Salesforce Marketing Cloud vs Cheetah Digital Customer Engagement Suite Comparison

This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.

The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.

What i really like about this product is that there are many marketing tools that helps the user make recommendations, advertisement and services related to customer engagement.

I dont see any negative about this product except for the complexity of the product, but it is tolerable since the Salesforces Marketing is very useful and you get what you pay. A must have App.

Salesforce's Nonprofit Starter Pack gives organizations built-in modules to track constituent's engagement metrics. Their Engagement Plans allow you to develop sets of tasks that help you develop constituents as they get more involved in your organization!

Using Salesforce requires a tech-savvy staff member to navigate and manage its complex interface and features. If you don't have an individual like this, you should look somewhere else.

one of the best cloud based digital analytics data maintenance tool and is very organized. We use it mostly for digital marketing

the customer service sometimes takes little longer than expected but else it is all good and they need to optimize a solution delivery model

Customer Journey Builder is the one which helps us to define the steps and activities to generate and nurture the leads and other I love is social studio, it helps monitor social media posts and taggings.. etc.

Even though it is Salesforce product it's not part of Salesforce suite of default products and don't utilize Salesforce default customer account, we need to manually map and use that. Licensing is also little bit complicated compared to other salesforce products.

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break...

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This software has proven to be the most valuable marketing and communications tool for our agency for many years. Salesforce is clearly the industry leader for a reason.

There is a bit of a learning curve with customizations, but once your operation is set up, it makes everyone more efficient.

You can send emails, SMSs, Mobile Push notifications as Super messages.... End to End Automation with Automation studio and Journey Builder It's better than using 3 x 5 index cards User friendly and super easy to learn new options/reports.

Costly Time-intensive Little training unless purchased separately. It can be very overwhelming at first learning Marketing Cloud as a whole. Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

We see SF is doing good by providing 360-degree digital marketing upgrades on SFMC. ExactTarget is changing day to day

Not only mobile push notifications we need to have web push notifications also. Need to have more control over Email Campaign Deliverability.

Poter utilizzare il CRM collegato alle varie funzioni di marketing cloud e gestione dei prospect e delle segmentation list non ha prezzo. Mi aiuta nella gestione non solo delle attività di marketing, ma anche per le strategie di vendita e per la digitalizzazione di molti dei dipartimenti aziendali dall'R&D, al Business development, alla corporate communication.

Bisogna affidarsi ad aziende consulenti per il settaggio e la gestione delle funzionalità più spinte del prodotto.

The most brilliant feature of this software is it allows to connect with the customers with ease, which is the most basic and essential step towards any Digital business success.

No cons were added to this review

The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.

One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.

I love that Salesforce can cover so many different facets all tailored to just about any business. For example, if your business does not have or intend to have a social presence, then you will not need the social media access for social listening, etc. I was impressed to learn how to map out journeys of ideal customers then setup analytics on behaviors and actions to track the progress.

Truly nothing. I wish I could have used every single feature but I was only able to experience parts based on what my client used. During a long engagement, I was able to help my client set up automated email marketing campaigns then track the progress along a defined journey to generate leads. Great interface. Sorry, this asked what I liked least and I lost track.

Ottimo programma, a mio avviso uno dei migliori software per la gestione delle attività di digital marketing presente al momento sul mercato. Tra i suoi punti di forza ha sicuramente le sue innumerevoli funzioni e tool dedicati per la gestione del proprio marketing.

Per adesso non ho riscontrato difetti particolari

You can integrate with Shopify and create campaigns and drip campaigns based on customer profiles.

It is hard to create campaigns without having help from customer support.

End-to-end campaign management for direct emails and omni-channel customer journeys. Powerful tools to segment, address and followup the customer base.

Very powerful but very complex interface: mastering its potential requires significant knowledge and hands-on experience.

It can be customized good compatibility with pandora

Customer service is not that good It takes a bit of more time to learn

1. Reliable and Easy to Use 2. Its supports integration with different apps and software 3. Userinterface is also really good. 4. Easy to configue as it base on force.com platform

Price is high as compared others in the market Lead scoring is not present Need to configue multiple things to make it works.

Scheduling, ease of use, creating customer journeys, personalization

No cons were added to this review

Comprehensive marketing integration across email, mobile, social media, web, data and analytics make cross-platform marketing simpler. Sales Offers tailored fit Plans.

No customer assistance help line. Only provides 20 plus pre-built email templates.Pricing not yet available.

- Customization - Preset Templates for easy use - Powerful Search tool - Sync calendar and contacts with private e-mail

- Difficult to reach customer service - Requires a significant amount of time to learn how to use everything

The templates in place; automation builder; and customer support.

The change from Classic to Content Builder, but it's not too difficult.

Dynamic tool that allows the ability to reach entire customer base

Need to constantly monitor account to ensure it is running correctly, and salesforce hasn’t restricted customer sends

- Powerful features, anything you want, it has it! - Easy to use overall - Easy design tool for email responsiveness

- Customer support line is not as great as HubSpot's. - Resource library is a little difficult to use

Options, There are tons of different tools and views that can be used to get data to the sales team

Tedious and time consuming. Their customer service takes forever to actually find a fix to your problem

Cheetah Digital is the best tool for email marketing as we can easily upload the data in the form of csv and create the segment. There is very simple and easy method to execute email marketing campaigns. You just copy and create the campaign and paste the html code and run the campaign. This software is designed in a very easy way that anyone can execute the campaign.

This is very best software however real time campaign killing option is not there. You have to contact support for the same. It is time consuming process.