Salesforce Marketing Cloud Alternatives, Competitors & Similar Software

All in one inbound marketing platform

Pricing

Starting from

$50/month

Value for money

4.2

0.6

3.6

What users say about HubSpot Marketing Hub's value for money

Read all reviews

HubSpot is a solid tool, that could be refined a bit for overall better functionality. It's not overly complicated or pricey so it's a great option compared to some of its competitors.

JN

Jessica N.

M more of a developer on this system, and it's got a lot of great functionality and continues to grow. If you've got the budget for it, it's a great solution.

AR

Anonymous Reviewer

Features

Total

25

70

46

features in common

25

features in common

HubSpot Marketing Hub's unique features

Task Management
Lead Assignment
Lead Scoring
Question Branching

Salesforce Marketing Cloud's unique features

Engagement Analytics
Role-Based Permissions
Real Time Data
Lifecycle Management

Categories in common

compare

visit website

Pardot

4.1

(540)

Salesforce B2B marketing automation for marketing & sales

Pricing

Starting from

$1250/month

Value for money

3.7

0.1

3.6

What users say about Pardot's value for money

Read all reviews

Ability to segment your prospects into silos that can help determine which direction will bring the best return on our investment of time. I also like the ability to add photos of our work.

ET

Eric T.

Costly for small businesses but that's my only gripe.

RK

Ryan K.

Features

Total

23

61

46

features in common

23

features in common

Pardot's unique features

Visual Analytics
Lead Scoring
Personalized Profiles
Anti Spam

Salesforce Marketing Cloud's unique features

Customer History
Real Time Data
Multi-Channel Communication
Email Tracking

Categories in common

compare

visit website

Constant Contact

4.3

(1,732)

Powerful tools and expert guidance to market your business.

Pricing

Starting from

$20/month

Value for money

4.0

0.4

3.6

What users say about Constant Contact's value for money

Read all reviews

For the price, this software is fantastic. There are a few things you can't do without paying more, but overall, they're not needed to still produce great e-mails to send out to customers.

CB

Caitlin B.

Overall, Constant Contact is easy to use for email marketing, better priced than the competition, and is a great tool to manage all of your email contacts.

Michael H.

Features

Total

21

62

46

features in common

21

features in common

Constant Contact's unique features

WYSIWYG Editor
Surveys & Feedback
Event Ticketing
Mailing List Management

Salesforce Marketing Cloud's unique features

Customer History
Transaction History
Permission Management
Multi-Channel Communication

Categories in common

compare

visit website

Keap

4.1

(1,073)

An all-in-one CRM, sales and marketing automation software

Pricing

Starting from

$79/month

Value for money

3.8

0.2

3.6

What users say about Keap's value for money

Read all reviews

We are overall very much satisfied with Infusionsoft and we found this affordable to small and medium scale businesses having less budget to allocate for such softwares.

SS

Sk S.

Landing pages rarely work and I have had multiple events and lost hundreds of leads during the KEAP take over of Infusionsoft. Now I have too much money invested to make a switch.

HM

Heidi M.

Features

Total

24

85

46

features in common

24

features in common

Keap's unique features

Pipeline Management
Data Synchronization
Electronic Payments
Administrative Reporting

Salesforce Marketing Cloud's unique features

eCommerce Integration
ROI Analytics
Permission Management
Filtered Views

Categories in common

compare

visit website

Campaigner

3.9

(341)

Powerful Email Marketing Automation Suite

Pricing

Starting from

$19.95/month

Value for money

3.9

0.3

3.6

What users say about Campaigner's value for money

Read all reviews

The benefit of Campaigner (for my company) is that it allowed us to create a plan that suited our needs, for a far more affordable price than the competitors.

AM

Alex M.

I have to search to find the details of the purchase, i.e. : Consumer name & mailing address, product purchased, breakdown of monies: price of purchase, tax, S&H, Campaigner cut.

AS

ARLENE S.

Features

Total

22

51

46

features in common

22

features in common

Campaigner's unique features

Auto-Responders
Mailing List Management
Reporting & Statistics
Authentication

Salesforce Marketing Cloud's unique features

eCommerce Integration
Multi-Channel Marketing
Multi-Campaign
Filtered Views

Categories in common

compare

visit website

Sendinblue

4.5

(610)

Automation, Marketing & Transactional Email, and SMS Service

Pricing

Starting from

$25/month

Value for money

4.5

0.9

3.6

What users say about Sendinblue's value for money

Read all reviews

It is ok, cost is interesting, I would like to improve my ability to use it and to link with other social media , google ads, Fb, histagram and with prestashop.

AR

Anonymous Reviewer

They have a very nice automation workflow process that has a lot of options similar to big competitors that cost more.

Matthew V.

Features

Total

23

53

46

features in common

23

features in common

Sendinblue's unique features

Contact Management
Real Time Analytics
Social Media Integration
WYSIWYG Editor

Salesforce Marketing Cloud's unique features

Customer History
Permission Management
Multi-Channel Communication
Follow-up Scheduling

Categories in common

compare

visit website

iContact

4.5

(524)

Email marketing & social media marketing software

Pricing

Starting from

$14/month

Value for money

4.4

0.8

3.6

What users say about iContact's value for money

Read all reviews

Reasonably simple to use which offers the best value for money solution for small to medium businesses. Sometimes less options are a blessing in disguise.

Karin S.

I value support over price and their support is excellent.

KK

Ken K.

Features

Total

24

52

46

features in common

24

features in common

iContact's unique features

Bulk Send
Real Time Analytics
Social Network Marketing
Auto-Responders

Salesforce Marketing Cloud's unique features

Filtered Views
Real Time Reporting
Multi-Channel Marketing
Lead Nurturing

Categories in common

compare

visit website

ActiveCampaign

4.6

(1,020)

Email Marketing, Marketing Automation, CRM/Sales Automation

Pricing

Starting from

$15/month

Value for money

4.5

0.9

3.6

What users say about ActiveCampaign's value for money

Read all reviews

Overall, if you can put the time in training, the platform is great as an automated email platform - despite it's price. I really like the automations flexibility and quick to use of templates.

Gregory G.

And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department.

Néstor M.

Features

Total

29

89

46

features in common

29

features in common

ActiveCampaign's unique features

Mobile Alerts
Demographic Data Collection
Event Tracking
Auto-Responders

Salesforce Marketing Cloud's unique features

Follow-up Scheduling
Lifecycle Management
Role-Based Permissions
Multi-Campaign

Categories in common

compare

visit website

Pinpointe On-Demand

4.7

(46)

Advanced-feature email marketing for less

Pricing

Starting from

$42/month

Value for money

4.5

0.9

3.6

What users say about Pinpointe On-Demand's value for money

Read all reviews

The best in class email editor, just incredible in flexibility. Extremely friendly dashboard, great reporting, very competitive pricing.

Mitchell W.

The program is easy to use and is cost effective. I would like to get our open rates and click-through-rates up though.

ac

andrew c.

Features

Total

17

36

46

features in common

17

features in common

Pinpointe On-Demand's unique features

Customizable Branding
Auto-Responders
Archiving & Retention
Preview Functionality

Salesforce Marketing Cloud's unique features

Customer History
ROI Analytics
Monitoring
Goal Setting / Tracking

Categories in common

compare

visit website

GetResponse

4.1

(240)

The world's easiest e-mail marketing

Pricing

Starting from

$15/month

Value for money

3.9

0.3

3.6

What users say about GetResponse's value for money

Read all reviews

I have come across other landing page platforms I like better, but for the price Get Response is an excellent option and produces good results, attractive landing pages and a competitive price.

AR

Anonymous Reviewer

For basic email servuces, GetResponse is helpful and get make reaching out to customers/ clients helpful. If you have a small budget and are limited on design skill, it would be a good option for you.

EB

Elizabeth B.

Features

Total

13

40

46

features in common

13

features in common

GetResponse's unique features

"What If" Scenarios
Visual Analytics
Real Time Analytics
Image Library

Salesforce Marketing Cloud's unique features

Monitoring
Permission Management
SMS Integration
Behavior Tracking

Categories in common

compare

visit website

SendGrid

4.2

(450)

Email Delivery. Simplified.

Pricing

Starting from

$14.95/month

Value for money

4.0

0.4

3.6

What users say about SendGrid's value for money

Read all reviews

A very reliable SMTP service with excellent prices.

EM

Enrico M.

It did what we needed it to do, so that was good. We used it for over a year for monthly newsletters, but as soon as our marketing budget allowed it, we switched to MailChimp.

Zee G.

Features

Total

22

43

46

features in common

22

features in common

SendGrid's unique features

Chat
Unsubscribe Database
Automatic Notifications
Rich Text Editor

Salesforce Marketing Cloud's unique features

Custom Landing Pages
Multi-Campaign
Lead Nurturing
Drip Marketing

Categories in common

compare

visit website

Marketo Engage

4.2

(587)

Marketing automation for digital marketers

Pricing

Value for money

3.8

0.2

3.6

What users say about Marketo Engage's value for money

Read all reviews

It also has many customizable or repeatable processes embedded within it. With the correct process set up within your software, marketo is the best use of your money for martech.

AR

Anonymous Reviewer

They have tips and guides for their products. Though ofcourse the price is costly compared to other email automation or newsletter creation that can be accessed or used at no cost.

ML

Maria Lenin L.

Features

Total

27

64

46

features in common

27

features in common

Marketo Engage's unique features

Website Integration
Location Tracking
Pipeline Management
Business Analysis

Salesforce Marketing Cloud's unique features

Filtered Views
Subscription Management
Role-Based Permissions
Lifecycle Management

Categories in common

compare

learn more

Mailchimp

4.5

(13,768)

Email and advertising marketing automation platform

Pricing

Starting from

$10/month

Value for money

4.4

0.8

3.6

What users say about Mailchimp's value for money

Read all reviews

Mailchimp also offers the payment part which is accessible and more useful, for us the free part is very good, but if you need more, I think the price-utility ratio is one of the best.

CV

Carolina V.

Mailchimp is great for those that want to have a consistent email template(s) in one location. For the cost too, it's pretty awesome and super easy to use and update.

KM

Katie M.

Features

Total

24

78

46

features in common

24

features in common

Mailchimp's unique features

Order Confirmation
Demographic Data Collection
Event Triggered Actions
Archiving & Retention

Salesforce Marketing Cloud's unique features

CRM Integration
Prioritizing
Lifecycle Management
Customer History

Categories in common

compare

learn more

Campaign Monitor

4.6

(427)

Elegantly simple email marketing

Pricing

Starting from

$9/month

Value for money

4.4

0.8

3.6

What users say about Campaign Monitor's value for money

Read all reviews

I love that this is a top quality newsletter software product that my company can generate revenue with.

Chris C.

Excellent value for the money, it's pretty cheap, anyone can afford it. Cheaper than a spotify subscription!).

Jake C.

Features

Total

23

50

46

features in common

23

features in common

Campaign Monitor's unique features

Custom Fields
Social Advertising
Unsubscribe Database
Content Management

Salesforce Marketing Cloud's unique features

Customer History
Prioritizing
Multi-Channel Marketing
Follow-up Scheduling

Categories in common

compare

learn more

Adobe Marketing Cloud

4.4

(146)

End-to-end digital marketing

Features

Total

14

37

46

features in common

14

features in common

Adobe Marketing Cloud's unique features

Document Management
Client Management
Video Streaming
Charting

Salesforce Marketing Cloud's unique features

Custom Landing Pages
Real Time Data
Email Tracking
Email Distribution

Categories in common

compare

learn more

Mailigen

4.8

(53)

Email marketing automation. Email + SMS + Social

Pricing

Starting from

$10/month

Value for money

4.5

0.9

3.6

What users say about Mailigen's value for money

Read all reviews

Pretty good email platform for a very cheap price.

Jacob W.

Its a good overall service at a very cheap price.

Jacob W.

Features

Total

24

52

46

features in common

24

features in common

Mailigen's unique features

Conversion Tracking
RSS Feeds
Surveys & Feedback
Content Management

Salesforce Marketing Cloud's unique features

Drip Marketing
Permission Management
Multi-Channel Communication
Filtered Views

Categories in common

compare

learn more

Oracle Eloqua

4.0

(14)

Cloud marketing automation software

Features

Total

16

37

46

features in common

16

features in common

Oracle Eloqua's unique features

Contact Management
Authentication
Social Network Marketing
Asset Management

Salesforce Marketing Cloud's unique features

Custom Landing Pages
Role-Based Permissions
Follow-up Scheduling
Engagement Analytics

Categories in common

compare

learn more

AWeber

4.3

(147)

Powerfully-simple email marketing and automation software

Pricing

Starting from

$0/month

Value for money

3.9

0.3

3.6

What users say about AWeber's value for money

Read all reviews

I am satisfied with the prices and the features that Aweber offers. I also like the fact that they are evolving paying attention to what the market is asking for.

IE

Ina-Eliza G.

Sadly, Aweber completely destroyed an email campaign and lost me money. I had set up a sequence of emails and twice been on to support so they could confirm it was done correctly.

Ben T.

Features

Total

25

69

46

features in common

25

features in common

AWeber's unique features

Tagging
Landing Page Templates
Location Tracking
Analytics

Salesforce Marketing Cloud's unique features

Filtered Views
ROI Analytics
Real Time Data
Multi-Campaign

Categories in common

compare

learn more

VerticalResponse

3.9

(54)

Email Marketing Software

Pricing

Starting from

$11/month

Value for money

4.2

0.6

3.6

What users say about VerticalResponse's value for money

Read all reviews

I am so grateful that Vertical Response offers non-profits a solution at no cost to help us grow and achieve excellence in our communications.

Lori G.

It makes our marketing campaigns look great for a great price.

CS

Chris S.

Features

Total

14

26

46

features in common

14

features in common

VerticalResponse's unique features

Reporting & Statistics
Geographic Maps
Custom Forms
Newsletter Management

Salesforce Marketing Cloud's unique features

Customer Experience Management
Prioritizing
Engagement Analytics
Email Templates

Categories in common

compare

learn more

Zoho Campaigns

4.1

(177)

Simplified Email Marketing

Pricing

Starting from

$5

Value for money

4.3

0.7

3.6

What users say about Zoho Campaigns' value for money

Read all reviews

The other good thing about this software is that we can integrate with social media platforms and the best part is its price , its very much affordable for small companies.

AR

Anonymous Reviewer

It makes managing my campaigns easy and the price is great.

AR

Anonymous Reviewer

Features

Total

23

47

46

features in common

23

features in common

Zoho Campaigns' unique features

Contact Management
Social Network Marketing
WYSIWYG Editor
Configurable Workflow

Salesforce Marketing Cloud's unique features

Email Distribution
Prioritizing
Multi-Channel Marketing
Goal Setting / Tracking

Categories in common

compare

learn more

Xperience

4.4

(41)

Xperience is a CMS, eCommerce and online marketing platform

Pricing

Starting from

$7999

Value for money

4.3

0.7

3.6

What users say about Xperience's value for money

Read all reviews

Kentico is a great mid level cms. It is more cost effective and makes more sense for small and midsize businesses who want a quality cms.

RK

Ryan K.

Kentico is unparalleled at its price point as a comprehensive customer experience platform.

NF

Nik F.

Features

Total

8

29

46

features in common

8

features in common

Xperience's unique features

Social Network Marketing
Newsletter Management
Document Storage
Data Synchronization

Salesforce Marketing Cloud's unique features

Subscription Management
Engagement Analytics
Lead Nurturing
Campaign Scheduling

Categories in common

compare

learn more

Sailthru

3.8

(8)

Marketing automation for e-commerce

Features

Total

0

3

46

features in common

0

features in common

Sailthru's unique features

Business Intelligence
Accounting Management
Projections

Salesforce Marketing Cloud's unique features

Real Time Reporting
SMS Integration
Permission Management
Drag & Drop Interface

Categories in common

compare

learn more

LeadExec

5.0

(4)

Lead Management for Marketers

Features

Total

4

13

46

features in common

4

features in common

LeadExec's unique features

Distribution Management
Call Transfer
Charting
Customizable Reporting

Salesforce Marketing Cloud's unique features

SMS Marketing Managment
Transaction History
ROI Analytics
Drip Marketing

Categories in common

compare

learn more

Oracle Responsys

(0)

The #1 cloud platform for digital marketing

Features

Total

17

40

46

features in common

17

features in common

Oracle Responsys' unique features

Data Import/Export
Channel Management
Real Time Notifications
Performance Metrics

Salesforce Marketing Cloud's unique features

CRM Integration
SMS Integration
Follow-up Scheduling
Email Tracking

Categories in common

compare

learn more

MoonMail

4.5

(131)

Simple Email Marketing

Pricing

Starting from

$19.99/month

Value for money

4.5

0.9

3.6

What users say about MoonMail's value for money

Read all reviews

A digital and print magazine thrives on exposure and Moonmail is an excellent vehicle to help us expand our reach at an affordable price. The ease of use was great, and the learning curve simple.

CL

Chris L.

Pricing is okay and I am comfortable to send email marketing, Excellent services I recommend to all.

Aakash M.

Features

Total

13

30

46

features in common

13

features in common

MoonMail's unique features

Text Editing
Performance Reports
Multi-Language
Social Media Integration

Salesforce Marketing Cloud's unique features

Lifecycle Management
Multi-Channel Marketing
Role-Based Permissions
Campaign Scheduling

Categories in common

compare

learn more

MailerLite

4.5

(334)

Email marketing software for smart business

Pricing

Starting from

$10

Value for money

4.6

1.0

3.6

What users say about MailerLite's value for money

Read all reviews

I like the interface and easy of use in comparison to other products that are available, but even better you get all the features of the more "bigger" products at a fraction of the cost.

Renee S.

Great Email Marketing Software for a Competitive Price.

DA

Daniel A.

Features

Total

27

77

46

features in common

27

features in common

MailerLite's unique features

Performance Reports
Design Management
File Management
Auto-Responders

Salesforce Marketing Cloud's unique features

Filtered Views
SMS Integration
ROI Analytics
Lead Nurturing

Categories in common

compare

learn more

SalesforceIQ Inbox

3.0

(6)

SalesforceIQ Inbox is now part of Salesforce Essentials

Features

Total

4

25

46

features in common

4

features in common

SalesforceIQ Inbox's unique features

Calendar Management
Task Scheduling
Real Time Analytics
Meeting Management

Salesforce Marketing Cloud's unique features

SMS Integration
Transaction History
Real Time Reporting
Drag & Drop Interface

Categories in common

compare

learn more

Email List Verify

4.4

(121)

Cloud based self-service email list verification solution

Pricing

Starting from

$4

Value for money

4.4

0.8

3.6

What users say about Email List Verify's value for money

Read all reviews

Competitive pricing and easy interface make Email List Verify a winning tool.

AR

Anonymous Reviewer

I like how easy the tool is to use and to be honest, it's fairly priced for the service that it provides. Ve never really run into any issues when using the service.

Gabriela S.

Features

Total

2

13

46

features in common

2

features in common

Email List Verify's unique features

Email Integration
Contact Database
Data Import
Risk Assessment

Salesforce Marketing Cloud's unique features

Role-Based Permissions
Subscription Management
Real Time Data
Drip Marketing

Categories in common

compare

learn more

PlanPlus Online

4.0

(83)

Personal Planner and CRM software

Pricing

Starting from

$69.95/year

Value for money

3.3

0.3

3.6

What users say about PlanPlus Online's value for money

Read all reviews

Fantastic planning, organization and communication tool. Price is great and so is the customer service.

HB

Heather B.

TOTALLY messed up my calendar - duplicated appointments, shifted appointments in time. Cost me huge amounts of wasted time working to get things back to where they should be.

AJ

Allen J.

Features

Total

1

6

46

features in common

1

features in common

PlanPlus Online's unique features