Salesforce Marketing Cloud Pricing, Features, Reviews & Comparison of Alternatives

Salesforce Marketing Cloud

Stand out in Your Customer's Inbox

4.12/5 (249 reviews)

Salesforce Marketing Cloud overview

What is Salesforce Marketing Cloud?

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
www.salesforce.com

Pricing

Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 16 other languages, Dutch, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Salesforce Marketing Cloud screenshot: Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.Salesforce Marketing Cloud EmailSalesforce Marketing Cloud screenshot: Manage customer journeys at scale using data from any source with Email Studio.Salesforce Marketing Cloud screenshot: Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.Salesforce Marketing Cloud screenshot: Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.Salesforce Marketing Cloud screenshot: Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.Salesforce Marketing Cloud screenshot: Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.Salesforce Marketing Cloud – Personalization BuilderSalesforce Pardot: Lead Generation B2B Marketing Automation Demo

Salesforce Marketing Cloud reviews

Value for money
Features
Ease of use
Customer support
  3.7
  4.2
  3.7
  3.7
Aaron Beatty

Powerful, but complex

Used daily for 2+ years
Reviewed 2019-01-28
Review Source: Capterra

Pros
This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons
There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Walter Taberski

SFMC

Used weekly for 1-2 years
Reviewed 2020-01-21
Review Source: Capterra

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros
In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons
Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Russell Cragun

Fantastic Platform For Marketing

Used daily for 2+ years
Reviewed 2018-06-05
Review Source: Capterra

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Pros
There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Cons
The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Ragavi Krishna

Sales force Marketing Cloud

Used daily for 6-12 months
Reviewed 2020-01-04
Review Source: Capterra

The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily

Pros
Salesforce marketing cloud has helped promote our insurance products to the customers easily through various mediums and channels

Cons
There is nothing to complain about this software as it is one of the best tools in the industry at the moment

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Terrible product, terrible support

Used daily for 6-12 months
Reviewed 2018-07-07
Review Source: GetApp

Pros
The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Cons
Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Salesforce Marketing Cloud pricing

Pricing options
Subscription
View Pricing Plans

Contact Salesforce for pricing information.

Salesforce Marketing Cloud features

A/B Testing
API
Campaign Analysis
Campaign Management
Campaign Segmentation
Customizable Templates
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing

Activity Dashboard (310 other apps)
Automatic Notifications (186 other apps)
Content Management (245 other apps)
Customizable Branding (249 other apps)
Data Import/Export (222 other apps)
Real Time Analytics (213 other apps)
Reporting & Statistics (310 other apps)
Social Media Integration (293 other apps)
Third Party Integration (297 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for Salesforce Marketing Cloud

Key features of Salesforce Marketing Cloud

  • Customer journey management
  • Drag-and-drop segmentation
  • 1:1 content personalization
  • CRM and cross-channel integration
  • Messaging for every step of the customer journey
  • Predictive intelligence
  • Comprehensive, real-time tracking and reporting
  • Goal setting & tracking
  • Lead capture
  • A/B and random-split testing
  • Deliverability tools
  • Pre-built templates and themes
  • MMS and SMS
  • Profile filtering
  • Customer experience building
View All Features

Benefits

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools