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Salesforce Marketing Cloud vs Adobe Marketing Cloud Comparison

Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

99

103

40

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

5

4

3

2

1

76

56

11

3

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

I like how its functionality especially when generating business reviews and reports. It helps in analyzing which areas are successful and which aren't.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily.

Pros

This helps effectively in communicating with customers.
All statistics get to my personal account. I also liked the ability to personalize email newsletters.
Ability to manage large number of campaigns. Easy to switch to different campaigns that we desire.

Cons

The user interface is horrible therefore it is not easy to navigate through the application.
Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.
You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook.

Cons

However, every time I've had trouble using this software, I've had trouble getting customer service support.
Automations are not easy to understand. Difficult to find the configurations.
  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review25 days ago

Key features

  • Total features46
  • A/B Testing
  • API
  • Ad hoc Reporting
  • Asset Management
  • Behavior Tracking
  • Benchmarking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Charting
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Templates
  • Document Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Filtered Views
  • Follow-up Scheduling
  • Goal Setting / Tracking
  • Instant Messaging
  • Lead Nurturing
  • Lifecycle Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Permission Management
  • Personalized Profiles
  • Prioritizing
  • Projections
  • ROI Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Role-Based Permissions
  • SMS Integration
  • SMS Marketing Managment
  • Social Network Marketing
  • Social Performance Management
  • Software Development Kit
  • Subscription Management
  • Template Management
  • Third Party Integration
  • Transaction History
  • Video Management
  • Video Streaming
  • Visitor Management
  • Workflow Management
  • eCommerce Integration
  • Total features37
  • A/B Testing
  • API
  • Ad hoc Reporting
  • Asset Management
  • Behavior Tracking
  • Benchmarking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Charting
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Templates
  • Document Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Filtered Views
  • Follow-up Scheduling
  • Goal Setting / Tracking
  • Instant Messaging
  • Lead Nurturing
  • Lifecycle Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Permission Management
  • Personalized Profiles
  • Prioritizing
  • Projections
  • ROI Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Role-Based Permissions
  • SMS Integration
  • SMS Marketing Managment
  • Social Network Marketing
  • Social Performance Management
  • Software Development Kit
  • Subscription Management
  • Template Management
  • Third Party Integration
  • Transaction History
  • Video Management
  • Video Streaming
  • Visitor Management
  • Workflow Management
  • eCommerce Integration

Integrations

  • Total integrations137
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations39
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Salesforce Marketing Cloud vs. Adobe Marketing Cloud

See how Salesforce Marketing Cloud and Adobe Marketing Cloud stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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