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Salesforce Marketing Cloud Logo

Salesforce Marketing Cloud

4.1
(333)

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Salesforce Marketing Cloud Pricing, Features, Reviews and Alternatives

Salesforce Marketing Cloud FAQs

Q. What type of pricing plans does Salesforce Marketing Cloud offer?

Salesforce Marketing Cloud has the following pricing plans:
Starting from: $4800.00

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Q. Who are the typical users of Salesforce Marketing Cloud?

Salesforce Marketing Cloud has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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Q. What languages does Salesforce Marketing Cloud support?

Salesforce Marketing Cloud supports the following languages:
Chinese (Traditional), Norwegian (Bokmal), Polish, Irish, Finnish, Swedish, Hungarian, Czech, Portuguese, Korean, Indonesian, Italian, French, German, Russian, Danish, English, Japanese, Spanish, Chinese (Simplified), Dutch

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Q. Does Salesforce Marketing Cloud support mobile devices?

Salesforce Marketing Cloud supports the following devices:
Android, iPad, iPhone

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Q. Does Salesforce Marketing Cloud offer an API?

Yes, Salesforce Marketing Cloud has an API available for use.

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Q. What other apps does Salesforce Marketing Cloud integrate with?

Salesforce Marketing Cloud integrates with the following applications:
Twitter, Salesforce Sales Cloud, LinkedIn for Business, Meta for Business, Adobe Workfront, Vidyard, Shopify

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Q. What level of support does Salesforce Marketing Cloud offer?

Salesforce Marketing Cloud offers the following support options:
Knowledge Base, 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Phone Support

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Salesforce Marketing Cloud product overview

Price starts from

4800

What is Salesforce Marketing Cloud?

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Key benefits of using Salesforce Marketing Cloud

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
24/7 (Live rep)
Chat
Email/Help Desk
FAQs/Forum
Phone Support

Training options

Live Online
Documentation
Videos
In Person
Webinars

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Salesforce Marketing Cloud pricing information

Value for money

3.7

/5

333

Starting from

4800

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Salesforce Marketing Cloud features

Functionality

4.2

/5

333

Total features

154

19 categories

Most valued features by users

Reporting/Analytics
Campaign Management
API
Reporting & Statistics
Activity Dashboard
Third Party Integrations
Data Import/Export
Campaign Analytics

Salesforce Marketing Cloud users reviews

Overall Rating

4.1

/5

333

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.71/10
Rating distribution

5

4

3

2

1

131

136

47

8

11

Pros
Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.
Cons
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.
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Laurie R.

Owner

Health, Wellness and Fitness, self-employed

Review source

Overall Rating

Needed Software to Help Simplify

Reviewed 2 years ago

Transcript

Laurie: Hi, I'm Laurie. I'm a business owner and nurse practitioner. I give Salesforce Marketing Cloud...

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James B.

Digital Marketing Executive

Religious Institutions, 501-1,000 employees

Review source

Overall Rating

Revolutionary all-in-one marketing

Reviewed 8 months ago

Transcript

James: My name is James. I'm a Digital Marketing Executive. I give Salesforce Marketing Cloud a five...

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Lyndsay R.

Internet,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

The leader in integration and automation!

Reviewed 7 years ago

Salesforce is hands-down the best CRM out there. I have worked with it in both small business and large entity capacities and it works perfectly for both.

Pros

I think the best part about it is its ability to simply replace many applications because it can function in place of them. Data, Knowledge, Contacts, Accounts, automated email campaigns, social media, Support tickets, scheduling reporting - all in one. The company I work for now has separate applications for all of these and only the sales team uses Salesforce. It feels like such a waste.

Cons

The only con I have perceived is how quickly SFDC moves forward with new features - and the amount of focus they put on things they are rolling out. Sometimes, I think the energy would be better spent improving the current features.

AR
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Verified reviewer

Food & Beverages, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Outstanding software in digital marketing

Reviewed 5 months ago

My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.

Pros

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Cons

I didn't find it any features useless. However, it should be updated with new version.

RS
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Rachel S.

Computer Software, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Salesforce Marketing is the best of the best

Reviewed 2 months ago
Pros

ease of use, setup time is fairly quick and learning it is intuitive

Cons

Nothing that I don't like, I wish the app was better on iOS.

SS
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Sandra S.

Health, Wellness and Fitness, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Expensive and cumbersome with little support

Reviewed 2 years ago

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s...

AR
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Verified reviewer

Consumer Goods, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Saves Time and Time is Money!

Reviewed 4 months ago
Pros

As a day salesforce user this makes time management easy. I can respond to emails right in the platform which saves me time. Very advanced system that can do almost everything if you are willing to learn. I found the learning curve to be somewhat of a challenge as the is very unique to any other marketing software but anything in salesforce is unique which is what sets it apart from its competition. Overall the customer reps are helpful and training is endless making this software something that you can alter to work for your needs.

Cons

This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly.

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