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Salesforce Marketing Cloud vs CloudAlly Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Enterprise-grade automated backup and recovery solution, since 2011. Backup all your business critical data, Protect your...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

4800

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

2

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

104

108

42

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.6

5

4

3

2

1

34

14

1

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

BL

Bill L.

Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

DA

Dwayne A.

We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

LS

Luis S.

Pros

I am sold, all that can be backed up will be backed up on CloudAlly and hopefully, it will help me get one more step closer to being organized. Thank you CloudAlly Team.

LT

Lucy T.

I find the product easy to use and the support I have received has been outstanding. When ever I am having an issue or cannot find something, support is quickly there to resolve or assist me.

JF

Joseph F.

Cloud Ally is easy to use, both configuring the backup and to search for backed up documents. It has solid features, and there is a really good support team.

FR

Frode R.

Cons

It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

AR

Anonymous Reviewer

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

AR

Anonymous Reviewer

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

AR

Anonymous Reviewer

Cons

My only tiny complaint is I wish it would only email you when the backup failed. But the email shows mailboxes failed in red text so it's easy to just glance at it and delete.

DO

David O.

If you need backup for Office 365 mailboxes look no further.

DO

David O.

Impossible lack of organization of the backed up files.

LD

Lee D.

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features147
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Automatic Backup
  • Backup Log
  • Backup Scheduling
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Cloud Backup
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Compliance Management
  • Compression
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Continuous Backup
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Encryption
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • HIPAA Compliant
  • Image Editing
  • Image Library
  • Incremental Backup
  • Interactive Content
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Local Server Options
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Scheduled / Automated Reports
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Self Service Portal
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Web Access / Restoration
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • Total features18
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Automatic Backup
  • Backup Log
  • Backup Scheduling
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Cloud Backup
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Compliance Management
  • Compression
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Continuous Backup
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Encryption
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • HIPAA Compliant
  • Image Editing
  • Image Library
  • Incremental Backup
  • Interactive Content
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Local Server Options
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Scheduled / Automated Reports
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Self Service Portal
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Web Access / Restoration
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management

Integrations

  • Total integrations142
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations7
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Salesforce Marketing Cloud

Reviewed 5 years ago

Salesforce Marketing Cloud is easy to use and has more capabilities than it's competitors. You can also easily integrate the Marketing Cloud to the Sales or Service Cloud and it has excellent Social Listening tools as well.

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Marketing Cloud New Users

Reviewed 3 years ago
Pros

I love that it integrates fully with the Sales Cloud and that there is a lot of cross functionality between the two systems

Cons

I did not like that it frequently disconnects from the Sales Cloud

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Salesforce Marketing Cloud

Reviewed 5 years ago

We were working with a vendor to implement Marketing Cloud. That didn't go so well so now we are starting from the ground up. Marketing Cloud is very robust in terms of functionality and offers a lot of features, there is lots to learn but after you get past that hurdle you can see the benefits of using Marketing Cloud. Backend functionality could be improved a bit to be on par with Sales Cloud but I'm sure that's to come in future releases (ie permission updates)

Pros

It's great to automate email schedules and have dynamic templates to really customize the user experience.

Cons

It can be very overwhelming at first learning Marketing Cloud as a whole.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

salesforce marketing cloud features

Reviewed 4 years ago

About Salesforce Marketing Cloud Email from the Salesforce Marketing Cloud gives you drag- and-drop content tools, mobile-optimized templates, and easy email automation capabilities. Improve your customer engagement with built-in deliverability and A/B testing solutions. Salesforce Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing to sophisticated Predictive Intelligence decisioning.

Pros

You can send emails, SMSs, Mobile Push notifications as Super messages.... End to End Automation with Automation studio and Journey Builder It's better than using 3 x 5 index cards User friendly and super easy to learn new options/reports.

Cons

Costly Time-intensive Little training unless purchased separately. It can be very overwhelming at first learning Marketing Cloud as a whole. Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Campaign Management and Email Marketing Management with SFMC

Reviewed a month ago

Saleforce Marketing Cloud is a marketing automation leader in the market. One best thing about salesforce marketing cloud is that it has all features of automating all your marketing campaigns for Email, SMS, Direct mail and push notification.

Pros

My overall experience with Salesforce Marketing Cloud is really great, because it is user friendly and easy to use marketing automation platform available in the market and with the help of it I am able to create Email campaigns, SMS campaigns, Direct mail campaigns and push notification campaigns. We also have purchased its Email studio, SMS studio and Push studio license.

Cons

I do not have any dislike for this platform.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Does the job

Reviewed 7 years ago

Exacttarget (now Salesforce Marketing Cloud) is great platform and we use it every day

Pros

Interface and templates are the best in the business

Cons

A bit pricey but worth it

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

ExactTarget is an Excellent Tool

Reviewed 7 years ago

We have been using ExactTarget (now Salesforce Marketing Cloud) for some time with outstanding results.

Pros

ExactTarget via integration with SalesForce is extremely simple and the results have been more than what we expected. I recommend this tool highly.

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Great product

Reviewed 4 years ago
Pros

I love sales force products. They are easy to use. Very user friendly products and provide great support

Cons

As with any cloud based software from time to time it does act slow from time to time. But it's good

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Salesforce Marketing Cloud is great and only getting better.

Reviewed 2 years ago

Positive. Salesforce Marketing Cloud is and will be the cornerstone of our marketing plans going forward.

Pros

Data extensions and their flexibility. Do you want to create a list of subscribers from a landing page? Want to upload an email list from an external source? Want to create a catalog of your ecommerce products and call those in on a Cloudpage? Data extensions solve it all.

Cons

Layout clarity and user experience. It has gotten better, but integral functionality is still hidden in different buckets so that it's hard to find from the SFMC homepage.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

Stellar Software for Marketing Endeavors!!

Reviewed 4 months ago

My overall experience with Salesforce Marketing Cloud has been satisfactory. Suits all of my marketing management needs.

Pros

What do I like most about this software? EVERYTHING! The platform allows you to manage multiple things in an organized and clear manner. Highly recommended for developing marketing plans, achieving marketing goals, and managing teams.

Cons

It will require some sort of training, whether through your company or from training courses online to fully understand how everything works. It’s possible to learn on your own, however you will definitely catch useful things in a training course.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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