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Salesforce Marketing Cloud vs Datapel WMS Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Datapel WMS is a warehouse management system with tools including business intelligence, reporting, accounting, scanning,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

4800

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

$

300

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

104

109

44

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.4

5

4

3

2

1

12

13

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

BL

Bill L.

Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

DA

Dwayne A.

We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

LS

Luis S.

Pros

The ease of Order tracking from start to finish can help advise internal operations of the progress of each order as well as the ability to give customers updates on their order.

SH

Sarah H.

We appreciated the ability for the package to integrate seamlessly with our MYOB Accounting software.

DM

Daniel M.

The ability for us to plug in our web stores and mobile sales systems has been fantastic, now we can automate our entire process from order to printing of shipping labels.

ak

adam k.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

AR

Anonymous Reviewer

It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

AR

Anonymous Reviewer

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

AR

Anonymous Reviewer

Cons

Sometimes the software needs to be customised to function/fit our business process. This can be timely and costly.

CM

Craig M.

General complaint from my team is the system can be slow.

TL

Troy L.

There is really nothing I can think of that is missing. Our experience so far has allowed us to add customised features as needed to suit our needs.

GH

Greg H.

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features147
  • 3PL Management
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Asset Tracking
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Barcode / Ticket Scanning
  • Barcode Recognition
  • Barcoding/RFID
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Check-in/Check-out
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cost Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Expiration Date Management
  • File Management
  • Filtering
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interactive Content
  • Inventory Auditing
  • Inventory Control
  • Inventory Management
  • Inventory Optimization
  • Inventory Tracking
  • Item Management
  • Keyword Filtering
  • Kitting
  • Label Templates
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Manufacturing Inventory Management
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multivariate Testing
  • Order Management
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Product Identification
  • Production Management
  • Production Tracking
  • Prospecting Tools
  • Publish Scheduling
  • Purchase Order Management
  • Purchasing & Receiving
  • Quality Control
  • Quality Management
  • Queue Management
  • Quotes/Estimates
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real Time Synchronization
  • Receiving Labels
  • Receiving/Putaway Management
  • Reorder Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Retail Inventory Management
  • Returns Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SKU/UPC Codes
  • SMS Marketing
  • Sales Analytics
  • Sales Orders
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Serial Number Tracking
  • Shared Inboxes
  • Shipping Labels
  • Shipping Management
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Status Tracking
  • Stock Management
  • Subscription Management
  • Supplier Management
  • Supply Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Usage Tracking/Analytics
  • User Management
  • Vendor Managed Inventory
  • Vendor Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Warehouse Management
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Work Order Management
  • Workflow Management
  • Total features60
  • 3PL Management
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Asset Tracking
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Barcode / Ticket Scanning
  • Barcode Recognition
  • Barcoding/RFID
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Check-in/Check-out
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cost Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Distribution Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Expiration Date Management
  • File Management
  • Filtering
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interactive Content
  • Inventory Auditing
  • Inventory Control
  • Inventory Management
  • Inventory Optimization
  • Inventory Tracking
  • Item Management
  • Keyword Filtering
  • Kitting
  • Label Templates
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Manufacturing Inventory Management
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multivariate Testing
  • Order Management
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Product Identification
  • Production Management
  • Production Tracking
  • Prospecting Tools
  • Publish Scheduling
  • Purchase Order Management
  • Purchasing & Receiving
  • Quality Control
  • Quality Management
  • Queue Management
  • Quotes/Estimates
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real Time Synchronization
  • Receiving Labels
  • Receiving/Putaway Management
  • Reorder Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Retail Inventory Management
  • Returns Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SKU/UPC Codes
  • SMS Marketing
  • Sales Analytics
  • Sales Orders
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Serial Number Tracking
  • Shared Inboxes
  • Shipping Labels
  • Shipping Management
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Status Tracking
  • Stock Management
  • Subscription Management
  • Supplier Management
  • Supply Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Usage Tracking/Analytics
  • User Management
  • Vendor Managed Inventory
  • Vendor Management
  • Version Control
  • Video Management
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Warehouse Management
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Work Order Management
  • Workflow Management

Integrations

  • Total integrations143
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrationsN/A
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier