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Salesforce Marketing Cloud Pricing, Features, Reviews and Alternatives
Salesforce Marketing Cloud FAQs
Q. Who are the typical users of Salesforce Marketing Cloud?
Q. What languages does Salesforce Marketing Cloud support?
Q. Does Salesforce Marketing Cloud support mobile devices?
Q. Does Salesforce Marketing Cloud offer an API?
Q. What other apps does Salesforce Marketing Cloud integrate with?
Salesforce Marketing Cloud product overview
What is Salesforce Marketing Cloud?
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
Key benefits of using Salesforce Marketing Cloud
Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools
Typical customers
Platforms supported
Support options
Training options
Not sure about Salesforce Marketing Cloud? Compare it with a popular alternative
Salesforce Marketing Cloud
Starting from
4800
Starting from
50
Per month
Flat Rate
Salesforce Marketing Cloud pricing information
Value for money
3.7
/5
333
Starting from
4800
Pricing options
Value for money contenders
Salesforce Marketing Cloud features
Functionality
4.2
/5
333
Total features
154
19 categories
Most valued features by users
Functionality contenders
Salesforce Marketing Cloud users reviews
Overall Rating
4.1
/5
333
Positive reviews
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend7.71/10
131
136
47
8
11
Overall rating contenders
Laurie R.
Owner
Health, Wellness and Fitness, self-employed
Review source
Transcript
Laurie: Hi, I'm Laurie. I'm a business owner and nurse practitioner. I give Salesforce Marketing Cloud...
James B.
Digital Marketing Executive
Religious Institutions, 501-1,000 employees
Review source
Transcript
James: My name is James. I'm a Digital Marketing Executive. I give Salesforce Marketing Cloud a five...
Lyndsay R.
Internet,
Review source
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Salesforce is hands-down the best CRM out there. I have worked with it in both small business and large entity capacities and it works perfectly for both.
I think the best part about it is its ability to simply replace many applications because it can function in place of them. Data, Knowledge, Contacts, Accounts, automated email campaigns, social media, Support tickets, scheduling reporting - all in one. The company I work for now has separate applications for all of these and only the sales team uses Salesforce. It feels like such a waste.
The only con I have perceived is how quickly SFDC moves forward with new features - and the amount of focus they put on things they are rolling out. Sometimes, I think the energy would be better spent improving the current features.
Verified reviewer
Food & Beverages, 201-500 employees
Used daily for 1-2 years
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My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.
It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.
I didn't find it any features useless. However, it should be updated with new version.
Rachel S.
Computer Software, 201-500 employees
Used daily for 2+ years
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ease of use, setup time is fairly quick and learning it is intuitive
Nothing that I don't like, I wish the app was better on iOS.
Sandra S.
Health, Wellness and Fitness, self-employed
Used daily for 1-2 years
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Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.
It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.
They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s...
Verified reviewer
Consumer Goods, self-employed
Used daily for 2+ years
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As a day salesforce user this makes time management easy. I can respond to emails right in the platform which saves me time. Very advanced system that can do almost everything if you are willing to learn. I found the learning curve to be somewhat of a challenge as the is very unique to any other marketing software but anything in salesforce is unique which is what sets it apart from its competition. Overall the customer reps are helpful and training is endless making this software something that you can alter to work for your needs.
This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly.
Common Salesforce Marketing Cloud comparisons
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