Salesforce Marketing Cloud Pricing, Features, Reviews & Comparison of Alternatives

Salesforce Marketing Cloud

Stand out in Your Customer's Inbox

4.05/5 (260 reviews)

Salesforce Marketing Cloud overview

What is Salesforce Marketing Cloud?

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
www.exacttarget.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 16 other languages, Dutch, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Salesforce Marketing Cloud screenshot: Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.Salesforce Marketing Cloud EmailSalesforce Marketing Cloud screenshot: Manage customer journeys at scale using data from any source with Email Studio.Salesforce Marketing Cloud screenshot: Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.Salesforce Marketing Cloud screenshot: Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.Salesforce Marketing Cloud screenshot: Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.Salesforce Marketing Cloud screenshot: Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.Salesforce Marketing Cloud – Personalization BuilderSalesforce Pardot: Lead Generation B2B Marketing Automation Demo

Salesforce Marketing Cloud user reviews

Value for money
Features
Ease of use
Customer support
  3.6
  4.1
  3.6
  3.7
Aaron Beatty

Powerful, but complex

Used daily for 2+ years
Reviewed 2019-01-28
Review Source: Capterra

Pros
This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons
There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Walter Taberski

SFMC

Used weekly for 1-2 years
Reviewed 2020-01-21
Review Source: Capterra

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros
In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons
Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

A huge waste of time

Used weekly for 1-2 years
Reviewed 2020-04-24
Review Source: Capterra

Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Pros
I don't like anything about this software.

Cons
The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Anonymous

Definitely a step up from MailChimp

Used weekly for 6-12 months
Reviewed 2019-09-05
Review Source: Capterra

Pros
This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Cons
IT is sometimes hard to organize and sort files

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Russell Cragun

Fantastic Platform For Marketing

Used daily for 2+ years
Reviewed 2018-06-05
Review Source: Capterra

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Pros
There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Cons
The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Salesforce Marketing Cloud pricing

Pricing options
Subscription
View Pricing Plans

Contact Salesforce for pricing information.

Salesforce Marketing Cloud features

A/B Testing
API
Campaign Analysis
Campaign Management
Campaign Segmentation
Customizable Templates
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing

Activity Dashboard (432 other apps)
Automatic Notifications (239 other apps)
Content Management (316 other apps)
Customizable Branding (316 other apps)
Data Import/Export (291 other apps)
Real Time Analytics (268 other apps)
Reporting & Statistics (428 other apps)
Social Media Integration (341 other apps)
Social Network Marketing (221 other apps)
Third Party Integration (404 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Salesforce Marketing Cloud

Key features of Salesforce Marketing Cloud

  • Customer journey management
  • Drag-and-drop segmentation
  • 1:1 content personalization
  • CRM and cross-channel integration
  • Messaging for every step of the customer journey
  • Predictive intelligence
  • Comprehensive, real-time tracking and reporting
  • Goal setting & tracking
  • Lead capture
  • A/B and random-split testing
  • Deliverability tools
  • Pre-built templates and themes
  • MMS and SMS
  • Profile filtering
  • Customer experience building
View All Features

Benefits

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools