:
Twitter, Salesforce Sales Cloud, LinkedIn, Facebook, Workfront, Vidyard, Shopify

Q. What level of support does Salesforce Marketing Cloud offer?

Salesforce Marketing Cloud offers the following support options:
Knowledge Base, 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Phone Support

Common Salesforce Marketing Cloud comparisons

Salesforce Marketing CloudvsHubSpot Marketing Hub

Salesforce Marketing CloudvsConstant Contact

Salesforce Marketing CloudvsSprout Social

Salesforce Marketing CloudvsiContact

Salesforce Marketing CloudvsAdobe Campaign

Salesforce Marketing CloudvsMarketo Engage

Salesforce Marketing CloudvsMailchimp

Salesforce Marketing CloudvsDrip

Browse alternatives

Related categories

Social Media Marketing

Sales Force Automation

Lead Management

Marketing Analytics

Content Marketing

Social Media Management

Select your country

US office

56 Top Gallant Road
Stamford, CT 06902
USA

Registered office

Calle Álava 121
08018 Barcelona,
Spain

For you

Join Sign in Software categories Resources

For vendors

Get listed Your account

Our company

About us We're hiring!News Legal

© 2010-2022 GetApp. All Rights Reserved.
GetApp® is a registered trademark of Nubera eBusiness S.L. Nubera eBusiness uses its own and third-party cookies. By using the website you are accepting the use of these cookies. To get more information about our cookies click here.