Salesforce Marketing Cloud Pricing, Features, Reviews & Comparison of Alternatives

Salesforce Marketing Cloud

Stand out in Your Customer's Inbox

4.14/5 (183 reviews)

Salesforce Marketing Cloud overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
www.exacttarget.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch and 16 other languages, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Salesforce Marketing Cloud screenshot: Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.Salesforce Marketing Cloud EmailSalesforce Marketing Cloud screenshot: Manage customer journeys at scale using data from any source with Email Studio.Salesforce Marketing Cloud screenshot: Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.Salesforce Marketing Cloud screenshot: Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.Salesforce Marketing Cloud screenshot: Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.Salesforce Marketing Cloud screenshot: Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.Salesforce Marketing Cloud – Personalization BuilderSalesforce Pardot: Lead Generation B2B Marketing Automation Demo

Salesforce Marketing Cloud reviews

Value for money
Features
Ease of use
Customer support
  3.8
  4.2
  3.7
  3.8
Anonymous

Terrible product, terrible support

Used daily for 6-12 months
Reviewed 2018-07-07
Review Source: GetApp

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

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Brad Kuehll

Robust CRM!!!

Used daily for 2+ years
Reviewed 2018-03-14
Review Source: Software Advice

SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data. I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

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Bill Heany

Marketing Cloud is the optimal integration for our Salesforce-powered website

Used daily for 6-12 months
Reviewed 2018-01-16
Review Source: Software Advice

We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements. As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it. The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

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Anonymous

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

Used daily for 2+ years
Reviewed 2018-05-02
Review Source: Capterra

After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

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Jamie Manning

A heavy hitter, but work to be done in UX

Used daily for 1-2 years
Reviewed 2018-01-10
Review Source: Software Advice

Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.

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Salesforce Marketing Cloud pricing

Pricing options
Subscription
View Pricing Plans

Pricing begins at $400/month, billed annually. More information can be found by visiting the pricing page of our website

Salesforce Marketing Cloud features

A/B Testing
API
Campaign Analysis
Campaign Management
Customizable Templates
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Data

Activity Dashboard (193 other apps)
Content Management (152 other apps)
Customizable Branding (173 other apps)
Data Import/Export (132 other apps)
Real Time Analytics (137 other apps)
Reporting & Statistics (184 other apps)
Social Media Integration (198 other apps)
Social Network Marketing (131 other apps)
Tagging (134 other apps)
Third Party Integration (187 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Category Leaders ranking

Reviews
Integrations
Mobile
Media
Security

#7 in Email Marketing

View full ranking
56
12
11
18
0

#8 in Marketing Automation

View full ranking
53
12
9
16
16

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Salesforce Marketing Cloud also features in these categories:

GetApp Analysis

Mass mailings will no longer work in today’s hyper-targeted marketing environment, where consumers are being hit with hundreds of messages each day. Salesforce Marketing Cloud takes a more sophisticated approach, enabling marketers to reach individual customers through tailored, relevant content. This content runs the gamut from traditional email marketing tools, all the way to the most advanced cross-channel campaign functionality.

Salesforce Marketing Cloud is used by many different types of organizations, from business-to-business (B2B) companies and non-profits, all the way to some of the largest business-to-consumer (B2C) companies around the globe. The web-based solution provides a way for these organizations to create their own personalized customer experiences by leveraging the 360-degree view that Salesforce provides for every single customer. Key features of the Salesforce Marketing Cloud include customer messaging, drag-and-drop segmentation, one-to-one content personalization, lead captures, real-time tracking, pre-built templates, and CRM and cross-channel integration.


What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud provides organizations with strategic ways to plan, personalize, and optimize for the customer journey. It is the only platform to build and manage customer journeys, with the ability to connect interactions from any channel or connected device. When organizations connect these interactions, and combine them with individual customer data and behavioral information, marketers are able to generate the types of targeted content that actually drives consumer actions.

Because Salesforce Marketing Cloud integrates all of an organization's data in real time, users are able to understand their customers better. They can also increase cross-channel marketing efforts, onboard more employees, and deliver personalized customer service through the seamless interface that the solution provides. Every customer interaction is mapped and visualized, and Salesforce Marketing Cloud provides guidance on how organizations should proceed when certain actions are taken along the customer’s journey.


Who is Salesforce Marketing Cloud for?

  • Experience level: All experience levels
  • Industry: All industries, including B2B, non-profit, and B2C organizations
  • Business size: All business sizes
  • Departments/roles: Marketing
  • Budget/point: Plans start at $400 per month
  • Example customers: Room & Board, DonorsChoose.org, Hautelook

Main features

Execute Email Marketing Campaigns

Email marketing has been proven to be one of the most effective channels for customer relationship growth, particularly when it comes to online commerce. Salesforce Marketing Cloud provides tools for executing on customer interactions, regardless of how basic or sophisticated a marketer would like to be.

The software provides all the tools necessary for putting together a sophisticated email marketing campaign, starting with drag-and-drop capabilities with native predictive intelligence content recommendations. Using dynamic content, JavaScript, and AMPscript, you can create personalized experiences. With Salesforce Marketing Cloud, you can also use mobile-optimized email templates.

Create Personalized Experiences at Scale

With Salesforce Marketing Cloud, marketers are able to create personalized journeys across multiple sales, services, and marketing channels. This type of experience unites the brand’s identity and ensures that customers have a seamless experience, regardless of the device or channel they may be using.

Sign on to your Salesforce Marketing Cloud account to begin mapping the customer journey. You have full control and the ability to prioritize each step of your strategy, from engaging customers through real-time interactions to testing multiple variations of email content (A/B testing). You can monitor and respond to customers, and connect your apps and products to the customer journey.

Track Customer Actions

Advanced web marketing tools allow marketers to seamlessly track every action their customers take across all of the channels they use, including email, mobile, social, and the web. Web personalization, in particular, engages customers with personalized content.

When you use web personalization, Salesforce Marketing Cloud will personalize the content on your own dynamic webpages based on the individual consumer. You can then collect both explicit and implicit behavioral data, and you can leverage this data for things like targeted product recommendations and discount offers.

Understand Customer Preferences

Salesforce Marketing Cloud uses data science to help organizations better understand what’s going on inside their customers’ heads. Predictive intelligence tools track customer preferences and optimize for every interaction automatically. This optimization happens across multiple channels, without the end-user having to lift a finger.

In addition to collecting implicit and explicit customer data, you can also use Salesforce Marketing Cloud to create your own predictive profiles for each contact in your CRM. You can then infer customer preferences, or configure predictive content using the drag-and-drop tools that the solution provides. Using predictive intelligence, you should be able to automate email delivery and other messages across channels, and personalize content in each message you send out based on individual interests.


Integrations

The Salesforce Marketing Cloud connects to all digital marketing capabilities and CRM tools within Salesforce.


Pricing

Pricing for Salesforce Marketing Cloud starts at $400 per month (billed annually) for Email, Mobile, and Web Marketing (ExactTarget). Social Media Marketing (Social Studio) starts at $1,000 per month, Advertising (Social.com) starts at $1,250 per month, and B2B Marketing Automation (Pardot) starts at $1,000 per month.


Bottom line

  • Advanced marketing platform for building one-to-one customer journeys
  • Boosts cross-channel marketing efforts
  • Allows marketers to better understand their own customers
  • Tools for optimizing strategies in real time
  • CRM and cross-channel integration

Additional information for Salesforce Marketing Cloud

Key features of Salesforce Marketing Cloud

  • Messaging for every step of the customer journey
  • Drag-and-drop segmentation
  • 1:1 content personalization
  • CRM and cross-channel integration
  • A/B and random-split testing
  • Lead capture
  • Comprehensive, real-time tracking and reporting
  • Pre-built templates and themes
  • Deliverability tools
  • MMS and SMS
  • Customer experience building
  • Goal setting & tracking
  • Predictive intelligence
  • Customer journey management
  • Profile filtering
View All Features

Benefits

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools