App comparison

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Salesforce Marketing Cloud Logo

Salesforce Marketing Cloud

4.1
(293)

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(45)

Salesforce Marketing Cloud Alternatives & Competitors

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Marketing 360 logo

Marketing 360

4.6
(978)

#1 Marketing Platform For Small Business

Features

Total

Marketing 360 logo
Salesforce Marketing Cloud logo

124

342

153

features in common

124

features in common

Marketing 360 logo

Marketing 360's unique features

  • Communications Management

  • Gift Card Management

  • Wait List Management

  • Website Integration

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Configurable Workflow

  • File Management

  • Collaboration Tools

  • Whitelisting/Blacklisting

Pricing

Starting from

$25

Value for money

Marketing 360 logo
4.5

0.8

Salesforce Marketing Cloud logo
3.7

What users say about Marketing 360's value for money

They have been wonderful to work with. They have went over and beyond and have been very accommodating while working with me.
As promised it is taking off and extremely excited for what else is to come in the future and what executives can work now they have a great website to send all of my leads to.
ActiveCampaign logo

ActiveCampaign

4.6
(1.7K)

Email Marketing, Marketing Automation, CRM/Sales Automation

Features

Total

ActiveCampaign logo
Salesforce Marketing Cloud logo

72

90

153

features in common

72

features in common

ActiveCampaign logo

ActiveCampaign's unique features

  • Mobile Access

  • Contact Database

  • Task Management

  • Visitor Tracking

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Whitelisting/Blacklisting

  • Prospecting Tools

  • Website Analytics

  • Customer Surveys

Pricing

Starting from

$15/month

Value for money

ActiveCampaign logo
4.4

0.7

Salesforce Marketing Cloud logo
3.7

What users say about ActiveCampaign's value for money

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
Keap logo

Keap

4.1
(1.1K)

An all-in-one CRM, sales and marketing automation software

Features

Total

Keap logo
Salesforce Marketing Cloud logo

76

142

153

features in common

76

features in common

Keap logo

Keap's unique features

  • Knowledge Management

  • Discount Management

  • Task Management

  • For Startups

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Brand Tracking

  • Post Scheduling

  • Response Management

  • Content Management

Pricing

Starting from

$59/month

Value for money

Keap logo
3.8

0.1

Salesforce Marketing Cloud logo
3.7

What users say about Keap's value for money

The interface is clean and easy to use. On first impressions it looked like the re-brand from InfusionSoft was a move good to keep things more simple.
I love this product, it is the best when you get advanced marketing experience and a big mail list, you can really do magic with it with the advanced action based segmentation.
Oracle Cloud CX logo

Oracle Cloud CX

4.3
(15)

Cloud-based advertising and customer experience platform

Features

Total

Oracle Cloud CX logo
Salesforce Marketing Cloud logo

14

17

153

features in common

14

features in common

Oracle Cloud CX logo

Oracle Cloud CX's unique features

  • Multi-Channel Data Collection

  • Text Analysis

  • Trend Analysis

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Landing Pages/Web Forms

  • Filtering

  • Email Distribution

  • Customer Surveys

Pricing

Value for money

Oracle Cloud CX logo
4.1

0.4

Salesforce Marketing Cloud logo
3.7

What users say about Oracle Cloud CX's value for money

I like that its a powerful simple tool and easy to use for new emplyee and it does not need special training to use. I like its elegant yet smooth platform for both browser and mobile app.
Oracle CX is a great product for interacting with our customers, giving them a good face of our company. It has lots of reports and lots of powerful tools to use.

Categories in common

SharpSpring from Constant Contact logo

SharpSpring from Constant Contact

4.6
(739)

Affordable marketing automation for all business sizes

Features

Total

SharpSpring from Constant Contact logo
Salesforce Marketing Cloud logo

79

102

153

features in common

79

features in common

SharpSpring from Constant Contact logo

SharpSpring from Constant Contact's unique features

  • Social Media Monitoring

  • Sales Reports

  • Lead Distribution

  • Customer Database

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Brand Tracking

  • Whitelisting/Blacklisting

  • Response Management

  • Multi-Account Management

Pricing

Starting from

$449/month

Value for money

SharpSpring from Constant Contact logo
4.7

1.0

Salesforce Marketing Cloud logo
3.7

What users say about SharpSpring from Constant Contact's value for money

Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require.
I love the ease of use, interface, but most importantly all of Sharpspring employees, and how quickly they respond with tips, ideas, and help with support.
Conversational Cloud logo

Conversational Cloud

4.4
(39)

AI-Powered Chatbots, Messaging & Live Chat for Businesses

Features

Total

Conversational Cloud logo
Salesforce Marketing Cloud logo

29

67

153

features in common

29

features in common

Conversational Cloud logo

Conversational Cloud's unique features

  • Community Management

  • For Developers

  • Live Chat

  • Survey/Poll Management

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Ad hoc Reporting

  • Customizable Forms

  • Dynamic Content

  • Content Publishing Options

Pricing

Value for money

Conversational Cloud logo
4.2

0.5

Salesforce Marketing Cloud logo
3.7

What users say about Conversational Cloud's value for money

I love the ease and interface of this program. It’s very smooth for the most part and the stats provided are a fantastic tracking tool.
The customer support agents on LiveEngage is just an extra reason why I love this program , they are polite ,willing to help and are available at all times.
Mailchimp logo

Mailchimp

4.5
(15.4K)

Email and advertising marketing automation platform

Features

Total

Mailchimp logo
Salesforce Marketing Cloud logo

80

134

153

features in common

80

features in common

Mailchimp logo

Mailchimp's unique features

  • Mass Texting

  • Real Time Notifications

  • Customer Activity Tracking

  • Data Analysis Tools

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Image Editing

  • Whitelisting/Blacklisting

  • Version Control

  • Lead Qualification

Pricing

Starting from

$0

Value for money

Mailchimp logo
4.4

0.7

Salesforce Marketing Cloud logo
3.7

What users say about Mailchimp's value for money

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Salesforce Sales Cloud logo

Salesforce Sales Cloud

4.4
(17.3K)

Cloud-based CRM & Sales Automation

Features

Total

Salesforce Sales Cloud logo
Salesforce Marketing Cloud logo

74

206

153

features in common

74

features in common

Salesforce Sales Cloud logo

Salesforce Sales Cloud's unique features

  • Lead Distribution

  • Exception Reporting

  • Territory Management

  • Task Progress Tracking

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Auto-Responders

  • AB Testing

  • Response Management

  • eCommerce Management

Pricing

Value for money

Salesforce Sales Cloud logo
4.0

0.3

Salesforce Marketing Cloud logo
3.7

What users say about Salesforce Sales Cloud's value for money

Helping to bring the business up to date with a system that is modern and innovative. It is user friendly and easy to add new functionalities to it according to the business needs.
Terrible experience I wouldn't recommend to even our biggest competitor, Salesforce is totally unintuitive and with very bad UX. Expensive, hard to use and hard to manage.
Salesflare logo

Salesflare

4.7
(131)

Intelligent CRM for small and medium sized B2B businesses

Features

Total

Salesflare logo
Salesforce Marketing Cloud logo

74

145

153

features in common

74

features in common

Salesflare logo

Salesflare's unique features

  • Lead Database Integration

  • For Mac Devices

  • Email Response Control

  • Dynamic Modeling

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Publish Scheduling

  • Social Marketing

  • Website Analytics

  • Customer Surveys

Pricing

Starting from

$29/month

Value for money

Salesflare logo
4.8

1.1

Salesforce Marketing Cloud logo
3.7

What users say about Salesflare's value for money

Overall love the product and ease of use and have recommended to several friends at other companies.
The staff is always helpful and eager to help resolve any questions you may have. A pleasure to work with for sure.
SAP Marketing Cloud logo

SAP Marketing Cloud

4.1
(14)

Multi-channel marketing software with customer segmentation

Features

Total

SAP Marketing Cloud logo
Salesforce Marketing Cloud logo

25

29

153

features in common

25

features in common

SAP Marketing Cloud logo

SAP Marketing Cloud's unique features

  • Personalization

  • Lead Generation

  • Customer Database

  • Lead Management

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Transaction History

  • Keyword Filtering

  • Text Editing

  • Commenting/Notes

Pricing

Value for money

SAP Marketing Cloud logo
4.3

0.6

Salesforce Marketing Cloud logo
3.7

What users say about SAP Marketing Cloud's value for money

He consistently goes over & above to make his customers happy and I know he's always there with a helping hand and encouraging voice if I run into an issue.
We felt CallidusCloud was a little better in the areas that meant the most to us. There are a good number of bells and whistles...know what you're getting before you commit.
SendPulse logo

SendPulse

4.5
(374)

Email, web push, SMS and Facebook chatbots on one platform

Features

Total

SendPulse logo
Salesforce Marketing Cloud logo

48

60

153

features in common

48

features in common

SendPulse logo

SendPulse's unique features

  • Client Management

  • Notification Scheduling

  • Geolocation

  • Web Forms

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Customizable CTAs

  • Audience Targeting

  • SEO Management

  • Competitive Analysis

Pricing

Starting from

$0

Value for money

SendPulse logo
4.5

0.8

Salesforce Marketing Cloud logo
3.7

What users say about SendPulse's value for money

She said they would not respond to the scammer, even though they have their email. I fault the company for having no protocol for fraud.
The overall experience with SendPulse was very nice. It is responsible for delivering grand communication and yielding excellent results.
User.com logo

User.com

4.7
(34)

The engine of growth. An all in one solution for user data.

Features

Total

User.com logo
Salesforce Marketing Cloud logo

97

192

153

features in common

97

features in common

User.com logo

User.com's unique features

  • Mass Texting

  • Target Account Identification

  • Lead Distribution

  • Chat/Messaging

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Automated Publishing

  • Filtering

  • Transaction History

  • Categorization/Grouping

Pricing

Value for money

User.com logo
4.6

0.9

Salesforce Marketing Cloud logo
3.7

What users say about User.com's value for money

I can definitely recommend this to any sales/marketing/customer success teams - user.com is safe, gdpr compliant, affordable and easy to learn and to use.
I really liked how fresh and inviting their design is. Their onboarding experience is very nice and set you up to start taking advantage of the platform rather quickly.
Dubb logo

Dubb

4.8
(69)

Video management platform

Features

Total

Dubb logo
Salesforce Marketing Cloud logo

53

96

153

features in common

53

features in common

Dubb logo

Dubb's unique features

  • Annotations

  • For Sales Teams/Organizations

  • YouTube Uploading

  • Live Streaming

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Search Marketing

  • For iPad Devices

  • Prioritization

  • Social Media Integration

Pricing

Starting from

$0/month

Value for money

Dubb logo
4.8

1.1

Salesforce Marketing Cloud logo
3.7

What users say about Dubb's value for money

Quality analytics tracking, great interface, and solid customer support (and helpful videos on YouTube!).
We are able to have a branded personalised video which is great. They are easy to reach and have a great customer support team.

Categories in common

Amplifinity logo

Amplifinity

4.8
(5)

Referral software for companies with sales teams

Features

Total

Amplifinity logo
Salesforce Marketing Cloud logo

9

20

153

features in common

9

features in common

Amplifinity logo

Amplifinity's unique features

  • Partner Portal

  • Lead Management

  • Partner Management

  • Activity Management

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Reporting/Analytics

  • WYSIWYG Editor

  • Multi-Channel Campaigns

  • Signature Management

Categories in common

EntreTEK logo

EntreTEK

(0)

Customer relationship management solution

Features

Total

EntreTEK logo
Salesforce Marketing Cloud logo

11

16

153

features in common

11

features in common

EntreTEK logo

EntreTEK's unique features

  • Lead Management

  • Quotes/Estimates

  • For Small Businesses

  • Task Management

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Multi-Channel Attribution

  • CAN SPAM Compliance

  • Email Templates

  • eCommerce Management

Categories in common

Freshsales logo

Freshsales

4.6
(518)

Sales management solution

Features

Total

Freshsales logo
Salesforce Marketing Cloud logo

79

151

153

features in common

79

features in common

Freshsales logo

Freshsales' unique features

  • Contract/License Management

  • Client Management

  • Case Notes

  • Task Management

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Multi-Language

  • Queue Management

  • Response Management

  • Multi-Account Management

Pricing

Starting from

$0/month

Value for money

Freshsales logo
4.5

0.8

Salesforce Marketing Cloud logo
3.7

What users say about Freshsales' value for money

It is pretty easy to use. The ability to set up sales sequencing was nice and pretty easy to do.
Easy set up, intuitive interface, good gmail integration, decent price. I once called them for help on a saturday and someone answered and was very helpful.
Zoho CRM logo

Zoho CRM

4.3
(5.9K)

CRM software that helps you sell smarter, better, faster.

Features

Total

Zoho CRM logo
Salesforce Marketing Cloud logo

96

205

153

features in common

96

features in common

Zoho CRM logo

Zoho CRM's unique features

  • Dashboard Creation

  • Opportunity Management

  • Pipeline Reports

  • Incentive Management

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Data Recovery

  • Image Library

  • Text Editing

  • CAN SPAM Compliance

Pricing

Starting from

$0/month

Value for money

Zoho CRM logo
4.3

0.6

Salesforce Marketing Cloud logo
3.7

What users say about Zoho CRM's value for money

The workflow piece is awful and not intuitive at all. Where all other platforms use actual workflows, Zoho is stuck in the 18th century in its interface.
You can build incredibly amazing customer relationship with the most popular and favorite Zoho CRM Software. You can convert extra leads and you can easily increase your revenue.
HubSpot Sales Hub logo

HubSpot Sales Hub

4.5
(328)

Freemium email productivity & tracking for sales teams

Features

Total

HubSpot Sales Hub logo
Salesforce Marketing Cloud logo

37

64

153

features in common

37

features in common

HubSpot Sales Hub logo

HubSpot Sales Hub's unique features

  • Sales Reports

  • Chat/Messaging

  • Contact Database

  • Real Time Notifications

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Conversion Tracking

  • Customizable Forms

  • SEO Management

  • Commenting/Notes

Pricing

Starting from

$50/month

Value for money

HubSpot Sales Hub logo
4.2

0.5

Salesforce Marketing Cloud logo
3.7

What users say about HubSpot Sales Hub's value for money

It works great in terms of keeping track of opportunities, leads, customers etc. I also like that you can log (and track) your emails, notes, calls, and the like.
Deal/contact creation and management is user-friendly and easy, and love the ability to push tasks to myself. I especially love the integration with gmail.
Inperium Sell logo

Inperium Sell

5.0
(1)

Customer relationship management software for sales teams

Features

Total

Inperium Sell logo
Salesforce Marketing Cloud logo

16

23

153

features in common

16

features in common

Inperium Sell logo

Inperium Sell's unique features

  • Task Management

  • Lead Generation

  • Quotes/Estimates

  • Lead Management

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Spam Blocker

  • Conversion Tracking

  • Campaign Segmentation

  • eCommerce Management

Categories in common

WebEngage logo

WebEngage

4.5
(28)

Marketing Automation & Customer Data Platform for SMBs

Features

Total

WebEngage logo
Salesforce Marketing Cloud logo

65

129

153

features in common

65

features in common

WebEngage logo

WebEngage's unique features

  • Scheduled / Automated Reports

  • Community Management

  • Real Time Notifications

  • Experience Management

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Full Text Search

  • Rewards Management

  • Marketing Calendar

  • Multi-Account Management

Pricing

Value for money

WebEngage logo
4.4

0.7

Salesforce Marketing Cloud logo
3.7

What users say about WebEngage's value for money

It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities.
WebEngage is a seamless easy-to-integrate, easy-to-grasp peace of mind that yields great engagement with effortless execution, highly recommend to all business sizes.
Zendesk Sell logo

Zendesk Sell

4.3
(138)

All-in-one sales platform for sales teams.

Features

Total

Zendesk Sell logo
Salesforce Marketing Cloud logo

51

109

153

features in common

51

features in common

Zendesk Sell logo

Zendesk Sell's unique features

  • Sales Onboarding & Training

  • Multi-Currency

  • Calendar Sync

  • Task Management

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Rewards Management

  • Search Marketing

  • Document Classification

  • Configurable Workflow

Pricing

Starting from

$19/month

Value for money

Zendesk Sell logo
4.1

0.4

Salesforce Marketing Cloud logo
3.7

What users say about Zendesk Sell's value for money

Zendesk has the worst customer service, which is crazy because they are a customer service platform. Not many third-party integrations.
If you are already a Zendesk user, then I definitely recommend choosing Zendesk Sell as a way to expand reach and get higher quality leads. As with Zendesk, I love the simplicity of the program.
Agile CRM logo

Agile CRM

4.1
(437)

Sales and marketing CRM for growing businesses

Features

Total

Agile CRM logo
Salesforce Marketing Cloud logo

92

235

153

features in common

92

features in common

Agile CRM logo

Agile CRM's unique features

  • Predictive Dialer

  • Task Scheduling

  • For Startups

  • IVR / Voice Recognition

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Image Editing

  • Behavioral Analytics

  • Data Capture and Transfer

  • Data Recovery

Pricing

Starting from

$0

Value for money

Agile CRM logo
4.1

0.4

Salesforce Marketing Cloud logo
3.7

What users say about Agile CRM's value for money

I cancelled it in December of 2019. They charged me for it in January of 2020, so I called them and cancelled again.
Agile provides a reliable database for all things from quality findings to ECO change implementations. Customized reports are a nice feature and searching is made easy.
EngageBay logo

EngageBay

4.6
(303)

Integrated sales & marketing software for growing teams

Features

Total

EngageBay logo
Salesforce Marketing Cloud logo

90

225

153

features in common

90

features in common

EngageBay logo

EngageBay's unique features

  • Web Forms

  • Real-Time Chat

  • Campaign Specific Signature

  • Source Tracking

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Social Advertising

  • File Management

  • Data Recovery

  • Multi-Channel Attribution

Pricing

Starting from

$0/month

Value for money

EngageBay logo
4.8

1.1

Salesforce Marketing Cloud logo
3.7

What users say about EngageBay's value for money

Easy to use email marketing platform. The best part is you have all the powerful tools like landing pages, autoresponders, email broadcast, sequences even in the free.
Got the hang of EngageBay in a matter of hours due to its ease of use and excellent customer support. Any question is answered in a matter of seconds.
Airtable logo

Airtable

4.7
(1.4K)

Cloud-based organization & collaboration tool

Features

Total

Airtable logo
Salesforce Marketing Cloud logo

56

159

153

features in common

56

features in common

Airtable logo

Airtable's unique features

  • Resource Management

  • Task Tagging

  • Compliance Tracking

  • Data Migration

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • Response Management

  • Audience Targeting

  • Event Triggered Actions

  • Routing

Pricing

Starting from

$0

Value for money

Airtable logo
4.6

0.9

Salesforce Marketing Cloud logo
3.7

What users say about Airtable's value for money

There are premade templates that are great, and provides awesome insight on how powerful the software really is. I frequently use their social media calendar, and the project list.
I like to see a whole month's worth of content at one time. It is also super helpful that one team member can upload content and another can download from a different location.
wolkvox logo

wolkvox

4.6
(58)

Communication management system for contact centers

Features

Total

wolkvox logo
Salesforce Marketing Cloud logo

36

117

153

features in common

36

features in common

wolkvox logo

wolkvox's unique features

  • Text to Speech

  • Request Assignment

  • Quality Management

  • Sales Forecasting

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud's unique features

  • File Management

  • Template Management

  • Content Library

  • Electronic Forms

Pricing

Value for money

wolkvox logo
4.6

0.9

Salesforce Marketing Cloud logo
3.7

What users say about wolkvox's value for money

The product is a great promise, we need to work around to make it fully work.
Easy of use, comprehensive, lot of tutorials on Youtube.

Categories in common

NiceJob  logo

NiceJob

4.9
(155)

Reputation marketing with reviews, social & SEO tools

Features

Total

NiceJob  logo
Salesforce Marketing Cloud logo

73

126

153

features in common

73

features in common

NiceJob  logo

NiceJob 's unique features

  • Digital Asset Management

  • Widgets

  • GDPR Compliance

  • Lead Management