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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

#1 Revenue Management Solution for Short-Term Rental Managers and Owners to Get, Grow, and Keep Revenue

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

4800

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

104

108

42

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.4

5

4

3

2

1

22

3

0

2

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

BL

Bill L.

Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

DA

Dwayne A.

We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

LS

Luis S.

Pros

The support is outstanding and the training is great as well. The options make sense and give us a lot of ways to stay booked in a very competitive environment.

Dana R.

Good experience good customer service, I am globally satisfied with this service.

MD

Melissa D.

I really enjoy the ease of use of the property calendars...I can literally go in and adjust rates on 100+ properties in a matter of minutes, something I wasn’t able to do through my PMS interface.

MP

Michael P.

Cons

It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

AR

Anonymous Reviewer

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

AR

Anonymous Reviewer

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

AR

Anonymous Reviewer

Cons

I hate to be nit picky but when I started, the software was clunky.

AR

Anonymous Reviewer

Their pricing algorithm (which is essentially the entirety of their service) proved to be poor for our properties. They priced us either obscenely high or way too low.

Joshua H.

They aren't every market, and some markets are geographically broad. You can set it and forget it with your high season.

Lee S.

  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features146
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Retention Management
  • Data Synchronization
  • Data Visualization
  • Demand Forecasting
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Dynamic Pricing
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Hospitality Industry
  • For Vacation Rentals
  • Forecasting
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interactive Content
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Country
  • Multi-Currency
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Price / Margin Management
  • Price Optimization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Revenue Management
  • Role-Based Permissions
  • Room Booking
  • Routing
  • SEO Management
  • SMS Marketing Managment
  • SSL Security
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Secure Login
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • Total features22
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Retention Management
  • Data Synchronization
  • Data Visualization
  • Demand Forecasting
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Dynamic Pricing
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Hospitality Industry
  • For Vacation Rentals
  • Forecasting
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interactive Content
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Country
  • Multi-Currency
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Price / Margin Management
  • Price Optimization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Revenue Management
  • Role-Based Permissions
  • Room Booking
  • Routing
  • SEO Management
  • SMS Marketing Managment
  • SSL Security
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Secure Login
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management

Integrations

  • Total integrations142
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations14
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Expensive and cumbersome with little support

Reviewed a year ago

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s...