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Salesforce Marketing Cloud vs Adobe Campaign Comparison
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Overview
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.
Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing...
Video & Screenshots
Pricing
Starting from
4800
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
9.98
Per month
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
Pros
BL
Bill L.
DA
Dwayne A.
LS
Luis S.
Pros
MS
Maksym S.
FD
Fraser D.
Lenee K.
Cons
AR
Anonymous Reviewer
AR
Anonymous Reviewer
AR
Anonymous Reviewer
Cons
AR
Anonymous Reviewer
CS
Chandra S.
SP
Sergey P.
Key features
- Total features153
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Auto-Responders
- Automated Publishing
- Behavior Tracking
- Behavioral Analytics
- Brand Tracking
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For iPad Devices
- Forms Management
- Full Text Search
- Image Editing
- Image Library
- Interaction Tracking
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Metadata Management
- Mobile Access
- Mobile Optimized Emails
- Monitoring
- Move & Copy
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Parameterized Testing
- Performance Metrics
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Projections
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Requirements-Based Testing
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscription Management
- Tagging
- Template Management
- Text Editing
- Third Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
- Total features79
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Auto-Responders
- Automated Publishing
- Behavior Tracking
- Behavioral Analytics
- Brand Tracking
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For iPad Devices
- Forms Management
- Full Text Search
- Image Editing
- Image Library
- Interaction Tracking
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Metadata Management
- Mobile Access
- Mobile Optimized Emails
- Monitoring
- Move & Copy
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Parameterized Testing
- Performance Metrics
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Projections
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Requirements-Based Testing
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscription Management
- Tagging
- Template Management
- Text Editing
- Third Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Integrations
Alternatives
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User reviews that mention these apps
Chanelle H.
Real Estate, 10,001+ employees
Used monthly for 2+ years
Review source
Share this review:
Used Salesforce for major campaign I launched. Software prove solid for tracking engagements and pulling reports.
Was not necessarily;y intuitive to use. setting up the reports was more difficult than expected.
Krishnamurthy S.
Information Technology and Services, 201-500 employees
Used daily for 2+ years
Review source
Share this review:
Need to have more control on SMS Campaigns
We see SF is doing good by providing 360-degree digital marketing upgrades on SFMC. ExactTarget is changing day to day
Not only mobile push notifications we need to have web push notifications also. Need to have more control over Email Campaign Deliverability.
Anonymous Reviewer
Verified reviewer
Consumer Electronics, 10,001+ employees
Used monthly for 1-2 years
Review source
Share this review:
We are a business team and not the direct owners of the CRM layer. Using Salesforce occasionally for project-specific campaigns requires a lot of assistance from expert consultants or more experienced coworkers.
End-to-end campaign management for direct emails and omni-channel customer journeys. Powerful tools to segment, address and followup the customer base.
Very powerful but very complex interface: mastering its potential requires significant knowledge and hands-on experience.
Maria C.
Verified reviewer
Used daily for 6-12 months
Review source
Share this review:
It has basic email marketing functions, so you can do content creation and send out an email campaign, as well as tracking the results
There is no customer support at all, the pricing is very high, especially the email per send rate. It would cost b2c companies a lot of money for every email campaign.
Samuel G.
Telecommunications, 5,001-10,000 employees
Used daily for less than 6 months
Review source
Share this review:
Salesforce Marketing Cloud is a customer relationship management platform allows to create and manage marketing relationships with the customer and also to conduct campaign and maintain a good relationship with the customer.
1. Reliable and Easy to Use 2. Its supports integration with different apps and software 3. Userinterface is also really good. 4. Easy to configue as it base on force.com platform
Price is high as compared others in the market Lead scoring is not present Need to configue multiple things to make it works.