Salesforce Marketing Cloud Alternatives

How do Salesforce Marketing Cloud alternatives compare?

HubSpot Marketing Hub and Pardot stand out as its top competitors based on similarity, popularity and user reviews. When comparing Salesforce Marketing Cloud to its top 100 alternatives, LeadExec has the highest rating, with Launchpad as the runner-up, and Salesforce Marketing Cloud ranking 85th place. Mailchimp has the most reviews with a total of 13,768, while Salesforce Marketing Cloud has 260. Users say SutiCRM tops the list for value for money followed by Jebbit, while Salesforce Marketing Cloud comes in 90th. Users also say Launchpad and Phonexa are the easiest to use, while Salesforce Marketing Cloud takes 93rd place.


How do I choose the best Salesforce Marketing Cloud alternative?

Browse our list of competitors to find the tool that's right for your team and workflow. Filter apps by features, pricing, ratings, integrations, devices and more. Read verified reviews and discover what other people in your industry are using. Compare apps side by side to find the best match for your business.


What are the top 5 alternatives to Salesforce Marketing Cloud?

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Features


Pricing model


Devices supported


User rating


Organization types


Geographies served


Integrated with


Industry


Company size


Top 100 alternatives

HubSpot Marketing Hub

All in one inbound marketing platform

Pricing

Starting from

$50/month

Value for money

4.2

0.6

3.6

What users say about HubSpot Marketing Hub's value for money

HubSpot is a solid tool, that could be refined a bit for overall better functionality. It's not overly complicated or pricey so it's a great option compared to some of its competitors.

JN

Jessica N.

M more of a developer on this system, and it's got a lot of great functionality and continues to grow. If you've got the budget for it, it's a great solution.

AR

Anonymous Reviewer

Total

25

70

46

features in common

25

features in common

HubSpot Marketing Hub's unique features

  • Task Management

  • Lead Assignment

  • Lead Scoring

  • Question Branching

Salesforce Marketing Cloud's unique features

  • Engagement Analytics

  • Role-Based Permissions

  • Real Time Data

  • Lifecycle Management

Pardot

Salesforce B2B marketing automation for marketing & sales

Pricing

Starting from

$1250/month

Value for money

3.7

0.1

3.6

What users say about Pardot's value for money

Ability to segment your prospects into silos that can help determine which direction will bring the best return on our investment of time. I also like the ability to add photos of our work.

ET

Eric T.

Costly for small businesses but that's my only gripe.

RK

Ryan K.

Total

23

61

46

features in common

23

features in common

Pardot's unique features

  • Visual Analytics

  • Lead Scoring

  • Personalized Profiles

  • Anti Spam

Salesforce Marketing Cloud's unique features

  • Customer History

  • Real Time Data

  • Multi-Channel Communication

  • Email Tracking

Constant Contact

Powerful tools and expert guidance to market your business.

Pricing

Starting from

$20/month

Value for money

4.0

0.4

3.6

What users say about Constant Contact's value for money

For the price, this software is fantastic. There are a few things you can't do without paying more, but overall, they're not needed to still produce great e-mails to send out to customers.

CB

Caitlin B.

Overall, Constant Contact is easy to use for email marketing, better priced than the competition, and is a great tool to manage all of your email contacts.

Michael H.

Total

21

62

46

features in common

21

features in common

Constant Contact's unique features

  • WYSIWYG Editor

  • Surveys & Feedback

  • Event Ticketing

  • Mailing List Management

Salesforce Marketing Cloud's unique features

  • Customer History

  • Transaction History

  • Permission Management

  • Multi-Channel Communication

Keap

An all-in-one CRM, sales and marketing automation software

Pricing

Starting from

$79/month

Value for money

3.8

0.2

3.6

What users say about Keap's value for money

We are overall very much satisfied with Infusionsoft and we found this affordable to small and medium scale businesses having less budget to allocate for such softwares.

SS

Sk S.

Landing pages rarely work and I have had multiple events and lost hundreds of leads during the KEAP take over of Infusionsoft. Now I have too much money invested to make a switch.

HM

Heidi M.

Total

24

85

46

features in common

24

features in common

Keap's unique features

  • Pipeline Management

  • Data Synchronization

  • Electronic Payments

  • Administrative Reporting

Salesforce Marketing Cloud's unique features

  • eCommerce Integration

  • ROI Analytics

  • Permission Management

  • Filtered Views

Campaigner

Powerful Email Marketing Automation Suite

Pricing

Starting from

$19.95/month

Value for money

3.9

0.3

3.6

What users say about Campaigner's value for money

The benefit of Campaigner (for my company) is that it allowed us to create a plan that suited our needs, for a far more affordable price than the competitors.

AM

Alex M.

I have to search to find the details of the purchase, i.e. : Consumer name & mailing address, product purchased, breakdown of monies: price of purchase, tax, S&H, Campaigner cut.

AS

ARLENE S.

Total

22

51

46

features in common

22

features in common

Campaigner's unique features

  • Auto-Responders

  • Mailing List Management

  • Reporting & Statistics

  • Authentication

Salesforce Marketing Cloud's unique features

  • eCommerce Integration

  • Multi-Channel Marketing

  • Multi-Campaign

  • Filtered Views

Sendinblue

Automation, Marketing & Transactional Email, and SMS Service

Pricing

Starting from

$25/month

Value for money

4.5

0.9

3.6

What users say about Sendinblue's value for money

It is ok, cost is interesting, I would like to improve my ability to use it and to link with other social media , google ads, Fb, histagram and with prestashop.

AR

Anonymous Reviewer

They have a very nice automation workflow process that has a lot of options similar to big competitors that cost more.

Matthew V.

Total

23

53

46

features in common

23

features in common

Sendinblue's unique features

  • Contact Management

  • Real Time Analytics

  • Social Media Integration

  • WYSIWYG Editor

Salesforce Marketing Cloud's unique features

  • Customer History

  • Permission Management

  • Multi-Channel Communication

  • Follow-up Scheduling

iContact

Email marketing & social media marketing software

Pricing

Starting from

$14/month

Value for money

4.4

0.8

3.6

What users say about iContact's value for money

Reasonably simple to use which offers the best value for money solution for small to medium businesses. Sometimes less options are a blessing in disguise.

Karin S.

I value support over price and their support is excellent.

KK

Ken K.

Total

24

52

46

features in common

24

features in common

iContact's unique features

  • Bulk Send

  • Real Time Analytics

  • Social Network Marketing

  • Auto-Responders

Salesforce Marketing Cloud's unique features

  • Filtered Views

  • Real Time Reporting

  • Multi-Channel Marketing

  • Lead Nurturing

ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

Pricing

Starting from

$15/month

Value for money

4.5

0.9

3.6

What users say about ActiveCampaign's value for money

Overall, if you can put the time in training, the platform is great as an automated email platform - despite it's price. I really like the automations flexibility and quick to use of templates.

Gregory G.

And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department.

Néstor M.

Total

29

89

46

features in common

29

features in common

ActiveCampaign's unique features

  • Mobile Alerts

  • Demographic Data Collection

  • Event Tracking

  • Auto-Responders

Salesforce Marketing Cloud's unique features

  • Follow-up Scheduling

  • Lifecycle Management

  • Role-Based Permissions

  • Multi-Campaign

Pinpointe On-Demand

Advanced-feature email marketing for less

Pricing

Starting from

$42/month

Value for money

4.5

0.9

3.6

What users say about Pinpointe On-Demand's value for money

The best in class email editor, just incredible in flexibility. Extremely friendly dashboard, great reporting, very competitive pricing.

Mitchell W.

The program is easy to use and is cost effective. I would like to get our open rates and click-through-rates up though.

ac

andrew c.

Total

17

36

46

features in common

17

features in common

Pinpointe On-Demand's unique features

  • Customizable Branding

  • Auto-Responders

  • Archiving & Retention

  • Preview Functionality

Salesforce Marketing Cloud's unique features

  • Customer History

  • ROI Analytics

  • Monitoring

  • Goal Setting / Tracking

GetResponse

The world's easiest e-mail marketing

Pricing

Starting from

$15/month

Value for money

3.9

0.3

3.6

What users say about GetResponse's value for money

I have come across other landing page platforms I like better, but for the price Get Response is an excellent option and produces good results, attractive landing pages and a competitive price.

AR

Anonymous Reviewer

For basic email servuces, GetResponse is helpful and get make reaching out to customers/ clients helpful. If you have a small budget and are limited on design skill, it would be a good option for you.

EB

Elizabeth B.

Total

13

40

46

features in common

13

features in common

GetResponse's unique features

  • "What If" Scenarios

  • Visual Analytics

  • Real Time Analytics

  • Image Library

Salesforce Marketing Cloud's unique features

  • Monitoring

  • Permission Management

  • SMS Integration

  • Behavior Tracking

SendGrid

Email Delivery. Simplified.

Pricing

Starting from

$14.95/month

Value for money

4.0

0.4

3.6

What users say about SendGrid's value for money

A very reliable SMTP service with excellent prices.

EM

Enrico M.

It did what we needed it to do, so that was good. We used it for over a year for monthly newsletters, but as soon as our marketing budget allowed it, we switched to MailChimp.

Zee G.

Total

22

43

46

features in common

22

features in common

SendGrid's unique features

  • Chat

  • Unsubscribe Database

  • Automatic Notifications

  • Rich Text Editor

Salesforce Marketing Cloud's unique features

  • Custom Landing Pages

  • Multi-Campaign

  • Lead Nurturing

  • Drip Marketing

Marketo Engage

Marketing automation for digital marketers

Pricing

Value for money

3.8

0.2

3.6

What users say about Marketo Engage's value for money

It also has many customizable or repeatable processes embedded within it. With the correct process set up within your software, marketo is the best use of your money for martech.

AR

Anonymous Reviewer

They have tips and guides for their products. Though ofcourse the price is costly compared to other email automation or newsletter creation that can be accessed or used at no cost.

ML

Maria Lenin L.

Total

27

64

46

features in common

27

features in common

Marketo Engage's unique features

  • Website Integration

  • Location Tracking

  • Pipeline Management

  • Business Analysis

Salesforce Marketing Cloud's unique features

  • Filtered Views

  • Subscription Management

  • Role-Based Permissions

  • Lifecycle Management

Mailchimp

Email and advertising marketing automation platform

Pricing

Starting from

$10/month

Value for money

4.4

0.8

3.6

What users say about Mailchimp's value for money

Mailchimp also offers the payment part which is accessible and more useful, for us the free part is very good, but if you need more, I think the price-utility ratio is one of the best.

CV

Carolina V.

Mailchimp is great for those that want to have a consistent email template(s) in one location. For the cost too, it's pretty awesome and super easy to use and update.

KM

Katie M.

Total

24

78

46

features in common

24

features in common

Mailchimp's unique features

  • Order Confirmation

  • Demographic Data Collection

  • Event Triggered Actions

  • Archiving & Retention

Salesforce Marketing Cloud's unique features

  • CRM Integration

  • Prioritizing

  • Lifecycle Management

  • Customer History

Campaign Monitor

Elegantly simple email marketing

Pricing

Starting from

$9/month

Value for money

4.4

0.8

3.6

What users say about Campaign Monitor's value for money

I love that this is a top quality newsletter software product that my company can generate revenue with.

Chris C.

Excellent value for the money, it's pretty cheap, anyone can afford it. Cheaper than a spotify subscription!).

Jake C.

Total

23

50

46

features in common

23

features in common

Campaign Monitor's unique features

  • Custom Fields

  • Social Advertising

  • Unsubscribe Database

  • Content Management

Salesforce Marketing Cloud's unique features

  • Customer History

  • Prioritizing

  • Multi-Channel Marketing

  • Follow-up Scheduling

Adobe Marketing Cloud

End-to-end digital marketing

Features

Total

14

37

46

features in common

14

features in common

Adobe Marketing Cloud's unique features

  • Document Management

  • Client Management

  • Video Streaming

  • Charting

Salesforce Marketing Cloud's unique features

  • Custom Landing Pages

  • Real Time Data

  • Email Tracking

  • Email Distribution

Mailigen

Email marketing automation. Email + SMS + Social

Pricing

Starting from

$10/month

Value for money

4.5

0.9

3.6

What users say about Mailigen's value for money

Pretty good email platform for a very cheap price.

Jacob W.

Its a good overall service at a very cheap price.

Jacob W.

Total

24

52

46

features in common

24

features in common

Mailigen's unique features

  • Conversion Tracking

  • RSS Feeds

  • Surveys & Feedback

  • Content Management

Salesforce Marketing Cloud's unique features

  • Drip Marketing

  • Permission Management

  • Multi-Channel Communication

  • Filtered Views

Oracle Eloqua

Cloud marketing automation software

Features

Total

16

37

46

features in common

16

features in common

Oracle Eloqua's unique features

  • Contact Management

  • Authentication

  • Social Network Marketing

  • Asset Management

Salesforce Marketing Cloud's unique features

  • Custom Landing Pages

  • Role-Based Permissions

  • Follow-up Scheduling

  • Engagement Analytics

AWeber

Powerfully-simple email marketing and automation software

Pricing

Starting from

$0/month

Value for money

3.9

0.3

3.6

What users say about AWeber's value for money

I am satisfied with the prices and the features that Aweber offers. I also like the fact that they are evolving paying attention to what the market is asking for.

IE

Ina-Eliza G.

Sadly, Aweber completely destroyed an email campaign and lost me money. I had set up a sequence of emails and twice been on to support so they could confirm it was done correctly.

Ben T.

Total

25

69

46

features in common

25

features in common

AWeber's unique features

  • Tagging

  • Landing Page Templates

  • Location Tracking

  • Analytics

Salesforce Marketing Cloud's unique features

  • Filtered Views

  • ROI Analytics

  • Real Time Data

  • Multi-Campaign

VerticalResponse

Email Marketing Software

Pricing

Starting from

$11/month

Value for money

4.2

0.6

3.6

What users say about VerticalResponse's value for money

I am so grateful that Vertical Response offers non-profits a solution at no cost to help us grow and achieve excellence in our communications.

Lori G.

It makes our marketing campaigns look great for a great price.

CS

Chris S.

Total

14

26

46

features in common

14

features in common

VerticalResponse's unique features

  • Reporting & Statistics

  • Geographic Maps

  • Custom Forms

  • Newsletter Management

Salesforce Marketing Cloud's unique features

  • Customer Experience Management

  • Prioritizing

  • Engagement Analytics

  • Email Templates

Zoho Campaigns

Simplified Email Marketing

Pricing

Starting from

$5

Value for money

4.3

0.7

3.6

What users say about Zoho Campaigns' value for money

The other good thing about this software is that we can integrate with social media platforms and the best part is its price , its very much affordable for small companies.

AR

Anonymous Reviewer

It makes managing my campaigns easy and the price is great.

AR

Anonymous Reviewer

Total

23

47

46

features in common

23

features in common

Zoho Campaigns' unique features

  • Contact Management

  • Social Network Marketing

  • WYSIWYG Editor

  • Configurable Workflow

Salesforce Marketing Cloud's unique features

  • Email Distribution

  • Prioritizing

  • Multi-Channel Marketing

  • Goal Setting / Tracking

Xperience

Xperience is a CMS, eCommerce and online marketing platform

Pricing

Starting from

$7999

Value for money

4.3

0.7

3.6

What users say about Xperience's value for money

Kentico is a great mid level cms. It is more cost effective and makes more sense for small and midsize businesses who want a quality cms.

RK

Ryan K.

Kentico is unparalleled at its price point as a comprehensive customer experience platform.

NF

Nik F.

Total

8

29

46

features in common

8

features in common

Xperience's unique features

  • Social Network Marketing

  • Newsletter Management

  • Document Storage

  • Data Synchronization

Salesforce Marketing Cloud's unique features

  • Subscription Management

  • Engagement Analytics

  • Lead Nurturing

  • Campaign Scheduling

Sailthru

Marketing automation for e-commerce

Features

Total

0

3

46

features in common

0

features in common

Sailthru's unique features

  • Business Intelligence

  • Accounting Management

  • Projections

Salesforce Marketing Cloud's unique features

  • Real Time Reporting

  • SMS Integration

  • Permission Management

  • Drag & Drop Interface

LeadExec

Lead Management for Marketers

Features

Total

4

13

46

features in common

4

features in common

LeadExec's unique features

  • Distribution Management

  • Call Transfer

  • Charting

  • Customizable Reporting

Salesforce Marketing Cloud's unique features

  • SMS Marketing Managment

  • Transaction History

  • ROI Analytics

  • Drip Marketing

Oracle Responsys

(0)

The #1 cloud platform for digital marketing

Features

Total

17

40

46

features in common

17

features in common

Oracle Responsys' unique features

  • Data Import/Export

  • Channel Management

  • Real Time Notifications

  • Performance Metrics

Salesforce Marketing Cloud's unique features

  • CRM Integration

  • SMS Integration

  • Follow-up Scheduling

  • Email Tracking

MoonMail

Simple Email Marketing

Pricing

Starting from

$19.99/month

Value for money

4.5

0.9

3.6

What users say about MoonMail's value for money

A digital and print magazine thrives on exposure and Moonmail is an excellent vehicle to help us expand our reach at an affordable price. The ease of use was great, and the learning curve simple.

CL

Chris L.

Pricing is okay and I am comfortable to send email marketing, Excellent services I recommend to all.

Aakash M.

Total

13

30

46

features in common

13

features in common

MoonMail's unique features

  • Text Editing

  • Performance Reports

  • Multi-Language

  • Social Media Integration

Salesforce Marketing Cloud's unique features

  • Lifecycle Management

  • Multi-Channel Marketing

  • Role-Based Permissions

  • Campaign Scheduling

MailerLite

Email marketing software for smart business

Pricing

Starting from

$10

Value for money

4.6

1.0

3.6

What users say about MailerLite's value for money

I like the interface and easy of use in comparison to other products that are available, but even better you get all the features of the more "bigger" products at a fraction of the cost.

Renee S.

Great Email Marketing Software for a Competitive Price.

DA

Daniel A.

Total

27

77

46

features in common

27

features in common

MailerLite's unique features

  • Performance Reports

  • Design Management

  • File Management

  • Auto-Responders

Salesforce Marketing Cloud's unique features

  • Filtered Views

  • SMS Integration

  • ROI Analytics

  • Lead Nurturing

SalesforceIQ Inbox

SalesforceIQ Inbox is now part of Salesforce Essentials

Features

Total

4

25

46

features in common

4

features in common

SalesforceIQ Inbox's unique features

  • Calendar Management

  • Task Scheduling

  • Real Time Analytics

  • Meeting Management

Salesforce Marketing Cloud's unique features

  • SMS Integration

  • Transaction History

  • Real Time Reporting

  • Drag & Drop Interface

Email List Verify

Cloud based self-service email list verification solution

Pricing

Starting from

$4

Value for money

4.4

0.8

3.6

What users say about Email List Verify's value for money

Competitive pricing and easy interface make Email List Verify a winning tool.

AR

Anonymous Reviewer

I like how easy the tool is to use and to be honest, it's fairly priced for the service that it provides. Ve never really run into any issues when using the service.

Gabriela S.

Total

2

13

46

features in common

2

features in common

Email List Verify's unique features

  • Email Integration

  • Contact Database

  • Data Import

  • Risk Assessment

Salesforce Marketing Cloud's unique features

  • Role-Based Permissions

  • Subscription Management

  • Real Time Data

  • Drip Marketing

PlanPlus Online

Personal Planner and CRM software

Pricing

Starting from

$69.95/year

Value for money

3.3

0.3

3.6

What users say about PlanPlus Online's value for money

Fantastic planning, organization and communication tool. Price is great and so is the customer service.

HB

Heather B.

TOTALLY messed up my calendar - duplicated appointments, shifted appointments in time. Cost me huge amounts of wasted time working to get things back to where they should be.

AJ

Allen J.

Total

1

6

46

features in common

1

features in common

PlanPlus Online's unique features

  • Projections

  • Web Forms

  • Website Integration

  • Pipeline Reports

Salesforce Marketing Cloud's unique features

  • ROI Analytics

  • SMS Marketing Managment

  • Prioritizing

  • Drip Marketing

Launchpad

Email marketing campaigns in the cloud

Features

Total

3

16

46

features in common

3

features in common

Launchpad's unique features