Pricing begins at $400/month, billed annually. More information can be found by visiting the pricing page of our website
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Mass mailings will no longer work in today’s hyper-targeted marketing environment, where consumers are being hit with hundreds of messages each day. Salesforce Marketing Cloud takes a more sophisticated approach, enabling marketers to reach individual customers through tailored, relevant content. This content runs the gamut from traditional email marketing tools, all the way to the most advanced cross-channel campaign functionality.
Salesforce Marketing Cloud is used by many different types of organizations, from business-to-business (B2B) companies and non-profits, all the way to some of the largest business-to-consumer (B2C) companies around the globe. The web-based solution provides a way for these organizations to create their own personalized customer experiences by leveraging the 360-degree view that Salesforce provides for every single customer. Key features of the Salesforce Marketing Cloud include customer messaging, drag-and-drop segmentation, one-to-one content personalization, lead captures, real-time tracking, pre-built templates, and CRM and cross-channel integration.
Salesforce Marketing Cloud provides organizations with strategic ways to plan, personalize, and optimize for the customer journey. It is the only platform to build and manage customer journeys, with the ability to connect interactions from any channel or connected device. When organizations connect these interactions, and combine them with individual customer data and behavioral information, marketers are able to generate the types of targeted content that actually drives consumer actions.
Because Salesforce Marketing Cloud integrates all of an organization's data in real time, users are able to understand their customers better. They can also increase cross-channel marketing efforts, onboard more employees, and deliver personalized customer service through the seamless interface that the solution provides. Every customer interaction is mapped and visualized, and Salesforce Marketing Cloud provides guidance on how organizations should proceed when certain actions are taken along the customer’s journey.
Email marketing has been proven to be one of the most effective channels for customer relationship growth, particularly when it comes to online commerce. Salesforce Marketing Cloud provides tools for executing on customer interactions, regardless of how basic or sophisticated a marketer would like to be.
With Salesforce Marketing Cloud, marketers are able to create personalized journeys across multiple sales, services, and marketing channels. This type of experience unites the brand’s identity and ensures that customers have a seamless experience, regardless of the device or channel they may be using.
Sign on to your Salesforce Marketing Cloud account to begin mapping the customer journey. You have full control and the ability to prioritize each step of your strategy, from engaging customers through real-time interactions to testing multiple variations of email content (A/B testing). You can monitor and respond to customers, and connect your apps and products to the customer journey.
Advanced web marketing tools allow marketers to seamlessly track every action their customers take across all of the channels they use, including email, mobile, social, and the web. Web personalization, in particular, engages customers with personalized content.
When you use web personalization, Salesforce Marketing Cloud will personalize the content on your own dynamic webpages based on the individual consumer. You can then collect both explicit and implicit behavioral data, and you can leverage this data for things like targeted product recommendations and discount offers.
Salesforce Marketing Cloud uses data science to help organizations better understand what’s going on inside their customers’ heads. Predictive intelligence tools track customer preferences and optimize for every interaction automatically. This optimization happens across multiple channels, without the end-user having to lift a finger.
In addition to collecting implicit and explicit customer data, you can also use Salesforce Marketing Cloud to create your own predictive profiles for each contact in your CRM. You can then infer customer preferences, or configure predictive content using the drag-and-drop tools that the solution provides. Using predictive intelligence, you should be able to automate email delivery and other messages across channels, and personalize content in each message you send out based on individual interests.
The Salesforce Marketing Cloud connects to all digital marketing capabilities and CRM tools within Salesforce.
Pricing for Salesforce Marketing Cloud starts at $400 per month (billed annually) for Email, Mobile, and Web Marketing (ExactTarget). Social Media Marketing (Social Studio) starts at $1,000 per month, Advertising (Social.com) starts at $1,250 per month, and B2B Marketing Automation (Pardot) starts at $1,000 per month.