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Salesforce Marketing Cloud vs CoSchedule Comparison

Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Category Leaders

CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule serves...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$4800
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$9/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

100

105

40

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.4

(87)

5

4

3

2

1

48

30

8

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

I like how its functionality especially when generating business reviews and reports. It helps in analyzing which areas are successful and which aren't.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily.

Pros

The best feature in this is the Write Better Headlines feature which helps analyze your post's headline and slot it for better keyword and SEO placement.
It's set up perfectly for a content marketer like myself and has an incredible amount of integrations to seamlessly work among your marketing stack.
For my small business I tried a free demo of this platform and was pretty satisfied with the UX. It was easy to use and the coloring of the folders and checklists made it easy to understand.

Cons

The user interface is horrible therefore it is not easy to navigate through the application.
Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.
You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook.

Cons

It becomes a bit annoying sometimes because if the goal is not achieved or a task on the timeline is missed, it becomes all chaotic.
They should also work on their system of planning the hours of scheduled posts - we also had some problems with them.
We would rather use HootSuite or SproutSocial. We often had issues with CoSchedule pulling the wrong images for social posts, even though we had specific OpenGraph images specified in the CMS.
  • Vendor responds to reviews
  • Last review20 days ago
  • Vendor responds to reviews
  • Last review16 days ago

Key features

  • Total features116
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Ad Network Integration
  • Ad hoc Reporting
  • Agile Methodologies
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Scheduling
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Backlog Management
  • Batch Processing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CMS Integration
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Deadline Management
  • Demographic Data
  • Document Classification
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • File Sharing
  • Filtering
  • Gantt/Timeline View
  • Goal Setting / Tracking
  • Idea Management
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Issue Management
  • Kanban Board
  • Keyword Filtering
  • Labeling
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lifecycle Management
  • List Management
  • Location Tracking
  • Marketing Automation
  • Marketing Calendar
  • Media Planning
  • Metadata Management
  • Milestone Tracking
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Projects
  • Multivariate Testing
  • Percent-Complete Tracking
  • Performance Metrics
  • Planning Tools
  • Portfolio Management
  • Post Scheduling
  • Predictive Analytics
  • Presentation Tools
  • Prioritization
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Planning/Scheduling
  • Project Templates
  • Project Workflow
  • Projections
  • Prospecting Tools
  • Publish Scheduling
  • Push Notifications
  • Queue Management
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Request Management
  • Resource Management
  • Response Management
  • Roadmapping
  • Role-Based Permissions
  • Routing
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Status Tracking
  • Subscription Management
  • Supports Scrum
  • Tagging
  • Task Management
  • Task Planning
  • Task Scheduling
  • Team Calendars
  • Team Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Timeline Management
  • To-Do List
  • Traditional Methodologies
  • Transaction History
  • Version Control
  • WYSIWYG Editor
  • Website Analytics
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management
  • Total features106
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Ad Network Integration
  • Ad hoc Reporting
  • Agile Methodologies
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Scheduling
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Backlog Management
  • Batch Processing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CMS Integration
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Deadline Management
  • Demographic Data
  • Document Classification
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • File Sharing
  • Filtering
  • Gantt/Timeline View
  • Goal Setting / Tracking
  • Idea Management
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Issue Management
  • Kanban Board
  • Keyword Filtering
  • Labeling
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lifecycle Management
  • List Management
  • Location Tracking
  • Marketing Automation
  • Marketing Calendar
  • Media Planning
  • Metadata Management
  • Milestone Tracking
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Projects
  • Multivariate Testing
  • Percent-Complete Tracking
  • Performance Metrics
  • Planning Tools
  • Portfolio Management
  • Post Scheduling
  • Predictive Analytics
  • Presentation Tools
  • Prioritization
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Planning/Scheduling
  • Project Templates
  • Project Workflow
  • Projections
  • Prospecting Tools
  • Publish Scheduling
  • Push Notifications
  • Queue Management
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Request Management
  • Resource Management
  • Response Management
  • Roadmapping
  • Role-Based Permissions
  • Routing
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Status Tracking
  • Subscription Management
  • Supports Scrum
  • Tagging
  • Task Management
  • Task Planning
  • Task Scheduling
  • Team Calendars
  • Team Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Timeline Management
  • To-Do List
  • Traditional Methodologies
  • Transaction History
  • Version Control
  • WYSIWYG Editor
  • Website Analytics
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations140
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations27
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Salesforce Marketing Cloud vs. CoSchedule

See how Salesforce Marketing Cloud and CoSchedule stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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